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Good Backlinks vs. Bad Backlinks – You Must Know Today!

Posted on Categories home-posts, SEO

One of the most important SEO tasks that we regularly work on is backlinks. Backlinks are still a major ranking factor and will remain an important factor in search engine ranking. However, everyone doesn’t know that every backlink cannot be treated as good one. Google continue updating its algorithm against poor links.

good links vs bad links

If you cannot differentiate between low quality and high-quality backlinks, this content may help you to identify difference between low quality and high quality backlinks. You will also know that how bad backlinks can harm your website.

Not Each Backlinks Are Good

Early days every link considered as the positive vote for a website but it does not work in today’s scenario. Getting backlinks from spam forums, low-quality guest blogs, poor directories, poor article spinning. These all activities may take your website to downward. Google has powerful algorithm panda and penguin to identify issues in your website.

If you haven’t yet changed link building practice than your website will have to pay by losing search engine ranking. Good backlinks must look relevant and complement the content.

Many Backlinks Can Be Problem

Well above statement is not true so you don’t need to worry in case if your website attaining too many backlinks in a natural way. Google is no more concerned quantity of backlinks you have but he cares about quality. If you still worry about quantity over quality than you are on the wrong track and need to update strategy before the delay.

Over optimization of Anchor Text

It has been assumed that many marketers build backlinks with the targeted keywords. If you still working on low-quality backlinks than it may harm your search engine ranking. There should be strong reasons that you naturally achieve anchor based backlinks. It a big risk to build backlinks on same anchor tags only.

Site Quality

Google loves links coming from high-quality websites. Do you ever care for website quality and check the website in some parameters like domain authority, page authority, Alexa rank, social media rating and most important relevancy. If you taking care all of these things then you don’t need to worry and keep on doing the amazing job. In another side, you need to research for quality sites before links building. For example, if you are a plumber services provider company and you are getting links from an SEO forum.

How to identify bad Backlinks

There is a very simple trick to identify if the links being built for your site are valuable or not. Ask the simple question from yourself-

  • Is website is attractive real audience?
  • Is website build for backlinks only?
  • Is link of your website compliment on the website?
  • Will you get the relevant audience from a website?

If you can give correct answers of this website then you are able to find differences between low quality and high-quality website backlinks.

Conclusion

The conclusion is that bad links can harm website badly.

If you are looking to hire a quality backlink building company, please contact us so that we can discuss your needs.

What Is High-Quality Content?

Posted on Categories Blog, Digital Marketing, home-posts

So, everyone is recommending you to post quality content but do you know what is quality content? Don’t be confused we are here to help you. If we have to describe high-quality content in a single word that we can say that high-quality content is an experience. Yes, it is an EXPERIENCE, you prepare content in terms of videos, text, images to provide a better experience for your audience. But still, there are few characteristics of quality content that has to be taken care today –

what is quality content

Good Content Appeal To The Heart

Create an emotional touch with your audience. They must know how much you are caring about them and intend to help them with your products or services. Don’t forget that emotions are the great invention of god and it decides either you love someone, ignore someone or hate.

Shareable Content

When your content is full of practical values, entertain users and interested. It becomes sharable for users. You have to think why people share content of influencers in your niche and next to develop content in terms of getting engaged. Ask your self would you share content on Twitter, YouTube, Facebook or any other social profile. If your answer is YES then its cool you have developed sharable content.

Relevant To The Target Audience

Content is written for a specified audience always performs better than content written for a broad audience. Always remember it if you want to get competitive advantages than you will have to be more specific. Its more appreciable If you show multiple points and research to your targeted audience with the help of images, videos, info-graphics, case-studies, presentation etc

Encourage Desired Action

Your content becomes more valuable once you add some action to your audience. Your audience will remember you if you engage them with some interesting actions and even when you answer them.

Build Relationships

The strong content work as a invitations to build more relationship with your audience. Each of your replies at your audience comments builds a relationship with you and your audience. This engagement force readers to revisit website to find more from you and also there is less chance they ignore post shared by you on social channels.

