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Content Marketing Tips To Leads Better Conversion On Your Website

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Ever since the traditional modes of advertising began taking a backseat, the businesses of different sizes have started embracing the digital marketing strategies for growing brand awareness, pull the revenue and develop an impact.

 

While more than approximately 91% of the B2B and approximately 86% of the B2C marketers are employing content marketing as an important part of the digital strategy for garnering organic visibility, revenue, and traffic, developing a solid plan is important for conducting business online.

 

As per the statistics collected, the conversion rate of a website is six times higher for people who have adopted the content marketing strategies than the ones who have not.

 

1. Good quality content matters the most

 

You need to first understand that Panda which likes good quality pages and sweeps off the low quality content. Developing good quality content needs to be on top of the list as that is the only thing which you may do for hooking viewers and also Google. By creating good quality content, you can expect to come up with unique, interesting and valuable things. For ranking amongst high quality pages and also to be rewarded with a lot of organic traffic by Google, employ domain specific experts for getting fresh content for the website and concentrate on posting relevant stuff which sparks interests among the prospective customers.

 

2. Do not repeat the same music for marketing repeatedly

 

You must know that average customers are bombarded with a lot of marketing pitches from the beginning of the day. Nobody likes to listen to the same marketing music. You need to do something exclusive for standing apart and sparking interest in the content while also monetizing without actually advertising.

 

3. Get right mix between the content which educates and content which sells

 

Many a time, business owners are ignorant about the fact that there is a huge gap between creation of the content which educates the readers and selling the content which sells to the customers. Thus, they finally end up mixing both in wrong ways that affect the content overall strategies and fail in serving any purposes.

 

4. Choose the content type which attracts customers

 

Choosing the content wisely may be a difficult task but its the most significant thing which needs to be considered while looking to allure customers through this process and improve the sales funnel. You should always select the trending topics concerning the industry which is relevant enough for bringing in the value to the targeted audience and in turn the business.

 

Below are some useful tactics for emerging successful:

 

Researching the types of content which your competitors post and analyze their engagement ratio. Then, formulate a plan by properly comparing the SEO metrics such as PA, DA, external links using Moz’s free tool Open Site Explorer, etc.

 

Conduct a thorough research by using relevant terms which may bring traffic associated to your business domain that you are in. You should also observe landing pages for keywords you choose, see metrics and then figure out whats likely to be useful for you.

Best Free Tools for Webmasters to make use of SEO

Posted on Categories Blog, SEO ToolsLeave a comment on Best Free Tools for Webmasters to make use of SEO

In case youre a new blogger, Webmaster, website administrator, digital marketer or SEO Consultant, you would definitely have to depend on the SEO tools for monitoring the traffic, competitors, backlinks, explore the keywords, etc. It may be a little overwhelming to know exactly where to begin. The Google tools like Analytics, Webmaster Tools, Trends, Keywords Planner are the best place to begin with.

    1. Google PageSpeed insights

With the PageSpeed insights you may easily identify the ways of making your website run faster and also for making it mobile friendly. It is a tool which can be integrated with the Nginx or Apache web servers for automatically optimising your website.

    1. MOZ local listing score

MOZ local lets you spend time with your customers as it undertakes the most difficult ask for you. When the locations of the business across the country, you will require a solution which scales without needing something extra from your team. MOZ local helps in:

  • Minimising the inputs and maximising the outcomes
  • Defends the online presence of the brand
  • Quickly and very accurately proves the value of the work done by the brand
  • Work confidently with support from leading industry professionals

 

    1. Keywordtool.io

In case you are a business owner, the content creator or online marketer, you would also like more and more people to visit your site, read the content you have uploaded and buy your commodities. The best way of achieving it is by finding out exactly what your prospective readers or customers are looking for.

 

    1. Google Analytics


Google Analytics helps the brands in monitoring their business while they are on the go. It helps in:

 

  • Checking the key metrics in the built in reports
  • Comparing the date ranges as well as applies the segments
  • Monitoring the real time data

 

Exploring to build the reports with combinations of dimensions, metrics as well as segments which you care for saving any reports to the dashboard so that you may come back easily.

