Category: Case Study

Campaign Overview

The client is an iconic brand selling hair accessories like wigs and extensions in the US. True Indian Hair is recognized for superior-quality products at affordable prices, accompanied by incredible customer support. With a wide array of collections, it delivers hair accessories for every hair needs. From signature wigs to select extensions, True Indian Hair proposes ample options.

Nonetheless, despite owning a functional website, the client faced numerous challenges for which they consulted the experts at Black Marlin Technologies. They were not ranking in the organic search results and map listing as well. Thus, failing to reach the targeted US audience resulted in low conversions. Whether enquiry calls or sales from the online store, True Indian Hair was inefficient in reaching out to potential leads. Hence, they approached us to fix the problems and help them generate profits.

Challenges

Initially, after conducting a meticulous website audit, the expert team at Black Marlin Technologies found that their website had multiple downsides. It adversely affected the site’s performance in terms of search result visibility and attracting target audiences. We knew we had a lot of work to do! The website even required a strong link building network and extensive optimization of the Google My Business listing.

The site lacked the ideal technical infrastructure needed for optimal user experience and compatibility. It impacted audience engagement, resulting in a low conversion rate. Our team also discovered that the content presentation and readability were poor curtailing the site’s ranking ability.

We had many challenges to deal with! Incompetent content, improper site architecture, poor user experience, lack of mobile optimization, readability and scalability issues, ineffective GMB optimization, and no strategic link building approach were the fundamental areas of concern. Basically, we needed to execute a comprehensive search engine optimization strategy to recover the website’s performance. The lack of domain authority in the niche market was extensively responsible for their incompetency and inefficiency in making an impactful online presence.

However, our passionate team of SEO professionals supported the client with necessary solutions and helped them overcome the considerable challenges that came in the way of successful business growth.

Solution

We at Black Marlin Technologies have been serving the industry for over a decade, delivering effective digital marketing solutions to businesses of different types and sizes. Manoeuvring numerous complex projects throughout our journey, our crew could effortlessly fix the shortcomings of the True Indian Hair website. We implemented a customized strategy focusing on the problem areas for measurable results. The process included:

• On-Page Optimization- As we said, the content presentation of the website was substandard. So, our dedicated content writers created and optimized content using competitive keywords for better readability scores and relevance. We also optimized visual content, title tags, and meta descriptions for improved ranking and search result visibility. It was also helpful in enhancing audience engagement essential to converting leads into customers.  
• GMB Optimization- GMB plays a significant role in driving local traffic. For the client, reaching out to the local target audience was considerably necessary to increase sales and make a prominent presence among its competitors. Therefore, we created two location maps for New York and Brooklyn to ensure local audiences of these two distinctive areas could easily find the business. The brand could reach out to extensive target audiences.
• Technical SEO- The technical factors in a website substantially impact its online visibility. Without a proper technical infrastructure, search engines cannot find and understand content making it difficult to rank. Our services conducted an integrated technical approach like submitting sitemaps, using canonical tags, removing duplicate content, enhancing page speed and mobile responsiveness, setting up structured data, and implementing Robots.txt file.
• Link Building- Lastly, on-page and off-page SEO alone cannot drive potential leads without high-quality backlinks. Backlinks are crucial to attract traffic from other relevant sites and improve the website’s domain authority. Hence, we focused on building links to websites with a high DA, reputation, and page traffic. It even included other practices like brand mentions and reviews.

The Result

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview

The client, L’Abode Accommodation, specializes in property management services and provides luxury short-term and long-term accommodations across Australia. Through personalized solutions and professional hospitality, the company delivers premium-grade services to property hosts and guests. From listing properties to providing outstanding guest experiences, L’Abode Accommodation offers comprehensive services.

To rank among other leading similar sites and receive more enquiries, they considered approaching Black Marlin Technologies. Though L’Abode Accommodation had a company website, they could not outrank their competitors and reach the target Australian market. Unfortunately, it caused enormous business losses due to the lack of an impactful online presence. They approached us to execute their digital marketing campaign and help them accomplish business goals.

Challenges

At Black Marlin Technologies, we conducted a website audit to evaluate the pitfalls, resulting in low site performance. Our team of digital experts discovered that they were targeting the wrong keywords, the internal linking was poor, the site did not have high-authority backlinks, and the user experience was very poor. It means that their website architecture was incompetent with inadequate optimization, which resulted in missing the top ranks in search results, directly influencing traffic drive.

To us, the primary challenge was to fix keyword rankings that considerably resulted in losing rank and missing out on a large section of the target audience. Secondly, optimizing content for improved user experience was another big deal. The page speed was too slow, and neither the site was mobile-friendly. Also, we needed to focus on strengthening internal linking. It naturally reduced the engagement rate, affecting ranking and traffic drive. Lastly, generating high-quality backlinks was another significant challenge. We knew this was a critical aspect restricting web traffic inflow from reliable sources. It was evident the site lacked authority and credibility.