Search engine optimized

Search Engine Optimization plays a key role to increase search engine visibility of your content. Make sure to follow Google search engine guidelines. It will make it easier for the search engine to crawl and index your website content in search and artificial intelligence will do its job.

Conclusion

Well, You must have one goal to provide the better experience to your users by serving your web pages in search engine.

Local SEO Guide In India – Grow Your Local Business

Posted on Categories Blog, SEO

Local Search Engine Optimization plays an important role in the online visibility of goods and services in targeted cities. Like If you are running a business in Delhi and can provide services or goods to only Delhi’s people than Local Search Engine Optimization can work for your business growth. India is developing country and despite metro cities in India users are still not used to with online business. It shows that there are huge opportunities for business owners to get established their business online.

Local SEO

When we search for any service or products in specific cities, we use some phrased to find it. Like if I have to search electrician than I will be more specific to find it with location. I can type phrased in the search engine like = “best electrician in Noida” “electrician near me” and so on. It provides an opportunity to grow and increase sales of small and middle business like – makeup artists, dentist, painter, wedding planners, electrician, plumber and many other businesses.

There are a number of benefits of local SEO some of them describe below –

  • Affordable
  • No brokerage
  • Brand Building
  • Measurable

Local SEO Factors

There are a lot of benefits doing local SEO for your online business but it’s not easy like eating cake. Many businesses running the same business and providing services and only a few businesses can be displayed in the search result. Google determine various factors to rank the best website so that users can get the best result. Let see few of these factors –

  • Keywords in domain
  • Domain Popularity
  • Either business is verified or not
  • Geo-Tags embedded or not
  • Local address on your website
  • How frequency your website update
  • Verify location and ownership
  • What other people say about your services or products. Good review and rating mean higher visibility and trust.

If these factors make you confuse and you want someone else to take care of these factors for your website you can hire our local SEO services India which ensure you just focus on quality improvement part of your business and we take care marketing part of your business.

How Google My Business can help business in the search factor

Google my business is amazing services for small business owners. How about if you can create your own website in few minutes? Well, you can do it with Google my business page by creating a simple and free website with a form. Google My Business is a smart option that helps you to attain local visibility in search engines. However, there are lots of limitations and customization is not possible with a free website. But we would say it’s cool and very good for a try.

A well local search presence is all about providing valuable help for your local business. In long run we can say that by developing a decent website, performing local Search Engine Optimization marketing, you can take your local business to greater heights of success.

The 5 Most Important Things to Know about Brand Building

Posted on Categories Blog, SEO

A brand is something intangible asset that you can’t really put on your finger. It can be trust and credibility of a business in a market among customers. This is why most big brands or businesses invest money like water in the brand building. The primary reason for brand building is to improve the experiences that customers will have with your products or services and also the chance for someone to choose your products or service over someone else. Below we are listing some points where startups and small business must invest enough time and source to expect long terms branding benefits.

There are 5 important key points to keep in mind when developing your brand.

  • Market Analysis

  • Understand the market trends, competitors, and your target audience. Marketing research is highly recommended for all small business on a regular basis it helps you to measure your place in the market and helps you to set your own milestones. It also ensures that you are on track by comparing price, services, and features of your competitors offering to customers. Infect market research is a door to understand each and everything about the way you fit into the market.

  • Competitive Advantage

  • Decide on your unique value proposition. Ask yourself what will make you stand out. The term competitive advantage refers to a study that highlights all advantage of a company over other competitors offering similar products or services.

  • Brand Name
  • Choose a name that delivers your brand message, audience, and story. Your business name means a lot to your business when it comes to business success. It should be easy to remember and meaningful. You must talk with experts before selecting any name for your business.

  • Core Branding Assets
  • Create a logo that reflects your brand, services or products because its going to work as a signature of your business. A logo is something about your business that may leave in your customer’s mind even after buying services or products from you.