 

    1. Google Webmaster Tools and Bing Webmaster Tools


There are a number of advantages of having webmaster accounts in Bing as well as Google. The Webmaster tools are basically meant for narrowing the gap between the webmasters as well as search engines. Its the only channel to communicate between the brand and the SEO giants.

 

    1. MOZ Open site explorer


The Open Site explorer is Mozscape index powdered workhorse. The marketers throughout the world employ OSE for researching the backlinks, finding link building opportunities and discovering potentially damaging, rank impacting links.

 

    1. Google keyword planner


Whether you are looking to bringing in new visitors to your website, growing your sales online, gets your phone ringing or keeping the customers coming back again and again, Google AdWords would help. Your business would be found by visitors on Google precisely when they would be searching for things which you would offer. You can easily target your advertisements to the customers in some countries, cities or regions or even within a particular distance from your shop or business.

 

    1. Google trends


Right from finding latest products to be sold on the Ecommerce websites to looking for content ideas, list of the potential uses of Google Trends is limitless.
If youve never heard of it or if you have never got a chance of using Google trends, then you really need to know about it more. It is a wonderful tool which allows the businesses to compare popularity of the search trends and terms. With different features, it lets you gain understanding of biggest search trends along with the ones developing in terms of popularity.

 

    1. Schema Creator


The structured data is the way for the search engines for making sense of the content in HTML. Google, as well as other search engine machines, developed structured data standards called Schema.org.
When Schema.org released originally, the best way to include it in the pages was using microdata inside the HTML elements. The vocabulary of Schema.org and the method of employing microdata attributes were not known to most of the web designers. That is why this special tool was created for helping the web designers in properly understanding and utilising this tool.
With the help of micro data attributes was known to be elegant for the moment, as it meant that you may mark-up the existing HTML and that too without changing content or the appearance of pages. It still was not perfect, and it may become cumbersome for integrating on the basis of how the pages were coded originally by the experts. Luckily, now there is better and much simpler solution in order to integrate the structured data. The solution is JavaScript object notation for the Linked data. It is basically JavaScript which you may place anywhere on the page.

 

  1. Similar web


You can get in depth traffic and the engagement stats for your website with just one single click. You need to see the popularity of the website, the sources of traffic, average time on site, information about ranking, top reference websites, paid keywords, the related mobile applications, etc.
It is a way of improving the visibility of the businesss website. Thus, it appears in the search results. By making the particular changes in the website of your business, you would be able to increase traffic on organically. This would also influence the search engine. Thus, your website will be listed when the people would search with particular keywords.

Understanding Google penalty recovery services

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Googles penalties can prove to be a huge setback for a business. But, irrespective of why it has been levied upon you, it is important to take an action quickly for recovering the organic rankings on the search engine.

 

If your website has also been penalised, dont worry. With the help if the right tools and process, you can easily get your website back in the search engine and continue to rank well in SERPs. All the tools related to Google Penalty recovery services can help you in getting rid of the penalties.

 

The right way of repairing the rankings

 

A number of factors can lead to website traffic or a sudden drop in rankings. But, the penalties which are assessed by the biggest search engine are amongst the first few things which we look for in order to diagnose an issue. The links to low quality website, keyword stuffed content, hidden text, etc. can trip the Google penalty filters and throw you out of a top ranking on Googles result pages.

 

There are various professional companies which offer the assessment services for identifying on and off page factors which may result site wide or page specific penalties on the website. This is when you might need Google Penalty Recovery services.

 

Penguin, panda, etc.

 

Google keeps tweaking its filters and algorithms for increasing the relevance of the search results to the users. It would not like us to go far for right info. Thus, anything that Google considers to be a barrier in this process like spam links which direct the users to the places where they do not wish to go, can have a huge effect on the site rankings. There are a number of factors associated to ranking on Google, but when it is about main penalties, there are particular factors.

