blog

How To Regain SEO Traffic And Rankings After Your Website Redesign

Posted on Categories home-posts, SEOTags , , , Leave a comment on How To Regain SEO Traffic And Rankings After Your Website Redesign

Businesses generally decide to get a new beautiful website to make a stronger impression on viewers, provide better user experience, and boost their traffic, conversion rates, and keywords ranking. But often after launching a newly designed site, your organic traffic tanks and the rankings sink with it. We know that keywords ranking is very important in SEO and for online businesses. A reliable App Store Optimization Company Delhi can help you Rank good for popular keywords. Website redesign recovering your SEO traffic is the major problem in digital marketing.

Reasons Why Your Traffic And Rankings Drop And How To Recover

1. Content Changes

Content change is effect in ranking. Old content change directly affects any website ranking and traffic. So, if you have found that some of your web pages received high amounts of traffic, move the content posted on these pages to your new site. It is not a good idea to leave behind the good content that performed well.

2. Redirects

Forgetting to redirect to your new web site from your old URL’s will mean that back-links that existed for your site will send users to 404 errors. As result, your web traffic decreased. The 301 permanent redirects will help you to pass the old web page’s authority to newly redesigned web pages. Also, you will be fixed with this issue.

3. Landing Page Traffic

Decreasing the landing page traffic continuously is the biggest problem in SEO. Organic traffic is down when your website redesign. Apart from this URL change is another important issue to look at.

4. Technical Issues

Technical issues such as Crawl issues, canonical URLs, indexation error and Html error directly effect on your website as well. So, remove all these errors when you redesign your site. Your ranking and organic traffic will down if you do not remove.

5. Domain Problems

Suppose http://myseocompany.com is your old address and you could have made changes (With the new website) to the protocol (https, domain or), subdomain (www). You will need to spend enough time to solve this issue or to put together the redirects as well as pay attention to the domain, protocol, and subdomain.

6. Backlinks Must Be Updated

Backlinks in SEO services are the most potential links to draw organic traffics. They help in developing authority for the webpage. If you redesigned your business website, then Backlinks points to your old web pages which need to be updated. You must always work on the backlinks or can buy quality backlinks to make the most out of website content.

So, if you are going for redesigning your old website, must consider all the above-mentioned things to recover the organic traffics and keeping top rankings in the search engine as well.

6 Reasons on Why You Must Have a Digital Marketing Strategy in 2019

Posted on Categories Digital Marketing, home-postsTags , , Leave a comment on 6 Reasons on Why You Must Have a Digital Marketing Strategy in 2019

The time has gone when marketing campaigns were limited to running ads on radio, newspaper, TV and magazines. But, today businesses and organizations are expanding their reach and connect with their target customers through digital marketing approaches. Using digital marketing strategies, you can optimize and take full advantage of the results of your campaign.

Digital Marketing Strategy, Digital Marketing Tips

We have mentioned below top 6 reasons on why your brand needs well defined digital marketing strategy to get more leads and convert them into your customers.

1. Provides You Both Direction And Focus

You will get direction and aims by building a proper strategy to run digital marketing campaign. Businesses that do not have a proper strategy will not have a sense of what they want to do online. Also, it becomes very hard to know what you want to campaign for online without specific goals, it becomes. But, writing a clear marketing strategy will help you tackle important questions, and you will know how to sell to whom, outline your target customers and create an effective digital programme and run a successful campaign online.

2. Help You Stay Ahead

Today, every business has its own website and will have analytics. But do you know many senior managers don’t make sure that their teams have the time to review and perform on them? A defined strategy will surely build testing into your programme, making sure that continuous improvement is possible. Besides, it will also help you optimize. A good digital marketing agency in India  will scale your activity against your core competitors to show where you are behind the curve and undoubtedly set out what objectives you need to hit online, letting you measure what is working and what isn’t.

3. You Can Track Your Digital Success

With keeping track of the digital marketing metrics, you get the correct measure of ROI (Return On Investment), as well as can define the areas of improvement and also work to make things better in coming time. You can check for various ad content and manage how your target audiences react to each campaign with the use of the analytics tool. Additionally, you can check the number of site visitors, page views, bounce rates; average time a user spends on your site, conversions or analyzes your growth.

4. More And More People Are Going Digital

If you ask people “Can you live you without your smartphone”, we bet that most of them will say NO. These days, more and more people are looking for more digital content plus want each of their purchases to be exclusive. Search engines are the most popular channel for search. According to a study, “83% of the consumers review websites for search while about 25% of consumers use social media to find new products, brands, etc.

