With the increasing rise of local searches on search engines like Google, Bing, and Yahoo, it is mandatory for all businesses to perform SEO by location. In other words, local SEO is the key to getting your business in front of the target audience and enhancing your brand power.

When audiences spot you in local search results, consider your business is on an uphill journey! You will soon receive more calls, physical visits, and conversions because your brand will become reliable and reputed in the eye of the public and search engines!

Today, when nearly 37,000 local searches are performed every second, how can you not reap its benefits? (99firms)

It means users are looking through the local search results to find a business, service, or product. Thus, businesses are prioritizing local SEO as a pivotal search marketing strategy.

With our experts at Black Marlin Technologies, we propose tailored location-based SEO tactics to deliver our clients across the globe a cutting-edge experience. Our professionals employ proven techniques for sustainable results and optimal benefits.

How do we optimize your website for a specific location? Check it out:

• Optimize Landing Page- The landing page enables your audiences to derive relevant and significant information. We optimize your landing page by making it location-specific. If you have a multi-location business, it is necessary to have separate landing pages for each location. Incorporating local keywords, promoting localized content, and including maps and directions are effective strategies to optimize landing pages.
• Localize Title and Meta Descriptions- To connect immediately with local audiences, including localized keywords in titles and meta descriptions is indispensable. However, we ensure that the keywords are strategically placed and the descriptions are crisp and informative.
• Optimize Google My Business Profile- GMB optimization is crucial to mark a strong online presence locally. Our SEO experts manage your GMB profile efficiently by encouraging accuracy and consistency, updating information, and optimizing maps. Your GMB profile is the key to unlocking the ultimate benefits of local SEO. Hence, we monitor it rigorously.
• NAP Consistency- NAP (name, address, and phone number) is the point of contact which must be consistent across all platforms. Website, GMB listings, social media posts, or reviews- the NAP must be accurate and consistent. Therefore, we perform regular audits to ensure the information is correct everywhere.
• Manage Reviews- Most people check reviews before buying a product or visiting a store. So, monitoring the reviews, like responding, neutralizing negative comments, and reporting fakes, are principles to establish a positive reputation.
• Local Citations and Link Building- We employ numerous link building methodologies for fetching high-quality traffic. For local SEO, we target local directories, brand mentions, articles, publications, etc. It helps foster brand credibility and authoritativeness.