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SEO is Not an Expense But an Investment! Check How?

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We’ve heard lots of owners say this. “My business doesn’t need SEO” Sure, it’s true that you can do this without SEO. However, only if you’re:

 

1) The most authoritative site in your industry OR
2) The most popular brand in your niche

 

 

Are you one of these two?

 

Unless you don’t belong to any one of the above two statements, you do need SEO for your website.

 

People have so many misconceptions about SEO and one of the biggest ones is that not every company needs it.

 

Let’s check:

 

SEO is not a cost but an investment!

 

Once business owners truly understand this statement their opinion about SEO will change entirely. It should be considered an INVESTMENT with a high return. For any commercial keyword you’re not ranking on page 1 you’re literally leaving money on the table.

 

It’s getting even worse. This is money that your competition is STEALING FROM YOU.

 

Did you know top 3 positions in Google get over 50% of all organic clicks?

 

Here is the statistics of average overall Click through Rate on Page 1 of Search Results below:

 

Page 1 Average Result 1 29.60%
Page 1 Average Result 2 13.10%
Page 1 Average Result 3 9.20%
Page 1 Average Result 4 6.50%
Page 1 Average Result 5 4.90%
Page 1 Average Result 6 3.60%
Page 1 Average Result 7 3.00%
Page 1 Average Result 8 2.60%
Page 1 Average Result 9 2.20%
Page 1 Average Result 10 2.10%

Statistic Resource: www.infront.com

 

If you rank there you will skyrocket your:

 

* Traffic
* Conversions
* Sales

 

SEO can help EVERY business but only a few companies will reap all the benefits! And by few, we mean the HANDFUL of them. SEO can get your site on #Google’s first page.

 

  • How did SEO work for you?
  • Did it work?
  • Did it fail?
  • Did you even try it?

 

If you have any question coming in your mind related to SEO, feel free to comment us below.

 

Either way, 2018 is a great year to start or turn the tables.

How to Deal With Hate Comments in Google Business Listing?

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Generally, we see that many of the Google Business Pages have negative reviews and Low star ratings, it may be coming from real customers OR the competitors who want to down-rate the company in any case.

Google Negative Reviews

What to Do When You’ve Received a Fake Review:

Responding to the reviews needs to be done carefully. Below are some of the tips which businesses whore going to start responding to the reviews so that you may avoid embarrassment and also maximize the positive effects on your brand.

1. You should not be defensive about the negative reviews: When the reviewer is completely wrong and even if he is acting like a total jerk. You will be writing what would amount to public relation content in the reply and it should be your best. Everyone experiences a bad day.

2.Never write response to the negative reviews while you are in a bad mood: Just sleep on it. Save it on your notepad on the desktop and read it again in a couple of days. There is absolutely no rush or timings written in the emotional moments are very rarely what you wish in the public view.

3.Keep in mind that the responses double also be read by your future customers: Over the past few months and even years, the homepage of your business would have been reviewed by a number of potential customers who would have made their decision of buying or selling on the basis of other peoples reviews. It is quite arguable that the work content that you will put as a response is very important than the content that you post on your business website.

4. Thank the reviewers for their gifts of time: It takes some time to leave a comment. Doing this signifies that theyre doing a favour to you and its your chance of shining by responding skilfully rather than cover and duck. Sometimes the reviews are as useless as rants. But, most of the people who read the reviews realize this. You have the chance of showing your stuff in response.

5. Short and sweet: Never write a novel, just try capturing the sentiments, transferring the emotions and simply move on. But, never copy/paste same response on various subsequent reviews.

6. Don takes the issues offline: Do not respond telling them to contact you for discussing each time.

7. Do not get personal even when they did: Sometime the reviewers write their reviews when they are ticked off and when they attack some particular employees of the company. Just mark them as inappropriate and employ established editorial procedure for removing them. Google does not want these types of reviews there either.

8. Set ground rules with the employees: It was recommended that you develop ground rules for the process. You might wish to delegate the review responses, but not till you have sense that the employees understand the significance of having some.

9. Take ownership: Youre responsible for the business and sometimes the business isnt just fair. You own the issue as well as the response to it. Many times the reviewers wish to be listened to and would remove the reviews when they want.