  • Online Presence

Establish your voice online and deliver consistent communication via social media. Social media is one of the easiest ways to reach millions of potential customers at minimal costs.

Dealsshutter to Increases Organic Traffic by 300% in 4 Months (Case Study)

Posted on Categories Case Study

Black Marlin Technologies set a professional SEO team who initially used Google keywords planner to choose targeted keywords and design an effective content development strategy.

CHELLENGE

Founded in March 2017, Dealsshutter is a deal and coupon portal with the goal to provide latest available offers. There were many websites were already available to provide coupons and deals and it was a challenge for our team to take this new venture into the competition and deliver the good amount of organic traffic from search engine.

THE SOLUTION

BMT believes in mapping the right content to the right stage in the customer journey. First, we identify the attractive keyword and opportunities, based on the intent that each keyword represents. Then we developed content for the topics by considering a few factors.

  • The first was what content type is ranking on the top of the SERP? Black Marlin Technologies’s identified major competitors and analysis their practice to achieve online marketing goals. Initially, By following major clients we explore some existing ideas to promote the website in right way.
  • The second factor was what stage of the buyer’s journey on the website? There are multiple actions could be taken by visitors on the website like – reading blogs, finding deals, searching deals on their preferred store. We have taken care to create content in a more informational style, I.e details about “what is…” or “how do I save more money on online shopping?”
  • We also focused on CTA (call-to-action) on each page in terms of coupons, contact page Or create content in terms to guide site visitors towards taking the next action, like “Request Notification,” for those ready to received updated deals on their email id.

To make this content creation process scalable, we used Google analytics, webmaster, SEMrush, Open Site Explorer and organize all things to get better output. Our team also took care to use the power of SEO and content to elevate the business impact from the organic channel.

RESULTS

Indexed organic keywords have increased 20%, while organic traffic to Dealsshutter.com organic traffic increased by 300%

Dealsshutter Organic Search Traffic

Increase Organic Search Traffic Ucmini.net.in To Enhance Affiliate Income (Case Study)

Posted on Categories Case StudyTags Leave a comment on Increase Organic Search Traffic Ucmini.net.in To Enhance Affiliate Income (Case Study)

The Opportunity

Black Marlin Technologies content developers deliver meaningful content on Ucmini.net.in that helps visitors to get expected content on click. Due to high competition, it was a big challenge for our editorial team to produce high-quality & sharable content.

The Solution

BMT team followed a simple process to find the keywords with the highest potential. Within one month, they launched new, high-performing content by leveraging rich data about opportunities and threats.

  • Keywords Research – First, the team used Google keywords planner to identify 50 competitive keywords that was relevant to Ucmini.net.in .
  • Search Queries – We used Google webmaster console and extracted all search queries into an excel sheet. SERP visibility was not so good but still, we have some data where we can start to work and achieve some result. We optimized content of the website and made sure excellent work for on page SEO.
  • Competitive research – There is huge competition and number of similar website available who is giving the same services so it was not easy for us to select all competitors. We extracted top 3 competitors and analysis those to identify new opportunities for us and like always it helped us.
  • Implementation – After having the clear picture of SEO opportunities and work to be done on website. Our team did not wait more and implement all suggestion on the website it includes redesigned the page and adding new content structure, based on the competitive research. We made sure to include CTA (call to action) and add download link at the right place so users can download at the fastest time that they want. In another hand, we built link building strategy to prepare strong reason for a search engine to list this website in search engine.

The Results

After two-month result was in front of us and the results has proved the success of our team approach. The number of downloads after this optimization increased by 71%, with average bounce-rate. More than 15 keywords from 50 were on the first page of Google search engine. For example, uc mini installs, uc mini java and so on.

Why Does Your E-Commerce Site Need To Load Faster?