5. Easily Target Your Audience

Digital marketing gives businesses new ways to target their target audience and build effective or powerful brand recognition. SEO services can help you to reach out those visitors who you have missed through engaging blog content, social media and search engines.

6. Get Value For Your Money

 

Digital marketing is affordable as compared to other orthodox marketing techniques. But there can be wastage over and done with duplication of activities without a clear strategy or aimed at attaining the same goals. Do you know this has been the case in many businesses where the same tools have been attained to perform similar assignments?  But, this can be avoided simply by using a clear digital marketing plan. Apart from this, a clear strategy will prevent a situation whereby inadequate resources are committed to planning and executing online marketing, so making it quite difficult to respond to challenges in the best possible manner.

Keep in mind that planning digital marketing strategy is not complicated. Just define your business goals, tactics, and Key Performance Indicators (KPI) and document them down the line.

 

Top 5 Effective Digital Marketing Strategy For Healthcare Organizations

Posted on Categories BlogTags , 1 Comment on Top 5 Effective Digital Marketing Strategy For Healthcare Organizations

The healthcare industry is liberal in plenty of ways today, but it has been taking a lag behind when it comes digital marketing strategies. Even though not entirely influenced, several sectors of this industry are yet to know how a universal reach can be achieved through digital marketing tactics and approaches. In this informative and interesting post, we are going to address this big issue and going to explain how Digital Marketing Plans and Policies can change the Healthcare Industry worldwide.

 

1. Get Responsive Website

 

Do you know about one-third of patients use mobile devices for research or to book appointments with doctors? Physicians and Surgeons regularly use them in-office to help their patients learn about treatment, procedures, and medications and to access information quickly. Therefore, healthcare groups must consider the advantages of transitioning to responsive website design (RWD).

 

Best Website Design, Responsive Web Design

Though developing a responsive site needs more effort in the starting, it removes the need for a separate mobile website and provides a consistent digital experience for your target customers as well as making sure consistency on a broad range of devices such as smartphones, computers, and tablets. In addition to this, managing one site lets you focus on developing a single and powerful web strategy, which boost visibility, conversions, while decreasing expenses.

 

2. Use Seo Tool

 

Search Engine Optimization (SEO) is one the best tool of Digital marketing that every SEO services India company uses. You can boost your content quality simply by the positioning of specific keywords used by the patients for searches on search engines.

 

seo services tool, SEO Tools, Search Engine Optimization Tools

Besides, SEO tool is also more helpful to provide the best looking of your site contents, email newsletter, and information blogs. This tool increases the ranking of your web page on search engines. Every single SEO company India is using SEO tool to enhance their client business.

 

3. Create Rich, Informative And Quality Content

 

Once you have developed a responsive website, now you have to create unique and quality content for the website promotion. Smart content is one of the best ways of any business digital marketing. A big number of people across the globe search on search engines related to healthcare services and you can take benefits of all these searches with creating quality content that gives useful information on health treatment, procedures and advice and tips and many more.

 

Unique Content, Good Unique Content write

 

With the help of a great content or blog, health care organizations can make a strong relationship between them and their patients. Most of the healthcare centers and clinics’ are using blogs digital marketing strategy to increase popularity.

 

4. Know The Power Of Social Media

 

Today, a great way to engage patient is Social media channels such as Facebook, Twitter, etc. Leverage your Facebook account to post videos, blogs, news, articles, patient reviews & feedbacks and more. The power of the reference is a key in health care because patients and their families looking for diagnoses frequently turn to patients with alike experiences. In addition to this, social media also provides hospitals and clinics the chance to share patient stories and connect people.

 

Social Media Banner, Social Media channels, Facebook, Twitter, Social Media Marketing

 

These days a large number of people believe in learning visual contents through informative videos. So, if you are running your own healthcare center or clinic, then you can hire a digital marketing agency in India to promote and increase your business through visual video activities. You can also share your experience and services of your hospital or clinic with your target audience. YouTube is one of the best platforms available today for sharing your videos and get consumer popularity.

 

5. Track ROI Of Digital Campaigns

 

A key advantage of digital marketing is that you can track results to specific digital marketing campaigns. This is extremely to understand for healthcare marketing professionals what is working or what is not what needs to be optimized, how to use marketing funds cleverly for the best possible outcomes.

 

 

They would run marketing campaigns before adopting any digital marketing strategies and hope for good results. After that your hired best digital marketing company in India can build campaigns by using past data and adjust campaigns in anytime if they are not producing desired outcomes.