Guide To Estimate Budget For A New Business or Startup (infographic)

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Prior to start earning money one has to figure out the most appropriate figure for what to spend and where to spend. Creating a good budget can be key to the successful business because the budget could work as a roadmap for your company and set up some discipline to process everything. It is very imported to know about important components of a budget

 

  • Fixed costs – Ex -rent, furniture, and insurance
  • Variable costs include the cost of raw materials, inventory, and freight. Semi-variable costs –
  • Semi-variable costs are fixed costs that can be variable. These can include salaries, telecommunications, and advertising.

The following infographic can help you to identify the entire basic factor which has to be taken care while drafting a budget for your new business.

SEO OR PPC Which is Best Option for Promoting the Site?

Posted on Categories Digital Marketing2 Comments on SEO OR PPC Which is Best Option for Promoting the Site?

 

Most of the People still have numerous questions about Which is better: SEO or PPC?

 

Explaining both SEO and PPC in nutshell:

 

Pay Per Click OR PPC:

 

As this word (PPC) tells that you have to pay for every click when a user clicks on the advertisement displaying on Search Results. It comes under a Paid marketing called PPC advertising programmes provided by Yahoo search marketing, Google AdWords, etc.

 

They help you in displaying advertisements in the results sponsored section of the results page of every search engine. Then, you will be asked to pay fees on the basis of how competitive the keywords you chose are, whenever the viewer clicks through from the advertisement to your website. One of the least known and least used styles of ads on Facebook is the app install ad. As you might imagine, the core focus of the ad is to get people to install your app.

 

Search Engine Optimization OR SEO:

 

Alternatively, you would be able to build traffic without paying any cost. It does not mean that it is free of cost 🙂 but you don’t need to pay directly to Paid advertisers like Google OR Yahoo. You only need to find SEO professional guy OR a top SEO services provider company who can help any website achieving the high ranks in natural searches. They will follow the best SEO practices to get your website displayed on the pages much more prominently and often. It might take some time for you to reach at the top of SERP ( Search Engine Result Page), and the traffic will be absolutely free and would probably prove to be worth the whole investment.

 

Budget:

 

Offcourse, budget plays a major role in any type of services whether it is SEO, PPC or any other services. It depends on the budget and the needs. In case you wish for more traffic faster and if youre willing to shell out some money for it, then PPC may be the best thing for you. But, if you are operating on the shoestring budget, then it might make a lot more sense for investing time for chasing high search ranks through SEO.

 

Even though both the ways of fetching traffic are quite powerful, one of the methods builds the long-term success; whole other may be just a short term solution.

 

You should keep the below important things in mind:

 

1. More and more users trust the organic listings. The statistics from the SERPs behavior studies have shown that 77% of the search users select organic over the paid listings while searching, 67% select the organic search while purchasing.

 

2. As they all are paid advertisements, they are not that appealing. Exquisite article has stated that the organic results are approximately 8.5 times more likely to be user clicked on paid search result.

 

3. The SEO may provide the lasting visits. Its quite a viable long term solution.

 

4. Search Engine Optimization is quite cost efficient.

 

5. PPC is generally seen as a tool for advertising and it lacks trust by the avid online users.

 

6. Where PPC is the only visible solution on one of the search engines, SEO may be visible on various search engines like Yahoo, Bing, etc.

 

7. SEO once did works well for you, unlike PPC that needs constant investment, testing and optimizing for keeping the performance up.

 

8. SEO is approximately 85% likely to get more traffic towards your website over PPC

 

9. SEO has a higher ROI than PPC

 

10. SEO helps in building a brand by mainly owning the very first page, backed by good and strong internet brand awareness as well as brand promotion.

 

Still, if you think that the above information is not sufficient then you can call our experts at – 0120-412-1425 OR drop us an email at – info@blackmarlintechnologies.com, one of our expert will be in touch with you within 24-48 hours.

 

Happy Reading 🙂

Why your SEO Efforts Fails

Posted on Categories Blog, SEO, SEO ToolsLeave a comment on Why your SEO Efforts Fails

Implementing the search engine optimisation strategies is not sufficient for getting you on first page of the search results of Google. With and effective SEO plan there are good chances that it is not working properly just like you hoped.Therere various reasons because of which your SEO strategies might fail in getting you the coveted first page.

 

Below are some of the most common mistakes which you need to avoid:

 

1.You are not choosing the right keyword

 

Stating the best keyword for your business may be a little difficult, especially when you are working in a populated category. Some of the most common keyword related mistakes include employing the single word keywords in place of the long tail keywords hoping to be noticed employing the popular keyword and targeting the keywords which are specific or not specific.

