Technical SEO Services

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Technical SEO Services

 

Reduce Bounce Rates and Capture High-Quality Leads

Capture High-Quality Leads

How long will you wait for a website to load?

Can that be a reason behind poor search result ranking? You still do not know the significance of technical SEO services, do you?A solid digital foundation is the key to acquiring better rankings in search results. In other words, technical SEO is all you need to enable search engines to crawl and index your web pages. It ensures that your website is in accordance with search engine guidelines.

Over the years, technical SEO services have become crucial apart from on-page SEO services and off-page SEO services since search engine algorithms are constantly changing. It has become highly sophisticated, which has exponentially influenced user experience. Today, to accomplish a good search result ranking, you must have a well-optimized website with impressive structure, increased speed, mobile-friendliness and convenient navigation. No wonder technical SEO is the fine-tuning of your website!

If you need to boost the technical mainframe of your website, we at Black Marlin Technologies have got you covered! With a team of nerdy digital experts, we propose budget-friendly technical SEO services while delivering optimal results. We comprehend the nuances of persistent algorithm updates and craft the ideal chart to drive you to success.

Let’s get along then!

Why Do You Need Technical SEO Services?

Enhance Search Experience and Retain Your Website Performance
GMB SEO service
Improve Crawlability

As one of the critical elements of SEO services, technical SEO enables your website to get easily crawled and indexed by search engines. Implementing schema markup, XML sitemap, robot.txt file, and removing broken links improve your overall site structure.

Attract More Traffic
Promote SERP Ranking

When your website complies with the search engine guidelines, you have a higher chance of accomplishing better search result rankings. Technical SEO optimization ensures your site remains updated with the changing search engine algorithms.

Rank Higher
Enhance User Experience

Optimizing your website’s technical aspect encourages user experience through improved navigation, better accessibility and mobile-friendliness. Users can promptly find the information they are looking for. Also, improving page speed through technical SEO promotes enhanced user experience.

 
More Local Leads
Increase Page Speed

A significant functionality of technical SEO is to increase page speed by compressing images, reducing redirects, leveraging browser caching, using a content distribution network, and improving server response time. It drives more traffic and increases online visibility.

More Reviews
Boost Navigation

When you have enhanced navigation, you promote user experience, resulting in higher lead generation. Using HTTPS, implementing structured data, optimizing web core vitals, removing duplicate content, and mobile optimization are the prevalent tactics to improve site navigation.

Build Relationship
Promote Audience Engagement

After all the technical SEO tactics you have employed, you receive better audience engagement. With improved page speed and navigation, the bounce rate is reduced. It implies increased lead generation, which results in boosted conversions.

 
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What is Involved in Our Technical SEO Process?

Do you know what are the three primary factors influencing search engine rankings? – High-quality content, page experience and links. It means that creating highly-quality content or generating resourceful backlinks is not enough to rank your website among the top results. You need superior page experience not only for humans but for search engines as well. Hence, technical SEO services are obligatory to provide a seamless page experience.

Apart from enhancing page experience to climb up the rankings, technical SEO is essential to improve your online visibility. It means you drive more organic traffic, which leads to conversions. In a way, technical SEO is the principal element affecting your website’s performance. ?

We at Black Marlin Technologies provide advanced technical SEO solutions based on the latest algorithm trends so that you are never left out in the rat race! Our comprehensive optimization efforts ensure that you receive maximum results, encouraging long-term success. Prioritizing your marketing goals, we propose strategies that will ensure optimal effectiveness.

Analyze Website Performance to Improve Results

We conduct a meticulous audit of your website, which is the initial step of our technical SEO services. It enables us to identify the technical issues in your site and fix them with effective strategies.

The audit includes assessing the core checkpoints affecting your website’s performance. These comprise metrics like page speed, site architecture, crawling and indexing errors, robots.txt, and XML sitemap. We provide long-term solutions to retain your search result rankings.

