By: Satya Prakash   |   Posted on: 11th January 2024
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5 Digital Marketing Mistakes to Avoid

Businesses of all sizes these days are investing in digital marketing more than ever! Why not? It is a potential source to drive traffic, boost audience engagement and generate leads. If you do not agree to this, it means you are lacking somewhere. In other words, you are making some vulnerable mistakes that affect the results of your online marketing strategy. 

In 2023, 63% of businesses have increased their digital marketing budgets, followed by the immense success rate of online promotional activities. There is a nearly 33% boost in ROI for companies actively employing digital marketing efforts!  

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The case studies demonstrate the effectiveness of a dynamic online marketing plan. But sadly, many businesses fall short of achieving the success ratio of digital advertising and promotions as most of them are making some critical mistakes. Are you one of them? Do you want to avoid common digital marketing mistakes? Then, this blog post is ideally meant for you!

Digital marketing is a vast domain that allows you to explore your creativity and stay ahead of your competitors. As a significant tool to connect to new and existing clients, you cannot go wrong with the process. 

The intention of this discussion is to identify and help you avoid the possible mistakes imperative for digital marketing best practices. Check out the wrong way of doing digital marketing!

Lack of a Clear Strategy

Do not be surprised if we say 49% of businesses do not have a defined digital marketing strategy! Running an aimless campaign is equal to walking the road blindfolded. You do not know where you are heading. What is the purpose of your campaign? Is it to attract traffic? Or is it to boost sales? What is it you want to achieve through your digital promotions?

It is vital to express and settle your goal to set out a planned strategy and evaluate its effectiveness. Your campaign will focus on a particular objective, and sooner or later, you can conjecture a proposition about it. 

So, all you have to do is draw a vision and document your marketing plan accordingly. You must map out the actions, which is also helpful in determining your target audience. How can you expect results if your campaign isn’t reaching the right audiences? 

Therefore, as one of digital marketing best practices, vision or goal is the primary consideration to ensure optimal efficacy. 

Not Tracking Your Results

Only 28% of marketers use marketing data analysis to track the performance of their campaigns. It is indeed a very unimpressive number because evaluating your results is an obligatory measure to improve and refine your strategies for enhanced performance. How do you know your digital campaign is functional until you track it?

You keep investing time and money in the campaigns without deciphering the ROI. It is a terrible idea to ignore measuring the results because your business is surely going to crash! Driving web traffic is not the only purpose of digital marketing until you are already a renowned and successful brand!

You have to track cost per lead (CPL), cost per acquisition (CPA), marketing qualified leads (MQL), and website visits per marketing channel. These are significant digital marketing KPIs enabling you to track engagement, conversions, sales, and revenue.

Hence, you must take charge of controlling your business through the appropriate implementation of data evaluation metrics. It will help you to comprehend if your campaign efforts are pulling off their worth!

Ignoring Mobile Users

Currently, there are 6.8 billion smartphone users worldwide. It accounts for 80% of the global population! Wow! Now, that is worth considering! So, what happens if your website or online campaigns are not mobile-optimized? You are in trouble! When most people access the Internet through mobile devices, you cannot neglect its impact on digital marketing. 

Today, it is necessary to focus on mobile optimization to ensure you are reaching out to the vast crowd and are still in the competition! Browsing social media, playing games or watching entertainment channels- mobile phones have become a prominent source for online marketing. 

So, with a mobile-dominant digital era, you cannot skip creating your ad campaigns user-friendly. By this, we mean making the digital campaigns mobile-friendly. Ensure that your website or campaigns have fast page speed and support easy navigation. It will undoubtedly increase audience engagement, and you can escape committing one of the common digital marketing mistakes!

Not Leveraging Social Media

Do you know social media users represent 59.9% of the global population and 92.7% of the total internet users? There is a 3.2% increase year-over-year! We are indeed getting social and utilizing the complete benefits of digitalization! But, are you? If your campaigns are not running on Facebook, Instagram, Twitter, and YouTube, you are clearly at a loss! These social media platforms enable businesses to connect with audiences directly. Sharing and answering users’ comments establishes a credible relationship apart from generating brand awareness. 

Unfortunately, many companies ignore it as one of the potential digital marketing best practices! And the worst part is they do not have a proper social media marketing (SMM) strategy. It is necessary to consistently post campaigns across social media channels to stay in the limelight and keep buzzing!

Also, you must reply to user comments and reviews to initiate interaction and comprehend their needs. It encourages higher engagement and improved brand awareness. Choose your platform according to your campaign objective. For instance, Instagram offers good exposure to small to medium-sized businesses, while Facebook works best for big brands. 

So, do you want to be a part of the 81% of businesses using social media for successful branding and growth?

Underutilizing SEO

SEO or search engine optimization is a fundamental component of digital marketing apart from PPC, SMM, content marketing, email marketing, and influencer marketing. However, many business owners often put it in the back seat when focusing on online promotions. How do you expect people to find you until you are visible on the search results page? 

86% of Internet users ignore paid banner ads and choose to click only on organic search results.

Leads from SEO have a 14.6% closure rate.

These are some interesting facts clearly implying the significance of optimizing your website to increase its rank on the SERPs. It enhances your digital marketing efforts as you are more easily discoverable through organic search. Nevertheless, SEO is a long-term strategy and will not drive you results overnight. Yet, it is the most reliable tool for marking your online presence. 

Through critical keyword research and analysis, SEO can drive more organic traffic and help you rank relatively higher. Keywords with high search volume will always aid a website rank better. If you are already aware of SEO, you know how it functions. It indexes and positions web pages according to the quality and relevance of content based solely on keywords. 

As much as you know about search engines, it is also crucial to consider the impact of SEO on digital marketing. After all, what you do not see online does not exist! And not to forget, SEO drives sustainable results over time!

Conclusion

Expecting exponential growth in your business through digital marketing is valid till you are taking the right moves! Creating an extraordinary ad campaign is not the end. You have to avoid the common digital marketing mistakes for all your efforts to exhibit their results. As a beginner, it may look challenging, but with the appropriate tricks and measures, you can overcome the hurdles and experience superior outcomes.

Undoubtedly, digital marketing strategies is the present and future of advertising and promotion, and with a potential plan, you can reap its benefits, too. All you need is a robust foundation. Stay focused on your goal, implement good SEO, use social media marketing, make your website and campaign mobile-friendly, and monitor and report the results. Tada! There you go! Now you know what works for you!

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Frequently Asked Questions (FAQs)

Q. What are the goals and objectives of digital marketing?

Ans. The goals and objective of digital marketing varies as per business requirements. But, in any circumstance, the goals help you to define the strategy you will employ to acquire them. Without goals and objectives, you cannot measure the ROI or the effectiveness of your campaign. Generating brand awareness, improving web traffic, encouraging higher lead generation and conversions, and increasing sales are the fundamental goals of digital marketing. 

Q. What are the primary components of digital marketing?

Ans. Digital marketing comprises search engine optimization (SEO), social media marketing (SMM), pay-per-click ads (PPC), content marketing, influencer marketing, and email marketing.

Q. What are the analytics of digital marketing?

Ans. Digital marketing analytics specifically helps in evaluating the effectiveness of campaign activities. It involves the collection and study of data from various sources like paid ads, social media, newsletter and email subscribers, referrals, etc. These data metrics help to track conversion rates, sales, ROI, consumer behaviour and preferences, and organic traffic.

Q. When do I see results from my digital marketing campaign?

Ans. Do not expect results immediately. You must allow at least 3-6 months to witness some results. However, expect quantifiable outcomes between 6-12 months with consistent, high-quality content creation.

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