 

To give you the clear picture for Trademark searches, you can see that Google provided different results and not pretty sure that whether a person is looking for trademark agent, trademark services OR only wants to collect some information for trademark.

 

 

2.You are not employing the digital marketing tool

 

The digital marketing tool helps you in seeing whats working for you and what is not so that you know where are your strategies strong and where you need assistance.

 

Here is the list of top free digital marketing tools that would help for any webmasters to run a successful campaign:

 

Everything from goal trackers to analytic trackers falls under data visualization tool categories and all are important when you wish to see all your SEO efforts to succeed.

 

In case you’re just measuring the success of all your SEO strategies through a rise in your business, you might not realize the results that you are anticipating. Optimising the content of the website takes some time, efforts as well as continuous improvements. Treating SEO as one time project would just do this much and it is quite less.

 

An introduction to networking courses would offer you a competitive advantage required to fully grasping any kind of server related problem flagged on the website of your business. You should not let your efforts fail as you are not adjusting and adapting.

 

3.You are not targeting the right customers

 

Your SEO strategies need to keep revolving around what the customers or the potential customers look for while they require your products or services. In case you do not understand your customers, your SEO strategies would definitely fail.
Targeting the wrong audience would not enhance your business even when your SEO strategies put you at the top on results of the search engines. Similarly, if you aren’t appearing in results of the search engine, people searching for your organization would not be able to look for you.

 

Take your time for understanding the various factors in getting right customers to your site. An old customer would not search the internet the similar way that a teenager would. Your keywords should represent the correct audience that brings you good business.

 

Getting right SEO strategies takes the method of trial and error. With a good amount of attention and less adjusting, you would be able to find your own way towards the very first page of the results of the search engine.

Content Marketing Tips To Leads Better Conversion On Your Website

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Ever since the traditional modes of advertising began taking a backseat, the businesses of different sizes have started embracing the digital marketing strategies for growing brand awareness, pull the revenue and develop an impact.

 

While more than approximately 91% of the B2B and approximately 86% of the B2C marketers are employing content marketing as an important part of the digital strategy for garnering organic visibility, revenue, and traffic, developing a solid plan is important for conducting business online.

 

As per the statistics collected, the conversion rate of a website is six times higher for people who have adopted the content marketing strategies than the ones who have not.

 

1. Good quality content matters the most

 

You need to first understand that Panda which likes good quality pages and sweeps off the low quality content. Developing good quality content needs to be on top of the list as that is the only thing which you may do for hooking viewers and also Google. By creating good quality content, you can expect to come up with unique, interesting and valuable things. For ranking amongst high quality pages and also to be rewarded with a lot of organic traffic by Google, employ domain specific experts for getting fresh content for the website and concentrate on posting relevant stuff which sparks interests among the prospective customers.

 

2. Do not repeat the same music for marketing repeatedly

 

You must know that average customers are bombarded with a lot of marketing pitches from the beginning of the day. Nobody likes to listen to the same marketing music. You need to do something exclusive for standing apart and sparking interest in the content while also monetizing without actually advertising.

 

3. Get right mix between the content which educates and content which sells

 

Many a time, business owners are ignorant about the fact that there is a huge gap between creation of the content which educates the readers and selling the content which sells to the customers. Thus, they finally end up mixing both in wrong ways that affect the content overall strategies and fail in serving any purposes.

 

4. Choose the content type which attracts customers

 

Choosing the content wisely may be a difficult task but its the most significant thing which needs to be considered while looking to allure customers through this process and improve the sales funnel. You should always select the trending topics concerning the industry which is relevant enough for bringing in the value to the targeted audience and in turn the business.

 

Below are some useful tactics for emerging successful:

 

Researching the types of content which your competitors post and analyze their engagement ratio. Then, formulate a plan by properly comparing the SEO metrics such as PA, DA, external links using Moz’s free tool Open Site Explorer, etc.

 

Conduct a thorough research by using relevant terms which may bring traffic associated to your business domain that you are in. You should also observe landing pages for keywords you choose, see metrics and then figure out whats likely to be useful for you.

Best Free Tools for Webmasters to make use of SEO

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In case youre a new blogger, Webmaster, website administrator, digital marketer or SEO Consultant, you would definitely have to depend on the SEO tools for monitoring the traffic, competitors, backlinks, explore the keywords, etc. It may be a little overwhelming to know exactly where to begin. The Google tools like Analytics, Webmaster Tools, Trends, Keywords Planner are the best place to begin with.

