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7 Higher Education Digital Marketing Trends for 2020

From the past few years, we have witnessed tough competition in the field of digital marketing place. With this, it is important to keep an eye on the various aspects of digital trends. And the Education sector is one of the most vital sectors in which digital marketing trends can bring a change for good.

As we know that, from time to time we notice different updates or trends in this division. Thus, it is very important to focus on the higher education digital marketing trends that will help in revolutionizing the education industry for better. The digital marketing techniques and algorithms are changing at a fast pace and to stay ahead in this curve, you need to follow the mentioned below 7 higher education digital marketing trends for 2020. These marketing trends change the higher education setting with new communication channels to make new ways of learning.

Here are our top 7 Higher Education Digital Marketing Trends for 2020 that keep you ahead in this stiff competitive curve.

Live video content will keep you ahead

Video marketing is still at the top position when it comes to transparency. Most of the higher education universities and colleges are trying to add live video content in their marketing strategy that will provide the students with complete details about the inside of the universities. In 2020 we will notice that universities are more & more experimenting on Facebook stories, Snapchat, Instagram Stories, Youtube videos to provide students with clear content that is important. Nowadays, students are looking for first-hand genuine view of what’s happening at the university they are planning to get admission.

Social Media Content

Without any doubt, social media is an essential aspect of higher education that provides all the important resources to students. To engage your audiences you need more people to follow your social media channels and enhance your brand awareness. With the changing marketing trends, higher education institutes need to become an authentic brand. If you do not create a good link with your audience via social media platforms you can’t stand out in a cut-throat industry. Once you create a good link with your audience you can discuss various aspects related to your education plan with the right people. Don’t try to reach a wide audience initially. Provide education via social media that will help them to reach their goals.

Create Your education-based Marketing Channel

A few years back when you need to reach the maximum audience you use brochures and newsletters to reach the mailbox. But with digital marketing trends, you can easily step ahead into the internet & social medium and spend immensely to target the right audience. At the same time, it is important to use the right content so that your money and time are not wasted. Your website is a perfect way to market your business and to reach the maximum number of audience.

AI to Automate Digital Marketing

When it comes to digital trends no one can ignore Artificial intelligence. The AI technology not only keeps the process user friendly but also makes it less complicated. To make a place in this competitive environment it is important to integrate AI technology in your education marketing plan. If you are not currently using Artificial intelligence in your campaigns and sequential remarketing, then you are missing out on a huge audience. This new trend in education can be used to offer personalized experiences to the students. The Artificial intelligence-powered mobile applications will not surely replace trainers but authorize them. So, it is time to connect with an online marketing agency and start working on the process to reap benefits later.

Chatbots 

The universities and colleges are continuously adopting latest technologies and it is predicted that Chatbots will become a well-known feature on the homepage of institution websites in one or another. The technology is developing at a fast pace and is certainly becoming more available to education-based institutions. We know people love mobile apps and digital platforms for interaction because of round the clock services and high-quality responses. Chatbots are playing a major role in providing complete customer support and will continue to rise further in institutions.

Digital Marketing Tools

When it comes to digital marketing trends, how can we ignore digital marketing tools? There are “n” numbers of tools that higher education based channels can use in their marketing efforts to improve customer acquisition rates. You can connect with a digital marketing agency and discuss the digital marketing tools that you can integrate into your marketing strategies such as SEO, SMO, automated email, content, SEO site crawlers, social media scheduling tools, and many more. .

Voice Search 

Last in the list, but not least, according to market reports, more than 20% of mobile searches on Google are done through voice search options. To make your higher education process a powerful one by the end of 2020, you need to add voice recognition digital trends in your plan. The voice search percentage will boost up to 50% in the upcoming years. 

 As we know, social media giants like Facebook is a key player in the search game and has developed voice recognition technology at a fast rate. You can now find all the details on Facebook via Voice assistant. However, this trend will provide you with accurate information and further will strengthen online search competition in 2020 with universities having to make sure that their university website ranks remarkably well in the search engine rankings to gain from the technology. Voice assistant will be an important part of the student journey and the colleges and institutions need to be prepared and optimized for the same.

Conclusion:

In a nutshell, we can say that the above listed higher education based trends are both digital and technological. The technology and digital trends in higher education are becoming more delicate and human-based, but the means to make the process more genuine is relying on automation and new technology. In the upcoming years, we will see a change in the education system pattern. Certainly, the marketing practices will remain the same but in upcoming years we’ll also see some newly budding digital and technological trends come to the border.

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Why is Proper Optimization of Google for My Business Important to Get Leads/Sales/Calls?