 

Penguin- penguin is not a penalty technically. It is basically a filter which devalues the spam links which point back to the website. If the rankings of your website are getting affected by this filter, then a leading Google penalty removal company can help you.

 

Panda- panda is basically an algorithmically applicable filter for the onsite factors like low-quality content or the large quantities of the duplicate content on the website. Generally, Panda gauges the quality of a website while stating its rankings.

 

Manual penalties- manual penalties arent levied automatically. A person from the spam team of Google makes a call for assessing the manual penalty. The manual penalties may come from the search engine on finding evidence regarding the involvement in the link schemes including the inbound links or unnatural outbound links.

 

The penalty assessment and penalty recovery tasks are quite laborious. But, there are absolutely no shortcuts for rebuilding the rankings of a website. Restoring the rankings also include some of the SEO work like development of high quality new links to the website.

 

TOP GOOGLE PENALTY RECOVERY COMPANY can help you come out of the Google penalty game easily.

SEO companies- helping businesses truly and forever

Posted on Categories SEO1 Comment on SEO companies- helping businesses truly and forever

The digital marketing agencies having offices in different cities help the businesses in staying at the top. The solutions they offer are very simple, transparent and they are built around the specific requirements of the businesses. They do not offer complex or vague estimates. They never promise results which they cannot deliver. These experts like keeping it simple and straight.

 

An SEO Company in India can help businesses at every step. Especially when you need to set up a successful business online, they come to your aid. Right from setting up a visually appealing and structurally solid website for establishing it in the search engines and social media, these experts will help you in every way.

 

  1. Search engine optimisation
  2.  

    You can easily dominate the search with efficient and absolutely sage Search Engine Optimisation methods which have benefited a number of online businesses. You may have a look at different comprehensive solutions that these companies offer. Some of these are:

     

    • Goal oriented and measurable campaigns
    • Complete Organic Search Management
    • Social Media Integrated Solutions
    • 100% safe, efficient and ethical methods

     

  3. Suggestions for small businesses
  4.  

    It is suggested that small businesses choose solutions which suit their budget. Rest assured with a wide range of comprehensive but cost efficient SEO solutions would do the job.

     

  5. Suggestions for big businesses and enterprises
  6.  

    Totally customised search engine optimisation offerings for fitting the particular needs of businesses and complementing the processes. The success of the business is guaranteed.

     

  7. Pay Per Click

 

The Best SEO marketing India companies provide complete advertisement campaigns management services which comprise of keyword research, landing page development, advertisement development and reporting on each penny spent.

 

Some of these expert companies have an age-old reputation of offering the best SEO services in the country. These companies have worked for some of the most difficult ad campaigns on national as well as global scale. He continuously growing experience as well as expertise combined with the drive for staying much ahead of algorithms which they may serve better than before. They are smart as well as hungry to succeed.

 

Some of the exclusive services offered by these companies include:

 

  • Dedicated and exclusive account manager
  • Online projects management system
  • Extensive reporting
  • Customised reports
  • Long lasting results

 

A dedicated team of experienced and trained SEO professionals

 

Each and every client is assigned a dedicated Accounts Manager. The point of contact is certified as well as trained SEO professional with a well proven track record for managing the SEO campaigns. The client is totally backed by the Project Manager having years of experience.

 

How much time does it take to get the results?

 

Within the very first week, some of these companies provide technical on site review and strategy for keyword phrase. Within the initial 30 days, they start optimising as well as submitting to all the search engines as well as directories. Within the initial 60 days, the search engines and directories start showing results of the preliminary efforts.

 

What differentiates the service from the other service providers?

 

The best of SEO India companies have positioned themselves as what the SEO services might cost companies. They promote their services on Knowledge at low price platform.

 

HTTPS or HTTP: Which Is Better For SEO Today?

Posted on Categories Blog, Digital Marketing1 Comment on HTTPS or HTTP: Which Is Better For SEO Today?

