Category: Blogs

Running a business may become challenging if you do not employ the ideal tools for online marketing. In the era of mass digitalization, physical presence or word of mouth is not enough to unearth the unerring returns of a business. Promoting your business through online advertising platforms can be your best bet to maximize ROI (Return on Investment)!

Gladly, we have two industry leaders aiding impactful local business marketing through digital promotion- Facebook Ads vs. Google Ads. Both these advertising giants have readily transformed the local SEO strategy for businesses of all sizes with immersive results.

However, when it comes to choosing the ideal platform for generating more sales in your business, there lies considerable confusion!

Should you opt for Facebook Ads or Google Ads? Which is a better advertising strategy to reach your target audience?

The dilemma is evident as both these PPC (pay-per-click) advertising giants are performing genuinely well! But, there are differences in their strategic approach. So, today, in this blog, we will understand Facebook Ads and Google Ads and conclude your best solution for local business marketing. After all, the products and services, clients, target market, and buyer intent vary from business to business!

Introducing Facebook Ads- The Social Media Leviathan!

We all know the Facebook Ads that appear in feeds, reels, and stories across the Meta ecosystem, i.e., Facebook and Instagram. It is considered one of the most powerful platforms to run online business ads targeting extremely specific users or geographic locations. The Facebook Ads can be of diverse formats, including images, slideshows, videos, and more. 

So, how does a Facebook Ad work?

Much like any other regular post, a Facebook ad may appear on the user’s feed while browsing the Meta apps. However, you will notice the word ‘Sponsored’ since advertisers pay for the particular ad. Facebook Ads management is based on advanced targeting alternatives for advertisers to easily spot target audiences. It is generally entrenched in demographics, user behaviour, and interests.

Note: The Facebook Ads run PPC (pay-per-click) and PPM (pay-per-impression) campaigns. 

We have put some examples of successful Facebook Ads that have achieved an immense consumer base and encouraged local business marketing.

• Sephora- Sephora is one of the leading international luxury beauty and skincare brands that have steadily grabbed a section of the Indian market through highly engaging video content on Facebook. The brand has strategically made ads exhibiting multiple products and promotions within seconds! Thus, it can reach diverse sections of the consumer market. 
• AirAsia- Nobody has perhaps missed the AirAsia ad on Facebook! It is simple and conveys the message to its audiences. The economical and powerful words like ‘Free’ and ‘Limited Time Offer’ are enough to hit the bull’s eye! Also, the bold and radiant imagery is no less than the red traffic light- screams to stop!
• Myntra- Sales, offers, limited-time deals, promotions, or events, the Myntra Facebook ads always focus on announcing special launches or prices to attract its consumers. For effective local SEO marketing, the ads are often based on local celebrations and local languages for targeted reach.

Welcome to Google Ads- The Largest Paid Search Platform!

Initially, Google Ads were referred to as Google AdWords. Google Ads is globally recognized as the most prominent pay-per-click (PPC) advertising platform, focusing on keyword targeting. Generally, you can use text-based advertisements for Google Ads, which appear on the search engine results page (SERP). 

Now, how does Google Ads work?

As mentioned, Google Ads are paid searches which work based on keyword relevance and the amount advertisers pay for a particular ad. Google Ads can be of multiple formats like text-only, display ads (image-based), and shopping ads (display a specific product on SERP).

Google Ads is search intent, which means it can target audiences based on keywords, phrases, and demographic details. Therefore, anybody using the Google search engine can view such ads, which promote extensive reach and impactful local business marketing.

Check out some of the successful Google Ads that have attained immense global attention and a loyal client base.

• Juicy Chemistry- Scrolling through the Google SERP, we have often come across skin care products from Juicy Chemistry with crisp product details and stirring display ads. The brand has tactfully implemented SEO practices with powerful keywords and imposing content. This certified organic brand once shipped products only in pan India. However, Google Ads has increased its consumer base by 3X globally. The sales figure has risen to 20% with a higher conversion rate.
• Chumbak- The small-scale home and lifestyle company launched in 2010 is now a well-known brand through the spectacular results of Google Ads! Who doesn’t know about Chumbak? The brand awareness ads on Google have earned enormous recognition and increased sales by 35% within the first quarter. The ads have acquired a large portion of the global market.
• Senco Gold- Today, Senco Gold is one of the reputed and reliable gold and diamond jewellers with the aid of display remarketing campaigns through Google Ads. With location extensions in the campaigns, the brand has successfully reached the local market, driving more traffic to retail stores. Furthermore, the year-on-year revenue growth is 30% in select cities.

Read Blog – ORGANIC SEARCH V/S PAID SEARCH

Facebook Ads VS Google Ads: Which Will Work Best For You?

Much has been said about both advertising platforms, and now it is time to focus on their effectiveness and performance. In other words, ‘Which should you choose for your local online business marketing?’

While it is indeed a controversial question, there are significant differences between the behaviour of Facebook Ads and Google Ads. Though they may offer similar benefits, there are contracts affecting your business results substantially.

So, without wasting much time, let us jump on the topic.

Audience Reach- Both Facebook and Google have massive audience reach. Facebook has an approximate daily active user of 1.73 billion, while Google encounters about 5.8 billion searches in a single day. A study reveals that approximately 90% of mobile advertising revenue comes from Facebook Ads. It is indeed a huge percentage, and you cannot ignore the extensive use of mobile phones these days. Having said this, if you have target audiences on both platforms, it is indeed difficult to decide which one will work for you. So, before opting for any of them, clarify

• Whether your target audience is social or search-oriented
• Whether your audiences are active on both networks

If you have a newly launched brand or product, Facebook Ads will propose higher benefits.

Audience Targeting- For local marketing, audience targeting is one of the most influential features. The target audience varies based on the products and services offered by a business. Facebook Ads propose comprehensive targeting options where you can pinpoint the consumers you want to reach. Parameters like location, demographic details, browsing behaviour, interests, industry, life events, etc., are used for precise targeting. On the other hand, Google Ads rely on keyword search alignment to help comprehend buyer’s interest and average CPC. Alongside, other parameters like gender, age, location, and type of device are implemented in Google Ads for audience targeting.

Additionally, Google Ads enable remarketing ads and affinity audiences. It generates increased brand awareness and customizes your audiences. Facebook Ads offer complex remarketing strategies which are out of reach for small-scale businesses.

Conversion Rate – Facebook Ads have an average conversion rate of 6.57% for every 100 clicks of a campaign. More than six users can achieve the desired conversion rate on the landing page. However, Google Ads have an average conversion rate of 7.26%, and it varies from advertiser to advertiser. So, it is worth investing in Google Ads as the click-through rate is higher than Facebook Ads. Nevertheless, consumers intending to buy often skip the research stage.

Consumer Intent – Google Ads acquire a better position than Facebook Ads when it comes to consumer intent because people most likely research a product or service on Google when they intend to buy. Facebook Ads are comparatively less effective in converting potential leads to buyers. Having said this, you may still consider Facebook Ads to generate an audience base if you focus on building brand awareness rather than immediate conversion.

Return on Investment (ROI) – In general, Facebook Ads are cheaper than Google Ads. Nevertheless, it varies from industry to industry. Though the average CPC (cost-per-click) is higher for Google Ads, you will receive better ROI. When the average CPA (cost-per-action) is $48.96 for search and $75.51 for display in Google Ads, it is only $18.68 in Facebook Ads. 

Ad Placement Choices – Facebook offers numerous ad placement options. You can display your ads in feeds, stories, marketplaces, streaming videos, and in the right column. Also, your ad will appear in the Meta ecosystem, which includes Messenger and Instagram. However, Google proposes two primary ad placement options- Google search results and Google Display Network, which supports over 2 million other websites.

Ad Formats – Presently, Facebook supports six types of ad formats- images, videos, slideshows, collections, instant experiences, and carousels. Thus, with Facebook ads, you can explore your creativity while gaining better audience engagement. On the other hand, Google offers four variety of ad formats- text-only, call-only, banner ads, and shopping ads. The text-only ads appear at the top or on the right. The call-only ads let the audiences call the advertisers with a click. Nonetheless, the shopping and banner ads look similar to Facebook Ads with images, texts, and logos.

Conclusion

It is indeed difficult to choose between the two online advertising giants as both of them serve individual purposes. Determining which pay-per-click ad will work best for your business relies entirely on the above parameters. Before investing in Facebook or Google ads, you must understand your audience’s intent, reach, budget, ease of use, and ad format since they will help you narrow down your dilemma. Whichever you choose, be assured of deriving the best results for your local business marketing strategy. 

Frequently Asked Questions (FAQs)

Q. Facebook Ads vs. Google Ads: Which is better?

Ans. Google Ads perform better in certain aspects like need-based products and service industries. Facebook Ads are preferable to generate brand awareness and precision audience targeting.

Q. Is it worth investing in Facebook Ads?

Ans. Yes, definitely. If you are seeking to establish an audience base, there is no other better platform than Facebook. It is affordable and effective for acquiring audience attention.

Q. Is it worth investing in Google Ads?

Ans. Yes, of course! Google Ads have high CPCs and the potential to drive greater traffic. Also, you enjoy a better conversion rate and increased business exposure. 

 

 

 

“Near me” searches are a part of local SEO, and there is no denying that it has become predominantly popular in recent years. Due to the exponential rise in local businesses, no wonder optimizing websites for a specific geographic area has become the key component for driving more leads and sales.

Today, 46% of the searches conducted on Google have a local intent.

It simply implies consumers look for local businesses on the Internet more than ever! When your business or brand appears in the local search results, you are considered reputed, trustworthy, and imposing. Hence, a potential consumer will always look for a brand’s online local presence before a purchase or physical visit.

Nonetheless, with a well-designed local SEO strategy, you can outwit your competitors and establish authoritativeness. The fun part is by local search, consumers today understand “near me” searches!

Statistics say that nearly 1.5 billion “near me” searches happen monthly. Additionally, 76% of the consumers performing “near me” searches visit a business within a day.

Thus, local search engine optimization is incomplete without your website being visible in the “near me” searches. GMB optimization, local citations, NAP consistency, online reputation management, and creating local content everything fits into place for local SEO. However, ensure optimizing your website for “near me” searches to boost SEO performance.

How Does “Near Me” Searches Play Big in Local SEO?

Do not be surprised if we say that business owners in the present times include “near me” in webpage titles and headings for prompt website ranking and increase in visibility! Some brands even use the phrase to describe their business in the Google My Business Profile. Hence, there is a gradual shift in keyword coordination where “near me” is used as a proximity indicator.

So, how did the “near me” searches impact local SEO?

• Gain Competitive Edge– Local businesses perform local search optimization to outrank their potential competitors. For similar reasons, optimizing a website for “near me” searches helps you to make a prominent place in the local market while acquiring a competitive advantage.
• Appear in Local Searches– Can you think of a better way to appear in the local search results? With the increasing rise in “near me” searches across Google, consumers are more easily able to find a local business. Hence, searches with local intent using “near me” in the queries improve the chances of appearing in the local search. It is an impactful approach to increase visibility.
• Encourage Visibility– Promoting online visibility is the sole purpose of search engine optimization, no matter the intent. The only way to do so is by grabbing a high rank in the search results. So, when you optimize your website for “near me”, you naturally attract more traffic and encourage visibility.
• Promote Awareness– It is a no-brainer that local SEO is the fundamental tool to boost brand awareness in the local market. Through link building strategies and GMB optimization, your website grabs one of the top ranks in local search results. Adopting “near me” as one of the local SEO tactics will spark a blast! Promoting your brand will become a cakewalk!
• Increase Foot Traffic– As mentioned earlier, 76% of consumers visit a business within a day of performing a “near me” search. It implies with increased visibility in the local search results, you are considered a reliable and reputed local business, increasing the flow of foot traffic. Needless to say, it encourages higher sales.
• Boost Credibility– Credibility is hard to earn! However, with boosted credibility, you achieve a loyal clientele and a positive reputation in the market. Credibility simply focuses on the brand’s authoritativeness, which is a significant point of consideration during decision-making.

Needless to say, “near me” has become an overriding proximity indicator in local SEO. No wonder more businesses are optimizing their website and content since it has become a trending search intent!

Key Techniques to Optimize Website for “Near Me” Searches

In local search optimization, the fundamental focus is to improve rankings in the local search results for increased visibility, higher lead generation and conversions. Now, how do you optimize your website for “near me” searches?