Most of the conventional entrepreneurs have a question in mind as to why should they take their business online? Well, not all of them are aware of what Google My Business is and how significant it can be to get leads in this cut-throat competition of the digital industry. Google My Business allows business owners to create a listing of their company on Google. It makes sure that you should offer accurate information to the customers that will help them to decide to visit your website or make a purchase.

Google is one of the leading search engines across the globe with a mind-blowing market share of more than 60%. Creating an account in Google My Business (GMB) makes it simple and easy for business owners to supply all the necessary information to the focused audiences. Google My Business is absolutely free to list and with the help of this, you can connect your business with the entire customers present on the Google platform. When applied correctly, GMB assists to enhance the revenue and offer valuable insights regarding the client base.

Why Does Every Business Need ‘Google My Business’?

Those who do not have an account in Google My Business, are missing out on a golden opportunity to divert more leads, traffic, and revenue for their website and Company. With this type of listing, you can manage the appearance of your organization in the search results of Google. Google makes sure that when customers search for a relevant keyword, they should find out only the correct and accurate information related to it. Optimization of Google My Business can assists you to:

  • Get your website and business on the Local 3-pack of Google
  • Engage and reach out to the targeted audience without any charges
  • Establish authority with the business profile
  • Gain trust of the customers
  • Increase in the sales and traffic
  • More positive publicity of your business on the biggest platform

How to Drive the Engagement of the Customer with Google My Business?

To register in Google My Business, the owners have to follow a certain set of guidelines laid by Google. Only those companies which have a physical location of their company where customers can visit their stores on their own can generate their My Business account on Google. It is one of the most superior tools to establish brand authority.

All the core information regarding the business like name, address, a website of the company, required contact number, description, and category in which the service or products fall in should be filled in properly. Google Maps and Google will index all the above data to offer you a base foundation for the Local SEO. The information of the company should be persistent with what is listed on GMB, otherwise, your website will be penalized and harm the search engine results.

Benefits of Google My Business Listing

Most of the features of Google My Business Listing add a lot of value to SEO. Optimization of the listing will help you to find potential customers through regular search results in Google. Now let us take a quick look at some of the undeniable benefits of Google My Business Optimization.

  • Helps you to interact with the potential and current customers
  • Improve the rankings in the search engine results of Google
  • Show the excellent services and products to the possible customers
  • Stop the rivals to post anything misleading or false answers on your behalf
  • Prevent any fraud to claim or transfer the ownership of the listing of the business

Conclusion

Optimization of Google My Business is one of the finest ways to enhance the online visibility of the business for local search and lead generation. The bottom line of this article is that GMB is essential for every kind of business, starting from startups to established ones. Sometimes Search Engine Optimization takes time to show results, but the optimization of GMB is well worth the effort for generating lead or traffic. So sign up right not at Google My Business to take your company to the next notch!

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Organic Search v/s Paid Search: Which is best to Drive Traffic to a Website?

Are you not sure about whether your business would be benefited from organic or paid search? Well, this question cannot be answered with a generalized answer. The solution will depend on the current objectives, situation, and marketplace. New startups can have a hard time getting kick-started with SEO, and paid search can offer them a fast track route to search engine marketing when done properly. Proper understanding of the prospective customers is the key to determine whether paid or organic search or a combination of both is the correct approach for your unique situation.

In this article, we will be going to state some advantages and drawbacks of both paid and organic search as a marketing policy and will also suggest you the way to choose the perfect channel for your company.

Organic Search

Whenever someone types a question in the search box of the search engine, the list of results that appear below the ads is called organic search. The results appear on the page of the search engines purely based on the content and quality of a website. The traffic that comes from people finding your website from among the results is classified as organic search. The reasons for considering organic search as the most important source of traffic are:

  • Moving to the top of the search engine results is difficult through organic search, but once your website is where you can reap the benefits of huge traffic for the long term.
  • Search engines direct the authentic traffic to the most trusted website from the search results.
  • Websites on the first page of the search engine receive almost 92% traffic of the organic search results.

The only drawback of organic search is that it takes some time to get indexed by the search engines and begin directing traffic from the source. Thus if you are seeking instant gratification, then look elsewhere. Enhancing organic traffic and reaching the top ranking takes persistence, time, and effort but it is well worth it after earning the top rankings.

57% of the organic search marketers create the biggest impact on lead generation. On average, almost 14.6 % organic search has a close rate compared to the 1.7% leads due to outbound marketing. Each month there are more than 9.9 billion search engine searches. Almost 78% of the users’ research for various services and products online. Thus it is evident from the above facts that time importance of organic traffic is doubtful to lose its importance.