Nonetheless, we worked closely with our SEO experts, designers, and content writers to fix the issues and induce pace to the website’s performance.

Solution

At Black Marlin Technologies, we ensure that our clients receive maximum benefits from the strategic implementation of the solutions. So, to set L’Abode Accommodation into the digital competition, our tailored approach included:

• On-Page Optimization- We optimized the content of the website by conducting keyword research and using valuable keywords in the title tags, headings, and meta descriptions. We also used Alt texts and optimized page URLs. For increased audience engagement, we ensured robust internal linking.  
• Technical SEO- Since the website lacked mobile responsiveness, we focused on optimizing the website architecture, which primarily included compressing images, removing duplicate content, using schema markup, submitting site maps, and fixing broken links. Our experts also optimized page speed to enhance user experience.
• Link Building- As we said, the site did not have quality backlinks, constituting the core of establishing domain authority and credibility. Hence, we generated links to high DA sites to fetch resourceful traffic, resulting in potential lead generation and improving the site’s E-A-T signals.

The Result

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview

The client, FacFox, is a manufacturing company headquartered in Hangzhou, China. They offer manufacturing services to professionals, creative designers and customers utilizing the latest technologies for prompt production and doorstep delivery.

They approached Black Marlin Technologies to expand their business and increase their client base. Despite having a website, FacFox could not rank well in the search engines. It resulted in a significant setback because the company primarily focuses on online services. After facing many hurdles, they contacted us to help them acquire a competitive digital space.

Challenges

When the digital marketing team at Black Marlin Technologies conducted a meticulous assessment of their website, they found it was not technically fully optimized. As a result, the page loading speed was too slow, and it exponentially affected the crawling and indexing of the pages. They were failing to rank in the top-rated search, declining online visibility.

For us, the primary challenge was to fix the site architecture. We worked on sitemap, duplicate content, URL structure, and canonical tags. Secondly, we discovered that the FacFox website did not have resourceful backlinks. Since link-building plays a crucial role in search engine rankings, it was indeed important we focus on getting high-quality backlinks. This was again a critical provocation. But, with a passionate and dedicated team of digital experts, it was only a matter of time before we witnessed measurable results.

Solution

To ensure a long-term profitable result for FacFox, the following are the strategies we executed:

• Website Audit- Before performing any action, it was necessary to get a detailed insight into the strengths and weaknesses of the client’s website. We could identify the keyword rankings, content structure, website design, website speed, conversion rate, and competition. It helped us to plan the campaign strategy that will work best for the site.  
• Technical SEO- We discovered that the website design was not mobile-friendly, and its page speed was slow, too. As a result, there was maximum bounce rate. Our experts optimized the website structure, like URL optimization, fixing broken links, removing duplicate content, submitting site maps, and implementing structured data. It relatively increased the page speed and user experience. The website was also optimized for mobile devices and tablets.
• Off-Page SEO- To acquire resourceful backlinks, we focussed on Google My Business profile optimization, local citations, and online directories. Alongside, our team created high-quality content for guest posts, articles and social media campaigns, which significantly improved the site’s ranking and earned organic traffic.

The Result

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

Project Overview:

One of the leading home furnishing brands in Barbados named Gajah Home had created a new furniture website and wanted to start a digital marketing campaign that would help them to establish themselves as the best in the industry. When they came to Black Marlin Technologies, their primary motive was to make customers find their website and help them to shop online.

Before us, the website had suffered from the architectural challenges that are handicapping their online growth. We have accepted the challenges that need to be immediately addressed before more damages are done to the website.

Our Strategies and Implementation:

We have implemented the below methods and strategies for proper Optimization of the website of Gajah Home.

● Competitor research and Analysis

We, at Black Marlin Technologies, took out the lists of the direct competitors of Gajah Home. This is a very significant step in creating a fruitful result that has helped the company to remain ahead of their competitors. That is why we analyze the latest top competitors of this well-known furnishing house and how well are they in their SEO efforts. We found out their weaknesses which we avoid during our strategic planning.

● On-Page Optimization

We thoroughly scrutinize every page of the official website of Gajah Home and make a note of every fault in the web pages. We made it easily navigable, engaging, and interesting to read. Our team also included some new exciting media to make it more enjoyable to the visitors. This led to an increase in the time spent by the customers through the on-page optimization services of the Black Marlin Technologies.

● Quality backlink building

The professional team of our company takes care of all the links that lead back to the website and their proper functioning. We have only made a listing of the Gajah Home website to the reputed and authoritative websites. This has resulted in the maintenance and creation of high-quality backlinks like Google Listing for the business.

The Result:

We have achieved 100% rankings on the first page of the search engines that have resulted in 300% of enhanced organic traffic to the website.

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

The Opportunity

Black Marlin Technologies content developers deliver meaningful content on Ucmini.net.in that helps visitors to get expected content on click. Due to high competition, it was a big challenge for our editorial team to produce high-quality & sharable content.

