Why You Should Not Go With Cheap SEO Providers

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Search engine optimization or SEO is regarded as one of the most important methods of online marketing. However, the truth is that most marketers are still conflicted about the best ways in which they can implement SEO to obtain the desired results. The trick to have a well optimized SEO is often differentiating between cheap SEO from properly priced SEO. While most companies and marketers do not underestimate the importance of SEO, they are still unsure about whether they should go for cheap or costly SEO. In this article, we will have a closer look at the pitfalls that are associated with cheap SEO and what should be your goal when you are looking to find the right kind of SEO solutions for your business.

Cheap packages can never provide you with the standard SEO services

While choosing SEO packages, two of the main things that you need to enquire about are the production of top grade original content and link building. However, the truth is that both of these tasks are quite capital intensive and high on labor, which means that together they make up a bulk amount of the total money you need to pay for your SEO services. When viewed under such light, it is quite easy to note that the proposition offered by cheap and affordable SEO packages start losing their credibility. The main reason for which some companies offer cheap quality services is that they do not have the requisite capital and infrastructure which makes it impossible for them to create superior quality content that can help the website and its blogs to draw in maximum traffic. Therefore, these cheap SEO providers can never secure a strongguest post with the high authority sites. They cannot create long form contents which involve a comprehensive structure and well researched information as writing such content requires a lot of time and skill. Since they do not have such skills, time or infrastructure to come up with original, high quality content, they often remodel or spin old and existing content to create new posts which comprises theirstructure and grammar. This can not only hamper your market reputation but also damage your rapport with your customers.

Poor quality link building solutions will not help you at all

During the earlier years of SEO, companies choosing to use link building for generating traffic mostly focused on creating maximum number of links to achieve the desired effect. Instead of quality, the emphasis was essentially on quantity. Achieving the best organic search results was regarded to be more important than creating engaging content for the audience or achieve a sustained link outreach. However, with the evolving algorithm updates released by Google, such a strategy has become mostly outdated in the recent years. Nevertheless, cheap SEO providers still continue with this trend which means that you are going to end up with a bunch of links that would be of little value to you. Not only is your website and blogging section going to lack high-quality content, but your brand image is also going to face a major risk of compromised reputation. Google nowadays penalizes websites that have poor quality content and make use of mass link building techniques. These cheap SEO providers are not intent to create good quality content for your site. The links that they will build are also generated from automated software which is definitely not going to help you to build authority.

Cheap SEO providers do not offer you custom solutions

Every business is different and so the strategies used for promoting it should also be different. When you are looking to reach out to a large target base of audience, you need to have customized SEO solutions that are in line with the specific needs of you business. However, cheap SEO providers can never provide you with the customized solutions that would be good for your business. They are simply going to offer the same kind of SEO expertise that they offer to other companies which are not going to help you a lot. Due to this reason, it is advisable that you only choose reputable SEO companies that can offer you best solutions at appropriate package prices.

What Are The Common SEO Mistakes You Should Avoid?

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Effective SEO strategies are naturally the ultimate keys to good ranking. However, every now and then a site loses its ranking due to some unchecked faults. Here are some of the SEO mistakes that you should avoid when you are looking to boost your site’s ranking.

1. Trying to rank for the wrong keywords


One of the things that many people do when they are trying to rank their website is that they choose the wrong keywords for it. It is important that you do keyword research carefully so that you can find a set of some selective keywords that are going to be good for you.

2. Using Keyword Stuffing


Keyword stuffing is a strict no-no as this can get you a red flag from Google. Instead of simply inserting all keywords that you can find and create a spammy website or web page, make sure that you use keywords strategically and selectively.

3. Duplicate content


Duplicate content is basically plagiarized content that you can obtain from other sites. Make sure that you stay clear of such content as that can give your website a bad press. Instead, focus on creating high quality original content that can enhance the value of your website in the minds of the visitors.


4. Buying Backlinks


Backlinks can generate sufficient traffic for your website and provide you with a stamp of reliability. However, buying backlinks is a major Black Hat SEO practice and is therefore considered as a crime in the world of SEO. Never  buy your backlinks and instead focus on building authentic ones. Although this can take some time, this is going to be well worth your effort. Make sure that you consult with a link building service India company that has got many years of experience in link building and can create high quality and genuine links for your business website.


5. Only Focusing On On-Site SEO


Instead of just performing onsite SEO, you should also carry out off-site SEO promotions as well. By creating shareable content, promoting your website through social media websites, social bookmarking, forum submission, article submission and blog directory submission and other methods, you can certainly create a strong fan following for your website.


6. Not Adding Fresh, High-Quality Content


It is important that you keep on adding fresh content from time to time so that the search engine always has something to crawl and rank your web pages for. Not posting content regularly can only lead to your website’s ranking falter in due course of time.