    1. Google PageSpeed insights

With the PageSpeed insights you may easily identify the ways of making your website run faster and also for making it mobile friendly. It is a tool which can be integrated with the Nginx or Apache web servers for automatically optimising your website.

    1. MOZ local listing score

MOZ local lets you spend time with your customers as it undertakes the most difficult ask for you. When the locations of the business across the country, you will require a solution which scales without needing something extra from your team. MOZ local helps in:

  • Minimising the inputs and maximising the outcomes
  • Defends the online presence of the brand
  • Quickly and very accurately proves the value of the work done by the brand
  • Work confidently with support from leading industry professionals

 

    1. Keywordtool.io

In case you are a business owner, the content creator or online marketer, you would also like more and more people to visit your site, read the content you have uploaded and buy your commodities. The best way of achieving it is by finding out exactly what your prospective readers or customers are looking for.

 

    1. Google Analytics


Google Analytics helps the brands in monitoring their business while they are on the go. It helps in:

 

  • Checking the key metrics in the built in reports
  • Comparing the date ranges as well as applies the segments
  • Monitoring the real time data

 

Exploring to build the reports with combinations of dimensions, metrics as well as segments which you care for saving any reports to the dashboard so that you may come back easily.

 

    1. Google Webmaster Tools and Bing Webmaster Tools


There are a number of advantages of having webmaster accounts in Bing as well as Google. The Webmaster tools are basically meant for narrowing the gap between the webmasters as well as search engines. Its the only channel to communicate between the brand and the SEO giants.

 

    1. MOZ Open site explorer


The Open Site explorer is Mozscape index powdered workhorse. The marketers throughout the world employ OSE for researching the backlinks, finding link building opportunities and discovering potentially damaging, rank impacting links.

 

    1. Google keyword planner


Whether you are looking to bringing in new visitors to your website, growing your sales online, gets your phone ringing or keeping the customers coming back again and again, Google AdWords would help. Your business would be found by visitors on Google precisely when they would be searching for things which you would offer. You can easily target your advertisements to the customers in some countries, cities or regions or even within a particular distance from your shop or business.

 

    1. Google trends


Right from finding latest products to be sold on the Ecommerce websites to looking for content ideas, list of the potential uses of Google Trends is limitless.
If youve never heard of it or if you have never got a chance of using Google trends, then you really need to know about it more. It is a wonderful tool which allows the businesses to compare popularity of the search trends and terms. With different features, it lets you gain understanding of biggest search trends along with the ones developing in terms of popularity.

 

    1. Schema Creator


The structured data is the way for the search engines for making sense of the content in HTML. Google, as well as other search engine machines, developed structured data standards called Schema.org.
When Schema.org released originally, the best way to include it in the pages was using microdata inside the HTML elements. The vocabulary of Schema.org and the method of employing microdata attributes were not known to most of the web designers. That is why this special tool was created for helping the web designers in properly understanding and utilising this tool.
With the help of micro data attributes was known to be elegant for the moment, as it meant that you may mark-up the existing HTML and that too without changing content or the appearance of pages. It still was not perfect, and it may become cumbersome for integrating on the basis of how the pages were coded originally by the experts. Luckily, now there is better and much simpler solution in order to integrate the structured data. The solution is JavaScript object notation for the Linked data. It is basically JavaScript which you may place anywhere on the page.

 

  1. Similar web


You can get in depth traffic and the engagement stats for your website with just one single click. You need to see the popularity of the website, the sources of traffic, average time on site, information about ranking, top reference websites, paid keywords, the related mobile applications, etc.
It is a way of improving the visibility of the businesss website. Thus, it appears in the search results. By making the particular changes in the website of your business, you would be able to increase traffic on organically. This would also influence the search engine. Thus, your website will be listed when the people would search with particular keywords.

Understanding Google penalty recovery services

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Googles penalties can prove to be a huge setback for a business. But, irrespective of why it has been levied upon you, it is important to take an action quickly for recovering the organic rankings on the search engine.

 

If your website has also been penalised, dont worry. With the help if the right tools and process, you can easily get your website back in the search engine and continue to rank well in SERPs. All the tools related to Google Penalty recovery services can help you in getting rid of the penalties.

