Categories
Blogs

How to Create a Content Marketing Strategy that Works

You have too much content in your hands but do not know how to work with them. Do you want to create brand awareness or generate leads? Are you unaware of how to use blogs or images for a potential content marketing strategy? You are perhaps not alone in this! Many website owners do not recognize the ideal use of content to achieve their goals.

Interestingly, studies revealed that content marketing has increased by 49% in rankings and traffic and by 53% engagement rate of websites. 

Not to forget, in SEO, we always prioritize the quality of content for search result rankings and driving traffic. In 2024, content marketing is more lucrative than ever! Content is the foundation of any digital marketing strategy. It is the content of your website that helps in ranking and increasing visibility, which is the primary goal of SEO.

A well-written content keeps your audiences informed about your business, reflecting your brand’s prowess. With captivating content you can improve your social media connections, encouraging more conversions and fetching increased revenue.

However, if you are struggling with how to manage and employ your content to generate sales or meet your business goals, this blog will guide you through. We have shared valuable content marketing tips to enlighten you with the best content marketing practices. So, the next time you decide to post content, keep these guidelines in mind for purposeful results.

Strategy That Works

Set Your Goals

Before even beginning to create content marketing strategy, you have to understand your goals. Why are you designing the content? What are your expectations from it? Or what do you intend to achieve from your content? To simplify it, you have to identify your objectives, which will help you to define your targets. 

You may have multiple goals, like promoting brand awareness, generating leads, increasing sales, etc. So, what you do now is organise these goals according to their priorities. It will enable you to determine the strategies you need to focus on immediately and the ones that can be left for the future. Streamlining is what you call this process. It sets out the foundation of your plan!

Comprehend Your Target Audience

Defining your target audience is one of the crucial elements of content marketing for beginners. It often concurs with your buyer persona and social media persona. The buyer persona refers to the detailed information of a set of people who represent your target audience. Similarly, a social media persona implies the data of your target audience derived from social media accounts. It is a fictional concept based on in-depth research of your existing or target market. 

When you analyse your buyer’s needs, you can produce more relevant and valuable content by understanding their likes and dislikes. In other words, your content will become more engaging and can successfully lead to conversions once you start prioritizing their preferences.   

*There is a 124% increase in sales leads with a targeted content marketing strategy (Skytap).

*56% of companies generated higher quality leads with buyer persona (Marketing Insider Group).

*In Intel, buyer personas surpassed campaign benchmarks by 75%. These were 48% more cost-effective than average campaigns (DemandGen Report).  

The above insights pretty effectively demonstrate the impact of buyer persona on content marketing. To refine your research on buyer personas, you can analyze standard demographics like age, gender, location, and income. Or you can conduct market research and revisit your audience parameters. It will help you to ascertain the recent trends.  

Research Your Competition

Who are you competing with? What is the market competition for your industry? Until you are aware of the challenges you will face from your competitors, you cannot implement a successful content marketing plan. It applies not only to the contemporary mode of competition but also to other sources like entertainment sites, news, references and so on. 

For competitive content marketing analysis, research the market thoroughly and make a note of the following things:

  • Get a list of your content marketing competitors.
  • Receive an insight into their content formats, level of content investment, and the relevance and significance of keywords and topics.
  • Assess the quality and quantity of content based on engagement and popularity. You can review the likes, shares, and comments to understand content performance.
  • Lastly, evaluate each piece of content, including tags, titles, descriptions, and topics. 

Thus, you will end up deconstructing your competitor’s content marketing strategies! It will help you to comprehend their strengths and shortcomings. Isn’t that a great work? You can utilize these inputs to formulate your content marketing best practices. As a result, there is a fair chance you can win over your competitors and gain an upper hand in the race! 

Create a Content Calendar

Once you have done your homework and have created some extraordinary pieces of content, it is time to publish them. But before letting them go public, you have one more work to do! Plan and organize your content to manage it effectively. You must note that you have to constantly keep publishing blogs, articles, guest posts, etc. to stay in the limelight. The audiences must always have new information from your company to retain their engagement. 

So, a content calendar or publishing calendar helps to schedule the publication dates, which streamlines the process considerably. It boosts productivity and ensures easy collaboration. You acquire consistency and increased ROI from content marketing, which earns you a competitive advantage. Apart from this, you can track your performance and productivity to modify your plans. 

According to Curata research, over 90% of companies now use a content marketing calendar.  

Hence, content marketing is not limited to content creation but, it also includes the effective management of the same. Content calendars are available in multiple structures incorporated within the project management software. You can effortlessly track the performance of your various content arrangements. 

Promote Your Content

So, now you are all set to publish your content! All your hard work is going to get public across the digital platform. Recheck your content before publishing it. Check the quality, which should be relevant and informational, and put the keywords strategically to ensure search engines can easily index it. It will make your content more visible, attracting increased audiences.

Remember, publication is not enough to drive traffic. You must promote your content through various channels. Promotion is essential because:

  • It creates brand awareness and reputation.
  • It enables you to become a part of the conversation.
  • Others can share your content via multiple sources.

As one of the vital steps to develop content marketing strategy, enhanced exposure through promotion is imperative. How do you promote your content?

  • Social Media-You can directly share on your page or to somebody else’s. 77% of businesses use social media for promotions. While 76% of social media users have purchased products or services after they saw something on the same. Instagram (74.70%), Facebook (71.20%), Twitter (42.90%), LinkedIn (35.70%), Moj (29.50%), and Pinterest (29%) are popular social media platforms in India.
  • Email Broadcast- Whether you send a newsletter or a drip campaign, you can share your content in whichever way you prefer. 
  • Blog- A blog is probably one of the best places to promote your content because it will stay! Newsletter subscriptions, articles, or eBooks, everything is going to live on your blog.
  • Online Communities- Quora, Reddit, and Growthhackers are the popular online communities that have secured a credible spot in the audience’s mind. Through these communities, you can answer queries and link your content as approving evidence. 
  • Rewards or Referral Programs- Often, you may have noticed referral ads like subscribing to a channel or referring to a friend and receiving a discount or reward. Such promotions are beneficial because recommendations always earn the vote of confidence! 
  • Guest Posts- A potential way to generate backlinks is guest blogging. You can link your post with your website which will drive traffic from other reliable sources. Guest blogging can result in a 20% increase in traffic to the guest blogger’s website (Social Marketing Writing). Also, the majority of 65% of backlinks are achieved through guest posts (Outreach Monks). 
  • Paid Ads- Paid ads on Facebook, LinkedIn, or Twitter are an incredible source of pushing your content close to your target audience. These ads can do wonders, provided you have created gripping content!