Posted on Categories Blog, SEO

There is no use of having an amazing website with poor loading speed. Customer will not care that how much amount you have invested to build your website and left your website if it does not open quickly on their mobile or desktop. It has been assumed with many ecommerce stores that they face the problem of huge bounce rate on their website due to poor loading speed and they keep losing business and trust among users.

how fast website load

Page loading time is a crucial factor to stand you in the competition and get success in online business. Not only users but also Google gives more priority to websites who get load faster. In fact, Google wants to give the best experience to their users by reverting meaning full and fast websites. So, whether you are running an e-commerce site or any information website, you will have to give priority on optimization of website loading speed as beautiful website design is worthless if your loading speed is slow.

Now internet users are very impatience and they don’t to want to wait a long time to load the website. They want everything quick in their life. If they find any trouble to open your website, they will not take more time to visit another website and maybe will never return to your website. Also, according to the statistic, you have just 5 to 10 second to impress users to stay on your website. Furthermore, slow loading speed means that you continue losing trust among customers.

Reasons why websites loading speed is important

Ranking Factor – Google determines many things to rank any website and page loading speed are one of them. If you want to remain in the search result then you will have to provide a faster website to Google’s users.

Users Trust – Winning users trust is one of primary job of any business. If you would not be able to impress them initially than they there is the higher chance they will not buy products from you nor will they return to your website.

Bounce Rate – Slow page loading speed hampers your mobile traffic and more bounce rate is another negative signal for your website.

Poor Conversion Rate – Many buyers may abandon their purchase decision due to the slow speed of your cart.

Well, above reasons are enough for you to understand the importance of website loading speed. Now, lets move to tips that you can follow to optimize your loading website speed.

Guide to improve loading speed of your website

There are many website loading testing tools available online where you can test your website loading speed with the suggestion that should apply to optimize your website loading speed. We want to let you few popular names –

All above tools work amazing and can help on website loading speed optimization. Let’s take one from above and we will go to Google page load speed test lab. When you check your website loading speed with this tool it shows the score of performance from 100. More score means better performance. Well, the tool also shares extra information for improvement of your website loading speed. Like –

  • Optimize images
  • Eliminate render-blocking JavaScript
  • Leverage browser caching
  • Minify JavaScript
  • Avoid landing page redirects
  • Enable compression
  • Minify CSS
  • And so on

Well instead of making use confuse by going into the technicality of all things we want you to follow our below checklist which will help you to provide the fast website.

  • Optimize your images size
  • Reduce Animation/Flash or avoid to use if this is not necessary
  • Remove unnecessary plugins that take longer time to response
  • Put all script in one place
  • Do not maintain up to 3 CSS files
  • Dont use iframe tag in your pages

These are some basic but crucial tips that surely contribute to improving your sites loading speed. At Black marlin technologies, our motto is to provide better than excellent services and helping you in every aspect of web related issue. Stay tuned with us for more informative content and If you have any feedback/suggestion for us you can write us at info@blackmarlintechnologies.com

SEO is Not an Expense But an Investment! Check How?

Posted on Categories Blog, SEOLeave a comment on SEO is Not an Expense But an Investment! Check How?

We’ve heard lots of owners say this. “My business doesn’t need SEO” Sure, it’s true that you can do this without SEO. However, only if you’re:

 

1) The most authoritative site in your industry OR
2) The most popular brand in your niche

 

 

Are you one of these two?

 

Unless you don’t belong to any one of the above two statements, you do need SEO for your website.

 

People have so many misconceptions about SEO and one of the biggest ones is that not every company needs it.

 

Let’s check:

 

SEO is not a cost but an investment!

 

Once business owners truly understand this statement their opinion about SEO will change entirely. It should be considered an INVESTMENT with a high return. For any commercial keyword you’re not ranking on page 1 you’re literally leaving money on the table.

 

It’s getting even worse. This is money that your competition is STEALING FROM YOU.

 

Did you know top 3 positions in Google get over 50% of all organic clicks?