Enhance Search Engine Experience for Richer Results Display

The schema markup or structured data helps search engines understand your website’s information. It also aids in better control over your site’s appearance in the search, encouraging enhanced brand image.

So, our experts ensure adding schema markup to your pages, assigning data tags, highlighting web page elements, and creating HTML. Therefore, we develop AI search-ready content to establish your knowledge graph. You stand out in the SERP with the rich display.

Boost User Experience to Promote Audience Engagement

One of the most significant factors that increase bounce rate is a slow-loading web page. Most users close a site if it does not load within 2.5 to 8.6 seconds (HubSpot). It means you must have a fast page speed to drive more traffic and encourage audience engagement.

So, the digital experts in our team optimize your page speed by compressing images, reducing redirects, using content distribution networks (CDNs), leveraging browser cache, and minimizing HTML codes.

Retain Valuable Traffic and Promote Domain Authority

As businesses grow, it leads to the evolution of new domain names and websites and the transition of browser experience. In this process, you tend to lose valuable traffic and domain authority. Therefore, website migration becomes essential to monitor rankings and traffic.

Nonetheless, we map the changed URLs, benchmark analytics performance, remove duplicate content, update internal links, manage 404 pages, and secure HTTPS to ensure well-optimized website migration.

Why Should You Choose Black Marlin Technologies for Technical SEO Services?

Technical SEO Services

Even if you have a user-friendly website or valuable content, your website will not receive adequate views if your technical SEO is not up to the mark. Technical SEO boosts the efficiency of your website by making it faster, and more relevant, more accessible, improving navigation, and boosting user-friendliness. In other words, you need to optimize the technical aspects of your website to establish trustworthiness and credibility.

Black Marlin Technologies is a leading technical SEO agency providing comprehensive technical SEO solutions to improve your website’s performance and ensure superior domain authority. Our team of diligent professionals conduct extensive website audits to recognize the technical hitches and propose the most effective fixes that will culminate in abiding results. We focus on bolstering your website’s experience to users and search engines to acquire higher rankings, promote visibility, drive high-quality leads, and encourage conversions.

Among the myriad of other SEO service providers, we offer you multiple reasons to partner with us. You will soon learn why we are reputed as India’s most reliable technical SEO expert.

  • Possess a Team of Google-Certified SEO Experts: We are a top-notch digital marketing company comprising a crew of Google-certified professionals who administer your project from evaluation to delivery. We plan and execute result-driven tactics to keep up with the industry trends.
  • Up-to-date with the Latest Digital Trends: To position your company as the thought leader in your industry, we comply with advanced digital standards. Our experts ensure that all your tasks align with the current trends so that you stay ahead of your competitors.
  • Comprehend the Complexities of Changing Algorithms: With extensive experience in the industry, we have exhaustive experience in the nuances of algorithm changes. Since search engines these days project AI and machine learning, it is essential to refine the strategies for maximum effectiveness of technical SEO services.
  • Prioritize Individual Client Requirements: Since no two businesses are the same despite belonging to the same sector, technical SEO efforts also vary. We identify and recognize individual client requirements to propose a more precise and potent solution to draw optimal benefits. It also helps in promoting long-lasting cordial relationships.
  • Provide Solutions Aligned with Your Marketing Goals: Our fundamental intent is to accomplish your business goals at minimum investment. Therefore, solutions provided by the ace team at Black Marlin Technologies come as SEO packages which are tailored to your marketing needs.

How Do We Perform Technical SEO?

HTTPS status codes
Check HTTPS status codes
XML sitemap
Create XML sitemap
Eliminate duplicate content
Eliminate Duplicate Content
robots.txt file
Use robots.txt file
Broken links
Check Broken Links
Implement SSL
Implement SSL

The competition to acquire rankings on the first page of Google has increased over the years since each day, nearly 2,52,000 new websites appear (Siteefy). So, in this swarm, it is challenging to get noticed until you appear on top of the search results or at least secure a spot on the first page.