Check out the key strategies for ranking in “near me” searches:

1. Create Localized Content– The need for informational, relevant, and valuable content has always been the central focus. It is no different for “near me” website optimization! Create content in the local language or use terms and phrases that are popularly used in the specific location. Content is the only way to connect to audiences. Also, ensure that you are implementing location-based keywords.

For instance, if you have a pizza shop in Beacon Hill, you can focus on phrases like “pizza shops in Beacon Hill, or “best pizza shop in Beacon Hill”. People in Beacon Hill can easily find you when they search for “best pizza shop near me”.

2. Optimize Titles and Headings– Two of the most significant components of a webpage are titles and headings. Both help users find the relevant information. Page titles appear in the search results at the top of a link, allowing users to make decisions. A user may or may not click the page link, depending on the title. Thus, page titles in local SEO must be click-worthy.

Similarly, it is essential to organize the headings appropriately so that users find the content engaging and inviting. Use local keywords in the page titles and headings for improved rankings and better audience engagement.

3. Add Schema Markup– Schema markup or structured data is a type of code that helps search engines understand the webpage content. In other words, schema markup is used in website optimization for “near me” searches for a stronger appeal of your business description. Adding schema markup increases your likelihood of earning rich snippets in the search results. Thus, it is a win-win situation where you dominate the Google search and gain superior online visibility.

4. Optimize GMB– For local SEO, Google My Business optimization is the most influential website ranking and visibility factor. Your GMB profile is your digital business card, providing audiences with useful information. GMB listings with precise information get 7 times more clicks. (Publer) Also, more than 5% of the Google My Business profile views lead to conversion. Hence, in local searches, your GMB profile is the reliable point of contact.

To ensure your website is visible in the “near me” searches, update your GMB profile regularly, upload high-quality photos, keep all information crisp and accurate, and avoid unnecessary details. Additionally, verify that the contact details of your business are up-to-date so that users can reach you every time.

5. Manage Reviews– Do you know reviews are responsible for establishing your online reputation? Encourage users to leave a review because they naturally boost your accountability. It assures concern and responsibility as a business owner. Google consider the reviews as the EAT signals. The expertise, authoritativeness, and trustworthiness of your business are exhibited through your response to reviews. Thus, handle the negative reviews carefully so that users can find you reliable.

6. Build Local Citations– As you know, link building is the choicest technique to foster digital dominance and increase the chances of conversions. It is no different for “near me” searches! Listing your business in local directories earns resourceful backlinks. These backlinks attract top-grade leads, resulting in escalating conversions.

Mentioning your brand name across various online portals promotes the authenticity and credibility of your business. It is called building local citations, where your website gains the spotlight, outranking your competitors.

7. Embed Google Maps– More than one billion users engage in Google Maps monthly. What does it imply? Well, to locate a business found through a “near me” search, people use Google Maps to get directions. Therefore, embedding Google Maps enhances user experience, allowing them to find and reach a local business conveniently. Since these maps are interactive, your users can access every contact detail of your business and learn about the road conditions, traffic, etc. Do you know users can also schedule appointments through Google Maps? Isn’t it amazing?

Final Thoughts

Needless to say, in recent times, “near me” searches are a significant aspect of local SEO. Anybody looking for a noteworthy and reliable local business will always use “near me” in Google search to receive the most relevant results in the respective location. Therefore, while local search engine optimization, do not forget that your business must be visible in the “near me” search results. You can experience a substantial boost in website visibility and optimal organic traffic drive. It proposes the best scope for accelerating the purchase decision in potential leads.

When the ultimate marketing goal is to encourage brand awareness, outrank your competitors, and generate maximum sales, there is nothing better than optimizing your website for “near me” searches! Expect an unbelievable ROI for exponential business growth and expansion.

What are the principal factors responsible for a website’s rank in the search engines? Well, of course, you need a functional website with relevant content focusing on target keywords. These are the primary components affecting the crawlability and indexability of web pages. Unfortunately, large websites often encounter problems where search engine bots cannot access some web pages, impacting a website’s rank, visibility, and traffic drive.

Why does this happen? Generally, a website with complicated architecture is prone to crawl errors because of the vast content libraries and the lack of proper technical optimization. With too many web pages on your website, it is indeed challenging to maintain all of them. Hence, disarranged and overlooked sections of your website hinder web crawlers or spiders, resulting in poor search engine result page (SERP) performance.

It is a significant matter of consideration because failing to deliver a seamless user experience can result in losing many potential clients. So, in this blog, we will discuss the popular crawl errors and ways to fix them. We ensure it will be a helpful read for boosted performance of your SEO efforts.

Crawl Errors: Why Should You Resolve Them?

Did you ever receive a 404 error or DNS server issue while trying to open a web page? We guess most of us have faced such glitches or issues at least once! Undoubtedly, it is annoying, especially when you are in a rush and in the middle of some crucial work! Such errors are commonly referred to as crawl errors because the web page you try to open is not accessible to search engine bots. As a result, failure to assess and recognize the web page content does not allow crawl bots or spiders to index them. And you end up with one of the crawl issues!

Specifically, large websites with complex site architecture, excessive and unorganized content, and too many web pages experience crawl errors. It means that if search engine crawlers cannot identify your content path, users cannot read it, too. Consequently, you have an overall low website performance.

Recognizing the type and significance of the errors and addressing them promptly is crucial because:

• Improve Search Rankings– As you know, search engine bots always crawl and index web pages with a well-organized layout, streamlined content management, and exemplary user experience. In other words, when crawlers or spiders can assess your web pages and understand the content, you have a better scope for improved search result ranking. Thus, fixing crawl errors can help you to perform better in organic search.
• Enhance Online Visibility– SEO or search engine optimization is the most cost-effective marketing strategy to increase online visibility and reach a wide section of your target audience. Do you know moving up a single position in the search results can increase CTR by 30.8%? Yes, such is the impact of search ranking on visibility and organic traffic! Hence, as your website receives search ranking prominence, it becomes more easily visible and accessible.
• Attract Web Traffic– When the crawl bots cannot index your web pages, you miss out on a considerable section of web traffic. As your website won’t be visible through an organic search, you will have fewer website visitors, which significantly drops the conversion rate, and you fall behind your competitors.
• Promote User Experience– User experience is the driving factor for converting website visitors into paying customers. Unfortunately, crawl errors result in poor user experience, leading to increased bounce rates. Indeed, it affects the trustworthiness and reputation of your business or company, cutting down revenue generation. You don’t want to leave your website visitors disappointed because they may never return!
• Increase Crawl Budget– A website has many web page URLs. Search bots spend specific time and resources for crawling and indexing a certain number of URLs or web pages. This is known as a crawl budget. However, when there are crawl errors, the search engine bots or crawlers face stumbling blocks. It is a waste of the crawl budget, which also disrupts indexing valuable content on your website. Nonetheless, rectifying the crawl errors can expand the crawl budget.
• Boost Website Performance– The ultimate purpose of SEO is to improve your website’s SERP rankings for higher visibility and organic traffic. When you have crawl errors, unfortunately, your SEO efforts go in vain! The overall website performance is drastically affected as you receive increased bounce rates, low engagement rates, and fewer conversions. Thus, to enhance your site’s SEO performance, all you need to do is evaluate and fix crawl errors.

Major Crawl Errors and Ways to Fix Them

Now that you know the significance of fixing crawl errors, here are the six predominant crawl errors that negatively affect a website’s performance and a brand’s online presence. We have also discussed ways you can rectify them for improved search result ranking, visibility, organic traffic, and user experience. So, here it goes.

i. 404 Errors or Page Not Found– These are the most prevalent types of crawl errors where a user cannot find the requested page because it does not exist. It means the crawlers tried to access a page which does not exist on the server. No matter how much effort you put into entering the web page address by modifying it, you still encounter a 404 error. The fundamental cause behind 404 errors is deleting a page without a redirect, broken links, or a page that never existed.

What happens when your users encounter a 404 error? Evidently, they will leave your site and look somewhere for information. It delivers a poor user experience, which hurts your website’s SERP rankings. How can you resolve 404 errors?

• Use 301 Redirects– Whenever you restructure or remove a page, use 301 Redirects to inform search engines and users about the new page location.
• Customize 404 Pages– To keep your website visitors engaged and enhance user experience, you can customize 404 pages, which lead them to relevant content.
• Manage Broken Links– Find the internal and external broken links with SEO tools and fix them by redirecting them to the appropriate page

ii. 403 Errors or Forbidden– Sometimes, a user does not have the necessary permissions to access the web page content and faces a 403 error. It occurs when crawlers have indexed private web pages, but users cannot access them because they have insufficient permissions. But surprisingly, users can access the pages by logging into the Content Delivery Network (CDN).

When a website has too many web pages, search engine crawlers often fail to recognize and index the public pages. As a result, web pages with crucial information become inaccessible to users, reducing website traffic and audience engagement. Check out the ways to rectify 403 errors:

• Reset File Permissions– If file permissions are misconfigured, 403 errors will occur. So, you can set your file permissions to default mode to promote accessibility.
• Verify IP Address– Ensure that your domain directs to the appropriate IP address, which must be your hosting provider’s.
• Check the .htaccess File– When the .htaccess file is misconfigured or attacked by malware, 403 forbidden errors are common. You can create a new .htaccess file or replace it with an FTP file.

iii. DNS Errors– DNS or Domain Name System error occurs when the server fails to translate the domain name into an IP address. Crawlers cannot access the website, and users receive a DNS error. It is a server-side problem and primarily occurs in cases like expired domain names, incompatibilities, and misconfigurations.

Here are the tips to fix DNS errors:

• Change DNS Server Address– You can choose a different server if your server is not working. It can resolve the issue.
• Disable IPv6– Currently, there are two types of IP addresses- IPv4 and IPv6. The latter is the latest IP version, which has not yet been adopted by many websites and DNS servers. So, you can disable IPv6 to fix DNS errors.

iv. 5xx Errors– 5xx is a server error that typically occurs when your hosting server cannot complete a task requested by crawlers. Hence, visitors cannot process requests like product purchases, web page access, etc. This server-side error is common in large websites because they experience high traffic and have too many components. As a result, the server often cannot support the load and crashes.

So, what happens to a website when it receives a 5xx error? Sadly, search engines cannot crawl and index the web page content. Naturally, your audiences cannot view the requested page, which leads to poor SERP ranking and visibility. You miss out on significant traffic drives. The good news is you can resolve 5xx errors through the following steps:

• Employ APM Tools– Use Application Performance Monitoring tools to diagnose the cause of 5xx errors and fix them effectively.
• Enhance Code Performance– Sometimes, 5xx errors occur due to internal issues like code bugs. The server cannot process a request due to a bug. Therefore, when you upgrade your CMS (Content Management System), employ debugging.
• Upgrade Hosting Platform– As a website grows, it requires an upgraded hosting platform to support increased traffic volume and seamless website performance. So, strengthen your server’s requirements.

v. Duplicate Content– When a website has similar content on multiple pages, you can be penalized by search engines. A search engine bot or crawler ranks and indexes web pages based on the uniqueness and relevance of content. However, when two or more web pages contain similar content or meta description, it confuses the search engine bots. They do not know which page to index and look elsewhere for more authentic content. In most cases, none of your web pages with the same content gets ranked, and you receive a penalty.

The error occurs when there are multiple versions of the same web page, improper URL structure, or content that has been republished across several channels (syndicated content). Duplicate content severely affects your website’s SEO performance, and you must rectify it immediately.

• Add Canonical Tags– Use canonical tags for each piece of content so that search engine crawlers can identify the original content and index it.
• Use 301 Redirects– Always use a 301 redirect to guide duplicate content to the canonical URL.
• Classify Content– Use taxonomy to classify your content into tags and categories. It will help to avoid duplicate content issues.
• Implement No-Index Tags– Prevent search engine bots from indexing SERPs using meta robots no-index.
• Consolidate Duplicate Web Pages– Recognize and unify duplicate web pages with the same content. You can use 301 redirects.

vi. Redirect Chains– In a redirect chain, when a user opens a URL, he is redirected to another URL, and the second URL redirects to another. The process continues until the user ends up with the first URL. Usually, a single redirect does not have a significant impact. However, multiple redirects or redirect chains lead to a reduced crawl budget, which affects search engine ranking and user experience.

