Black Marlin Technologies dwells in implementing the exact tools and techniques required to outrank your competitors in search engines. Based on the standard search engine algorithms strategies responsible for establishing effective contractor marketing services, our expert SEO team seeks a long-term approach. You may have approached several digital marketing strategies, but your website doesn’t rank on the first page of the search engine results page (SERP). It implies you are doing something wrong or in other words, you do not have a well-optimized website. This is where Black Marlin Technologies comes to your rescue! Let us introduce you to our comprehensive contractor SEO strategy:

Keywords Research-

Keywords are the vital element influencing the visibility of your company’s website. When a homeowner or a business owner looks for general contractors, words or phrases like “contractor” or “contracting services” are used in Google’s search bar. We focus more on long-tail keywords than short-tail keywords for narrowing down the search results. Thus, keywords like “contracting services Ottawa” or “building repair contractors” are more specific than “contractor”.

User-Friendly Experience

Why should a user stay on your website if the experience is not good enough? By this, we mean a website should be user-friendly with the convenience of easy browsing and impressive download speed. Today, in the era of smartphones, a website must be mobile-compatible. Therefore our SEO contractor experts compress images, reduce HTTP requests, and merge CSS and JavaScript files to avoid bounce rates and slow page speeds.

Off-Page Strategies

Building an impressive online reputation not only through keywords but links and mentions from other sites is equally important. It is known as off-page SEO which aids in greater visibility. Your company appears more frequently, retaining consistency while browsing channels. At Black Marlin Technologies, we create effective backlinks for off-page SEO that improves your site’s online dominance and scope of ranking.

Monitor Site Performance

Persistent measures to track your site’s performance help in improving and refining your site’s content. There is no absolute plan for successful SEO. It is based on conjecture and hypothesis where search behaviour keeps changing and so does the optimization process.

When you partner with Black Marlin Technologies, you get:

• Recognizing competitor
• Tracking competitor behaviour
• Auditing the website for SEO
• Optimizing website based on keywords research
• Optimizing local SEO
• Tracking lead calls
• Setting up Google Analytics
• Promoting website content
• Analysing performance reports
• Updating website content

How is HVAC SEO Different from Other SEO Services?

For most business owners and consumers, the probe for a reputed contractor starts on a search engine. However, studies have proved that a mere presence on the search engine page is not enough until your contracting company ranks within the top three! It appears that most users do not go beyond the top three search results. The reason is evident! These sites offer all the information the user is seeking. Surprisingly, the first site listed receives most of the clicks! A competitive SEO strategy helps in ranking a website. It results in a higher click-through rate (CTR), which means greater brand awareness and boosted revenue.

Black Marlin Technologies is recognized as a potential contractor marketing agency with a specialized SEO team focussing on getting your online presence prospering. However, the SEO strategy varies from business to business. Our approach to contractor SEO creates a bigger impact on a smaller budget and is proven exponentially beneficial for generating organic traffic.

• We target your local service area unless you offer services throughout the nation. This helps in analysing the local market, focussing on demand and supply.
• We implement local SEO strategies including review management, citation development, Google verification and updating Google My Business Profile, and on-page SEO using local keywords.
• We analyze your direct and indirect competitors while keeping a track of their online behaviour.
• We review your report analytics to ensure the local audience can reach your business online.

The traditional means of business marketing for contractors is gone! Billboards and newspaper advertisements do not pay off cost-effective results. For the translation of leads into more business, investing in SEO services is a good catch!

How to Market Individual Contractors?

Contracting businesses which may be any of these (mentioned below) require a specific online marketing strategy depending on the type of market and the consumers.

• General contractor
• Roofer
• Electrician
• HVAC contractor
• Remodeler
• Plumber
• Building restoration contractor
• Window and door contractor
• Flooring contractor

• Create a User-Friendly Website:- Digital presence is the most crucial tool to reach out to potential consumers. A well-optimized website with engaging content is a must-have to get identified in the market.
• Add Blogs or Videos:- Twitter, Facebook, Instagram, and LinkedIn are the most impactful social media platforms- always available for a buzz! Whether launching new offers or promoting services, nothing can get you better results!
• Local SEO:- Focussing on the local market, analyzing competitors and tracking their online behaviour aids in determining your specific marketing strategy. Get recognized by the local audiences for developing brand value and generating potential leads.

SEO for contractors from Black Marlin Technologies proved higher rankings and increased traffic, leads, and sales as our team of internet marketers work diligently, driving more revenue to our clients.