Paid Search

Paid search are those accounts where the companies have to pay to the search engines to appear at the top of the first page. Many consumers are unaware of the fact that these are paid advertisements. Paid search has become more favorable in recent years as organic search has become more and more competitive. Many companies are opting for paid searches that will list their websites directly on the top of search engines without waiting for the SEO to build up patiently.

The most popular platform for paid search is the Google Adwords program. It is the most commonly used advertising program today. When starting an ad campaign in Adwords, one needs to be tactful. A perfect paid search campaign can bring a huge amount of traffic to the landing pages much effectively and quicker than anyone could have gained from the organic search.

Conclusion

According to our opinion, an integrated strategy that incorporates both organic and paid search is the most optimal approach. Results should be improved in every channel by implementing both paid and organic search. For high growth and aggressive marketing of a company, it is always better to develop a holistic SEO strategy rather than looking at paid or organic search in isolation. Thus if you want to be successful through white hat SEO within a short time, you have to make an amalgamation of both the searches to follow your team.

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Guide To Estimate Budget For A New Business or Startup (infographic)

Prior to start earning money one has to figure out the most appropriate figure for what to spend and where to spend. Creating a good budget can be key to the successful business because the budget could work as a roadmap for your company and set up some discipline to process everything. It is very imported to know about important components of a budget

  • Fixed costs – Ex -rent, furniture, and insurance
  • Variable costs include the cost of raw materials, inventory, and freight. Semi-variable costs –
  • Semi-variable costs are fixed costs that can be variable. These can include salaries, telecommunications, and advertising.

The following infographic can help you to identify the entire basic factor which has to be taken care while drafting a budget for your new business.

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SEO Tips 2020 That Every Webmaster Should Know to Stay Above in Competition

Want to make your article rank the topmost search in Google? Well, then you surely need to go through some tips and tricks to get it ranked. This article too has ranked the ace and so here you are, reading this! 

Well, to start with, Search Engine Optimization is always at the top of the list of marketing strategies and is a vital task for any website owner. This is unlikely to change in 2020, but that does not mean that you will rely on your old plans. With time the algorithm of the Search Engines changes. That is why you need to keep your SEO tactics up-to-date from time to time.

For the past years, mobile optimization has become an inevitable mantra for enhancing page rankings and accessibilities. Nobody knows what is there in the future, but it will be a good idea if we can plan our digital marketing strategies for SEO beforehand. 

Now, do you already know the basics of SEO and are looking for advanced tips to stay ahead of your competitors and increase the site traffic? Then would suggest to go through this article as it will assist you to find a tip or two to increase your online presence, creating brand awareness and closing more leads.

Let me put some light on the most essential SEO tips that you should follow. They are:

1. Domain Authority

Google now evaluates a website based on the criteria of Authoritative, Trustworthiness, and Expertise (A-T-E). In other words, A-T-E is the new domain authority in the year 2020. Google has already announced that they will be ranking only the articles from reliable sources. To gain a domain authority from the search engines, always publish contents that are penned down by the legitimate experts.

For example, if you have a medicine-related website, it will be better if any professional healthcare experts can write content for your site. Google is using a new algorithm to find out proper authorship of the content. So if you want to achieve full domain authority and website ranking in 2020, then the content should be noted down by the people who will know what they are putting down.

2. Visual Search Optimization

Visual searches are going to be in trend in 2020. Already online platforms like Google Lens and Pinterest are getting billions of visual searches each month. 36% of the customers in the United States of America are using visual searches. Visual searches now cover every segment starting from shopping, map directions, landmark identifications to business reviews, translation and many more. 

Visual searches are now very famous among 62% of youths worldwide. For visual search optimization, SEO of the image is the key. For image optimization, you have to include descriptive file names and alt text for each image. Google always features images that belong to authoritative pages. The search engines also give significance to the sites that have been recently updated. Images that are placed at the center or starting of the page rank easily in Google. 

3. Videos are Surging Now

According to a report by Cisco, it is predicted that by the year 2021, 80% of the online traffic will be coming from the videos. HubSpot announced that more than 43% of people are demanding for more videos. In other words, if video optimization is not part of online marketing strategies, the digital marketing company that is handling your website is making a huge mistake.

Now more video snippets are featured in the search engine results. There are three important things that you can do to get your video content in the featured snippets. Let us have a look at them.

  • Classify the content in the discrete segments

 Clear segments help to understand the content of a video and an easy understanding of the segments helps the search engines to include various clips of your video in the snippet. 

  • Optimizing the Video For SEO

Google scrutinizes the title, tags, and description of the video to understand what the content is trying to describe. Make sure that the title of the video should include the main keyword for faster rankings in the Search Engine Results.