Almost 3 years back, in March 2014, Matt Cutts, an American software engineer and is the former head of the web spam team at Google, gave the audience at SMX West a tip that making a site secure (SSL encryption ) was going to trend in 2014. He wanted to make sure that sites that utilize SSL encryption would see a ranking boost within Google, but at the time there were some individuals at Google that did not agree with him. But, only a couple of weeks ago, Google announced that using SSL encryption will provide sites a ranking boost within Googles search engine results pages (SERPs). Google also stated that the prime reason behind this move was over security and that they have started to see more and more webmasters adopting HTTPS.

 

If you have been doing online searches, youve probably noticed both HTTP and HTTPS sites. What is the difference between the two, and is it vital in terms of online marketing? In this informative post, we are going to tell everything, so read till the end.

 

HTTPS Vs HTTP

 

  • HTTP: HyperText Transfer Protocol

HTTP is a system for transmitting and receiving information over the Internet. HTTP, an application layer protocol, that means its focus is on how information is presented to the user. But, this option doesnt care how data gets from Point X to Point Y.

 

  • HTTPS: Secure Hypertext Transfer Protocol

The S at the end of the HTTP part of an URL means the website is secure. HTTPS was developed to let authorization and secured transactions. Also, exchanging confidential information requires to be secured so as to prevent unauthorized access, and HTTPS makes this happen. HTTPS is identical to HTTP in many ways, as it follows the same basic protocols. But, HTTPS provides an extra layer of security as it uses SSL (Secure Sockets Layer) to move data. So, we can say HTTPS is just the secure version of HTTP. So, if users are guaranteed to have a secure website experience, then the answer to HTTP vs HTTPS becomes simple and they will prefer HTTPS.

 

Some Quick Facts about Secure Sites:

 

  • About 85% users would abandon a purchase if the data sent over an insecure (HHTP) connection, indicating that the site insecurity could impact sales.
  • Google Chrome labels HHTP sites as insecure and warning users that the connection is not secure.
  • HTTPS websites load faster than HTTP and websites with faster loading speeds are more likely to rank better in search engines.
  • About 40% of Google page one organic listing are HTTPS
  • Since 2014, HTTPS has been a signal in Google’s Ranking Algorithm
  • Over 50% of all desktop page loads are HTTPS connections, which is an all-time high.

 

SEO Advantages Of Switching To HTTPS

 

 

Switching to HTTPS will benefit you and the security of your site. Below are some key benefits:

 

  • Security

 

HTTPS includes security for your SEO goals and website by preventing tampering by third parties as well as making your site more secure for visitors. Apart from this, the encryption in the communication and URLs (Uniform Resource Locators) protects the transaction and browsing histories.

 

  • CTR

 

When compared to the blogs that do not run on SSL, you get high click through rate. We know that Click through Rate plays a big role in ranking boost.

 

  • Privacy

 

A lot of people believe that HTTPS provides protection only to websites using sensitive passwords. We really want to tell them that is it wrong. Even regular content sites benefit from SSL encryption. It affirms the website is the one the Web server must be conversing with.

 

  • Rankings

 

Back in 2014, it was confirmed by Google that the slight ranking boost of HTTPS sites. Therefore, SEOs and webmasters need to keep this point in mind.

 

The Process For Switching To HTTPS From HTTP?

 

The basic steps are:

1) Purchase an SSL certificate and a dedicated IP address from your web hosting company,

2) Install and configure the SSL certificate,

3) Configure any hard internal links within your website, from HTTP to HTTPS,

4) Update any code libraries (Like JavaScript, Ajax, etc) and any third-party plugins,

5) Redirect any external links you control to HTTP,

6) Update access applications to redirect HTTP traffic to HTTPS,

7) update your CDN’s SSL settings if you are using a content delivery network (CDN),

8) Implement 301 redirects on a page-by-page basis,

9) Update any links you use in marketing automation tools,

10) Update any landing pages and paid search links and

11) Set up an HTTPS site in Google Search Console and Google Analytics.