Redirect chains occur because the URL structure changes after a website is consolidated or modified, lack of coordination, and the expansion of a website. They are often created unintentionally or may even build up over time. It slows page speed and hinders the browsing experience. However, you can fix such redirect chains through the following steps:

• Recognize Redirect Chains– Before fixing redirect chains, you must identify one using SEO tools. Ensure that the website structure is simple by removing inefficient or unnecessary redirects.
• Use 301 and 302 Redirects– If you have to use redirects, you can implement 301 and 302 redirects. These are permanent redirects indicating that the requested URL has been moved to a new location.
• Perform Regular Audits– The best way to prevent unnecessary redirects is to conduct regular crawls and website audits to promptly identify a redirect and fix it immediately.

Key Takeaways

It often becomes impossible to avoid crawl errors, especially when you are handling a website with intricate structure, lots of content, too many web pages, and frequent updates. Sometimes, crawl errors occur unintentionally, as you may overlook certain components of a vast website. Hence, performing regular audits is the most effective way to prevent crawl errors as you stay updated with your website’s performance. You must implement the latest technological developments to ensure your website runs smoothly, as you fulfill the changing demands of search engines and users.

Crawl errors are undoubtedly harmful to your site’s search result ranking, visibility, engagement, and user experience. It negatively impacts your brand’s online reputation, and you lose the trust of your target audiences. Therefore, have a streamlined website maintenance strategy to avoid misconfigurations and encourage efficient crawling and indexing. It will keep you competitive at any point!

If you found this blog helpful and want to learn more about such useful and insightful content, please visit us at Black Marlin Technologies We would love to keep you updated and ahead!

Frequently Asked Questions (FAQs)

Q. What is a crawl error?

A. A crawl error occurs when crawlers or search engine bots cannot recognize and index the content of a web page. The crawlers, also known as spiders, encounter problems while navigating a web page, and hence, users are unable to access a particular URL or page. The entire process of ranking a website depends on the crawling and indexing of content. However, pages with unorganized content and inappropriate structure are usually difficult to crawl and index.

Q. What are the fundamental causes of crawl errors?

A. Crawl errors may occur due to several reasons. The primary causes involve a change of URL structure, a page moved to a new location, failure to translate the domain name into an IP address, server issues, duplicate content, deleting a page without a redirect, misconfigurations, and unnecessary redirects.

Q. How do crawl errors affect SEO performance?

A. Crawl errors significantly affect SEO performance as they lead to poor SERP ranking, decreased visibility, less website traffic, bad user experience, and waste of crawl budget. It means that your SEO efforts do not deliver expected results, and you experience considerable loss.

Q. What should you do to prevent crawl errors?

A. You can prevent crawl errors by performing website audits regularly and keeping track of your site’s performance. Always use dedicated SEO tools to identify crawl errors and resolve them immediately.

What Exactly is Dropping a Pin?

Dropping a pin on Google Maps means placing the location on the map in scenarios where the complete or unclear address is not enough for pin-pointing a specific destination. It appears in the form of a virtual red marker which people can use to pin-point a specific spot for saving, sharing, or navigating. Research indicates that between 15-20% of Google Maps users has pin dropped every day, thus proving how often the tool is ever used in finding remote landmarks, trails, or meeting points.

Such a tool becomes handy when specific addressing becomes valid, such as places for hiking, construction sites, or open fields. More than 60 percent of Google Map users utilize it for sharing locations with their friends or in times of emergency. It drops the pin’s coordinates in terms of latitude and longitude, which is lifesaving during those moments or even while preparing an itinerary or when planning a trip. Such a small yet mighty feature is important to everyone using the digital world of maps.

Why Dropping a Pin is Important in Google Maps

Dropping a pin on Google Maps is more than marking it; it’s a great feature with a number of uses in navigation, sharing, or trip planning travel. It helps mark saves or plan routes mapped in a new, strange city or save important places-the whole point is to get it right and make it available.

So, it has some importance:

• Pinpoint Accuracy: With no or incomplete address and confusion about availability, dropping a pin simply marks the spot you need.
• Sharing is Easy: You can share specific locations instantly to your friends, family, or colleagues without needing them to search for the place themselves; this is especially useful in emergencies.
• Offline Navigation: Pin drop even works in offline maps, which can be a saviour in rural or hectic areas.
• Effective Trip Planning: Save multiple pins to destinations like hotels, restaurants, and tourist attractions into a tailor-made itinerary.
• Personalize the Locations: Use the pin feature to name, categorize and keep track of places frequently visited for future reference or for frequent use.

Benefits Highlighted

• Increases convenience in personal and professional life.
• Helps cut out hassle in navigating addresses or landmarks that are often not clear.
• Facilitates emergency response because exact coordinates can be instantly shared.

Dropping pins will change how we interact with maps and will ensure that every place is within reach.

How to Drop a Pin: Step by Step

Dropping a pin on Google Maps is one of the most effective ways by which users can navigate, share, or save location marks. Here is the complete and well-explained step-by-step guide to drop a pin on the various devices:

1. On a Smartphone (Android and iOS)

• Open Google Maps: Launch the application and make sure to have location GPS in order to have the accurate and precise location.
• Search for the Place: Either use the search bar or scroll to the desired place on the map.
• Drop the Pin: Tap and hold on the map at that location. It will show a red pin marking that location.
• Options Available: After pinning a place, you can access a location card located at the bottom and can:
• Rob directions to this location.
• Save it for future reference.
• Share the pin through various apps (WhatsApp, Email, etc.).

2. On a Computer (Web Version)

• Open Google Maps: Simply visit Google Maps on your browser.
• Spot the Area: Either locate yourself using the search bar, or navigate manually into that spot.
• Click on the Map: Left-click on the exact spot to drop the pin. A small gray marker will appear.
• Use the Pin: A panel will display options like:
• Save that location.
• Get directions to/from that location.
• Share the link to that pinned location.

3. For Offline Maps

1. Download the offline map of that area beforehand.

2. Open it offline and follow the same procedure as above.

Tips for Dropping a Pin

• Double-check the location.

• Zoom in for better accuracy, especially in highly populated areas.

• If this pin is intended for use in navigation, ensure that the app is updated to get the best experience.

These easy steps will help the user make the most of the pin-dropping features of Google Maps, whether it is being done for personal or professional use!

How to Share a Dropped Pin on Google Maps

Google Maps is a fantastic tool to find and share points of interest. A dropped pin is a neat way to mark a point on the map for others to view. Here’s how to go about it step by step.

Step 1: Drop a Pin

1. Open Google Maps on your phone or computer.
2. Locate a position you want to share.
3. Tap and hold a point on the map into the red pin display.

Step 2: Access the Sharing Options

1. When the pin has been dropped, swipe it up or click it on the bottom menu.
2. Look for Sharing on the list and tap it.

Step 3: Choose How to Share

Google Maps have many possibilities to share a pin:

1. Send through the messaging applications: WhatsApp or iMessage.
2. E-mail that link to the someone.
3. Copy that link and paste wherever you want.

Step 4: What is a dropped pin good for?

1. Accuracy-right address, no confusion.
2. Convenience-time savings avoided by having to explain the how-tos.
3. Enjoy-friends can compare and share favourite spots: cafes, parks, or even hidden little treasures!

Stat: More than 1 billion people find and share locations using Google Maps every month; it’s that kind of important thing every human should know!

How You Can Keep a Dropped Pin for Future Use

Google Maps permits you to save a dropped pin for later use so that you will never forget important locations. Here is a straightforward step-by-step guide so you know how to do that, even if you’re just getting started.

1. What is a Dropped Pin?

A dropped pin is a marker on Google Maps that indicates a particular location. It can come in handy for saving places that have no address, such as a hiking trail or your favourite picnic spot.

2. How to Save a Dropped Pin

Follow these easy instructions:

• Open Google Maps: On your phone or desktop.
• Drop the Pin: Press and hold on the map at the desired location. A red pin will appear.
• Save Location: Tap on Save and choose a list such as Favourites, Want to go, or Starred Places.

3. Advantages of Saving Pins

• It makes it easy to return to your favourite places.
• Share with relatives or friends the saved places.
• Works offline if you download maps!

4. Fun Fact

Did you know that over a billion people understand Google Maps in a month? Today save your first pin and forget a location ever again!

Drop Pins to Measure Distance on Google Maps

Google Maps comes in handy not only in finding directions but also finding out the distance between locations by dropping pins. It is easy to use, quite entertaining, and sufficiently accurate for the average person who might be curious just to estimate distance for a walk, from a run, and perhaps for a daydream about places.

How to Measure Distances with Pins

1. Drop a Pin

• Open Google Maps.
• tap, hold on map to drop the pin where you want it, at starting point.

2. Select “Measure Distance”

• Click on the pin to open location details.
• Choose measure distance option.

3. Add Additional Points

• Drag the map, tap to put more points along your route.
• Total distance will be calculated automatically by Google Maps.

4. Nice Uses to Measure Distance

• Plan Walking or Running Routes: Check if your route is more than 5 km.
• Map Routes for Road Trips: See how far it is to drive between stops.
• Know Geography: Kids can measure how far from home they are from famous sites.

Google Maps is so precise; it would measure within 1 percent error for small areas. You should definitely try using it again the next time you become curious about how far it is from the school to the park!

How to Delete or Remove a Pin from Google Maps

Wonderful in their navigation, Google Maps can also record places that you have always wanted to visit. Although at times you mistakenly drop a pin or you do not need it anymore. Here’s a concise method to remove or delete a pin from Google Maps.

What is a Pin in Google Maps?

A pin is a marker you place on the map to mark a specific location. It helps find the way or stores important spots. Still, too numerous pins will make your map cluttered. Removal can be done easily!

Steps to Remove a Dropped Pin on Google Maps

On a Smartphone:

1. Open the Google Maps app.
2. Find the pin you want to delete.
3. Tap on the pin to open its details.
4. Look for the “Remove” or “Clear” option at the bottom and tap it.

On a Computer:

1. Open Google Maps in your browser.
2. Click on the pin you want to remove.
3. Select “Remove” or click on the X next to the pin’s info box.

Tips for Managing Pins

1. Keep your map organized by deleting unused pins.
2. Use labels to name your important pins for easy reference.
3. Regularly check your saved pins to avoid any confusion. Fun Fact

Did you know more than one billion people use Google Maps every month? Organized pins can go a long way in ensuring faster and stress-free navigation!

Dropping Pins in Offline Mode: A Simple Guide

Traveling becomes more accessible using Google Maps, even offline. The offline mode feature is very useful especially when you are in areas where Wi-Fi or network coverage is limited. Here is all you need to know about pin dropping in offline mode.

What Is Offline Mode in Google Maps?

Offline mode allows you to download maps before to be used when there is no internet connection. This would be very beneficial for those traveling to far-off places or even internationally. In 2023, about 68% of travellers said they depended on offline maps while traveling!

How to Use Dropped Pins in Offline Mode

Dropped pins help you mark a specific location very precisely. Here’s how it works:

• Open Google Maps while you are connected to WiFi.
• Find out the area by searching for a specific location, tap on “Download,” and reshape the area.
• When you are offline, press and hold a spot on the map to drop a pin.

The Key Benefits of Dropping Pins Offline

• Find places easily: Pin your hotel, landmarks, or parking spots.
• No extra costs: Avoid spending too much money on data charges while traveling abroad.
• Navigate smoothly: Use your saved pins to get directions offline.

Pro Tip to Travellers

Always keep your phone charged. Offline mode works on data but uses GPS.

Once you lazy got to know pin dropping offline techniques, you will never lose the way because of the internet going down.

Techniques for Pinning Places on Google Maps Accurately

Excellent pin placement on Google Maps can help in easily finding as well as sharing locations to let others know where you are. Here are some step-by-step processes to achieve this:

• Start with Zooming In – Why it matters: Close up the zoom level as much as possible; this is how you would be able to narrow down the exact area. The closer you zoom, the more you will see things such as buildings and streets. How to do it: Zoom on mobile using two fingers or the “+” button on the desktop map.
• Use Landmarks as Your Point of Reference – Check around for some landmarks like parks, schools, or even businesses and ensure that you drop the pin on the right spot.
• Example: If a building is near a coffee place, be sure that your pin lands exactly on the building of the shop.
• Tap and Hold to Drop the Pin – Now, that position on the map where you want the pin leads you to press and hold. You’ll see a red anchor marker.
• Check the Address – Check the address shown on the bottom of the screen after successfully dropping the pin to confirm pin placement.
• Edit or Adjust – You can drag the pin to the correct position if it slightly missed the target. Saving the new location will correct the placement.

Did you know that?

With the help of GPS data, Google Maps is accurate up to 5 meters most of the time! Perfect placement means you will never get lost.

