PPC Packages

Why Should You Invest In PPC Packages?

We have an astonishing fact for you- PPC traffic has a 50% higher conversion rate than organic traffic! Since PPC enables you to reach qualified leads genuinely interested in your products or services, you receive more conversions. Whether it is signing up for a newsletter or contacting you directly, you can expect good news in all forms! As a crucial segment of digital marketing packages, PPC can undeniably escalate your business at lightning speed!

Though you have social media platforms where you can create free posts, you cannot get your brand offerings right in front of the right people. In other words, if you want to leverage precise-targeted visibility, you must publish a paid campaign or PPC.

Similarly, SEO packages are a win-win, but as we said, it may take up to four to six months to notice scalable results. SEO will improve your website’s visibility in the search engines while attracting organic traffic. But it is a slow-cooking meal! You must not expect immediate conversions within a definite timeframe.

Therefore, for a more flexible approach, PPC packages can be your ideal marketing solution. So, what are the benefits of a PPC package?

• Precise Targeting:- As a significant aspect of PPC, it helps you to target people you are not among your audience alongside the ones who already know about your brand. You can implement multiple PPC strategies to test and track which performs better. Many businesses choose display ads, while others target keywords focused on various demographics like location, age, interests, etc. Thus, you can get your ad in front of prospective leads.
• Measurable Results:- In the era of digital marketing, PPC campaigns contribute immensely towards your business goals. You can easily track and measure the success of your PPC ad by accessing metrics like click-through rate (CTR), cost per click (CPC), cost per lead (CPL), customer acquisition cost (CAC), customer lifetime value (CLV), and return on ad spend (ROAS).
• Extensive Control:- What if we say that you can experience unparalleled control in PPC? From PPC prices to where your campaign will appear in Google, you can have complete control over everything! Platforms like Google provide you with the authority to choose your bid, and keywords, and pause or continue a campaign. It gives you enormous flexibility to adjust your campaign accordingly.
• Data Accessibility:- Not to forget the wealth of data you receive by running a PPC ad! Clicks, impressions, or conversions- you have access to this valuable data, which can help you formulate an effective SEO strategy. Data is the ultimate source of every successful avenue!
• High ROI:- A prevalent misconception about PPC is that it is an expensive investment. While SEO may seem more cost-effective than PPC, the truth is PPC offers you high ROI. Are you wondering how? Well, PPC drives you more qualified leads than SEO. Since the PPC campaigns enable laser-targeting, you have higher conversions.
• Faster Outcome:- Nothing can beat the effectiveness of PPC in accomplishing instant results! If you want to appear immediately before your target audiences and promote your brand, PPC is your game! Unlike SEO, you do not have to wait months to see outcomes!

Choosing The Best PPC Package For Your Business

In the ever-growing digital marketing realm, PPC has become a go-to strategy apart from GMB optimization services for most businesses seeking instantaneous results, including better visibility, higher traffic, and increased sales. However, before choosing a PPC package, you must delve deeper into the PPC concept.

As you know, PPC works by paying a fee each time your ad is clicked. So, before you invest in PPC, allocate your budget. You may have a daily or monthly budget. Additionally, PPC costs vary depending on the keywords and how much you are willing to pay per click. It is technically known as bidding.

Furthermore, define your business goals before choosing your PPC package. It is also important to understand whether you can scale your package as your business grows. Once you have recognized these factors, you should evaluate your industry’s competition to ensure your PPC strategy comes with flying colours!

Working over a decade with a team of competitive digital marketers at Black Marlin Technologies, we have categorized our PPC plans according to precise business considerations. Our advertising models entail definite success stories that have ruled the online game for years. We have curated PPC packages based on analytics and data to maximize your return on investment.

• Display Ads:- These are the most effective PPC ads that have the highest number of viewers. A display ad generally appears on Google or its partnered websites in the form of attractive visuals and texts. You may have spotted one while browsing through your Gmail or YouTube videos. These ads generally target audiences who have visited similar businesses like yours. Because of the appealing display, they attract the majority of the audience.
• Remarketing Ads:- Remarketing ads are comparatively affordable, and they target audiences who previously visited your website but did not convert. These ads act as reminders and compel audiences to take action. Thus, you receive successful conversions, multiplying your revenue. It is a form of personalized advertising often referred to as retargeting ads.
• Google Ads:- The online advertising platform of Google is known as Google Ads. It is a form of PPC campaign allowing you to reach a vast section of your target audience. Google ads appear on the search results page, either above, below, or beside. These ads directly reach people looking for similar products or services.
• Social Media Ads:- Facebook, LinkedIn, Twitter, and Instagram enable PPC ads where you can precisely target your audience based on interests, hobbies, networks, etc. Social media ads have rapidly gained pace over the years with the increased social media presence of businesses.