The Solution

BMT team followed a simple process to find the keywords with the highest potential. Within one month, they launched new, high-performing content by leveraging rich data about opportunities and threats.

Keywords Research:

First, the team used Google keywords planner to identify 50 competitive keywords that was relevant to Ucmini.net.in.

Search Queries:

We used Google webmaster console and extracted all search queries into an excel sheet. SERP visibility was not so good but still, we have some data where we can start to work and achieve some result. We optimized content of the website and made sure excellent work for on page SEO.

Competitive Research: 

There is huge competition and number of similar website available who is giving the same services so it was not easy for us to select all competitors. We extracted top 3 competitors and analysis those to identify new opportunities for us and like always it helped us.

Implementation:

After having the clear picture of SEO opportunities and work to be done on website. Our team did not wait more and implement all suggestion on the website it includes redesigned the page and adding new content structure, based on the competitive research. We made sure to include CTA (call to action) and add download link at the right place so users can download at the fastest time that they want. In another hand, we built link building strategy to prepare strong reason for a search engine to list this website in search engine.

The Results

After two-month result was in front of us and the results has proved the success of our team approach. The number of downloads after this optimization increased by 71%, with average bounce-rate. More than 15 keywords from 50 were on the first page of Google search engine. For example, uc mini installs, uc mini java and so on.

About Client:

Construction Repair NYC provides all type of general contracting services in Bronx, Queens, Brooklyn New York to home and business owners. They specialize in Custom Brick Repairs & Replacement,Masonry, Waterproofing, Roofing projects like All Kind Of Stone & Masonry Work.

Project Overview:

Before hiring Black Marlin Technologies, the website was handled by some one else and no keyword was ranking till the fifth page of SERP. Client wants us to take care of the website and get them up to the first page for their top most keywords. The second requirement was to take care their Google Map Optimization and rank the listing in first 3 spot.

Campaign Idea:

Black Marlin Technologies stepped in immediately and prepared a deep SEO analysis report that included all the On-Page requirements and shared that to the client for approval ( as we do for all the clients) We made too many changes to the website to make it Search Engine friendly that included: Optimization of Meta Tags, Content Optimization, Sitemap and robots creation, Page speed Optimization, internal linking Optimization and many more.

Result:

We have achieved 80% rankings on the first page of the search engines that have resulted in 150%of enhanced organic traffic to the website.

Want to make your article rank the topmost search in Google? Well, then you surely need to go through some tips and tricks to get it ranked. This article too has ranked the ace and so here you are, reading this! 

Well, to start with, SEO is always at the top of the list of marketing strategies and is a vital task for any website owner. This is unlikely to change in 2020, but that does not mean that you will rely on your old plans. With time the algorithm of the Search Engines changes. That is why you need to keep your SEO tactics up-to-date from time to time.

For the past years, mobile optimization has become an inevitable mantra for enhancing page rankings and accessibilities. Nobody knows what is there in the future, but it will be a good idea if we can plan our digital marketing strategies for SEO beforehand. 

Now, do you already know the basics of SEO and are looking for advanced tips to stay ahead of your competitors and increase the site traffic? Then would suggest to go through this article as it will assist you to find a tip or two to increase your online presence, creating brand awareness and closing more leads.

Black Marlin Technologies set a professional SEO team who initially used Google keywords planner to choose targeted keywords and design an effective content development strategy.

CHALLENGES

Founded in March 2017, Dealsshutter is a deal and coupon portal with the goal to provide latest available offers. There were many websites were already available to provide coupons and deals and it was a challenge for our team to take this new venture into the competition and deliver the good amount of organic traffic from search engine.

THE SOLUTION

BMT believes in mapping the right content to the right stage in the customer journey. First, we identify the attractive keyword and opportunities, based on the intent that each keyword represents. Then we developed content for the topics by considering a few factors.

• The first was what content type is ranking on the top of the SERP? Black Marlin Technologies’s identified major competitors and analysis their practice to achieve online marketing goals. Initially, By following major clients we explore some existing ideas to promote the website in right way.
• The second factor was what stage of the buyer’s journey on the website? There are multiple actions could be taken by visitors on the website like – reading blogs, finding deals, searching deals on their preferred store. We have taken care to create content in a more informational style, I.e details about “what is…” or “how do I save more money on online shopping?”
• We also focused on CTA (call-to-action) on each page in terms of coupons, contact page Or create content in terms to guide site visitors towards taking the next action, like “Request Notification,” for those ready to received updated deals on their email id.

To make this content creation process scalable, we used Google analytics, webmaster, SEMrush, Open Site Explorer and organize all things to get better output. Our team also took care to use the power of SEO and content to elevate the business impact from the organic channel.

RESULTS

Indexed organic keywords have increased 20%, while organic traffic to Dealsshutter.com organic traffic increased by 300%