Making Use of Dropped Pins for Business

Well, Google Maps is not just another directional guide; it helps do business too! Dropped pins can work wonders for businesses by making it simple for customers to reach you or discover your offerings. Now, let us take a step-by-step review.

What Exactly Is Dropped Pins?

Dropped pins are markers on Google Maps which indicate certain areas. Rather than putting an address in the search box, you can place a pin to mark where exactly the spot is.

How is Dropped Pins Used by Businesses?

• Share Your Location – Make it easy for customers to find your store, office, or delivery spot by sharing a dropped pin link. This reduces confusion and saves time.
• Highlight Key Areas – If you are a real estate agency, you can pin many of your properties for the client. For restaurateurs, you can pin your parking areas or event spaces.
• Track Analytics – More than 90% of the users on smartphones will use maps for directions. Check on foot traffic by analyzing the saved pins and their movement.

Benefits for Your Customers

1. Easy navigation
2. Precise location details
3. Download maps offline and make them accessible

Pro Tip:

Combine dropped pins with Google My Business for increased visibility: Businesses showing up on Google Maps get 42% clicks more than those not present on them!. With dropped pins, business can take its customer right inside the door of its location, saving everyone hassle.

Advanced Features of Google Maps and Dropped Pins

Google Maps goes beyond merely navigating and fully offers a lot more advanced features for exploring as well as organizing places. Among its best features includes the dropped pin. Now let’s see how those features are working!

What Are Dropped Pins?

A dropped pin is a way of marking a virtual spot on a map, which has a location that is particularly useful especially in remembering up a specific place such as a little hidden café or a meeting point. To drop a pin on Google Maps, all you need to do is tap and hold at the location.

Cool Things You Can Do With Dropped Pins

1. Save Locations: Mark favourite places to gather again later.
2. Share Spots: Easily share dropped pins with friends to meet.
3. Travel: Make custom maps with several pins for vacation planning.

Advanced Features of Google Maps:

Offline Maps– Download the map without the use of the Internet. Perfect for traveling!

Live Traffic Updates: See what is happening on the roads in real time.

Custom Labels Add notes or color codes for pins for organization.

Fun Fact!

Did you know that Google Maps almost cover the entire earth, coming to almost 220 countries and territories mapped! Indeed, this is one of the most globally trusted tools on navigation?

Explore Google Maps now and maximize its powerful features!

Conclusion

It’s a simple act of dropping a pin in Google maps, but it is a very powerful method of navigating, planning, and sharing places without hassles. Whether you’re trying to save your favourite park, locate a friend’s house, or pin a place of interest during a road trip, dropped pins make things easy.

Dropping a pin means marking an exact location on the map. For example, just tap and hold on anywhere on your screen, and the pin will drop, which you can save, label, or even share with your friends. This works well for parking your car or marking a fun place where an interesting activity occurred.

Google Maps was launched in 2005 and now has more than 1 billion active monthly users! The app includes more than 220 countries all over the world, which makes it one of the most widely used apps globally.

This kind of pin dropping allows custom definitions to be associated with that pin, in addition to being viewable offline, and thus takes care of the travel and everyday planning organization. Dropping pins is like trailblazing a virtual breadcrumb so that you can never forget a place. Use this feature today to make your trips easy and exciting!

The healthcare or medical industry is the largest in the world. Evidently, medical assistance is a pivotal need for any individual. It implies the increasing growth of the healthcare sector, including medical facilities and doctors. In such a scenario, if you are a medical practitioner or run a healthcare facility, you simply have to stand out from your competitors to attract more patients and increase your revenue.

Primarily, you must ensure people are aware of your medical business. In other words, awareness and promoting visibility are the initial strides to help people learn about your existence. Can you think of doing it without a significant digital presence?

In today’s era, when there are 70,000 health-related searches every minute, how can you not think of seeking digital marketing? Also, 75% of patients look for doctors, chemists, and other medical information online.

Hence, if you want to beat the competition and fetch the top ranks in the search results, it is crucial to promote your medical business online through various digital marketing strategies. Not only does it help you to grow, but your patients can also access medical facilities conveniently. They do not have to wait in the queue to make an appointment or access treatment!

How Does Digital Marketing Affect the Medical Industry or Doctors?

What happens in a competitive industry when you do not access digital marketing? You are lost in the crowd! How can anyone find you in the “near me” searches if you do not have a well-optimized website? Even if you think the extensive demand for medical facilities will always keep patients coming to your clinic or health center, you are still at a loss! You are missing out on large-scale opportunities that can scale your business, generate more conversions, and earn enormous recognition.

The ultimate goal of any business is to build trustworthiness and authoritativeness so the struggle to achieve the #1 spot becomes a successful journey. We have discussed the priceless benefits of digital marketing for the medical industry, including doctors. Let’s take a look.

• Cost-Effective Solution for Mass Awareness– Awareness about a brand or business among target audiences leads to enhanced reach and prominent recognition. Gone are the days when setting up kiosks, distributing pamphlets, or newspaper ads were the most effective ways to promote a business. With mass digitalization, traditional advertising took a backseat as consumers browse the Internet to find a business or service. Do not be amazed if we say that 98% of consumers look for local businesses on the Internet! It clearly implies that digital marketing strategies like search engine optimization, social media marketing, content marketing, etc., are the best ways to create mass awareness and acquire recognition. Additionally, it costs much less than traditional marketing, and you receive sustainable results.
• Promote Online Visibility– Being visible on the online platform drives traffic and gets you top ranks. When your patients search for a medical center or doctor in a specific area, they should be able to find you easily. If you are not visible, you do not exist! Such is the impact of online visibility! The more you are seen across various digital channels, the more reliable and reputed you are.
• Acquire a Higher Search Rank– SEO, or search engine optimization, is a tried and tested digital marketing approach that helps you rank better on the search engine results page (SERP). The #1 result on the Google search page receives 27.6% of all clicks, while it comes down to 0.63% on the second page. Thus, optimizing your healthcare website improves crawlability and indexability. Search engines like Google consider your website valuable, informational, and relevant while helping you to rank. Also, SEO makes your website more user-friendly and responsive, essential for enhanced user experience.
• Gain Digital Prominence– To extend your reach to the target audience, you must set a potential digital footprint. An impactful online presence is the key to attracting more traffic to your website and generating higher leads. Patients seek a medical center or doctor with a superior recognition. It means, as a doctor or a chemist shop owner, you must be easily identified or renowned. You can think of such widespread recognition only through a powerful digital presence.
• Promote Credibility– Are you a trusted medical practitioner? Do you have loyal clients? If not, you are lagging behind your competitors. Having a well-optimized Google My Business (GMB) profile and focusing on link building are functional ways to improve credibility and encourage market dominance. Consumers are 2.7 times more likely to consider a business reputed and trustworthy with a complete GBP. Thus, maps, contact details, descriptions, backlinks, citations, etc., contribute to earning credibility.
• Fetch High-Quality Leads– Leads are the prospective consumers or patients. These people are more likely to seek medical assistance. But how do you bring more high-quality leads to your website? It is impossible without a strategic digital marketing plan. Content marketing, email marketing, link building, social media optimization, and online forms are incredible ways to attract high-quality leads. It will significantly increase your revenue generation.
• Encourage Better Conversions– Reaching the bottom of the sales funnel, or the conversion stage, what happens if you cannot bring sales? It is the decision-making phase, where you must be careful and undertake measures that will boost the conversion rate. From personalized emails to mobile optimization, you have numerous propositions to enhance user experience and maximize conversions.

Thus, you have all the reasons to consider online marketing for your healthcare business! It meticulously nurtures every stage of the sales funnel and gets you closer to success.

Why Use Digital Marketing Services for Medical Practices?

As of today, any business trying to establish a niche market in the digital realm must adopt digital marketing services. It is the fundamental tool propelling you to cast a charm on your audiences and bag higher profits! Speaking of the medical industry, the competition is unsurmountable! From doctors to patients- everyone seeks a convenient platform that is easy to use, accessible, responsive, trustworthy, and well-organized.

What can be better than a website or an app? Regardless of your area of expertise or treatment your patients want to access, it provides you with the ideal channel to connect, interact, and engage. Additionally, you can leverage the advantages of other online advertising services like performance marketing, guest blogging, digital PRs, social media posts, etc.

We have listed the top reasons for using digital marketing services for medical practices. Check these out.

• Precise Audience Targeting– If you are a dentist, your target audience includes patients with dental problems or are looking for dental services like root canal treatment, tooth extraction, scaling, and others. What’s the point if you are unable to reach your patients? Thus, no size fits all! You must ensure precise audience targeting to reach patients in immediate need of dental services. Thankfully, online marketing helps reach the target market through social media channels like Facebook, Instagram, X, etc., as they allow you to filter your patients. Undoubtedly, you have increased prospective leads!
• Increase Accessibility– Accessibility is one of the prime factors you must acknowledge in digital marketing services. As the number of online patients is rapidly increasing, you cannot let go of the opportunities! About 46% of searches on Google have local intent. Thus, most people look for a local business on the Internet. The medical industry is no exception! You have too many patients in the digital space, and they must find you- a two-way benefit!
• Engage with Patients– What should you do to retain a patient? Or why would anyone recommend you? It is the personal experience that matters! To help nurture your existing patients and acquire new ones, you must provide a customized experience. From appointment reminders to online prescriptions, these boost a seamless user experience. You can engage with your patients personally while staying updated and sharing information.
• Ease Decision-Making– When your patients have too many options, why should they choose you? How do you differ? Let’s say you have a mobile app with a list of doctors, qualifications, specializations, availability schedules, online appointment facilities, and more. In a single go, anyone can find their required service, compare it with others, and schedule an appointment. Doesn’t that ease decision-making? You are offering everything in one place- it makes you stand out!
• Enhance Online Reputation– Undeniably, your reputation speaks it all! Fostering an impressive online reputation is crucial for your healthcare business because it makes you credible and authoritative. With more positive reviews, improved social media management, participating in forums and using influencer marketing, you can effectively build a compelling online reputation, directly contributing to leads and conversions.

To grow, you need to promote your medical business or practice and reach a wider audience or patients. Digital marketing is your exact tool to evolve and expand!

Top 10 Digital Marketing Strategies for the Medical Industry or Doctors

Now that you have learned the significance of digital marketing for the medical industry or doctors, let’s focus on the top 10 strategies that will surely help you promote online visibility, reach target patients, boost credibility, improve your reputation, generate leads, and stimulate conversions.

• Create a Well-Optimized Website– A website is your healthcare business’s online identity. It is the principal phase of your digital journey. However, it is not enough to have a website until it is optimized for search engines. As we said, optimization improves a website’s crawlability and indexability. It helps a search engine find and store relevant information from your website, boosting your rank. An SEO-friendly website with keywords, rich content, simple architecture, and appealing design is a prerequisite to fetch the top ranks and encourage visibility.
• Prioritize User Experience– When a patient browses through your website, they must find it easy to navigate with a simplified menu and catchy call to action (CTA) buttons. These are the perfect ingredients that contribute to a superior user experience. With relevant interlinking of pages and complete information about your service, like location, operating hours, and contact specifications, your patients can conveniently find relevant information. Undoubtedly, it reduces bounce rates and promotes better engagement. So, while optimizing your professional medical website, focus on user experience.
• Post Informative Blogs and Articles– Do you know that 80% of users react to blogs and social media posts? Also, businesses using blogging get 67% more leads than those who don’t. Thus, posting blogs and articles regularly helps you to improve communication with your patients. In fact, patients also search for information about various diseases, treatments, costs, etc. They learn about the latest medical developments and their availability through helpful blogs and articles. It is a well-approved content marketing strategy which aids in establishing your E-E-A-T (experience, expertise, authoritativeness, and trustworthiness).
• Focus on Email Marketing– Emails are an excellent way to deliver personalized messages to users. People highly appreciate personalized emails, and they have an open rate of 26%. It means that email marketing supports one-to-one interaction, offering a premium user experience. As a doctor or healthcare provider, sending emails to patients regarding scheduled appointments, prescription details, test reports, etc., increases your scope of retaining patients and acquiring new leads.
• Leverage Social Media Marketing– There are approximately 5.17 billion social media users globally. Facebook is the largest social media platform at 3.06 million active users monthly, followed by YouTube at 2.50 million. Isn’t it amazing most patients have a social media account? Hence, popular social media channels like Facebook, YouTube, Instagram, X, and LinkedIn can be a great shot to connect to your patients or target audiences. From feed posts to messaging, leverage the advantages of sharing information and begin a conversation. It promotes your medical business and encourages lead generation.
• Ensure Mobile Responsiveness– The increasing use of smartphones has enabled users to access the Internet from anywhere. It has substantially impacted digital marketing. Today, it is imperative to build a mobile-friendly website because 58% of users search for a local business on mobile phones. Also, Google supports mobile-first indexing. It implies that websites with a mobile responsive design grab better search result ranking. Therefore, always ensure your website proposes multi-device compatibility for increased reach and better user experience.
• Optimize Page Speed– The loading speed of a webpage significantly affects on-page user experience and SEO performance. A good page speed is considered to be less than two seconds. If it is more than that, it is expected users will leave your site immediately. It clearly signifies the need for page speed optimization. You will have lower bounce rates, and your patients will be happy to have an impressive browsing experience.
• Invest in Pay-Per-Click Campaigns– While SEO is always the best form of digital marketing, it takes time to receive measurable results. In such a scenario, pay-per-click (PPC) advertising comes in handy because you get calls and physical visits almost immediately! 65% of small to medium-sized businesses leverage PPC ads. So, your competitors are already doing it! Google Ads and Facebook Ads are the best PPC ad platforms, driving traffic, leads, and conversions. So, get seen where your patients are looking!
• List on Local Directories– In local SEO, listing on local directories is one of the pivotal approaches that help people find your business easily. Do not be surprised if we say nearly 9 out of 10 people use local search to find a nearby business. It also includes local directories. So, when you may be waiting for a patient in the clinic, other prospective patients are searching for a nearby clinic on an online directory! Why miss the opportunity when you can get abundant high-quality leads?
• Voice Search Optimization– Not to forget that with the increasing use of smart home speakers and AI assistants, there is an enormous shift in voice search. About 33.6% of Internet users prefer voice search. The hands-free use and convenience of accessibility have made voice search the new age digital drive. It is ideal for your patients with disabilities. Thus, optimize your website for voice search to nurture user experience and attract more patients.