  • Provide a Proper Transcript

Transcription or subtitles are important if the video is not in English. This will help to increase the popularity and rankings of the video on Youtube or Google. Youtube is the second largest search engine for video content. Most of the Youtube viewers turn into visitors of the website and are ultimately converted into leads. 

It is seen that almost 55% of the search results of Google contain at least one video. You can also embed the contents of your video into a blog post that can significantly decrease the bounce rate of the website.

4. Optimization of Voice Search

In 2020, voice search is going to become the next big thing. According to a report, 41% of adults perform a voice search every day and searches have increased up to 35X since the year 2008. Also, the report has announced that 20% of the voice searches are from a mobile. You can optimize for voice search in the following ways:

  • Content is the head of the Department 

It is seen that the Search engines show answers to the voice searches from the content that is in the first three rankings. 

  • Include a Question and Answers based content 

We have observed that the majority of the voice searches are question-based. For example, how to do Yoga? Or who starred in the movie Titanic? Google shows the results of those websites which includes both the questions and the answers. In this case, Frequently Asked Questions pages got the attention of the search engines more quickly for voice search optimization than the other pages.

5. Backlinks are still the Solution

Even with all the factors mentioned above in this article, SEO and SERP is still about authority backlinks and content. Without mind-blowing content, your website will not get any links and without any good backlink the website will never be able to crack the rankings of the first page of the search Engines. 

Some Quick Tips for SEO for the Year 2020

Do you want to know our secret tactics for ranking in the search engines? Check below only a few of them that we have penned down in this section.

  • Always publish content that includes statistics, research, and surveys. Bloggers and Google love numbers.
  • Constantly try to create visually acceptable content. It is better if you can include videos in your writing.
  • Target for authority blog commenting.
  • Podcasts guest postings are a great way to build backlinks

So, hence to conclude, that is how you should prepare your strategies for the year 2020 without any SEO mistakes in your bag. Follow these tips and tricks and get the best for your website. Do not forget to tell us which strategy worked best for your website in the comment section below. 

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Run a WooCommerce store? Here’s why you should consider switching to Kinsta WordPress hosting

Today, there are countless hosting options for your WooCommerce store that start from as low as under $10 per month. But as you’d expect, there’s always a catch. The most significant one being poor site speed, among others. In this post, we’ll shed some light on just a few of the many reasons why serious businesses switch why they choose to stay.

You see, poor site speed is an absolute no-no if you’re serious about your eCommerce business and wish to scale new heights. Dirt cheap hosting packages may be good for getting things off the ground, but don’t think they can provide you with everything you need to run a successful WooCommerce store.

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10 Spectacular Techniques to Promote Your Creative Business On Instagram

Starting and promoting your creative business has never been easier. With the beautiful array of technology now available, it’s really never been easier to not only list your own products but market them. 

If you’re thinking of or already have, started a creative business – one of the best platforms to promote your business could be Instagram. 

We’ve listed the 10 best techniques to market your creative business, using Instagram as a tool. 

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How To Regain SEO Traffic And Rankings After Your Website Redesign

Businesses generally decide to get a new beautiful website to make a stronger impression on viewers, provide better user experience, and boost their traffic, conversion rates, and keywords ranking. But often after launching a newly designed site, your organic traffic tanks and the rankings sink with it. We know that keywords ranking is very important in SEO and for online businesses. A reliable App Store Optimization Company Delhi can help you Rank good for popular keywords. Website redesign recovering your SEO traffic is the major problem in digital marketing.

Reasons Why Your Traffic And Rankings Drop And How To Recover

1. Content Changes

Content change is effect in ranking. Old content change directly affects any website ranking and traffic. So, if you have found that some of your web pages received high amounts of traffic, move the content posted on these pages to your new site. It is not a good idea to leave behind the good content that performed well.

2. Redirects

Forgetting to redirect to your new web site from your old URL’s will mean that back-links that existed for your site will send users to 404 errors. As result, your web traffic decreased. The 301 permanent redirects will help you to pass the old web page’s authority to newly redesigned web pages. Also, you will be fixed with this issue.

3. Landing Page Traffic

Decreasing the landing page traffic continuously is the biggest problem in SEO. Organic traffic is down when your website redesign. Apart from this URL change is another important issue to look at.

4. Technical Issues

Technical issues such as Crawl issues, canonical URLs, indexation error and Html error directly effect on your website as well. So, remove all these errors when you redesign your site. Your ranking and organic traffic will down if you do not remove.