 

You shouldn’t be worried about switching HTTPS from HTTP as far as SEO is taken up. Google has been advising web administrators it is safe to do so for years now.

All You Need to Know About WordPress Development

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WordPress was emerged as simple blogging platform in year 2003, but it has been mature, stable and most widely used on the internet. This is the reason why most of successful businesses run on WordPress.
Why WordPress Development is necessary?

 

 

If you go and ask any pro-blogger about the best ever blogging platform, then you will get the answer as WordPress and same you will get from high class businesses. WordPress has transformed itself into feature rich and efficient web development platform after some recent developments and has been capable of supporting any kind of websites. The best ever thing about the WordPress CMS is that it is open source software which simply allows you to edit and tweak it as per your need and requirement rather than spending a lot of time to develop it from scratch.

 

WordPress has established itself as one of the most trusted web development platform in very less span of time and can be used to build any kind of website irrespective of their complexity and size. The CMS has been immense popular so that many companies have put their hands into customization of WordPress with premium theme and plugin development. WordPress is a constantly evolving platform that simply means it will provide you regular updates and support. Along with all these things WordPress has a huge support community which offers a significant role in creating platform more flexible, powerful and easy to use.

 

A WordPress Development consist of following essential elements:

  • Open source CMS Development

WordPress is an Open source software and lets you tweak with its system. You can create your own functional website or plugins system with the open source CMS development.

  • Installation and configuration
  • The other major development essential of WordPress includes the installation and configuration of WordPress on different hosting and servers.
  • Support and maintenance– Designing is not just enough until it is not fully taken care of the periodic maintenance.
  • WordPress web development– WordPress can be used to develop any kind of website and blogs for any purpose and in any design with proper functionalities.
  • WordPress theme development Themes are backbone of WordPress websites. There are many free themes available on WordPress but you can develop and use premium theme to provide your website a pro looking structure.
  • Custom plugin development– Like Themes, plugins also plays essential role in WordPress Website development. A custom plugin can be designed to do several functionalities that can be tough to code by many designers.
  • WordPress responsive web development– You can devise the ways to reach to the larger base of the audience by providing our WordPress responsive web development. A responsive website is most suited for any kind of device to run your website.
  • WordPress template Design– Templates are good enough to give the best look to your website and we will give you that look by our WordPress template design method. This will give your website a Unique and exceptional look.

 

9 Crucial Strategies to Boost Mobile App Store Ranking

Posted on Categories App Store Optimization, Blog3 Comments on 9 Crucial Strategies to Boost Mobile App Store Ranking

Heard about ASO? ASO or App Store Optimization is the process of utilizing optimization strategies on mobile apps to rank them higher in an app stores search results.
The higher your ranking in the app store, the better visible your app would be to potential users/customers which in turn would lead to higher downloads.
The first thing that Apps Optimization India requires is a crucial understanding of the target customer base. For developers, it is important to know the keywords their potential customers are using to search for apps similar to the concerned app.

 

According to Forrester, 63% of apps are discovered through app store searches. This means that the best way for your app to get discovered is via app searches. We provide you with 9 crucial strategies to boost your app rankings in order to get discovered.

 
1. The App Design Elements

 
The icon/symbol of your app is the first thing that a user sees on stumbling upon your app. The icon you choose should be engaging enough to compel the user to open the app and download it. The icon should be such that it represents the essence of your app and clearly describes the function your app accomplishes. When it comes to the design of the app, the major focus should be on visuals and a user-friendly, easy-to-use interface. The app functionalities should be easily navigable and the aesthetics should be eye soothing.

 
2. App Downloads.

 
Under the normal scenario, an app from any App store company initially requires about 5k to 10k downloads in a short amount of time. Upon gaining a such number of downloads, the app starts appearing as a ranked app. This demands that you take necessary steps to increase inbound to your app homepage or the product page. You can resort to SEO (Search Engine Optimization), PPC (Pay Per Click), email marketing, or cross-channel collaborative efforts. You need to zero-in on the marketing strategies that would attract most of your potential customers.