Track Your Results

Finally, you have reached almost the end of the discussion. The last step to create content marketing strategy which is influential is monitoring and improvising. You will have to track the performance of your content to understand its effectiveness and explore the scope of improvements. To derive effective results from your content, regular monitoring is essential.

As discussed earlier, the goal of content marketing varies from business to business. So, the performance metrics differ according to the objectives. It depends considerably on the following KPIs:

  • Revenue Generation
  • Brand Awareness
  • Audience Engagement
  • Audience Retention
  • Leads Origination

Therefore, assessing these KPIs will help you learn what is working and what is not working for you. It is a prerequisite to refine and upgrade your strategy over time.

Wrapping Up

Content market strategy is more than creating and publishing content. As you can derive from the points above, it involves a lot of planning, organizing, and scheduling, which goes behind the success of an influential scheme. Thus, it is not a single shot; it is a continuous process. From establishing the foundation of your strategy to managing your content, you will not miss out on anything if you carefully follow the content marketing guide. We hope you will soon develop a robust plan and pave your way to achieving your goals! After all, content marketing costs up to 40% less per lead than paid search.

For more such insightful discussions, sign up for our newsletter or download the free content marketing checklist from www.blackmarlintechnologies.com

 Frequently Asked Questions (FAQs)

Q. Is content marketing effective?

Ans. As a part of the overall digital marketing strategy, 73% of B2B marketers and 70% of B2C marketers use content marketing (Content Marketing Institute). Studies also reveal that 91% of businesses accomplished success with content marketing (SEMrush). So, yes, content marketing is substantially beneficial to build connections and reach your target audiences who can be your prospective leads.

Q.  What is the goal of content marketing?

Ans. The goal of content marketing varies from business to business. Primarily, it focuses on creating and promoting informational and relevant content consistently to attract and retain a specific group of audience.

 Q. What are the core elements of a successful content marketing strategy?

Ans. The fundamental elements of an effective content marketing strategy are the goal of content marketing, audience personas, competition analysis, content management, promotion activities, and tracking KPIs.

 Q. How do I measure the success of my content marketing strategy?

Ans. The fundamental metrics to measure the effectiveness of content marketing strategy are web traffic, audience engagement, content sharing, leads and conversions, and revenue generation.

Categories
Blogs

How to Increase Your Construction Website Traffic?

The construction industry does not work as it used to a few years back! You cannot generate traffic and leads with just an official website. It sure does ensure your digital presence. But do you think it is enough when there are millions of other construction websites on the Internet?

As soon as you search “construction companies near me” or “real estate contractors in Philadelphia”, you will get plenty of results! And the fascinating part is you will probably browse through the top five results and will not even look into the remaining list! Isn’t that the scenario?

So, how do you expect to drive traffic without accomplishing the top rank on search results?

The average click-through rate of #1 organic search is 39.8%. It comes down to 18.7% for #2.

Wow! Now, that is a huge difference. The #2 position receives less than half of the clicks of the #1 position! It means ranking in search results poses a considerable impact on organic traffic.

Not to wonder why the construction industry SEO has become so popular over the years! It is undoubtedly one of the primary sources of traffic and lead generation.

Nonetheless, there are other digital marketing strategies as well which are as influential as SEO. We will have a comprehensive discussion about them in this blog.

Read on to learn about the various marketing efforts. 

Optimizing Your Website for Search Engines (SEO)

Search engine optimization or SEO helps your website and content to easily index and rank in the search results. Construction industry SEO is crucial because it drives 1000%+ more traffic than organic social media! Therefore, you cannot give a second thought to conducting a well-planned SEO strategy!

The primary goal of SEO is:

  •  To ensure higher ranking in search results.
  •   Increase online visibility.
  •   Drive more organic traffic.
  •   Generate brand awareness.
  •   Boost conversion ratio.

Additionally, Search Engine Optimization is the most cost-effective digital marketing strategy for fostering long-term results. Undoubtedly, it is your first and most significant step to beat the challenges of the complex construction industry and ensure a potential digital footprint.

Now, what is included in construction industry SEO?

  • Keyword research and analysis- For any SEO campaign, identifying and evaluating keywords and phrases is the crux of the entire process. These keywords are based on search intent and volume, helping you to rank. When you know the target keywords, it becomes easier for your website and content to be crawled and indexed by search engines.
  • Optimize website and content- Using the keywords in titles, headings, meta descriptions, and tags will optimize your website and content, making them valuable, informative, and engaging. It is a fail-safe approach to acquiring a good rank and increasing organic traffic drive.
  • Generate backlinks- Linking your website to other online resources is a tried and tested strategy to boost traffic and establish authoritativeness. The backlinks make your website more reliable, enhancing your construction company’s reputation. Guest blogging, publishing skyscraper content, press releases, building broken links, etc., are popular techniques for generating backlinks.
  • Tracking and Reporting- Tracking and monitoring your SEO performance are essential to understanding the effectiveness of your SEO efforts and making improvements. It also enables you to trace the algorithm updates and retain your rank. Various KPIs (Key Performance Indicators) like rankings, organic traffic, user experience, and conversion rate are used to track your construction industry SEO performance. 

When SEO leads have a 14.6% close rate, why not reap its benefits?

Boost Local SEO for Construction Businesses

“54% of smartphone users search for business hours and 53% search for directions to a local business”- Think With Google.

Think With Google.

What did you understand from the statistics? It clearly implies that local searches drive more than half of the organic traffic to businesses of all kinds, including your construction company. Therefore, your web pages must rank well in your defined geographic area to ensure they are visible in local search results.

Local SEO is an impactful yet budget-friendly tool to reach target audiences and receive high-quality leads. Hence, it assures increased conversion rate and boosted sales.

Check out the principal benefits of local SEO for construction businesses:

  1. Improves ranking in local search results.
  2. It promotes online visibility.
  3. Increases lead generation.
  4. Enhances conversions and sales.
  5. Generates market dominance.
  6. Manages online reputation.
  7. Builds trust and credibility.