Conclusion

Without a dominant online presence, you cannot generate trust among your patients. Only medical businesses or practitioners with impressive websites and high search result rankings are considered credible and reputed. Hence, you need digital marketing services to encourage brand awareness, reputation, authoritativeness, and expertise.

If you are confused about where to begin, let the experts at Black Marlin Technologies guide you through the journey. Visit our website https://www.blackmarlintechnologies.com/ or call us at +91-88-266-83820 for exceptional digital marketing solutions.

The digital realm is getting intensely complex with more sophisticated search engine algorithms. With more than 200 ranking factors in Google, websites find it extremely challenging to secure a top rank for higher visibility. Not to forget, to establish your small-scale business, you need a prominent online presence. So, professional SEO services are a pressing priority because you cannot wait forever for traffic to come automatically to your website!

Search engines like Google rank websites according to relevance, value, and significance. The bots or crawlers send signals for appropriate indexing. It is how you find relevant information after entering a search query. In the present era, if your website does not find a place on the first page of search results, it is of no use.

The click-through rate of the top result is 39.8%, while it is only 1.6% for the 10th position. Also, more than 90% of users never visit the second page.

So, what are SEO services, and how do they help you?

SEO or search engine optimization is an extensive range of tactics and techniques to improve your website’s crawlability and indexability. In other words, these services make your website search engine and user friendly for better ranking, visibility, organic traffic, and conversions. An SEO company develops customized SEO strategies to fulfill your digital marketing goals and achieve consistent results.

Therefore, SEO services are the key to establishing your brand’s online dominance and credibility, substantially resulting in increased profit generation.

Why Does a Business Need SEO Services?

Let’s tell you that SEO is the most affordable digital marketing campaign. It provides an incredible opportunity for startups and small businesses trying to capture the target audience but does not have enough marketing funds. SEO efforts are slow but, in the long run, will fetch you consistent outcomes, resulting in higher return on investment (ROI).

You have several reasons to invest in SEO, and we bet you will never regret it!

• Promote Brand Awareness– When the ultimate goal of search engine optimization is to rank you higher in the search results, it automatically increases visibility. So, with enhanced online visibility, it becomes easier to promote brand awareness. You can effectively reach your target audiences and share information about your brand and products. Thanks to the persistent efforts of an SEO agency furnishing unfailing SEO solutions.
• Receive Higher Exposure– Isn’t it evident with enhanced online visibility comes increased exposure? Brand exposure is a crucial factor affecting credibility and conversions. Additionally, the link building tactics in off-page SEO ensure that you are seen across resourceful platforms. Acquiring increased exposure is the principal aspect of SEO for startups.
• Increase Lead Generation– Search engine optimization is the most reliable and effective digital marketing strategy to procure high-quality leads. When your brand acquires good faith through link building measures, naturally, it drives more organic traffic, including prospective leads. Content marketing strategies in SEO play a prominent role in generating potential leads.
• Establish Trustworthiness– As a business owner, what is your prime concern to have a loyal clientele? Of course, to establish trustworthiness! Isn’t it? Until your brand becomes credible, you cannot accomplish a list of devoted consumers! However, SEO services do the job incredibly! When your website appears on several reputed platforms, you naturally become a trustworthy and well-acclaimed brand in the eyes of search engines and users. Optimizing your website is the best way to earn credibility!
• Secure Brand’s Reputation– Your online reputation is your brand’s mirror. It earns a competitive advantage and encourages credibility. Statistics say 95% of consumers read online reviews before buying a product. (WiserNotify) It implies reviews and ratings considerably influence decision-making. In other words, your brand’s online reputation is one of the principal factors affecting your website’s conversion rate.
• Stimulate Conversions– With boosted credibility and a positive online reputation, evidently, you will experience more conversions. Whether it is a form submission, signing for the newsletter, installing an app, or purchasing products, website optimization significantly boosts conversions.
• Experience Sustainable Growth– Paid campaigns may deliver immediate results but are short-lived. Once the campaigns stop running, there will be a gradual decline in calls, foot traffic, and sales. However, SEO packages propose long-term, consistent results. It may be slow, but it is a much more powerful tool to experience sustainable growth over time with increased ROI.
• Hence, undoubtedly, every business requires a well-optimized website to achieve better rankings in search results for increased organic traffic drive, lead generation, and profits. SEO is the core of nurturing a brand’s prominence, reputation, and credibility. Your business cannot climb the stairs of success without beating the digital competition!

What are the Various Aspects of SEO Services?

As mentioned, SEO services comprise a host of strategies and techniques that directly impact a website’s overall performance. Simply put, SEO is a highly complex procedure involving numerous criteria. It is a vast realm and has distinctive aspects with dedicated objectives. So, what are they? Let’s understand in detail.

1.  On-Page Optimization– The primary motive of search engine optimization is to rank your website higher on the search results to increase visibility. Here comes the role of on-page SEO services! It predominantly involves optimizing the elements affecting the crawlability and indexability of your website. On-page SEO adds value and relevance to your website, ensuring that search engines can easily find and index information for enhanced rankings.

On-page SEO is the pivotal facet determining your website’s ranking factor. It constitutes of a wide array of components, which are:

• Keyword Research– Keyword-rich content is easier to rank and increases a website’s value and relevance. So, on-page optimization begins with thorough keyword research to find the most searched terms and phrases relevant to your industry.
• Content Optimization– Content is the focal point of on-page SEO. It is the driving force behind a successful SEO strategy. High-quality content in SEO services attracts and engages your audiences. Additionally, it establishes your brand’s authoritativeness in the respective field. Hence, creating engaging, informational, valuable and keyword-rich content is a prerequisite.
• Optimize Title Tags and Meta Descriptions– Title tags and meta descriptions are essential features describing the content of your webpage. They appear on the search results page. These on-page elements should be click-worthy, captivating, and informative.
• Synchronizing Headers– The headings and subheadings in your webpage content require a systematic arrangement. It defines the structure of your webpage. An SEO consultant ensures that the header tags are organized properly as H1, H2, H3, H4, H5, etc.
• URL Optimization– The URL is your web address. It helps to find a webpage or a website across the Internet. The URL structure is optimized to make it user-friendly and easily comprehendible.
• Add Alt Texts– To ensure you have improved page speed, compress the images and add alt texts. The alt text of an image must be descriptive and informative so that a search engine like Google can understand the image and index it.
• Logical Internal Linking– Internal links are used to connect related pages in your website. These links promote crawlability and enhance user experience for seamless navigation. Additionally, in on-page SEO services, internal linking increases audience engagement.

2. Off-Page Optimization– When you have optimized the on-page elements to acquire a higher search engine ranking and drive more organic traffic, what comes next is establishing your domain authority. In other words, off-page SEO services focus on the activities you do beyond your website to escalate views and generate valuable leads. These tactics and methodologies exhibit what others anticipate about your site. Though most people think off-page SEO is about getting backlinks, it is not all! So, what happens in off-page optimization?

• Link Building– Definitely, your SEO efforts will go in vain without a robust link building strategy! It is the heart of off-page SEO, responsible for fostering a brand’s authoritativeness and credibility. However, it is not the quantity but the quality of links that matters. Getting backlinks from high domain authority websites will fetch more potential leads as your brand will be recognized, reputed and reliable. Thus, publishing informative and valuable content across different platforms strengthens your link building strategy. Also, brand mentions and broken link building are equally effective.
• Social Media Optimization– An SEO agency focuses on social media optimization (SMO), because apart from Google search, a social media channel has an enormous user base. Top social media networks like Facebook, Instagram, Twitter, LinkedIn, and YouTube are noteworthy platforms to promote your brand or products. You can also engage in personalized messages and improve user experience.
• Content Marketing– Another primary facet of off-page SEO services is content marketing. Publishing enticing and engaging content through guest blogging, digital PR, articles, Q&A submissions, and forums are impactful ways to promote thought leadership and attract more leads.

3. Technical SEO– We spoke about a website’s crawlability, credibility and authoritativeness. Now comes the user experience. Is your mobile-friendly? How is the page speed? These are the deciding factors for a website’s user experience. So, now comes technical SEO services. It handles all the technicalities of your website that immensely impact lead generation and conversion. For an unbeatable user experience, the tactics applied are:

• Site Architecture– The site architecture is the hierarchical order in which the pages are linked. As one of the significant SEO tips, the simpler and more streamlined is your website architecture, the better the navigation experience. When users can effortlessly find the information they are looking for, it encourages an enjoyable navigation experience.
• Use HTTPS– Any user visiting your website would want personal information like bank details, passwords, etc,. to be safe. Hence, using HTTPS (Hypertext Transfer Protocol Secure) is the best way to secure sensitive information. It provides users with the peace of mind.
• Add Sitemap– In technical SEO, adding an XML sitemap helps a search engine find the important pages in your website. When performing SEO services, it is always essential to place a sitemap for easy indexing.
• Promote Mobile Responsiveness– Today, Google uses mobile-first indexing. It means websites with a mobile-friendly design are indexed first. Thus, mobile compatibility is another crucial ranking factor, boosting user experience. 60% of users use smartphones for Google search (Think with Google).
• Optimize Page Speed– Page speed directly affects bounce rates and user experience. A slow-loading site is absolutely no-no! The ideal good page load speed is 0-2 seconds. However, visitors do not wait more than 3 seconds to load a page (Sematext). Compressing images, minifying HTML codes, and using a CDN (Content Distribution Network) improve page speed in technical SEO services.
• Add Schema Markup– Schema markup or structured data is used to make your website’s content easily understandable by search engines. Also, it is the best way to get featured as snippets, attracting more traffic.

4. Local SEO– For local businesses, SEO services are not restricted to on-page, off-page, and technical elements. The websites must appear in the local search results to lay maximum impact on the local market. Thus, local SEO services involve strategies to optimize a website for a specific geographic location. It helps in establishing a company’s reputation and dominance in the local market. Therefore, it drives high-quality leads who are likely immediate consumers. Also, you gain a competitive advantage.

• GMB Optimization– Google My Business (GMB) optimization is the primary tool in local SEO. It is a company’s online identity that efficiently manages its online reputation and increases foot traffic. The GMB profile also promotes brand exposure and credibility. Creating an attractive company description, updating NAP (name, address, and phone number) and posts, managing reviews, and uploading HD pictures will keep your GMB profile up-to-date and increase visibility.
• Local Citations– Another influential local SEO tactic is to monitor local citations. In such cases, NAP citations are most important as they exhibit the legitimacy of your business. Keeping consistent NAP citations across various platforms will increase trustworthiness. However, the future of local SEO will be AI-integrated, where the local search will feature results based on personal interests, preferences, and real-time location. Incredible! Isn’t it?