5. Domain Problems

Suppose http://xyz.com is your old address and you could have made changes (With the new website) to the protocol (https, domain or), subdomain (www). You will need to spend enough time to solve this issue or to put together the redirects as well as pay attention to the domain, protocol, and subdomain.

6. Backlinks Must Be Updated

Backlinks in SEO services are the most potential links to draw organic traffics. They help in developing authority for the webpage. If you redesigned your business website, then Backlinks points to your old web pages which need to be updated. You must always work on the backlinks or can buy quality backlinks to make the most out of website content.

So, if you are going for redesigning your old website, must consider all the above-mentioned things to recover the organic traffics and keeping top rankings in the search engine as well.

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How Useful can Google Maps Optimization be?

Do you feel that your business does not have a proper visibility on the Google maps? Or do you feel that it can’t be found anywhere in the local 3 pack? If the answer to all these questions is yes, then a Google Maps Marketing company can help you. It will help you maximize the exposure of your company on the search engines.

These professional firms help the businesses in capitalizing on the huge marketing opportunities and techniques with the help of Google maps marketing. They employ an integrated approach towards local SEO which helps in combining GMB that is Google My Business optimization, review generation, on site optimization as well as other such strategies. From ranked Google map results to local 3 packs listings, Google Maps Marketing services offer a different approach for all businesses.

Local Search Engine Optimization Services for Google Maps

Optimization which is specifically geared up for Google maps marketing has evolved quickly into a very important ingredient for the local search engine optimization. It is very important for any business to rank at the top in the listings of Google maps in the local 3 pack as well as Google maps search results. The local maps SEO helps basically drives the highly qualified local traffic to different businesses. Resultantly, optimization of Google maps has now become a very strong investment for SEO marketing.

Marketing value in google maps

Google Maps Marketing services many a times display the listings of the local maps based on the location of the users and keywords searches. For instance, if a particular user is looking for “Sushi Japan”, Google will show geographically relevant results with local maps. Whether the user is based in japan or not, since they typed a group modifier in keywords query, Google displayed the local SERP.

How is it done?

Write exclusive Google posts : The experts would develop unique Google posts for the business to build prominence and relevance for the business. The copywriters that they have possess diverse industrial experience and thus they can easily chalk out persuasive posts.

Managerial reviews: Review count as well as ratings is factored in the results of the local search engines. They encourage the customers who are happy with the services of the business to write reviews and also respond to the present reviews as per the Google’s guidelines.

Post on the social media accounts frequently: The businesses which are quite active on the social media platforms rank much higher on the Google maps. The experts upload relevant content on the social accounts of the business for building prominence for the business.

Building high quality backlinks as well as local citations: The backlinks help the business in building prominence and the same is also true for the local citations. They develop high quality backlinks under Google maps optimization as well as local citations for the business to establishing its prominence.

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What Is High-Quality Content?

So, everyone is recommending you to post quality content but do you know what is quality content? Don’t be confused we are here to help you. If we have to describe high-quality content in a single word that we can say that high-quality content is an experience. Yes, it is an EXPERIENCE, you prepare content in terms of videos, text, images to provide a better experience for your audience. But still, there are few characteristics of quality content that has to be taken care today –

Good Content Appeal To The Heart

Create an emotional touch with your audience. They must know how much you are caring about them and intend to help them with your products or services. Don’t forget that emotions are the great invention of god and it decides either you love someone, ignore someone or hate.

Shareable Content

When your content is full of practical values, entertain users and interested. It becomes sharable for users. You have to think why people share content of influencers in your niche and next to develop content in terms of getting engaged. Ask your self would you share content on Twitter, YouTube, Facebook or any other social profile. If your answer is YES then its cool you have developed sharable content.

Relevant To The Target Audience

Content is written for a specified audience always performs better than content written for a broad audience. Always remember it if you want to get competitive advantages than you will have to be more specific. Its more appreciable If you show multiple points and research to your targeted audience with the help of images, videos, info-graphics, case-studies, presentation etc

Encourage Desired Action

Your content becomes more valuable once you add some action to your audience. Your audience will remember you if you engage them with some interesting actions and even when you answer them.

Build Relationships

The strong content work as a invitations to build more relationship with your audience. Each of your replies at your audience comments builds a relationship with you and your audience. This engagement force readers to revisit website to find more from you and also there is less chance they ignore post shared by you on social channels.

Search engine optimized

Search Engine Optimization plays a key role to increase search engine visibility of your content. Make sure to follow Google search engine guidelines. It will make it easier for the search engine to crawl and index your website content in search and artificial intelligence will do its job.

Conclusion

Well, You must have one goal to provide the better experience to your users by serving your web pages in search engine.