How do you have an effective local SEO for a construction business?

  • Create and Optimize GMB Profile- Google My Business optimization is one of the most influential elements of local SEO. This listing provides detailed information about your business, including NAP (name, address, and phone number), business description, business hours, and others. Anybody visiting your GMB profile perceives complete details about your business and recognizes you as a reliable and reputed company.
  • Use local keywords- Including local keywords in your titles, headings, meta descriptions, and content boosts local online visibility. “Near me” or “name of city or state” are effortless ways to optimize your web pages.
  •  Local Online Listings- Listing your construction business in local online directories like Yelp, Angi, Yellow Pages, Blue Book, etc., offers an incredible opportunity to attract local audiences. These are trusted sites where most clients look for local services.
  •  Optimize your site for mobile devices- 57% of local search queries happen through a mobile device or tablet. It means that if you do not have a mobile-friendly site, you are losing out big on lead generation! For a competitive industry like construction, why would you let it happen? So, create a mobile-friendly site by optimizing content, compressing images, increasing page speed, formatting site structure, and restricting the number of clicks. You will certainly receive more traffic and better audience engagement.
  •  Build local citations- Cite your construction business to other platforms apart from the online directories through apps, review sites, GPS navigation, and more. It aids in earning referral traffic from various reputed sources.

Local SEO for construction businesses make most of the organic traffic. Hence, do not belittle its efficiency in leading you to whopping success!

Encourage Content Marketing

“Content is the king”.

Nothing can work without creative, valuable, and insightful content! Even when we spoke about SEO, we focussed on optimizing your content because it is the essence of digital marketing. So, content marketing for construction companies is a gateway for people to learn about your company, creating brand awareness and building trust.

Content marketing generates three times more leads than traditional outbound marketing but costs 62% less!

We are in an era where content (videos, blogs, and images) is the source of driving traffic. Blog posts and videos are the top two content types that improve online visibility and boost lead generation.

Why should you focus on content marketing for construction companies?

  •   Increase your online presence.
  •   Attract traffic and encourage audience engagement.
  •   Enhance chances of lead conversion.
  •   Generate authoritativeness.
  •   Exhibit your expertise.
  •   Promote brand awareness.

Thus, we have enough reasons to vouch for content marketing as a ticket to market your products and services on the Internet. However, you must have a well-defined strategy to ensure your content marketing efforts drive optimal results.

  • Define your goal- Whether you want to generate brand awareness or establish your prominence in the digital realm, you must have a clear vision of your content marketing strategy. Not recognizing your goal is like walking the streets blindfolded!
  • Competitor analysis- Recognize the competitive landscape to assess the strengths and weaknesses of your top competitors. It will provide you with an insight into the recent market trends.
  • Build a buyer persona- Create a detailed profile of your target audience to understand their needs and preferences. It will help you acquire clarity about their attitudes, concerns, decision criteria, and behaviour.
  • Create and optimize content- Recognize the trending topics and relevant keywords to create valuable and informational content in the forms of articles, blogs, etc. Get your content ideas using various marketing tools to be the talk of the town always!
  •  Choose your content format- Analyze the requirements of your target audience to determine the content format. Blogs, case studies, infographics, or videos- be creative for whichever you choose!
  • Devise a content calendar- Schedule your content publication dates to keep it organized and consistent. You want to create maximum impact, so prioritize strategic promotion planning.

When 60% of marketers have accomplished success through content marketing, it’s time you consider it to draw traffic to your construction business.

Leverage Social Media Marketing

Social media marketing for construction companies is one of the most influential ways to reach prospective leads because the amount of time Internet users spend on social media nowadays is higher than ever! An average of 151 minutes per day!

Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest are the prominent social media platforms encouraging small and large businesses to promote and advertise their products and services. The construction sector is no less! From ad campaigns to news feeds, you can publish and promote your content as you want.

How does social media marketing benefit you?

  •   It helps to reach target audiences.
  •   You can generate potential brand awareness.
  •   It improves online visibility.
  •   Establishes a prominent digital presence.
  •   Increases web traffic.

With so many advantages of social media marketing for construction businesses, anybody would be a fool not to experience its massive impact! You will be glad to know that social media recently overtook paid search as an online advertising channel with 25% YoY growth!

Note: It is not necessary to promote your business on every social media channel; target only where your audience lies.

Consider Pay-Per-Click (PPC) Advertising

Google ads, also known as pay-per-click (PPC) ad campaigns, are an aggressive digital marketing technique. Unlike organic SEO search, where your web pages rank over time, PPC campaigns appear immediately on the top. It means that whenever there is a search query with a targeted keyword in your campaign, Google will display your ad instantly.

Pay-per-click (PPC) advertising for construction companies has come a long way in:

  •   Successful client acquisition.
  •   Encouraging positive ROI.
  •   Generating conversions and sales.
  •   Promoting brand awareness.

$2 for every $1 spent is how much businesses earn from PPC ad campaigns.

It is an impressive figure, considering the immediate results! However, for successful pay-per-click (PPC) advertising for construction companies, you must follow these guidelines:

  • Fix a budget.
  • Analyze your competitor’s long-tail keywords.
  • Track the results regularly.
  • Modify ad content whenever needed.
  • Create landing pages.

So, you are set to publish your first-ever PPC ad campaign! 

Choose Email Marketing for Construction Companies

As a construction business owner, you may not comprehend the significance of email marketing, but it has proved to be a cost-effective marketing tactic to retain existing clients and educate new ones about new products, services, discounts, events, and others. Email marketing is an easy way to stay connected with your clients and re-engage dormant leads.

In recent years, email marketing for construction companies has become an incredible opportunity to boost profitability by delivering soaring ROI!

Do you know email ROI is $36 for every $1 spent? It is a huge margin, isn’t it?

Email marketing is indeed beneficial because:

  • It enhances the client experience.
  • You can follow up with your existing clients.
  • It helps in promoting new products, services, price launches, etc.
  • You can secure new sales.
  • You receive higher ROI.

You can create personalized email campaigns to strengthen client relationships and manage brand reputation.

Wrapping It Up!

Coming to the end of the discussion, all we can conclude is the construction industry has numerous digital marketing prospects aiding you with impressive results in driving traffic, increasing leads, and boosting sales. Everything you need to do is to understand your marketing goals and fix a budget before you get started.