5. Tracking and Reporting– Next what? You have a well-optimized website, but how do you know whether your SEO efforts are paying off results? Of course, by tracking and monitoring performance. There are multiple KPIs (Key Performance Indicators) to measure the success of the SEO strategy. Website rank, organic traffic, bounce rate, session duration, conversion rate, page speed, etc., are various metrics to evaluate your website’s performance. The SEO audit checklist is incomplete without tracking and reporting!

6. Client Assistance– A good SEO company offers comprehensive client support through regular reporting, engaging in discussions, and proposing customized solutions. Accomplishing the client’s marketing goals is a priority, and it does not end with service sales!

Conclusion

SEO services are a vast realm, and only a dedicated SEO consultant has the appropriate expertise to deliver successful results. So, prioritize choosing the ideal company that can fulfill your business needs and experience better client support. In any way, you will need SEO because you cannot survive the digital competition without a prominent online presence. Also, do not forget the sustainable growth and expansion of your business!

Are you struggling to generate leads from your web presence? Is your digital marketing strategy failing to fetch you the desired results? It is not just your problem since many business owners are in the same boat.

Studies reveal that more than 60% of digital marketers find lead generation their top-most challenge. Despite owning an informative website, you cannot draw enough potential leads. So, where lays the problem?

To delve deeper into the topic, we have to first understand the lead generation process, which begins with digital marketing. However, the principal source for efficient online marketing is your website. Sadly, not all websites are designed to generate leads. You must have a fully optimized and functional website with high-quality content, superior user experience, easy accessibility, mobile-friendliness, and instant call-to-action features.

For any business to run successfully, lead generation is the foremost requirement. It enables establishing visibility, credibility, trust, and interest. When you focus on lead generation, your website will drive more traffic, leading to higher conversion rates. It not only boosts revenue but also aids the growth and expansion of your market.

Therefore, comprehending the significance of the same, today we will discuss lead generation best practices from your website that will maximize your profits and ensure higher ROI.

So keep reading for actionable takeaways!

Tips to Generate More Leads From Your Website

Creating a website is a no-brainer! But unfortunately, not every website can develop new leads that accomplish the goals. As mentioned earlier, you have to employ a robust online marketing strategy to fetch pragmatic results. When speaking of digital marketing, it begins with a good SEO (Search Engine Optimization) approach. 

The primary goal of SEO is to make your website more discoverable across various search engines. It means you will receive more traffic, increasing your prospects of converting audiences into clients. 

We have shared some crucial insights that will improve your SEO strategy and fetch effective results. We begin with ‘content optimization’ because ‘content is the king’.

1. Create High-Quality Content

The content of your website is valuable as it is considered a powerful marketing tool. In general, it is called content marketing. When you have a content-rich website, it engages the audience and attracts more leads. In the long run, you can effortlessly establish a trustworthy relationship with your leads.

So, why should you focus on creating high-quality content?

• It provides valuable and useful information about your company’s background, products and services, which is essential to educate the audiences about your brand’s existence.
• Good quality content is defined by its relevance and consistency, which helps to draw traffic and retain your consumer base.
• Powerful content is engaging, and you receive lower bounce rates. Your audience finds it compelling and spends more time exploring your website.
• It helps in building a loyal and credible relationship with your audiences.
• When you share your website through various social media channels and platforms, you increase the chances of attracting more leads.
• It improves your website’s online visibility, driving increased organic traffic.
• A content-rich website encourages an impactful SEO strategy, which promotes better rank in the SERPs (Search Engine Result Pages).
• You can establish your brand and attract new leads, gradually converting to profitable consumer actions.
• When you create an interactive website and include polls, surveys, or quizzes, you uphold a connection beyond a simple business affair.
• The type of content you use on your website also reflects your knowledge and passion for your industry.
• Lastly, regularly updating your content helps in keeping your audiences informed about your brand’s progress, increasing the prospect of them becoming profitable customers. 

Hence, don’t you think content quality must be your priority for lead generation?

In the next section, we have discussed some significant tips that will improve your content by making it more relevant and engaging. So, grab your coffee and relax as we begin this exciting journey!

A. Tips to Improve the Content Quality

What makes good content? Let us check it out!

1. Analyze Your Target Audience- Your content must be impactful and meaningful to the audience, which adds up to making a difference in everyday lives. In other words, it not only drives traffic but transforms people’s lives! Does that sound too much? Well, how do you expect to generate leads until you serve something influential? So, to accomplish the best results, understand the needs of your audiences or the target market. The better you are capable of doing so, the better your brand message reaches the audience!
2. Recognize Your Industry- Whether you are running a food chain business or a local garment shop, knowing the market is necessary to comprehend your competition. You must possess adequate knowledge about your sector before you start preparing content for your website. Providing appropriate and thorough information must be your goal. It enables the building of credibility and generates interest among audiences. 
3. Include Facts and Data- When you share data and analytics with your audiences, it draws increased attention. It also indicates the progress and growth of your business while aiding in brand awareness. Audiences find the information more verifiable, and you earn a spot in developing trust and encouraging lucid communication. An incredible way to do so is by adding case studies and references in the blogs and articles you post. They propose clarity, perception, and relevance.  
4. Add Visuals- As we often say, ‘pictures speak more than a thousand words’! So, why should you miss out on that? Include images, videos, info-graphics, emojis and other visual formats to keep your content simple yet enticing. Displays are a great way to communicate with audiences and develop curiosity. Your audiences will spend more time on your website, increasing their chances of becoming potential leads!
5. Content Formatting- The format of your website content plays a significant role in engaging audiences and helping them to easily comprehend the information. It makes the content attractive, comprehensible, and inviting. Like when you use paragraphs, bullets, or highlighted texts, it becomes easy to read and comprehend.
6. Use Keywords- Keywords are the foundation of an impactful SEO strategy. Keywords help users to find content relevant to their search. So, when creating content, use keywords strategically so that your content receives better visibility in the SERPs. It drives more organic traffic while improving the search ranking. And there is nothing better than a potential SEO strategy to reach audiences and increase prospects of lead generation. We will discuss the significance of SEO in the next segment.

Now, that was all about creating great website content and setting high standards which will pay off to successful results.

B. Why is SEO Important for Your Content?

Where do you think people begin their search? It is obviously on a search engine like Google! Studies reveal that about 98% of the daily search queries are performed by Google. So, to increase your visibility and improve your rank on the Google SERP, SEO is the fundamental tool. 

SEO is crucial for any business because:

• It increases the visibility of your website for organic search queries. 
• A good SEO helps in improving your website rank on the SERP.
• You receive higher web traffic, which aids in generating brand awareness.
• SEO can be immensely fruitful for lead generation for small businesses as there are higher chances of audiences converting to prospective leads.
• It is a cost-effective measure to promote your brand and reach extensive audiences.
• Lastly, SEO is a long-term strategy which helps your business stay in the limelight for months and years.

C. How to Optimize Your Content for Search Engines?

Let’s look at the best practices to optimize your website content.

• Keyword Research- This is the process of recognizing and prioritizing search queries that make your content valuable and useful. Keyword research tool helps evaluate the search volume of a particular term or phrase. In other words, it boosts the relevance and effectiveness of your website content. 
• Generate Keyword Themes- Keyword research is only the beginning. Sticking to one primary keyword won’t suffice to reach your goal. Today, top SEO companies focus on creating keywords based on a correlated idea. The process helps you to avoid keyword stuffing and improve content alignment and discoverability. 
• Be Creative about Your Result Display- Today, Google SERPs are not restricted to a list of links. You can make your result in a user-friendly visual format for faster navigation. From videos to featured snippets, Google displays various forms of results on the SERPs. It critically affects the click-through rate which is one of the principal motives of SEO.
• Page Speed– How long will you wait for a webpage to load on your computer screen? If it takes too long, you will perhaps leave the site until it is your target website! The slower the loading speed, the more visitors you lose! According to a survey, if a webpage takes more than 3 seconds to load, you lose 53% of mobile users. Thus, page speed affects site performance and user experience.
• Include Video Transcriptions- For successful content marketing, videos propose a crucial role apart from keyword-driven texts. It is concluded that 81% of businesses received benefits by using videos as a marketing tool. However, for better search engine indexing, use transcripts with videos. It enables search engines to understand your video content and rank it accordingly.

• Appropriate Formatting of Photos- Photos do matter a lot when it comes to creating high-quality for SEO. Nonetheless, compress the size of the images and use formats like PNG, WebP, etc., which take less time to load than JPEG.

2. Adding Lead Generation Forms

What are lead generation forms? Why are they significant for a website?  

Lead generation forms are digital forms that enable capturing the contact information of potential consumers for later use. It is an impactful tool for converting leads into paying customers. In exchange for proposing something valuable, you can encourage visitors to fill out the form, providing you an opportunity to connect with them directly. Doesn’t that sound interesting? You have contact details of audiences who have exhibited interest in your business.

A. Principal Benefits of Lead Generation Forms

Let us understand the benefits of lead generation forms for websites.

• Scaling Leads- It is not necessary anyone filling out the lead generation form to be interested in buying products and services from you. And so scaling leads for sales is necessary. By asking for particular information, you can determine whether the lead qualifies for your products or services. Thus, it saves much of the precious time you were supposed to spend persuading a non-eligible lead.

• Generate Targeted Email Record- One of the primary goals of lead generation forms is to collect contact information of audiences expressing interest in your business. You can use this information for email marketing, targeting specific audiences rather than hitting a blind spot! So, when you have a targeted email list, you can send customized messages that roll with your audience. The end result is increased click-through rates, engagement, and conversions.

• Increased Revenue– You are running a business and created a website with the sole intention of earning profits. Lead generation forms play a crucial role in the process. With a targeted email address and personalized user experience, it is easier to persuade leads already interested in your business. Your leads are more likely to become your customers, ultimately increasing sales and generating more revenue. 

• Customized User Experience– As mentioned, you can enhance user experience by focusing on tailored needs and preferences. From customized landing pages to product recommendations, you can engage your leads and curtail the bounce rates of your website. Moreover, personalization helps in building stronger relationships.

• Enhance Audience Engagement– Don’t you stop by a webpage when you come across a custom message or information? Everybody does! The lead generation forms are immensely influential in capturing the audience’s attention. They are stimulated to take action!

• Refine Marketing Strategy– An effective marketing strategy is based on refining your marketing efforts. By this, we mean that collecting data through the lead generation process will streamline your marketing strategies while driving better results.

Now that you are aware of the benefits of lead generation forms, let’s focus on the various types of lead generation forms.

B. Types of Lead Generation Forms

Typically, lead generation forms are mainly of two categories:

• List Building Lead Generation Forms- These are simple forms created to capture email addresses to generate an email list. Hence, they aid in email marketing.
• Lead Qualification Lead Generation Forms- These forms collect information about high-intent leads which means it narrows down the categorization process. You can follow up on such leads through CRM (Customer Relationship Management) or sales. 

However, choosing the right kind of lead generation form for your business depends considerably on the type of industry. For example, a list building form works best for a legal and an insurance company. However, a lead qualification form is suitable for home cleaning services and construction companies.

C. Where to Use Lead Generation Forms on Your Website?

You can choose your lead generation form as per the business requirements. There are no strict rules on where you should place your lead generation form. Nevertheless, we have discussed some of the best practices that will yield effective results. We assure you these are profitable takeaways!

• Place your lead generation form on the landing page of your website, where it will be easily visible, and audiences can spot it without scrolling. So, always put it above the fold. It will immediately draw attention, and audiences will understand the motive of your landing page.
• Another incredible place to put your lead generation form is next to the landing page. The audiences find it resourceful as they can receive additional information if they fill out the form. 
• For long landing pages, you can strategically place the form up to 3 places. In this way, your audiences will never miss out on noticing the form!
• You can share your lead generation form in the Chabot enabled with automated communications and responses. 
• Finally, placing the form at the bottom of the landing page is not a bad idea either. It captures attention, and you have better prospects of receiving potential leads as it implies your audiences are genuinely interested in your business. 

Therefore, to capture leads and increase your business revenue, lead generation forms are a prerequisite for your website.

3. Promote Your Website and Content

Do you think creating a website and spending a fortune on ads is enough to drive traffic? How can users see your website if it’s not linked anywhere? Promoting your website by utilizing various tools is of utmost necessity to reach out to people and generate potential brand awareness. We have many reasons to support the predisposition. Let us talk about them.