7. Ignoring Your ‘Google My Business’ Listing


Not logging into your ‘Google My Business’ Listing can eventually wipe off the existence of your website from the online world. Google can consider your account as “unverified” provided you do not log in to your ‘Google My Business‘ Listing account regularly. This is mainly done to enhance quality of the local search results. Google My Business works as central data which is maintained by Google for your business. Therefore, unless you are there in your account regularly, you may lose your footing in the online world.


8. Not Running Regular Website Audits


Website audits help you to find out everything that is wrong with your website so that you may resolve them quickly before they take a toll on your ranking. So if you do not perform such website audits, your website may eventually suffer poor ranking and negative visitor response.


9. Missing Quality Links


Link building requires some earnest effort on your part which means that it is something that you can never ignore. The more number of links you have in your website, the better your online response will be. More backlinks actually show that the content and information presented in your website is reliable and has been verified by multiple sources.


10. Forgetting that faster is better


Last but not the least; you should actively try to increase the speed of your site so that it loads in less than 2 seconds. It has been found time and again that sites that take longer time to load eventually lose on their traffic. Make sure that you use Google PageSpeed Insights to know how you can enhance the speed of your site load time.   

Top 5 Leading App Store Optimization Checklist For 2019

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What Is App Store Optimization (ASO)?

It is a process designed to improve the find ability of a mobile app in the Apple App Store and Google Play store. ASO is the way to go when you want to increase your app installs. But this can be expensive if you don’t find organic users in the long run.

App Store Tips, App Store Updates

Here is the top 5 App Store Optimization checklist:

1. Know Your Customer & Competition


A well-drafted mobile app store optimization balances on finding to know how your customers use your business as well as a deep analysis of the competitive. You need to ask a few questions yourself in order to start. For example- What language the end-users use? How would they describe my app? What are the competitive benefits? What keywords your competitor’s target? Why people downloading and using my app? Is my ASO plan in sync with the demands of your customers? Keep in mind that the answers to these questions will definitely help you review your competition to know which keywords are being targeted by related apps. After getting the answers to all these questions, you can easily decide whether to target similar keywords or completely different keywords at all.

2. Must Optimize The Title Of Your App With Focused Keywords


We have seen that many app owners do not put their targeted keywords in their app title. An APP title can keep up to 100 characters on an average. So, if your brand name is about 8 to 10 characters then you can use your main focused keyword. The app ranking in Store Search mainly depends upon the Name of your APP. Keep in mind that keywords in the app title can increase search ranking up to 14 %. Must provide icons for mobile devices of different size and orientation.

3. Ensure A Convincing Description


The description of your app must be targeted toward your customer base instead of a search engine index. The description must be viewed as a call-to-action (CTA) for potential customers. Define what it does in concise or simple language, what are benefits it offers, and force users to download it. After convincing the app store that the app is relevant to a particular keyword, now convince your potential customers that it can fulfill their needs. Put your focus on the first three lines of your description as it will instantly grab your reader’s attention. The number of apps available in the marketplace is increasing with every passing day, users are sure to have a few alternatives to consider when assessing yours. So, make their decision easy by instantaneously communicating what it does and why they should download, install and finally use it.


Keep in mind that the app’s description and the rest of your product page must be being preserved as a living document. That means as it changes, so should your app description. Whenever you submit an update, then take the time to reflect the changes in the description of your product page and screenshots to call out new features and precisely depict it.

4. Update The App Often


Updating app must be one of the most important things to do. Users love changes, so when they see a change, they may go ahead and download and use it or update a previously an already installed app. Remember apps that are updated often are seen by more users, and they also command a better review from real users to help increase your app ratings. You need to ensure to lure your users within the app, and update the description of your app and maintain a big account of 5-star ratings. You can use social media to attract more visitors to your app as well.

5. Drive More Traffic To The APP By Using SEO


Let your target users know about your app by writing about your app in your business blog and your hired SEO and App Store Optimization Services India company do SEO of that post with the focused keywords. Do not forget to provide app download buttons & icons as a call to action (CTA) in your blog and websites.

If you feel that we have missed something really important, let us know on the comment box below.

Why Go For SEO Company Instead of In-House SEO Team

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Search engine optimization (SEO) has become integral to the success of any online business. So, if you are running an online business or selling online through your website, then you must integrate SEO into your marketing strategy right knows. But, the big question here is whether to hire an SEO agency or go for in-home team Businesses that are including SEO in their marketing strategies first time and don’t know anything about SEO, for them we have mentioned here top 5 reasons why choosing a reliable digital marketing company in Delhi is more favorable than having an in-house SEO team.

In House SEO Vs SEO Agency, Why Agencies are Better Than In-House SEO

1. Professionals With Expertise


Hiring an SEO firm means you will have a team of experts who have in-depth knowledge of the industry. No need to spend your valuable time and energy in hiring an entire SEO team such as SEO executives, copywriters, content writers, etc. Also, if you don’t know about SEO much, then identifying which candidates are best suited for the task will be difficult for you. 