If you are looking for an expert construction digital marketing company, we at Black Marlin Technologies will be happy to help you with our avant-garde solutions.

Check out our success story here Case Studies

Frequently Asked Questions (FAQ)

Q. Why should I optimize my construction company’s website?

Ans. Optimizing your construction company’s website is essential for search result ranking, driving organic traffic, increasing online visibility, improving user experience, generating brand awareness, and boosting conversions.

Q. Will I get qualified leads from local SEO?

Ans. Yes. Local SEO is one of the most potential ways to receive qualified leads as it enables targeted search. Since potential consumers always prefer local search, you have the best chances of receiving high-quality leads.

Q. What is the cost of Google Ads?

Ans. Google Ads can cost anywhere from $1000 to $10,000 per month with an average cost-per-click (CPC) of $1 to $2 on the Search Network.

Q. Is it a wise idea to invest in email marketing for a construction company?

Ans. Yes. Email marketing has become a preferred digital promotion tool with its effectiveness in generating higher ROI while curetting a personalized touch. It is an incredible way to bond with your clients. 

Categories
Blogs

Facebook Ads vs. Google Ads: Strategic Guide to Local Business Marketing

Running a business may become challenging if you do not employ the ideal tools for online marketing. In the era of mass digitalization, physical presence or word of mouth is not enough to unearth the unerring returns of a business. Promoting your business through online advertising platforms can be your best bet to maximize ROI (Return on Investment)!

Gladly, we have two industry leaders aiding impactful local business marketing through digital promotion- Facebook Ads vs. Google Ads. Both these advertising giants have readily transformed the local SEO strategy for businesses of all sizes with immersive results.

However, when it comes to choosing the ideal platform for generating more sales in your business, there lies considerable confusion!

Should you opt for Facebook Ads or Google Ads? Which is a better advertising strategy to reach your target audience?

The dilemma is evident as both these PPC (pay-per-click) advertising giants are performing genuinely well! But, there are differences in their strategic approach. So, today, in this blog, we will understand Facebook Ads and Google Ads and conclude your best solution for local business marketing. After all, the products and services, clients, target market, and buyer intent vary from business to business!

Introducing Facebook Ads- The Social Media Leviathan!

We all know the Facebook Ads that appear in feeds, reels, and stories across the Meta ecosystem, i.e., Facebook and Instagram. It is considered one of the most powerful platforms to run online business ads targeting extremely specific users or geographic locations. The Facebook Ads can be of diverse formats, including images, slideshows, videos, and more. 

So, how does a Facebook Ad work?

Much like any other regular post, a Facebook ad may appear on the user’s feed while browsing the Meta apps. However, you will notice the word ‘Sponsored’ since advertisers pay for the particular ad. Facebook Ads management is based on advanced targeting alternatives for advertisers to easily spot target audiences. It is generally entrenched in demographics, user behaviour, and interests.

Note: The Facebook Ads run PPC (pay-per-click) and PPM (pay-per-impression) campaigns. 

PPC VS PPM

We have put some examples of successful Facebook Ads that have achieved an immense consumer base and encouraged local business marketing.

  • Sephora- Sephora is one of the leading international luxury beauty and skincare brands that have steadily grabbed a section of the Indian market through highly engaging video content on Facebook. The brand has strategically made ads exhibiting multiple products and promotions within seconds! Thus, it can reach diverse sections of the consumer market. 
  • AirAsia- Nobody has perhaps missed the AirAsia ad on Facebook! It is simple and conveys the message to its audiences. The economical and powerful words like ‘Free’ and ‘Limited Time Offer’ are enough to hit the bull’s eye! Also, the bold and radiant imagery is no less than the red traffic light- screams to stop!
  • Myntra- Sales, offers, limited-time deals, promotions, or events, the Myntra Facebook ads always focus on announcing special launches or prices to attract its consumers. For effective local SEO marketing, the ads are often based on local celebrations and local languages for targeted reach.

Welcome to Google Ads- The Largest Paid Search Platform!

Initially, Google Ads were referred to as Google AdWords. Google Ads is globally recognized as the most prominent pay-per-click (PPC) advertising platform, focusing on keyword targeting. Generally, you can use text-based advertisements for Google Ads, which appear on the search engine results page (SERP). 

Now, how does Google Ads work?

As mentioned, Google Ads are paid searches which work based on keyword relevance and the amount advertisers pay for a particular ad. Google Ads can be of multiple formats like text-only, display ads (image-based), and shopping ads (display a specific product on SERP).

Google Ads is search intent, which means it can target audiences based on keywords, phrases, and demographic details. Therefore, anybody using the Google search engine can view such ads, which promote extensive reach and impactful local business marketing.

Check out some of the successful Google Ads that have attained immense global attention and a loyal client base.

  • Juicy Chemistry- Scrolling through the Google SERP, we have often come across skin care products from Juicy Chemistry with crisp product details and stirring display ads. The brand has tactfully implemented SEO practices with powerful keywords and imposing content. This certified organic brand once shipped products only in pan India. However, Google Ads has increased its consumer base by 3X globally. The sales figure has risen to 20% with a higher conversion rate.
  • Chumbak- The small-scale home and lifestyle company launched in 2010 is now a well-known brand through the spectacular results of Google Ads! Who doesn’t know about Chumbak? The brand awareness ads on Google have earned enormous recognition and increased sales by 35% within the first quarter. The ads have acquired a large portion of the global market.
  • Senco Gold- Today, Senco Gold is one of the reputed and reliable gold and diamond jewellers with the aid of display remarketing campaigns through Google Ads. With location extensions in the campaigns, the brand has successfully reached the local market, driving more traffic to retail stores. Furthermore, the year-on-year revenue growth is 30% in select cities.

Read BlogORGANIC SEARCH V/S PAID SEARCH

Facebook Ads VS Google Ads: Which Will Work Best For You?

Much has been said about both advertising platforms, and now it is time to focus on their effectiveness and performance. In other words, ‘Which should you choose for your local online business marketing?’

While it is indeed a controversial question, there are significant differences between the behaviour of Facebook Ads and Google Ads. Though they may offer similar benefits, there are contracts affecting your business results substantially.

So, without wasting much time, let us jump on the topic.