A. Importance of Website and Content Promotion

Digital marketing begins with website and content promotion. It is essential because:

• It builds your authority over the online platform. 
• It promotes trust and credibility among your audiences.
• With website and content promotion, you receive high-quality leads.
• It increases your visibility on the SERPs and other digital platforms.
• You receive better ROI with less investment.
• You stay ahead of your competitors.
• Your website becomes more resourceful and highly optimized.
• You achieve a loyal customer base.

B. How to Promote Your Website and Content?

There are several ways to digitally promote your website. We have discussed the most effective online promotion approaches, offering higher visibility, better lead generation, and increased revenue. No website runs successfully without a powerful promotion strategy!

• Search Engine Optimization (SEO)- You may have noticed that we have spoken a lot about SEO since the beginning of the discussion. It is one of the crucial elements responsible for website discoverability, search ranking, creating brand awareness and establishing credibility. With websites being created every second, it is not easy to be found in the vast crowd. Thankfully, we have SEO. You can optimize your website by choosing the best SEO package to secure a good spot in the competition.
• Content Marketing- The content of your website plays a significant role in search engine indexing. Your content must be informative, useful, valuable, and interesting for audiences to stay engaged. It must propose authentic information about your brand, products, and services to achieve trust and loyalty from your audiences. Not to forget, high-quality content can potentially generate leads.
• Email Marketing- Another tried and tested approach for website promotion is email marketing. An impressive thing about email marketing is that you do not require guests to visit your website to sign up for your email newsletter; you can promote your website even before it is launched. 
• Guest Blogging- Most often, we do not utilize guest blogging to secure its extraordinary benefits. Guest blogging helps in establishing your authority over the industry domain. When you link your guest blog to your website, you will drive traffic from other credible sources. Undoubtedly, it will boost your online presence, posing a positive impact on lead generation.
• Social Media Marketing– Facebook, Twitter, Instagram, and LinkedIn have billions of users. These social media platforms are immensely influential in connecting with audiences and dispersing your brand message. Whether you create a Facebook ad or simply share a feed on Twitter, it will get viral faster than you could think!
• Quora- How often have you searched for an answer on Quora? We do it frequently as we find Quora results on the first page of Google while using long-tail keywords. Thus, it is indeed a great way to promote your business and earn profitable results.
• Google My Business- Creating a Google My Profile is essential to help users discover your business easily through local searches. From adding your contact details to attaching your website URL, Google My Business optimization helps to generate a complete professional profile, enabling users to reach you directly.
• Pay-Per-Click (PPC) Advertising- Google Ads is one of the most popular PPC advertising platforms used by billions of website owners worldwide. It is a highly reliable and profitable PPC advertising strategy enabling targeted search. Also, you can limit your budget as per your requirements.

Therefore, website and content promotion is not an unexplored field and you have numerous entrenched techniques to acquire beneficial results.

C. Why Do You Need to Track Website Results?

You have employed all the lead generation tips and are hoping they will provide you with superior benefits. But how do you know that until you track the website results? Evaluating your website analytics is essential to critically analyze your website performance. You cannot improvise your marketing strategy until you are aware of its effectiveness. To simplify, tracking website results is necessary because:

• To determine keyword rankings for effective SEO.
• To check the volume, quality, and source of website traffic.
• To keep track of the conversion metric to examine whether there is actual lead generation.
• To determine the effectiveness of social media marketing, content marketing, and PPC advertising.
• To improve and optimize the website for enhanced performance.

Takeaway

We have reached the end of our discussion with the hope that we can provide you with valuable insights about the best practices for lead generation. It is not a cakewalk, but implementing the right strategies will never fail you! Creating high-quality content, implementing impactful SEO strategies and adding lead generation forms will surely earn you resourceful results.

 

 

The digital marketing agencies having offices in different cities help the businesses in staying at the top. The solutions they offer are very simple, transparent and they are built around the specific requirements of the businesses. They do not offer complex or vague estimates. They never promise results which they cannot deliver. These experts like keeping it simple and straight.

An SEO Company in India can help businesses at every step. Especially when you need to set up a successful business online, they come to your aid. Right from setting up a visually appealing and structurally solid website for establishing it in the search engines and social media, these experts will help you in every way.

1. Search Engine Optimization

You can easily dominate the search with efficient and absolutely sage Search Engine Optimization methods which have benefited a number of online businesses. You may have a look at different comprehensive solutions that these companies offer. Some of these are:

• Goal oriented and measurable campaigns
• Complete Organic Search Management
• Social Media Integrated Solutions
• 100% safe, efficient and ethical methods

2. Suggestions for small businesses

It is suggested that small businesses choose solutions which suit their budget. Rest assured with a wide range of comprehensive but cost efficient SEO solutions would do the job.

3. Suggestions for big businesses and enterprises

Totally customized search engine optimization offerings for fitting the particular needs of businesses and complementing the processes. The success of the business is guaranteed.

4. Pay Per Click

The Best SEO marketing companies provide complete advertisement campaigns management services which comprise of keyword research, landing page development, advertisement development and reporting on each penny spent.

Some of these expert companies have an age-old reputation of offering the best SEO services in the country. These companies have worked for some of the most difficult ad campaigns on national as well as global scale. He continuously growing experience as well as expertise combined with the drive for staying much ahead of algorithms which they may serve better than before. They are smart as well as hungry to succeed.

Some of the exclusive services offered by these companies include:

• Dedicated and exclusive account manager
• Online projects management system
• Extensive reporting
• Customized reports
• Long lasting results

A dedicated team of experienced and trained SEO professionals

Each and every client is assigned a dedicated Accounts Manager. The point of contact is certified as well as trained SEO professional with a well proven track record for managing the SEO campaigns. The client is totally backed by the Project Manager having years of experience.

How much time does it take to get the results?

Within the very first week, some of these companies provide technical on site review and strategy for keyword phrase. Within the initial 30 days, they start optimizing as well as submitting to all the search engines as well as directories. Within the initial 60 days, the search engines and directories start showing results of the preliminary efforts.

What differentiates the service from the other service providers?

The best of SEO India companies have positioned themselves as what the SEO services might cost companies. They promote their services on Knowledge at low price platform.

What do you do when you browse the internet for some quick and relevant information?

You “Google it”.

With over 85% of the market share in the search realm, Google is indeed the fastest and most user-friendly among other competitors. Apart from providing helpful information to individuals and businesses, it is power-packed with numerous features, offering an assorted search experience.

Today, we will talk about ‘Add Me to Search’, a distinctive feature that enables improved website discoverability and promoting brands and personal profiles with a higher impact on online search presence.

What is Add Me to Search in Google?

If you want people to discover you easily on Google search, there is nothing better than to register to Add Me to Search. It is the quickest and easiest method to attain online visibility on Google. This feature lets you generate a virtual people card where you can advertise your personal or business profile.

It is similar to carrying a name card in your wallet, only without the paper! Also, Google people card provides crisp and genuine information accessible from anywhere in the world.

Now, to understand the various facets of Add Me to Search, including creating a Google people card, let us begin by acknowledging its benefits and uses.

Understanding Add Me to Search Google Feature

The Add Me to Search feature in Google intends to ease communications between people while offering convenient access to relevant information about individuals. In other words, it helps you to establish a public search profile on the search engine, increasing your chances of getting found online across the globe. 

Add Me to Search is a potential tool for search engine optimization (SEO) proposed by Google, driving higher traffic to your online profile and keeping you ahead of the competition by expanding your reach.

However, to be eligible to create a people card via Add Me to Search Google, you must possess an active Google account like a Gmail address or a G Suite. The Add Me to Search profile comprises your name, job description, skills and qualifications, location, phone numbers, email address, social media links, website, and profile picture. The information must be accurate and convey in-depth current facts about you.

What is the goal of Add Me to Search?

• It lets you go public, i.e., whenever anyone searches for you on Google, your profile appears instantaneously.
• It is an efficient tool for branding through increased search engine visibility.
• Your profile draws more organic traffic with higher chances of conversion.
• You earn the spotlight by building newer connections and interests.
• People can connect with you directly through phone numbers and email addresses.
• Finally, it lets you have an individual identity, differentiating between people having similar names.

Thus, to discern, the people card in Add Me to Google effortlessly establishes your reputation with impactful influence.

Add Me to Search: Your Personalized Digital Business Card

What can be better than to be found on Google? With the prioritization of getting listed on search engines in the current digital scenario, anybody would love to be discovered on Google with one tap! Not just celebrities and high-profiles, you can also appear on the Google search with the Add Me to Search function. It proposes tons of benefits, promoting contemporary SEO services.

What are the fundamental advantages of Google Add Me to Search? 

•  Boost Online Discoverability- Discovering an individual or a business is the prime concern for anybody. You do not want to miss out on your online search presence since it almost indicates you are nonexistent! Spotting you online is the key to marking your presence and promoting your brand. Thankfully, Add Me to Search has enabled the easy discoverability of your personal and business profile to millions of people worldwide.
• Professional Existence- Add Me to Search is an incredible way to make people aware of your occupation, qualifications, and skills, which underlines your professional dominance.
• Generates Credibility- If you want to build trust and reliability among your audiences, there is no better way than web presence. The people card in Google does the job effortlessly because the information provided is authentic and up-to-date.
• Easy to Connect- With social media and website links through search engine submission, how difficult will it be for others to reach you? Alongside, it is not localised; you can connect with people around the globe!
• Exposure to Like-Minded Individuals and Professionals- Through the Google people card, it is now possible to interact and exchange ideas among individuals and businesses with similar interests. It offers greater scope to expand and flourish.
•  Quality Search Results- Website indexing and algorithms in search engines, including Google people cards, provide precise information, aiding high-quality, relevant search results.
• Enhanced Search Results Experience- When a search query about you is entered in Google, the result appears spontaneously. It provides accurate and relevant information to the users, improving their experience and reaction.
• Online Identity Dominance- You enjoy the complete authority of monitoring your online identity through the information you feed in the Google Add Me to Search. So you can solely create your digital impression!
• Manage Your Search Result Appearance- By submitting a people card on Google, you can administer the look of your profile as it will appear in search. It implies you can control the way people perceive you.
• Inspiring Professional Account- As easy as it is to create a people card, it is even easier to customize it. Yes! You can edit your business profile as you desire for a remarkable appeal and a potential impact. Whether it’s a mobile phone, laptop, or desktop, the card looks incredibly stunning!
• Exhibit Skills and Achievements- Website registration on search engines, including Google Add Me to Search, helps to showcase your skills and accomplishments to influencers, entrepreneurs, collaborators, and employers. It is a positive aspect of your professional growth.
• Increased Engagement- The Google people card aids in establishing a good consumer base and building relationships as you can easily reach out to target audiences. Clients looking for similar interests will browse through your profile.
• Enhance Search Engine Visibility– With Google being the top search engine, it is a big deal when your people card appears each time someone searches you on Google. It is a noteworthy achievement when you have higher visibility on the Google search platform!
• Get Discoverable by Employers- Looking for a job switch? Need help figuring out where to start? Start by creating a Google profile. In other words, the people card is a beneficial tool for recruiters to find you. There are better chances of attaining the spotlight of employers.
• Easy Hire- When employers discover an impressive digital professional profile, they are more enthusiastic to hire you. And a prominent platform like Google makes it exceptional!
• Improved Socializing- Expanding your professional network for business growth is more viable through the Google people card. The ease of website discoverability helps you to connect with imminent contacts.
• Strengthen Professional Network- Acting as a virtual visiting card, the people card helps you to showcase your company’s website and other social media links like Twitter, Facebook, Instagram, etc. It encourages bolstering your professional network through an expansive online presence.
• Get Google Certified- With Google Add Me to Search, you can earn Google certification that boosts credibility and helps you to steal the show! It is valuable as a part of skill advancement.
• Showcase Google Approved Skills and Credentials- Google’s stamp of approval validates your skills in emerging technologies and your area of expertise. And what is a better way than to get your Google people card?

To summarise, people cards or adding you to Google Add Me to Search enables setting up better professional connections with an increased web presence while possessing identity authority. It can be used by anyone from a diverse line of work seeking to establish a bona fide online existence. Also, the people card aids web directory submission, promoting business growth. 

3. Principal Considerations for Creating Google People Card

The Google people card was launched in India in August 2020, and since then, it has attained enormous popularity, particularly due to the sudden surge of digitalization. This feature is currently available only in India, Kenya, Nigeria, and South Africa.