 

Here is the statistics of average overall Click through Rate on Page 1 of Search Results below:

 

Page 1 Average Result 1 29.60%
Page 1 Average Result 2 13.10%
Page 1 Average Result 3 9.20%
Page 1 Average Result 4 6.50%
Page 1 Average Result 5 4.90%
Page 1 Average Result 6 3.60%
Page 1 Average Result 7 3.00%
Page 1 Average Result 8 2.60%
Page 1 Average Result 9 2.20%
Page 1 Average Result 10 2.10%

Statistic Resource: www.infront.com

 

If you rank there you will skyrocket your:

 

* Traffic
* Conversions
* Sales

 

SEO can help EVERY business but only a few companies will reap all the benefits! And by few, we mean the HANDFUL of them. SEO can get your site on #Google’s first page.

 

  • How did SEO work for you?
  • Did it work?
  • Did it fail?
  • Did you even try it?

 

If you have any question coming in your mind related to SEO, feel free to comment us below.

 

Either way, 2018 is a great year to start or turn the tables.

How to Deal With Hate Comments in Google Business Listing?

Posted on Categories Blog, SEOLeave a comment on How to Deal With Hate Comments in Google Business Listing?

Generally, we see that many of the Google Business Pages have negative reviews and Low star ratings, it may be coming from real customers OR the competitors who want to down-rate the company in any case.

Google Negative Reviews

What to Do When You’ve Received a Fake Review:

Responding to the reviews needs to be done carefully. Below are some of the tips which businesses whore going to start responding to the reviews so that you may avoid embarrassment and also maximize the positive effects on your brand.

1. You should not be defensive about the negative reviews: When the reviewer is completely wrong and even if he is acting like a total jerk. You will be writing what would amount to public relation content in the reply and it should be your best. Everyone experiences a bad day.

2.Never write response to the negative reviews while you are in a bad mood: Just sleep on it. Save it on your notepad on the desktop and read it again in a couple of days. There is absolutely no rush or timings written in the emotional moments are very rarely what you wish in the public view.

3.Keep in mind that the responses double also be read by your future customers: Over the past few months and even years, the homepage of your business would have been reviewed by a number of potential customers who would have made their decision of buying or selling on the basis of other peoples reviews. It is quite arguable that the work content that you will put as a response is very important than the content that you post on your business website.

4. Thank the reviewers for their gifts of time: It takes some time to leave a comment. Doing this signifies that theyre doing a favour to you and its your chance of shining by responding skilfully rather than cover and duck. Sometimes the reviews are as useless as rants. But, most of the people who read the reviews realize this. You have the chance of showing your stuff in response.

5. Short and sweet: Never write a novel, just try capturing the sentiments, transferring the emotions and simply move on. But, never copy/paste same response on various subsequent reviews.

6. Don takes the issues offline: Do not respond telling them to contact you for discussing each time.

7. Do not get personal even when they did: Sometime the reviewers write their reviews when they are ticked off and when they attack some particular employees of the company. Just mark them as inappropriate and employ established editorial procedure for removing them. Google does not want these types of reviews there either.

8. Set ground rules with the employees: It was recommended that you develop ground rules for the process. You might wish to delegate the review responses, but not till you have sense that the employees understand the significance of having some.

9. Take ownership: Youre responsible for the business and sometimes the business isnt just fair. You own the issue as well as the response to it. Many times the reviewers wish to be listened to and would remove the reviews when they want.

Guide To Estimate Budget For A New Business or Startup (infographic)

Posted on Categories BlogLeave a comment on Guide To Estimate Budget For A New Business or Startup (infographic)

Prior to start earning money one has to figure out the most appropriate figure for what to spend and where to spend. Creating a good budget can be key to the successful business because the budget could work as a roadmap for your company and set up some discipline to process everything. It is very imported to know about important components of a budget

 

  • Fixed costs – Ex -rent, furniture, and insurance
  • Variable costs include the cost of raw materials, inventory, and freight. Semi-variable costs –
  • Semi-variable costs are fixed costs that can be variable. These can include salaries, telecommunications, and advertising.

The following infographic can help you to identify the entire basic factor which has to be taken care while drafting a budget for your new business.