Audience Reach- Both Facebook and Google have massive audience reach. Facebook has an approximate daily active user of 1.73 billion, while Google encounters about 5.8 billion searches in a single day. A study reveals that approximately 90% of mobile advertising revenue comes from Facebook Ads. It is indeed a huge percentage, and you cannot ignore the extensive use of mobile phones these days. Having said this, if you have target audiences on both platforms, it is indeed difficult to decide which one will work for you. So, before opting for any of them, clarify

  • Whether your target audience is social or search-oriented
  • Whether your audiences are active on both networks

If you have a newly launched brand or product, Facebook Ads will propose higher benefits.

Audience Targeting- For local marketing, audience targeting is one of the most influential features. The target audience varies based on the products and services offered by a business. Facebook Ads propose comprehensive targeting options where you can pinpoint the consumers you want to reach. Parameters like location, demographic details, browsing behaviour, interests, industry, life events, etc., are used for precise targeting. On the other hand, Google Ads rely on keyword search alignment to help comprehend buyer’s interest and average CPC. Alongside, other parameters like gender, age, location, and type of device are implemented in Google Ads for audience targeting.

Additionally, Google Ads enable remarketing ads and affinity audiences. It generates increased brand awareness and customizes your audiences. Facebook Ads offer complex remarketing strategies which are out of reach for small-scale businesses.

Conversion Rate – Facebook Ads have an average conversion rate of 6.57% for every 100 clicks of a campaign. More than six users can achieve the desired conversion rate on the landing page. However, Google Ads have an average conversion rate of 7.26%, and it varies from advertiser to advertiser. So, it is worth investing in Google Ads as the click-through rate is higher than Facebook Ads. Nevertheless, consumers intending to buy often skip the research stage.

Consumer Intent – Google Ads acquire a better position than Facebook Ads when it comes to consumer intent because people most likely research a product or service on Google when they intend to buy. Facebook Ads are comparatively less effective in converting potential leads to buyers. Having said this, you may still consider Facebook Ads to generate an audience base if you focus on building brand awareness rather than immediate conversion.

Return on Investment (ROI) – In general, Facebook Ads are cheaper than Google Ads. Nevertheless, it varies from industry to industry. Though the average CPC (cost-per-click) is higher for Google Ads, you will receive better ROI. When the average CPA (cost-per-action) is $48.96 for search and $75.51 for display in Google Ads, it is only $18.68 in Facebook Ads. 

Ad Placement Choices – Facebook offers numerous ad placement options. You can display your ads in feeds, stories, marketplaces, streaming videos, and in the right column. Also, your ad will appear in the Meta ecosystem, which includes Messenger and Instagram. However, Google proposes two primary ad placement options- Google search results and Google Display Network, which supports over 2 million other websites.

Ad Formats – Presently, Facebook supports six types of ad formats- images, videos, slideshows, collections, instant experiences, and carousels. Thus, with Facebook ads, you can explore your creativity while gaining better audience engagement. On the other hand, Google offers four variety of ad formats- text-only, call-only, banner ads, and shopping ads. The text-only ads appear at the top or on the right. The call-only ads let the audiences call the advertisers with a click. Nonetheless, the shopping and banner ads look similar to Facebook Ads with images, texts, and logos.

Conclusion

It is indeed difficult to choose between the two online advertising giants as both of them serve individual purposes. Determining which pay-per-click ad will work best for your business relies entirely on the above parameters. Before investing in Facebook or Google ads, you must understand your audience’s intent, reach, budget, ease of use, and ad format since they will help you narrow down your dilemma. Whichever you choose, be assured of deriving the best results for your local business marketing strategy. 

Frequently Asked Questions (FAQs)

Q. Facebook Ads vs. Google Ads: Which is better?

Ans. Google Ads perform better in certain aspects like need-based products and service industries. Facebook Ads are preferable to generate brand awareness and precision audience targeting.

Q. Is it worth investing in Facebook Ads?

Ans. Yes, definitely. If you are seeking to establish an audience base, there is no other better platform than Facebook. It is affordable and effective for acquiring audience attention.

Q. Is it worth investing in Google Ads?

Ans. Yes, of course! Google Ads have high CPCs and the potential to drive greater traffic. Also, you enjoy a better conversion rate and increased business exposure. 

 

 

 

Categories
Blogs

SEO Audit Checklist 2024: A Comprehensive Guide

SEO Marketing Company IndiaA good search engine optimization (SEO) strategy can indeed change the online game drastically. By game, we mean online visibility and traffic drive to any webpage or website. However, what if you do not receive the expected results? In other words, your website rank is nowhere within the top three options on the search engine results page (SERP).

Perhaps, a thorough SEO audit can fix the issues and get your web page ahead of the competition. Search engine optimization audit is the fundamental requisite to inspect the various technical and on-page issues affecting your website’s SEO health!

So today, we will talk about the diverse aspects of SEO audit checklists and the ways to perform them. We assure you will no longer fret about your website’s ranking!

1. SEO Audit: Significance and Impact

What do you understand by audit? In general, it means to examine or investigate. Similarly, an SEO audit indicates the assessment of a website in the aspect of its search engine friendliness.
When a website is search engine friendly, it enables easy indexing. It means the website is content-rich, and a search engine can derive high-quality information from it. Thus, a search engine can easily organize information, allowing instantaneous query responses.

In simple terms, you call a website optimized when it is easily discoverable by a search engine.

So, a search engine optimization audit is important because:

  • It helps in optimizing a website
  • Aids in attaining higher SERP rankings
  • Keeps a website up-to-date through advanced developments
  • It allows a website to stay in sync with the ranking algorithm

Hence, it is evident that an SEO audit is a health checkup of your website’s SEO! The process utilizes various tools to monitor the essential parameters for effective SEO.

Before further delay, let us focus on the SEO checklist responsible for your website’s performance.

2. Preparing for an SEO Audit

Since an audit proposes insights about improving your SEO strategies for enhanced site performance, it is based on gathering essential data and analytics. For a proactive, comprehensive site structure evaluation, Google Search Console and Google Analytics are the primary tools used to collect a website’s analytics data. This data is the core of the audit process.

Apart from the analytics data, SEO Key Performance Indicators (KPIs) are used to assess and measure an SEO campaign’s effectiveness and performance.

