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SEO OR PPC Which is Best Option for Promoting the Site?

Posted on Author arpitCategories Digital Marketing2 Comments on SEO OR PPC Which is Best Option for Promoting the Site?

 

Most of the People still have numerous questions about Which is better: SEO or PPC?

 

Explaining both SEO and PPC in nutshell:

 

Pay Per Click OR PPC:

 

As this word (PPC) tells that you have to pay for every click when a user clicks on the advertisement displaying on Search Results. It comes under a Paid marketing called PPC advertising programmes provided by Yahoo search marketing, Google AdWords, etc.

 

They help you in displaying advertisements in the results sponsored section of the results page of … Read More

Why your SEO Efforts Fails

Posted on Author arpitCategories Blog, SEO, SEO ToolsLeave a comment on Why your SEO Efforts Fails

Implementing the search engine optimisation strategies is not sufficient for getting you on first page of the search results of Google. With and effective SEO plan there are good chances that it is not working properly just like you hoped.Therere various reasons because of which your SEO strategies might fail in getting you the coveted first page.

 

Below are some of the most common mistakes which you need to avoid:

 

1.You are not choosing the right keyword

 

Stating the best keyword for your business may be a … Read More

Content Marketing Tips To Leads Better Conversion On Your Website

Posted on Author arpitCategories Blog, Digital MarketingLeave a comment on Content Marketing Tips To Leads Better Conversion On Your Website

Ever since the traditional modes of advertising began taking a backseat, the businesses of different sizes have started embracing the digital marketing strategies for growing brand awareness, pull the revenue and develop an impact.

 

While more than approximately 91% of the B2B and approximately 86% of the B2C marketers are employing content marketing as an important part of the digital strategy for garnering organic visibility, revenue, and traffic, developing a solid plan is important for conducting business online.

 

As per the statistics collected, the conversion rate of a … Read More

Best Free Tools for Webmasters to make use of SEO

Posted on Author arpitCategories Blog, SEO ToolsLeave a comment on Best Free Tools for Webmasters to make use of SEO

In case youre a new blogger, Webmaster, website administrator, digital marketer or SEO Consultant, you would definitely have to depend on the SEO tools for monitoring the traffic, competitors, backlinks, explore the keywords, etc. It may be a little overwhelming to know exactly where to begin. The Google tools like Analytics, Webmaster Tools, Trends, Keywords Planner are the best place to begin with.

    1. Google PageSpeed insights

With the PageSpeed insights you may easily identify the ways of making your website run faster and also for making it mobile friendly. It … Read More

Understanding Google penalty recovery services

Posted on Author arpitCategories SEOLeave a comment on Understanding Google penalty recovery services

Googles penalties can prove to be a huge setback for a business. But, irrespective of why it has been levied upon you, it is important to take an action quickly for recovering the organic rankings on the search engine.

 

If your website has also been penalised, dont worry. With the help if the right tools and process, you can easily get your website back in the search engine and continue to rank well in SERPs. All the tools related to Google Penalty recovery services can help you in getting … Read More

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