 

The right way of repairing the rankings

 

A number of factors can lead to website traffic or a sudden drop in rankings. But, the penalties which are assessed by the biggest search engine are amongst the first few things which we look for in order to diagnose an issue. The links to low quality website, keyword stuffed content, hidden text, etc. can trip the Google penalty filters and throw you out of a top ranking on Googles result pages.

 

There are various professional companies which offer the assessment services for identifying on and off page factors which may result site wide or page specific penalties on the website. This is when you might need Google Penalty Recovery services.

 

Penguin, panda, etc.

 

Google keeps tweaking its filters and algorithms for increasing the relevance of the search results to the users. It would not like us to go far for right info. Thus, anything that Google considers to be a barrier in this process like spam links which direct the users to the places where they do not wish to go, can have a huge effect on the site rankings. There are a number of factors associated to ranking on Google, but when it is about main penalties, there are particular factors.

 

Penguin- penguin is not a penalty technically. It is basically a filter which devalues the spam links which point back to the website. If the rankings of your website are getting affected by this filter, then a leading Google penalty removal company can help you.

 

Panda- panda is basically an algorithmically applicable filter for the onsite factors like low-quality content or the large quantities of the duplicate content on the website. Generally, Panda gauges the quality of a website while stating its rankings.

 

Manual penalties- manual penalties arent levied automatically. A person from the spam team of Google makes a call for assessing the manual penalty. The manual penalties may come from the search engine on finding evidence regarding the involvement in the link schemes including the inbound links or unnatural outbound links.

 

The penalty assessment and penalty recovery tasks are quite laborious. But, there are absolutely no shortcuts for rebuilding the rankings of a website. Restoring the rankings also include some of the SEO work like development of high quality new links to the website.

 

TOP GOOGLE PENALTY RECOVERY COMPANY can help you come out of the Google penalty game easily.

SEO companies- helping businesses truly and forever

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The digital marketing agencies having offices in different cities help the businesses in staying at the top. The solutions they offer are very simple, transparent and they are built around the specific requirements of the businesses. They do not offer complex or vague estimates. They never promise results which they cannot deliver. These experts like keeping it simple and straight.

 

An SEO Company in India can help businesses at every step. Especially when you need to set up a successful business online, they come to your aid. Right from setting up a visually appealing and structurally solid website for establishing it in the search engines and social media, these experts will help you in every way.

 

  1. Search engine optimisation
  2.  

    You can easily dominate the search with efficient and absolutely sage Search Engine Optimisation methods which have benefited a number of online businesses. You may have a look at different comprehensive solutions that these companies offer. Some of these are:

     

    • Goal oriented and measurable campaigns
    • Complete Organic Search Management
    • Social Media Integrated Solutions
    • 100% safe, efficient and ethical methods

     

  3. Suggestions for small businesses
  4.  

    It is suggested that small businesses choose solutions which suit their budget. Rest assured with a wide range of comprehensive but cost efficient SEO solutions would do the job.

     

  5. Suggestions for big businesses and enterprises
  6.  

    Totally customised search engine optimisation offerings for fitting the particular needs of businesses and complementing the processes. The success of the business is guaranteed.

     

  7. Pay Per Click

 

The Best SEO marketing India companies provide complete advertisement campaigns management services which comprise of keyword research, landing page development, advertisement development and reporting on each penny spent.

 

Some of these expert companies have an age-old reputation of offering the best SEO services in the country. These companies have worked for some of the most difficult ad campaigns on national as well as global scale. He continuously growing experience as well as expertise combined with the drive for staying much ahead of algorithms which they may serve better than before. They are smart as well as hungry to succeed.

 

Some of the exclusive services offered by these companies include:

 

  • Dedicated and exclusive account manager
  • Online projects management system
  • Extensive reporting
  • Customised reports
  • Long lasting results

 

A dedicated team of experienced and trained SEO professionals

 

Each and every client is assigned a dedicated Accounts Manager. The point of contact is certified as well as trained SEO professional with a well proven track record for managing the SEO campaigns. The client is totally backed by the Project Manager having years of experience.

 

How much time does it take to get the results?

 

Within the very first week, some of these companies provide technical on site review and strategy for keyword phrase. Within the initial 30 days, they start optimising as well as submitting to all the search engines as well as directories. Within the initial 60 days, the search engines and directories start showing results of the preliminary efforts.

 

What differentiates the service from the other service providers?