SEO KPIs play a significant role in:

  • Evaluating SEO effectiveness by accessing quantifiable data to track visibility, organic traffic, and conversion rates.
  • Comparing performance to improve and evolve.
  • Making strategic decisions through data insights.

Check out the top SEO KPIs of 2023:

i. Organic traffic
ii. Organic conversion rate
iii. Bounce rate
iv. Click-through rate (CTR)
v. Keyword rankings
vi. Load time
vii. Number of backlinks
viii. Domain authority
ix. Average session duration
x. Pageviews

Therefore, the analytics and KPIs are the cornerstone of SEO audit that help in reaching out to your target audience.

3. Technical SEO Checks

An SEO audit comprises technical and non-technical factors. Technical SEO analysis is specifically based on external components that have nothing to do with your website’s content or links. It revolves around the aspects affecting the visibility and accessibility of your website to search engines.

To simplify, a technical SEO audit monitors the indexing and crawling of a website. It substantially influences the user’s experience (UX). Thus, a technical audit evaluates the factors responsible for indexing, crawling, visibility, and UX.

So, how do you review your website’s technical SEO? Let us check it out.

  • Check the configuration and navigation of the website
  • Ensure that the website is registered with Google Search Console and Bing webmaster tools
  • Check for error pages and broken links
  • Review XML Sitemaps and robots.txt file of the website
  • Check whether the site has SEO-friendly URLs
  • Examine duplicate content and canonicalization
  • Review the HTTPS status of the website
  • Ensure the Breadcrumb menu is active
  • Check for mobile optimization
  • Whether the website’s 404 is customized

Note: A complete technical SEO audit takes only a few hours. It must be conducted every three months for effective results and enhanced performance.

4. On-Page SEO Analysis

On-page SEO audit is the most crucial segment of the entire audit process. It determines the optimization of your website content to boost visibility and improve target audience relevance.

Thus, after fixing the technical issues in the SEO audit, you need to focus on on-page SEO optimization to enable search engines to recognize your website’s content meaning. It is necessary that individual web pages must be fully optimized for search engine crawlers to receive the right signals.

On-page SEO audit is performed in the following ways:

  • Optimize the titles and meta descriptions
  • Ensure that the website has proper formatting with an H1 tag and that the headings are organized as per hierarchy
  • Optimize the website’s content through keyword research
  • Review the internal linking structure for better search rank
  • Check the file names and alt tags for images, including the content delivery network (CDN).
  • Review the correct use of banner ads
  •  Check for broken links and duplicate content
  •  Examine the user-friendliness of the website

5. Content Quality and Relevance

In SEO, content is the king! It is the quality and relevance of content in any website that is extensively responsible for better search result ranking, higher organic traffic, and increased conversions. In other words, the better the content matches to search query, the better the ranking.

Therefore, content quality assessment is crucial to achieving the best SEO strategies. It dictates the website indexing factor. Apart from content, multimedia elements like images and videos are also part of a website. They provide additional text information, increasing content relevance.

Whenever there is a search query, search engines look for indexed websites that match the user’s requirements. The set algorithms evaluate the entire process. These algorithms generate search result rankings.

Now, what to look for in an SEO content audit?

i. Language– Assign content to a particular language or region.
ii. Text– The relevance of content to a search query.
iii. Title– It refers to the main topic of a website that acts as a relevance criterion.
iv. Multimedia– It indicates images, videos, and graphics in a website proposing extra text information while making the content more engaging.
v. Local terms- Using local terms depicting a particular region is an effective SEO strategy implementation.

6. Site Structure and Navigation Audit

A website structure, also called site architecture, affects SEO performance to a considerable extent. A well-structured website must have well-organized and well-connected pages for easy navigation and improved user experience.

How does site structure affect SEO?

  • Search engines can locate and index all the pages on the website
  • Generate authority through internal links
  • Visitors can easily find the relevant content

Typically, the internal links in a website comprise the site structure. These links help search engines find and rank web pages. The internal link structure is known as website navigation.

Hence, during an SEO audit, ensure the site structure complies with a well-established internal linking strategy for superior UX and potential SEO.

7. Mobile Optimization and Responsiveness Audit

Do you have a mobile-friendly website? It is a very relevant question if you are wondering why your website has a poor rank! In the present-day scenario, mobile devices are an essential tool to access the internet, social media, search engines, and other digital platforms.

It is best to say that without a smartphone, our lives are aimless! Hence, mobile optimization is of utmost necessity to boost the overall user experience and improve search engine rankings.

Your website must be designed to be responsive to various screen sizes, user interfaces, and loading speeds.

What happens when you have a mobile-optimized website?

i. Increased organic traffic
ii. Higher engagement
iii. Better conversion rate
Hence, alongside enhanced UX and search ranking, with mobile optimization, you receive better business!

8. Page Load Speed and Performance Audit

For an outstanding SEO result, page load speed is utterly necessary. It refers to the loading speed of content on a web page. Having a fast load speed results in higher rankings in SERP.

When users have to wait longer for a page to load, it contributes to a negative impression of their experience. Many may even prefer to leave the page and move to another site.

The prevalent metrics to determine the page speed are:

  • Time to First Byte (TTFB)- The time taken to begin page loading
  • First Content-ful Paint (FCP)- The time taken to view the first page element
  • Onload Time- The time taken to load a page fully

Now, let us consider the best tools used to analyze page speed during a search engine optimization audit:

i. Google PageSpeed Insights
ii. Google Lighthouse
iii. WebPage Test
iv. GTmetrix
v. Pingdom Website Speed Test
vi. Website Checker

There are solutions to improve the page load speed of a website. Check them out here:

  • Compress the images without compromising their quality
  • Use the right image formats like JPEG, PNG, and WebP
  • Minimize JavaScript, HTML, and CSS
  • Decrease HTTP requests
  • Implement a CDN (Content Delivery Network)
  • Allow browser caching

9. Backlink Profile and Authority

Backlink profile analysis is another significant checklist for an SEO audit. Backlinks are considered as votes of trust from other websites. The quality and quantity of backlinks determine the ranking of a web page. The more the backlinks, the higher the website rank.