 

 

Powerful Tips of Lead Generation & Growth of Your Business

Posted on Categories Digital MarketingLeave a comment on Powerful Tips of Lead Generation & Growth of Your Business

Are you running an online business but not getting expected leads from your online marketing strategy? Lead generation is one of the most important keys to any successful online business. To do it right, you need to develop a lead generation marketing strategy. So, we are here to help you with proven marketing tips –

1) Email Marketing – Be careful about email marketing and buying email lists to use for online lead generation. A lot of companies promise their lists are unique, but according to latest study 34% or more of the data you buy will be out of date. You need to create your own subscriber email list and keep on communicate with them by sending e-mail.

2) Mouth to Mouth Branding – Lead generation is not only about emails marketing, paid ads, and social media networking. It’s also about increasing direct communication among people. Get in touch with as many networks that you can, especially related to your target audience. This is one of the most effective ways of generating quality leads for your business.

3) Search Engine Optimization – Optimize your website for keywords that use by your clients to search data and information in the search engine. Organic leads always consider as high quality leads with the higher chance of conversion. However, Search Engine Optimization cannot be a quick and fast way to generate leads so its better you hire search engine optimization firm to run your SEO campaign and can drive traffic and leads at your website.

4) Buy Leads – Always search for opportunities where you pay for leads. Paying for quality leads is not a bad thing at all for your online business. In fact, there are many lead generation companies out there that deliver leads at a low cost. However, you need to do self-research because there are a lot of scams out there.

5) Be Mentioned in Local Magazine – Find out if any local publications available for free or paid that fit within your pocket. It can be a quick and fast way that you get noticed by your targeted audience.

7) LinkedIn – Many people do not work on LinkedIn for leads generation, however, LinkedIn is one of best social networking website when it comes to professional networking and lead generation. The conversion rate on LinkedIn ads, groups is much better than other social media channels.

lead growth tips

Apart from above lead generation marketing tips, there can be many more as per your business nature it may include, paid ads, media publications, powerful content strategy. However, Stick with what you’ve learned above in this blog and you’ll quickly start generating leads and more customers. Once you get started with above tips, your business is going to reach new heights of success.

Good Backlinks vs. Bad Backlinks – You Must Know Today!

Posted on Categories SEO

One of the most important SEO tasks that we regularly work on is backlinks. Backlinks are still a major ranking factor and will remain an important factor in search engine ranking. However, everyone doesn’t know that every backlink cannot be treated as good one. Google continue updating its algorithm against poor links.

good links vs bad links

If you cannot differentiate between low quality and high-quality backlinks, this content may help you to identify difference between low quality and high quality backlinks. You will also know that how bad backlinks can harm your website.

Not Each Backlinks Are Good

Early days every link considered as the positive vote for a website but it does not work in today’s scenario. Getting backlinks from spam forums, low-quality guest blogs, poor directories, poor article spinning. These all activities may take your website to downward. Google has powerful algorithm panda and penguin to identify issues in your website.

If you haven’t yet changed link building practice than your website will have to pay by losing search engine ranking. Good backlinks must look relevant and complement the content.

Many Backlinks Can Be Problem

Well above statement is not true so you don’t need to worry in case if your website attaining too many backlinks in a natural way. Google is no more concerned quantity of backlinks you have but he cares about quality. If you still worry about quantity over quality than you are on the wrong track and need to update strategy before the delay.

Over optimization of Anchor Text

It has been assumed that many marketers build backlinks with the targeted keywords. If you still working on low-quality backlinks than it may harm your search engine ranking. There should be strong reasons that you naturally achieve anchor based backlinks. It a big risk to build backlinks on same anchor tags only.

Site Quality

Google loves links coming from high-quality websites. Do you ever care for website quality and check the website in some parameters like domain authority, page authority, Alexa rank, social media rating and most important relevancy. If you taking care all of these things then you don’t need to worry and keep on doing the amazing job. In another side, you need to research for quality sites before links building. For example, if you are a plumber services provider company and you are getting links from an SEO forum.

How to identify bad Backlinks

There is a very simple trick to identify if the links being built for your site are valuable or not. Ask the simple question from yourself-

  • Is website is attractive real audience?
  • Is website build for backlinks only?
  • Is link of your website compliment on the website?
  • Will you get the relevant audience from a website?

If you can give correct answers of this website then you are able to find differences between low quality and high-quality website backlinks.

Conclusion

The conclusion is that bad links can harm website badly.

If you are looking to hire a quality backlink building company, please contact us so that we can discuss your needs.

What Is High-Quality Content?