2. Infrastructure 


A disadvantage of hiring an in-house SEO team is you need to create marketing infrastructure, which is a long and perplexing process. For example- If you want to start a business blog, for this, you have to hire a team of writers and optimize your blog platform. Also, need to create an effective content strategy, search for good topics, execute a plan for evaluating results, and integrate tags and plenty of other things. There is a need for an infrastructure list for each step. But, hiring someone means you can take benefits of the infrastructure they have in place, and letting you leap this part and start taking advantages from your marketing efforts faster.

3. Get More Variety In Terms Of SEO Strategies


In house Team mainly focuses on your company website, but SEO companies work for different and different organizations or businesses. So, they are able to learn new tactics to one business by getting a viewpoint from working with another company. Different SEO techniques services such as Google Ads Management India are applied to different businesses in order to get fruitful results.

4. Guaranteed Results


SEO service firms try to deliver the best rankings possible as they promised and to stay ahead of the competition. But, you will not see this kind of approach demands a dissimilar level of output and performance in-house team.  SEO and Pay Per Click ServicesIndiaproviders will track the progress of SEO ranking, PPC campaigns and other things as they are result driven.

5. Leave Your SEO Company If Not Providing Results


If you hired company is not providing the results you want or they have promised in the starting, you can leave them and look for a company that delivers. Or if the quality of their digital marketing work doesn’t match what was vowed. As you’re paying to provide good services, but when the services are not working, it is a wise decision to fire the company.


We cannot force you or tell you whether to go for an SEO company or for an in-house digital marketing team. Consider both the pros and cons of each choice to find out which one will deliver the best solution

5 Digital Marketing Trends That Will Rule 2019

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Digital trends change every year, SEO professionals should be well-aware of these revolutions so as to effortlessly adapt to evolving technologies and stay ahead from your competitors. It will help you gain a competitive edge and develop new ways to grow your business, generate leads and build a strong relationship with your existing clients. This informative post will surely help you to take your company’s marketing to the next level. 


We have shared top 5 digital trends that every digital marketing company or professional must to pay attention:

Digital Marketing Trends, Digital Marketing Dominate 2019,

1.            Voice search


Voice search came into light back in 2018, but this trend will completely come into its own in 2019. These days, it isn’t the only a mobile device that is driving voice search. But the propagation of keen assistants. The impulsion for voice search will be coming from the other end of the range, from online users who are starting to use the internet. However, no matter who the target customers for voice search are, SEO is one thing that is sure because we know it will change. Old-style keyword research will become outdated as user questions will be totally different when using voice search. Remember about 99 percent of voice search results pull from the featured snippet that means content writers will have to focus on optimizing their content for Google and other search engines to pick it up. Create unique and quality content for better

2.             Live Videos


Live streaming content is free and takes a very short time to create while it provides immediate user engagement, and audiences use your content based on your time rather than theirs. Live Videos has the ability to produce better impressions than blog posts published in the newsfeed.  It also let Digital marketing experts engage with their leads in quick time, improves their relationship with followers, reaches a wider audience and boosts their traffic on social networking channels like Facebook, Twitter, etc.

3.            UX and AMP 


AMP also refers as Accelerated Mobile Pages was a vital mobile ranking factor for websites in the previous year. The significance of AMP will not be restricted to mobiles alone in 2019. This is because Google recently made Accelerated Mobile Pages available for desktops versions of sites too. So, users now can enjoy the same speed and easy navigation that it provides even while browsing on their desktop.   With the introduction of these features, businesses now have to look at their website as well as how user-friendly it is. You may be able to enjoy superior visibility on search engines by making your websites AMP-friendly. Keep in mind that an improved UX can inspire them to spend more time on their site as AMP pages are easier for users to navigate through.

4.            Create User-Friendly Content


Showing your prospect customers how your current customers are using product is one of the best ways to market it. If you create that user-generated content, then you will get two benefits- 1) It convinces prospect clients and customers. Your current customers are marketing your products on your behalf with user-generated content. According to a leading SEO company India, “User-generated content has a big impact on the buying decision of 90 of people who most of the time buy online and 80% of people who are buying online for some time. 2) User-Generated Content impact on online buyers. You don’t have to spend on this marketing. Also, this type of marketing is more effective than most of the marketing platforms you use. Prospect customers are influenced as a consumer who knows his / her needs is marketing your product.

5.            Encryption


Keep in mind that digital marketing comes along with encryption. Today about 20 percent  (That’s not a lot of people) of online users, buyers, etc., feel that their personal information like their name, mobile number, credit or debit card information is secure online. This is one of the major challenges faced by digital marketing specialists.


So security and with better encryption, and rest assured, 80% of 0nline users will depend on digital marketing if they know how their personal information is being used.  Keep in mind that a more secure and encrypted system will rule the others in this year 2019.