Note: The quality of backlinks is more important than the quantity.
It is not necessary that too many backlinks can make a webpage rank high. Rather, a few high-quality backlinks can do wonders!
So, what determines a high-quality backlink?

i. Relevance
ii. Authority
iii. Dofollow links

As an element of off-page SEO, backlinks help increase visibility, create brand awareness, and enhance domain authority. Thus, identify the toxic links and examine your competitor’s backlink profile to improve your opportunities.

10. Social Media Integration

Social media do not directly influence the ranking of a website in SERPs. Nevertheless, social media integration for SEO indirectly affects visibility and organic search rankings through links and metrics. Likes, comments, and shares generate brand awareness, credibility, and consumer loyalty. Thus, it elevates traffic and visibility, influencing SERP rankings indirectly.

Also, social media plays a significant role in assessing a brand’s digital reputation.

Social media strategies that can improve SEO results include:

a. Unified keyword alignment
b. Social link-sharing buttons on the website
c. Include links in videos and presentations
d. Incorporate links in social profiles
e. Boost content creator’s profile
f. Build relationships
g. Use analytical tools to increase content engagement and lifespan
h. Optimize social media profiles
i. Generate links and social media scope
j. Boost positive acknowledgements

To conclude, integrating social media in SEO strategy is a fruitful tactic to lay a powerful online impact.

11. Local SEO and Geographic Targeting

Whenever performing an SEO audit, local SEO assessment is crucial for businesses targeting a particular geographic location. Optimizing your local SEO will lead to higher traffic, better leads, and more conversions. Hence, you can take complete advantage of the local market and target your competition.

Here is the checklist for local SEO audit:

  • Optimize GMB (Google My Business) listing
  • Optimize voice search
  • Collect and respond to customer reviews
  • Verify NAP (name, address, phone number) consistency in all listings
  • Assess local search rankings and citations
  • Create content based on local keywords

Local SEO is pretty lucrative when you follow the trends and keep updated!

12. User Experience (UX) and Engagement Metrics

SEO and user experience (UX) conclude a symbiotic relationship. Positive user experience implies visitors can easily find the information they are looking for. Thus, the better the UX, the better the SEO.
Bounce rate and page loading speed affect UX considerably. The former is a user engagement metric determining how quickly or frequently visitors bounce after viewing a single page. While the latter determines the loading speed of a page, which affects UX immensely.

So, how to determine UX and engagement metrics?

i. The average time on a page
ii. The dwell time on a page
iii. Click-through Rate (CTR)
iv. Bounce rate
v. Exit rate

All of the above user experience metrics can help you determine the SEO-ability of your website.

13. Security and HTTPS Implementation

For search engine optimization and rankings, website security and HTTPS implementation are vital as they promote a positive page experience, laying a comprehensive impact on SEO performance. Apart from establishing credibility, they help in website ranking improvement by reducing bounce rates. It also enhances visitor’s confidence resulting in higher conversions.

However, to implement HTTPS and SSL, you require an SSL certificate from a service provider. After installing the certificate on your server and updating URLs, you can use HTTPS.

Check out the ways to improve website security for better SEO performance:

  • Update software
  • Use secure host
  • Encrypt the login pages
  • Keep backup data
  • Use strong passwords
  • Keep the website clean

14. Monitoring and Reporting

For a comprehensive SEO audit, monitoring and reporting is essential to track the effectiveness of the applied strategies. There is always a scope to improve when you are aware of the lags and high points.
In general, SEO monitoring and reporting allow you to evaluate the SEO performance and understand the areas of improvement. Also, it helps in monitoring competitors, avoiding penalties, and, above all, improving SEO rankings.

The top SEO monitoring tools in 2023 are:

  • ContentKing
  • Seolyzer
  • Oncrawl
  • Seoability
  • Seomater
  • Ahrefs
  • Google Data Studio and Google Analytics
  • Moz Pro
  • SEMrush
  • Woorank

15. Staying Updated with SEO Trends

After you have collected all the data, it is time to focus on the emerging SEO trends and updates to monitor and evaluate the rising competition while improving website speed and organic search performance. From algorithm updates to innovative search intent tools, 2024 is a year to leverage SEO in the true sense!

We have introduced some of the most popular SEO trends at the present time. Let us have a look:

i. First-hand Experience (E-EAT: Experience, Expertise, Authority, Trust)
ii. Audience-targeted content
iii. Emphasis on content creator’s authority
iv. Quality and not quantity content
v. A.I content
vi. CTR and SERP changes
vii. SEO automation
viii. SEO competitor analysis
ix. Product page SEO
x. Integrated image SEO
xi. Reduced crawl frequency
xii. Fast load
xiii. High performance

When you weave these SEO trends, you can always enjoy the upper hand in the race!

16. Frequently Asked Questions (FAQs)

Q. Why should I perform an SEO audit?
A. An SEO audit helps identify issues related to the website’s speed, performance, ranking, sitemaps, security, and others. It is a valuable way to diagnose problems so that you can fix them for the best results.

Q. What are the various types of SEO audits?
A. SEO audit involves technical SEO, on-page SEO, off-page SEO, and local SEO. They provide insights into the overall performance of a website.

Q. How long does it take to perform an SEO audit?
A. Some audits may take several hours, while others may take 2 to 6 weeks. It depends on the size and complexity of the website.

Q. How often should I perform an SEO audit?
A. It is recommended to perform an SEO audit at least once every three months. It helps in improving SEO strategy effectiveness.

Conclusion

To wrap up, an SEO audit is the ultimate weapon to harness the real power of SEO best practices! Poor ranking, low visibility, less traffic, or reduced conversions, a comprehensive audit report can evaluate the problems and aid appropriate solutions. If you are worried about lower returns despite implementing a holistic SEO strategy, perhaps something is not working out right.

What best can you do to fix it? Of course, Ask us to perform an SEO audit!

Categories
Blogs

Search or Type Web Address: Navigating the Digital Landscape

Search Engine Optimization (SEO) today is all about being visible in Google. You agree with this- right? Whether it is about finding information, conducting research, entertaining ourselves, shopping for products and services, or socializing, Google has undoubtedly outshined others. The journey of Google continues, acquiring notable milestones and transforming the way we direct our everyday lives.

With adaptable and easy-going features and tools, Google is the world’s most popular search engine, allowing users to access quick and relevant search results.

Search Google or type a URL is a remarkably upgraded tool where you can simply type a web address or any other search query to easily approach what you are looking for. These are the default words displayed inside the search box, called Omnibox.