Posted on Categories Blog, Digital Marketing

So, everyone is recommending you to post quality content but do you know what is quality content? Don’t be confused we are here to help you. If we have to describe high-quality content in a single word that we can say that high-quality content is an experience. Yes, it is an EXPERIENCE, you prepare content in terms of videos, text, images to provide a better experience for your audience. But still, there are few characteristics of quality content that has to be taken care today –

what is quality content

Good Content Appeal To The Heart

Create an emotional touch with your audience. They must know how much you are caring about them and intend to help them with your products or services. Don’t forget that emotions are the great invention of god and it decides either you love someone, ignore someone or hate.

Shareable Content

When your content is full of practical values, entertain users and interested. It becomes sharable for users. You have to think why people share content of influencers in your niche and next to develop content in terms of getting engaged. Ask your self would you share content on Twitter, YouTube, Facebook or any other social profile. If your answer is YES then its cool you have developed sharable content.

Relevant To The Target Audience

Content is written for a specified audience always performs better than content written for a broad audience. Always remember it if you want to get competitive advantages than you will have to be more specific. Its more appreciable If you show multiple points and research to your targeted audience with the help of images, videos, info-graphics, case-studies, presentation etc

Encourage Desired Action

Your content becomes more valuable once you add some action to your audience. Your audience will remember you if you engage them with some interesting actions and even when you answer them.

Build Relationships

The strong content work as a invitations to build more relationship with your audience. Each of your replies at your audience comments builds a relationship with you and your audience. This engagement force readers to revisit website to find more from you and also there is less chance they ignore post shared by you on social channels.

Search engine optimized

Search Engine Optimization plays a key role to increase search engine visibility of your content. Make sure to follow Google search engine guidelines. It will make it easier for the search engine to crawl and index your website content in search and artificial intelligence will do its job.

Conclusion

Well, You must have one goal to provide the better experience to your users by serving your web pages in search engine.

Local SEO Guide In India – Grow Your Local Business

Posted on Categories Blog, SEO

Local Search Engine Optimization plays an important role in the online visibility of goods and services in targeted cities. Like If you are running a business in Delhi and can provide services or goods to only Delhi’s people than Local Search Engine Optimization can work for your business growth. India is developing country and despite metro cities in India users are still not used to with online business. It shows that there are huge opportunities for business owners to get established their business online.

Local SEO

When we search for any service or products in specific cities, we use some phrased to find it. Like if I have to search electrician than I will be more specific to find it with location. I can type phrased in the search engine like = “best electrician in Noida” “electrician near me” and so on. It provides an opportunity to grow and increase sales of small and middle business like – makeup artists, dentist, painter, wedding planners, electrician, plumber and many other businesses.

There are a number of benefits of local SEO some of them describe below –

  • Affordable
  • No brokerage
  • Brand Building
  • Measurable

Local SEO Factors

There are a lot of benefits doing local SEO for your online business but it’s not easy like eating cake. Many businesses running the same business and providing services and only a few businesses can be displayed in the search result. Google determine various factors to rank the best website so that users can get the best result. Let see few of these factors –

  • Keywords in domain
  • Domain Popularity
  • Either business is verified or not
  • Geo-Tags embedded or not
  • Local address on your website
  • How frequency your website update
  • Verify location and ownership
  • What other people say about your services or products. Good review and rating mean higher visibility and trust.

If these factors make you confuse and you want someone else to take care of these factors for your website you can hire our local SEO services India which ensure you just focus on quality improvement part of your business and we take care marketing part of your business.

How Google My Business can help business in the search factor

Google my business is amazing services for small business owners. How about if you can create your own website in few minutes? Well, you can do it with Google my business page by creating a simple and free website with a form. Google My Business is a smart option that helps you to attain local visibility in search engines. However, there are lots of limitations and customization is not possible with a free website. But we would say it’s cool and very good for a try.

A well local search presence is all about providing valuable help for your local business. In long run we can say that by developing a decent website, performing local Search Engine Optimization marketing, you can take your local business to greater heights of success.

The 5 Most Important Things to Know about Brand Building

Posted on Categories Blog, SEO

A brand is something intangible asset that you can’t really put on your finger. It can be trust and credibility of a business in a market among customers. This is why most big brands or businesses invest money like water in the brand building. The primary reason for brand building is to improve the experiences that customers will have with your products or services and also the chance for someone to choose your products or service over someone else. Below we are listing some points where startups and small business must invest enough time and source to expect long terms branding benefits.

There are 5 important key points to keep in mind when developing your brand.