 

The best of SEO India companies have positioned themselves as what the SEO services might cost companies. They promote their services on Knowledge at low price platform.

 

HTTPS or HTTP: Which Is Better For SEO Today?

Posted on Categories Blog, Digital Marketing1 Comment on HTTPS or HTTP: Which Is Better For SEO Today?

Almost 3 years back, in March 2014, Matt Cutts, an American software engineer and is the former head of the web spam team at Google, gave the audience at SMX West a tip that making a site secure (SSL encryption ) was going to trend in 2014. He wanted to make sure that sites that utilize SSL encryption would see a ranking boost within Google, but at the time there were some individuals at Google that did not agree with him. But, only a couple of weeks ago, Google announced that using SSL encryption will provide sites a ranking boost within Googles search engine results pages (SERPs). Google also stated that the prime reason behind this move was over security and that they have started to see more and more webmasters adopting HTTPS.

 

If you have been doing online searches, youve probably noticed both HTTP and HTTPS sites. What is the difference between the two, and is it vital in terms of online marketing? In this informative post, we are going to tell everything, so read till the end.

 

HTTPS Vs HTTP

 

  • HTTP: HyperText Transfer Protocol

HTTP is a system for transmitting and receiving information over the Internet. HTTP, an application layer protocol, that means its focus is on how information is presented to the user. But, this option doesnt care how data gets from Point X to Point Y.

 

  • HTTPS: Secure Hypertext Transfer Protocol

The S at the end of the HTTP part of an URL means the website is secure. HTTPS was developed to let authorization and secured transactions. Also, exchanging confidential information requires to be secured so as to prevent unauthorized access, and HTTPS makes this happen. HTTPS is identical to HTTP in many ways, as it follows the same basic protocols. But, HTTPS provides an extra layer of security as it uses SSL (Secure Sockets Layer) to move data. So, we can say HTTPS is just the secure version of HTTP. So, if users are guaranteed to have a secure website experience, then the answer to HTTP vs HTTPS becomes simple and they will prefer HTTPS.

 

Some Quick Facts about Secure Sites:

 

  • About 85% users would abandon a purchase if the data sent over an insecure (HHTP) connection, indicating that the site insecurity could impact sales.
  • Google Chrome labels HHTP sites as insecure and warning users that the connection is not secure.
  • HTTPS websites load faster than HTTP and websites with faster loading speeds are more likely to rank better in search engines.
  • About 40% of Google page one organic listing are HTTPS
  • Since 2014, HTTPS has been a signal in Google’s Ranking Algorithm
  • Over 50% of all desktop page loads are HTTPS connections, which is an all-time high.

 

SEO Advantages Of Switching To HTTPS

 

 

Switching to HTTPS will benefit you and the security of your site. Below are some key benefits:

 

  • Security

 

HTTPS includes security for your SEO goals and website by preventing tampering by third parties as well as making your site more secure for visitors. Apart from this, the encryption in the communication and URLs (Uniform Resource Locators) protects the transaction and browsing histories.

 

  • CTR

 

When compared to the blogs that do not run on SSL, you get high click through rate. We know that Click through Rate plays a big role in ranking boost.

 

  • Privacy

 

A lot of people believe that HTTPS provides protection only to websites using sensitive passwords. We really want to tell them that is it wrong. Even regular content sites benefit from SSL encryption. It affirms the website is the one the Web server must be conversing with.

 

  • Rankings

 

Back in 2014, it was confirmed by Google that the slight ranking boost of HTTPS sites. Therefore, SEOs and webmasters need to keep this point in mind.

 

The Process For Switching To HTTPS From HTTP?

 

The basic steps are:

1) Purchase an SSL certificate and a dedicated IP address from your web hosting company,

2) Install and configure the SSL certificate,

3) Configure any hard internal links within your website, from HTTP to HTTPS,

4) Update any code libraries (Like JavaScript, Ajax, etc) and any third-party plugins,

5) Redirect any external links you control to HTTP,

6) Update access applications to redirect HTTP traffic to HTTPS,

7) update your CDN’s SSL settings if you are using a content delivery network (CDN),

8) Implement 301 redirects on a page-by-page basis,

9) Update any links you use in marketing automation tools,

10) Update any landing pages and paid search links and

11) Set up an HTTPS site in Google Search Console and Google Analytics.

 

You shouldn’t be worried about switching HTTPS from HTTP as far as SEO is taken up. Google has been advising web administrators it is safe to do so for years now.