L'Abode Accommodation: A Case Study

Campaign Overview

The client, L’Abode Accommodation, specializes in property management services and provides luxury short-term and long-term accommodations across Australia. Through personalized solutions and professional hospitality, the company delivers premium-grade services to property hosts and guests. From listing properties to providing outstanding guest experiences, L’Abode Accommodation offers comprehensive services.

To rank among other leading similar sites and receive more enquiries, they considered approaching Black Marlin Technologies. Though L’Abode Accommodation had a company website, they could not outrank their competitors and reach the target Australian market. Unfortunately, it caused enormous business losses due to the lack of an impactful online presence. They approached us to execute their digital marketing campaign and help them accomplish business goals.

Challenges

At Black Marlin Technologies, we conducted a website audit to evaluate the pitfalls, resulting in low site performance. Our team of digital experts discovered that they were targeting the wrong keywords, the internal linking was poor, the site did not have high-authority backlinks, and the user experience was very poor. It means that their website architecture was incompetent with inadequate optimization, which resulted in missing the top ranks in search results, directly influencing traffic drive.

To us, the primary challenge was to fix keyword rankings that considerably resulted in losing rank and missing out on a large section of the target audience. Secondly, optimizing content for improved user experience was another big deal. The page speed was too slow, and neither the site was mobile-friendly. Also, we needed to focus on strengthening internal linking. It naturally reduced the engagement rate, affecting ranking and traffic drive. Lastly, generating high-quality backlinks was another significant challenge. We knew this was a critical aspect restricting web traffic inflow from reliable sources. It was evident the site lacked authority and credibility.

Nonetheless, we worked closely with our SEO experts, designers, and content writers to fix the issues and induce pace to the website’s performance.

Solution

At Black Marlin Technologies, we ensure that our clients receive maximum benefits from the strategic implementation of the solutions. So, to set L’Abode Accommodation into the digital competition, our tailored approach included:

On-Page Optimization- We optimized the content of the website by conducting keyword research and using valuable keywords in the title tags, headings, and meta descriptions. We also used Alt texts and optimized page URLs. For increased audience engagement, we ensured robust internal linking.
Technical SEO- Since the website lacked mobile responsiveness, we focused on optimizing the website architecture, which primarily included compressing images, removing duplicate content, using schema markup, submitting site maps, and fixing broken links. Our experts also optimized page speed to enhance user experience.
Link Building- As we said, the site did not have quality backlinks, constituting the core of establishing domain authority and credibility. Hence, we generated links to high DA sites to fetch resourceful traffic, resulting in potential lead generation and improving the site’s E-A-T signals.