  • Market Analysis

  • Understand the market trends, competitors, and your target audience. Marketing research is highly recommended for all small business on a regular basis it helps you to measure your place in the market and helps you to set your own milestones. It also ensures that you are on track by comparing price, services, and features of your competitors offering to customers. Infect market research is a door to understand each and everything about the way you fit into the market.

  • Competitive Advantage

  • Decide on your unique value proposition. Ask yourself what will make you stand out. The term competitive advantage refers to a study that highlights all advantage of a company over other competitors offering similar products or services.

  • Brand Name
  • Choose a name that delivers your brand message, audience, and story. Your business name means a lot to your business when it comes to business success. It should be easy to remember and meaningful. You must talk with experts before selecting any name for your business.

  • Core Branding Assets
  • Create a logo that reflects your brand, services or products because its going to work as a signature of your business. A logo is something about your business that may leave in your customer’s mind even after buying services or products from you.

  • Online Presence

Establish your voice online and deliver consistent communication via social media. Social media is one of the easiest ways to reach millions of potential customers at minimal costs.

Dealsshutter to Increases Organic Traffic by 300% in 4 Months (Case Study)

Posted on Categories Case Study

Black Marlin Technologies set a professional SEO team who initially used Google keywords planner to choose targeted keywords and design an effective content development strategy.

CHALLENGE

Founded in March 2017, Dealsshutter is a deal and coupon portal with the goal to provide latest available offers. There were many websites were already available to provide coupons and deals and it was a challenge for our team to take this new venture into the competition and deliver the good amount of organic traffic from search engine.

THE SOLUTION

BMT believes in mapping the right content to the right stage in the customer journey. First, we identify the attractive keyword and opportunities, based on the intent that each keyword represents. Then we developed content for the topics by considering a few factors.

  • The first was what content type is ranking on the top of the SERP? Black Marlin Technologies’s identified major competitors and analysis their practice to achieve online marketing goals. Initially, By following major clients we explore some existing ideas to promote the website in right way.
  • The second factor was what stage of the buyer’s journey on the website? There are multiple actions could be taken by visitors on the website like – reading blogs, finding deals, searching deals on their preferred store. We have taken care to create content in a more informational style, I.e details about “what is…” or “how do I save more money on online shopping?”
  • We also focused on CTA (call-to-action) on each page in terms of coupons, contact page Or create content in terms to guide site visitors towards taking the next action, like “Request Notification,” for those ready to received updated deals on their email id.

To make this content creation process scalable, we used Google analytics, webmaster, SEMrush, Open Site Explorer and organize all things to get better output. Our team also took care to use the power of SEO and content to elevate the business impact from the organic channel.

RESULTS

Indexed organic keywords have increased 20%, while organic traffic to Dealsshutter.com organic traffic increased by 300%

Dealsshutter Organic Search Traffic

Increase Organic Search Traffic Ucmini.net.in To Enhance Affiliate Income (Case Study)

Posted on Categories Case StudyTags Leave a comment on Increase Organic Search Traffic Ucmini.net.in To Enhance Affiliate Income (Case Study)

The Opportunity

Black Marlin Technologies content developers deliver meaningful content on Ucmini.net.in that helps visitors to get expected content on click. Due to high competition, it was a big challenge for our editorial team to produce high-quality & sharable content.

The Solution

BMT team followed a simple process to find the keywords with the highest potential. Within one month, they launched new, high-performing content by leveraging rich data about opportunities and threats.

  • Keywords Research – First, the team used Google keywords planner to identify 50 competitive keywords that was relevant to Ucmini.net.in .
  • Search Queries – We used Google webmaster console and extracted all search queries into an excel sheet. SERP visibility was not so good but still, we have some data where we can start to work and achieve some result. We optimized content of the website and made sure excellent work for on page SEO.
  • Competitive research – There is huge competition and number of similar website available who is giving the same services so it was not easy for us to select all competitors. We extracted top 3 competitors and analysis those to identify new opportunities for us and like always it helped us.
  • Implementation – After having the clear picture of SEO opportunities and work to be done on website. Our team did not wait more and implement all suggestion on the website it includes redesigned the page and adding new content structure, based on the competitive research. We made sure to include CTA (call to action) and add download link at the right place so users can download at the fastest time that they want. In another hand, we built link building strategy to prepare strong reason for a search engine to list this website in search engine.

The Results

After two-month result was in front of us and the results has proved the success of our team approach. The number of downloads after this optimization increased by 71%, with average bounce-rate. More than 15 keywords from 50 were on the first page of Google search engine. For example, uc mini installs, uc mini java and so on.