Since the people card is a virtual visiting card, you must provide accurate information about your personal and business profile. Apart from possessing an active Google account, here are some significant guidelines before creating your people card: 

• Include information only about you and do not acknowledge information not resembling you or your profession. Google can remove you from Add Me to Search.
• Put a recent and recognizable profile photo; it must not be somebody else’s. Do not mislead or pretend to be someone you are not.
• Fill in the details appropriately, referring to the field suggestions. However, if they do not match, you can add free text.
• Protect your privacy since your card will be accessible to anyone looking for you.
• It must not contain advertisements or solicitations in any form.
• You must not use offensive language, sensitive material, derogatory or offensive statements about individuals, communities, issues, or events.
• Your Google people card must not in any way encourage, promote, or brace violence, hate, or illicit behaviour.
• You must respect the privacy and intellectual property rights of others.

Now, once you are aware of the prerequisites of creating a people card on Google, here are a few things you must note down to reap maximum benefits from it.

In other words, how to make your Google card successful?

• Always provide complete information in your profile. Insufficient details may prevent others from contacting you. Searchers will find it difficult to spot you in the crowd.
• Publish only genuine and accurate information about your profession. Google may remove your people card in case of discrepancy.
• Update and verify your card often to ensure its visibility in the Add Me to Search Google.
• Include as much information as possible while keeping it crisp, neat, and straightforward.

How to Create Your Google People Card?

To add yourself to Google search or create your people card, you must have:

• A mobile device or Google Search app
• An active personal Google account
• Web and App Activity alert turned on

Now follow these steps to generate your Google people card: 

1. Go to google.com and type “add me to search” or “add me to Google”. The first result appearing on the page is the website or the official application link for people cards. Click on “Get Started” to fill in the details. You can also open the Google Search app and search for “add me to Google” or “edit my people card”. 

2. Fill in the mandatory details with accurate information, which includes name, location, about, and job. There are other optional fields like hometown, education, website, work, and social profiles. You have to manually provide most of the information other than your phone number and email address since Google retrieves them automatically from your account. For social profiles, you can link Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and SoundCloud. 

Note: You may choose not to display your phone number and email address on the Google people card. 

3. After filling out the information, click “Preview” to check its final look. If you are convinced and do not require any editing, you are all set to go live! 

4. Finally, save it and “Submit”. After Google indexing, your people card will appear in the search results.

Note: It might take some time for your people card to show on Google search results. You may require a more distinct profile intro if you share your name with a celebrated personality. Also, the search engine visibility depends extensively on the frequency of updates. The Google Search Console actively monitors your people card performance. 

5. Eligibility Requirements for Google People Card

If you are still wondering how to get on search engines, the Google people card is a fantastic way to create a memorable digital impression!

However, to be eligible for the feature, you must possess a personal Google account and reside in India, Kenya, Nigeria, or South Africa. The language must be set to English or Hindi.

Your people card profile must include: 

• Google Account- Since your people card will be linked to Gmail or G Suite, you must have an active Google account.
• Your Name and Intro- Write your full name, including a nickname (if you have one). Also, include a brief and intriguing bio describing your interests, hobbies, etc.
• Profile Photo- Put up a current and recognizable photo which will be displayed on the people card.
• Location- Enter complete location details for people to easily find you on Google.
• Profession- You must mention your occupation type and the organization or business you are presently in.
• Skills and Qualifications- Fill in your skills, qualifications, and accomplishments for an impactful exhibition of your qualities.
• Links- Link your social profiles, website, or blogs to the account to increase followers and improve search engine inclusion.

In a nutshell, do not skip any required field in the Add Me to Search Google because information is the key to boosting online visibility. You can, however, edit your profile whenever necessary. 

6. Google People Card Not Working- Let’s Troubleshoot It! 

If you already have a Google people card and it is not showing up in Add Me to Search, try these steps to fix it:

1. Ensure that your Google account (Gmail or G Suite) is active and is working properly. If there are problems, put them right.
2. To have an operational Add Me to Search function, your people card must have all the required mandatory information. These comprise name, profile picture, and contact details.
3. Sometimes, indexing my website on Google search may take a few hours or a day. With the regular update of people cards, changes often take time to appear.
4. If the above methods do not work or you still cannot find your people card, log out of your Google account and search for your name.
5. Despite making all the attempts, if your Google people card is still not working, contact support.google.com for assistance. Write down your issue and submit it.

Note: Always ensure that you have the eligibility requirements for a Google people card (discussed earlier in this blog) before conducting the aforesaid steps. 

7. Manage Your People Card on Google

• To Edit:

Whether you want to add a new professional acquirement or simply change the profile picture, you can make changes to your people card on Google through the following ways:

Step 1: Open the Google Search app or the Google browser on your mobile device.

Step 2: Log in to your Google account (Gmail or G Suit)

Step 3: Type “edit my people card” in the search.

Step 4: Click “Edit” on the top right of your people card.

Step 5: Change your preferred fields and tap “Preview”.

Step 6: If you are pleased with the edited card, save the changes.

Note: Your people card will appear each time you search for it (provided it is functional). You can find your Google account details on the “About me” page. 

• To Remove Contact Details:

If you do not wish to share your email address and phone number with others on the people card, here is what you need to do:

Step 1: Open the Google Search app or go to google.com on your mobile phone.

Step 2: Log in to your Google account and search for your name.

Step 3: Tap the “Edit” button on the people card.

Step 4: Delete your contact information which you do want to display publicly, and keep the field blank.

Step 5: Click on “Preview” at the bottom.

Step 6: Once you are ensured about the information, click “Save”.

Google will automatically update your people card, and the saved changes will appear once your page is indexed. 

• To Remove Your People Card:

You may wish to delete your name from Add Me to Search Google or the people card at any point. The process is simple, and all you need to do is:

Step 1- Go to google.com or open the Google Search app on your phone.

Step 2- Log in to your Google account.

Step 3- Type “edit my people card” in the search.

Step 4- Click on “Remove my search card from Google”.

Tada! You are done! Your name will no longer appear in the Add Me to Search. In other words, you have successfully removed your Google people card. However, to create a new card, you have to begin from the start. 

8. How to Make the Most Out of Your Google People Card?

Seemingly, the Google people card or Add Me to Search is a remarkably efficient tool for personal branding and networking. It not only promotes your digital presence but helps you to establish a reputation and credibility among your search circle.

From website promotion on search engines to getting calls from recruiters or business collaborators, the people card is one-tap access to multiple features.

Nonetheless, with millions of such search results on Google, you must stand out for procuring maximum benefits out of your people card. These are search engine optimization basics.

So, how do you make your people card more effective?

• Publish only accurate and relevant information related to your personal and professional profile. Provide complete and authentic details so that Google do not remove your people card if found fallacious.
• Regular update of your Google people card is of utmost necessity to keep you easily discoverable by others. Being up-to-date helps Google to index new information, enhancing the visibility rate. Also, your card may become inoperative if there are no sufficient activities.
• Always provide the latest information to retain vital connections and establish a strong network.
• Refrain from adding unnecessary information. Since the search cards are bit-sized, you must keep the details precise and simple.
• Most importantly, never publish somebody else’s picture! It genuinely impacts credibility and makes you a fraudulent. 

9. Strategies to Optimize Your Google People Card

Add Me to Search is the simplest and easiest way to create your personal brand. The people card will make you the star of Google search results! Isn’t that a fascinating way to conquer the digital realm? After all the discussion we had, you are now pretty acquainted with this incredible feature.

But, when everybody is in this race to appear on the Google search, shouldn’t you try to make the best impact?

What extra can you put in to maximize your Google people card influence?

We have laid out some tips that are worth a try!

1. Interesting Tagline- Your profile tagline gets you on Google’s radar! Keep it captivating and dramatic so that it easily grasps people’s attention!
2. Exhibit Your Social Media Skills- A gripping Instagram profile or cunning Twitter feeds can take you a long way! Never feel sceptical about sharing these links. It is an effective strategy to connect with people beyond the Google circle.
3. Be Insightful- Contribute to thoughtful discussions and insights as these showcase your expertise and provide an opportunity for searchers to advance their convictions. Blogs, articles, or guest posts- link them to your card.
4. Be Creative- Format your people card using bullets, line breaks, section breaks, and emojis. It makes the profile look neat and readable.
5.  Focus on Keywords- No wonder keywords are the base of a good SEO (search engine optimization). So, use them for better discoverability.
6. Keep it Crisp- Put detailed information but keep it short and sweet. The readers must not find it overwhelming.
7. Update Regularly- Update, update, and update! The more frequently you amend your card, the higher the visibility.

Conclusion

Creating the people card through Add Me to Search Google is indeed an effortless, effective, and influential strategy to unveil your identity to the world on the digital platform. You can barely spot anyone who has never used the Google search!

Thus, nothing can match the prominence of Google’s presence! The Google people card is precisely the tool you require to set your digital footprint! Take it as your virtual visiting card and mark your professional dominance! 

Frequently Asked Questions (FAQs)

Q. What is Add Me to Search?

Ans. Add Me to Search is a feature introduced by Google enabling you to create a people card, which is a form of virtual visiting card. You can create a personal and professional profile on the online platform for others to find you easily.

Q. What is the purpose of the Google people card?

Ans. If you want to be visible on Google search and promote your identity publicly, the people card lets you do that. It is an effective tool to generate your online existence and extend networking while focussing on building an impactful reputation.

Q. What do I need to create a people card?

Ans. The feature is available only on mobile devices, and you must possess an active Google account (Gmail or G Suite. Also, you must be located in India, Kenya, Nigeria, or South Africa and have your language set to English or Hindi.

Q.  Is my information safe?

Ans. Yes! Google practices strict privacy policy and you can be assured about its safety. Also, you can manage your people card. So, prevent sharing information which you do not want to go public.

Q. Can I have more than one Google people card?

Ans. No. You can have only one people card against one Google account.

Q. How do I ensure my people card is visible?

Ans. To keep your card visible in the Google search, add keywords, use accurate information, and update your profile more frequently. You are likely to be more visible in the relevant searches. 

Wrapping It Up!

All the lovely readers here, we hope the Google people card journey was exciting and inspiring! You are finally ready to grasp the power of online dominance as you curate your masterpiece virtual visiting card! It is undoubtedly an effortless yet effective way to highlight your growth and accomplishments.

Thus, no matter from which line of work you belong, Add Me to Search can always throw a spotlight on your personal and professional identity to help you evolve and advance.

So, are you ready to be Google-discoverable?

Googles penalties can prove to be a huge setback for a business. But, irrespective of why it has been levied upon you, it is important to take an action quickly for recovering the organic rankings on the search engine.

If your website has also been penalized, don’t worry. With the help if the right tools and process, you can easily get your website back in the search engine and continue to rank well in SERPs. All the tools related to google penalty recovery services can help you in getting rid of the penalties.

The right way of repairing the rankings

A number of factors can lead to website traffic or a sudden drop in rankings. But, the penalties which are assessed by the biggest search engine are amongst the first few things which we look for in order to diagnose an issue. The links to low quality website, keyword stuffed content, hidden text, etc. can trip the Google penalty filters and throw you out of a top ranking on Googles result pages.

There are various professional companies which offer the assessment services for identifying on and off page factors which may result site wide or page specific penalties on the website. This is when you might need Google penalty recovery services.

Penguin, panda, etc.

Google keeps tweaking its filters and algorithms for increasing the relevance of the search results to the users. It would not like us to go far for right info. Thus, anything that Google considers to be a barrier in this process like spam links which direct the users to the places where they do not wish to go, can have a huge effect on the site rankings. There are a number of factors associated to ranking on Google, but when it is about main penalties, there are particular factors.

Penguin- penguin is not a penalty technically. It is basically a filter which devalues the spam links which point back to the website. If the rankings of your website are getting affected by this filter, then a leading Google penalty removal company can help you.

Panda- panda is basically an algorithmically applicable filter for the onsite factors like low-quality content or the large quantities of the duplicate content on the website. Generally, Panda gauges the quality of a website while stating its rankings.

Manual penalties- manual penalties aren’t levied automatically. A person from the spam team of Google makes a call for assessing the manual penalty. The manual penalties may come from the search engine on finding evidence regarding the involvement in the link schemes including the inbound links or unnatural outbound links.

The penalty assessment and penalty recovery tasks are quite laborious. But, there are absolutely no shortcuts for rebuilding the rankings of a website. Restoring the rankings also include some of the SEO work like development of high quality new links to the website.

TOP GOOGLE PENALTY RECOVERY COMPANY can help you come out of the Google penalty game easily.