The click-through rate drops potentially from 39.8% of the #1 position to 10.2% of the #3 position (Smart Insights). It implies that you keep losing visibility as your rank goes down. Hence, technical SEO services are immensely critical as they improve your website’s visibility on search results.

Technical SEO optimizes the technical aspects of your website, like sitemap, HTML code, site architecture, and speed. These are responsible for improving search rankings and user experience. Let’s find out how.

  • Easy to Crawl and Index: No matter how valuable and relevant is your website content, it will not rank until search engines can crawl and index it. By optimizing the technical elements of your site, the search bots can easily understand the information, enabling easy crawling and indexation. It is one of the primary components of the SEO audit checklist to assess your website’s performance.
  • Mobile Responsiveness: Due to mobile-first indexing, Google indexes websites based on their mobile version. As you optimize your site for mobile devices, it becomes easier for Google and other search engines to access the content. It then indexes it according to its relevance and importance. So, naturally, your rank goes up!
  • Faster Page Speed: In this fast-paced world, nobody has time to wait for a slow-loading web page! The slower is your website, the lesser its visibility. Search engines have also become sophisticated as they prefer websites with faster page speed since the bounce rate is much lower. Your website will automatically crawl up the rank.
  • Boosted User Experience: Lastly, technical SEO services help to enhance user experience, which is another significant factor affecting your website ranking. With mobile responsiveness and improved page speed, you offer an optimal user experience that promotes higher engagement. Google receives the signal and finds your website easily accessible.
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SEO FREQUENTLY ASKED QUESTIONS

Technical SEO is the process of optimizing the technical aspects of a website to meet the requirements of modern search engines. It helps search engines to easily crawl and index web pages. In other words, search engine bots can easily understand the information or website content, which is the fundamental aspect of crawling and indexation. It includes elements like sitemaps, site architecture, schema markup, URL structure, duplicate content, HTML codes, broken links, and redirects.

The principal goal of technical SEO is to make your website more easily crawlable and accessible. It promotes website rankings, increases page speed, boosts mobile responsiveness, improves user experience, and enhances audience engagement. Therefore, technical SEO is the pillar of a website’s performance.

The primary components of technical SEO include HTTP status codes, indexation, XML sitemaps, orphan pages, canonical tags, page speed, duplicate content, site architecture, URL structure, mobile responsiveness, redirects, broken links, 404 pages, and website security.

A comprehensive website audit is the first step to implementing technical SEO. Identifying and assessing the various technical issues provides an in-depth insight into the website’s performance. Our experts assess the audit report and propose extensive solutions, which comprise optimizing images, using structured data, penalty recovery, website migration, removing duplicate content, avoiding redirects, adding XML sitemaps, optimizing page speed, eliminating broken links, using robots.txt, and setting URL structure.

Definitely, yes! Technical SEO makes your website more easily crawlable. It means search engines can easily comprehend the website content and index it according to its value and relevance. Indexation results in website ranking. With a robust technical SEO strategy, your website becomes search engine friendly, helping accomplish better rankings. And not to miss out, with a higher SERP rank, you attract more traffic, promoting online visibility.

Technical SEO is a complex process. It involves a thorough understanding of search engine behaviour and knowledge about the changing algorithm trends. Your technical SEO practices must comply with the search engine guidelines to ensure you receive maximum benefits. Hence, until you are an SEO expert, you better leave it to the professionals if you are serious about achieving your marketing goals.

Your website’s technical performance is tracked through metrics like page load speed, crawl errors, pages indexed and mobile friendliness.

Let us tell you that any kind of SEO is a long-term process. You will not witness results immediately. Whenever we implement technical SEO strategies, it takes time to show up the results. A minimum of three months is required to witness measurable results. However, over time, you will receive measurable results leading to prolonged sustenance.

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