 
3. App Description & Screenshots

 
The description of the app should be such that it clearly describes the task it is bound to accomplish. Try to highlight the significant technical features that differentiate your app that other existing similar apps. Your app description should create a value for your app that conveys a positive image.

 
Secondly, you must always resort to the use of related keywords and learn more tactics about how to do ASO. It is mandatory for developers to carry out market research to establish the most common keywords that your potential customers use while looking for a similar app as yours. Better the keywords in your description, better the relevance your app would gain during searches, and more would be the app downloads.

 
Moreover, the description of your app should consist of appropriate screenshots that depict the specialties of your app. Screenshots should be used to confer the technical strengths and qualities of your app that cannot be easily depicted via words. It is a proven fact that if the UI of the app is phenomenal, the chances of it getting downloaded is higher. And what better way to showcase your UI skills than through screenshots?

 
4. Social Media Integration

 
Social media has become an indispensable part of ones life which makes it the best place to keep in touch with your users and also gain new users. Keep your users and potential customers engaged and in interaction with you by promoting your app in the online communities. The online communities provide a perfect platform to build a relationship with your customers and earn their loyalty. You need to create trendy, eye-catching content for the social media sites that would attract customers. The social media marketing strategies that you design should not be over-promotional but yet describe the best features of your app. Your content should be such that it creates a necessity for people to download your app.

 
5. Consistency

 
The next thing that people look for in an app is active user/download consistencies through mobile application store optimization. Once you have reached a threshold for initial app downloads, you should aim to maintain a consistency of around 20k new users each month until you have reached a stage where you no longer need to draw attention to your app but people themselves come to download the app.

 
6. Valuable Reviews

 
Gaining genuine valuable reviews from users with a positive experience enables new apps to build their credibility. This encourages people to download the app. Apart from depicting a high recommendation status for the app, reviews also showcase the apps ability to climb up the ranking ladder. In the same way, a number of poor reviews would lead to a decrease in your app’s ranking.
Another thing that developers should keep in mind is to never publish fabricated or fake reviews as they reflect poorly on your intentions. There have been cases where such reviews have led to the suspension of the app from numerous app stores.

 
7. Essential upgrades

 

Reviews and suggestions that your users provide are a great way to launch new upgrades for your app. This enables you to continue providing the best experience possible for your users, as well as continue maintaining your app ranking. App developers should aim to implement updates on a monthly basis and maintain the effectiveness of their app. Also, being consistent on the introduction of new upgrades depicts a dedication to offering optimal user experience. As they say, make your customers happy, and you are happy!

 
8. App Indexing

 
App Indexing is another method of mobile app optimization that enables users to improve their rankings on the app store. App Indexing is a method that allows Google to index apps just like it does with websites. Direct links to the apps appear in Google Search results, where users can just click the content and reach the apps product page on the App store. So basically, for a simple Google search, content within certain app product page will also be displayed as results.

 
9. Understanding of the App Stores

 
Before you launch your app in any app store, you should understand the differences they possess and latest ASO techniques. Both the Apple app store and Google play have key differences that a developer should be well-versed with. Both the app stores serve the same purpose of being a platform for launching apps, but each put a stronger emphasis on different aspects of the app. It is vital to completely understand the differences in order for the app developer to efficiently optimize their app within the app store. For example, Google Play relies much more on the description of the app than Apple store does, while the Apple app store considers keywords as a better indicator of relevance.

 

 

To conclude, generating consistent downloads for your app might not be the easiest task but following the principles of app store optimization would surely enable you to climb the ranking ladder within the app store. Always remember to utilize marketing strategies and best ASO services that are in-line with your potential customers so that you are better able to connect with them. Also, keep an eye on changing market trends to provide a continuous stream of efficient app upgrades for your customers. So, use these critical strategies to boost your app rankings and gain positive reviews and make some serious app sales/revenues.