In short, Search Google or type a URL proposes dual functionality. You can either search in your browser by typing a keyword or phrase, or you can enter a particular website’s URL and visit the page directly.

Today, we will learn about this unique search feature that has enabled users to unlock the true potential of utilizing the digital landscape for effective navigation. We are sure, by the end of the discussion, you will become search-tacular! 

“Search Google or type a URL”- Let’s Explore!

Search a web address

What is Search Google or type a URL? We are well acquainted with this set of words! Whenever you open your Chrome browser, you can easily spot these words displayed on the address bar. What do you do next? You type some keywords or phrases or directly enter web address. After hitting the enter tab on your keyboard, Google displays a list of websites matching your search or takes you straight to the website you have entered.

Therefore, this search tool provides you with two options:

  • Access information by entering relevant keywords, phrases, or topics
  • Find website by name through the site’s URL

These are the popular methods to navigate the online platform for accessing a huge amount of data or information available in cyberspace. We have got some exciting news! All the significant browsers like Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge have this search feature.

However, such a precise search is not possible without the Omnibox. So, what is an Omnibox? How does it function? We will throw some light on it in the following section.omnibox

Introducing Omnibox!

If you are new to using a browser, the Omnibox is the ideal tool for simplifying your web search. The elongated slender box on the top of your Google browser with Search Google or type a URL written in it is known as an Omnibox. It is a highly preferred feature, enabling quick, easy, and endless search on the search engine. 

Gone are the days when you have to look through the web directory to locate what you are looking for!

In the present-day scenario, the Omnibox has aided spectacular SEO effectiveness as searching the cloud information by keywords is now possible with a single tap!

For additional convenience, the Omnibox allows you to navigate by web address. It means if you are looking up a specific website, all you need to do is type the URL and hit enter. There you go! The web page appears instantaneously! No fuss; no delays!

Alongside this, the Omnibox offers diverse functionalities. You can ask questions, perform mathematical calculations, unit conversions, and almost anything you can think of!

Therefore, the web browser’s address box or Omnibox helps in the convenient exploration of the information highway in a single go!

If you use a browser other than Google Chrome, the default text may appear as “search or type web address”. Nevertheless, the purpose remains the same.

Note: The Omnibox remembers your search history and displays suggestions when you start typing.

Google Search Based on a Specific Word or Phrase

There is no limit to what you can do with Google search! Every time you enter your query in the Omnibox or web address bar, Google never fails to display instant results that match your search.

When you type any keyword or phrase or the name of a website, you receive a list of results. It is helpful, especially when you do not have the URL of a specific website or are performing some random search. Apart from this, it proposes an extensive range of information based on the relevant search topic.

Clicking any of the search result options, you can access site directly. Like, if you type best affordable hotels near me, the SERP (search engine results page) will display the most relevant results related to your search. You can use quotation marks for significant phrases, making your search more precise.

You can use the Omnibox for multiple functionalities other than visiting a web page. Do you want to check them out?

  • Perform calculations
  • Perform currency conversions
  • Perform data conversions
  • Compare flight costs
  • Receive stock prices
  • Get holiday list
  • Compare hotel rates
  • Evaluate distances
  • Translate languages
  • Discover local events
  • Track train or flight status
  • Find definitions and etymologies
  • Check the time of any place in the world
  • Get weather details
  • Find customer support information
  • Check your IP address
  • Check sunrise and sunset times
  • Set a timer
  • Find your phone
  • Filter results by publish date or type of information
  • Filter image and video results by type, quality, and duration, respectively
  • Exclude specific words or sites from search results
  • Perform a reverse image search
  • View cached pages

So, wasn’t that a hell of work? We do not even acknowledge how much we rely on Google search! It has often been a life-saver!

Now, there is often a debate regarding which way is better– search by word or phrase or type a web URL. The point is both of them will serve the purpose- website navigation. However, there is an elusive difference which we will discuss in the next segment.

Should You Search Google or Type a URL? 

 No matter whichever method you choose, you will get results!

But, sometimes, you might want to explore a wide variety of results, while sometimes, you might want to open the desired site with one click. The former, where you require typing a word, phrase or keyword, allows you to access multiple results with diverse perspectives. You can then click a link from the results to visit that page.

Search Google is beneficial when you do not know the website destination or browse via web address. It may be a bit time-consuming since you have to scroll through the results but it does have some perks.

You can reach out to an extensive range of information while acquiring some extra knowledge on the relevant topic. Hence, in short, Search Google aids comprehensive research work.

On the other hand, a web address search will take you directly to a particular website without you having to look for it in the SERP. This method is applicable only when you know the URL or web address of the site. It undoubtedly saves your time and makes the search process fast and explicit.

To understand how “type a URL” works, please keep reading! 

  • “Type a URL”- How does it Work?

Type a URL or “locate webpage using URL” is the easiest way to go directly to a specific website. However, you must know the exact URL or the web address of the page you are searching. The URL is the link displayed in the address bar when you are viewing a website. It is a combination of words and phrases. And when you input web address into the Omnibox, it must be the exact URL of the website you are looking for. You can copy it from elsewhere and paste it into the Omnibox.

Typing a URL is like “site:www.blackmarlintechnologies.com”. Pressing the enter button will open the website (provided it is active). It is the fastest method to open a website.

search box

Often, you may not find the web page in the SERP due to low SEO ranking. In such cases, entering the URL is very much helpful. 

  • Targeted Search within a Specific Website

Browse by URL offers you a targeted search within a particular web page. Check these out:

  • “info:” operator- to get information about a certain website
  • “related:” operator- to get a list of websites related to the relevant website
  • “link:” operator- to get websites linked to the specific website
  • “cache:” operator- to receive the cached version of a website
  • “intitle:” operator- to get websites with a particular word in the title
  • “inurl:” operator- to receive websites with a distinct word in the URL
  • “intext:” operator- to get web pages with a specific word in the content
  • “inanchor:” operator- to get web pages with a particular anchor text
  • “postauthor:” operator- to find web pages written by a particular author
  • “loc:” operator- to get results focussing on that geographic area
  • “filetype:” operator- to find a website with a specific file extension
  • “daterange:” operator- to get search results within the specified dates

Thus, the advanced search operator in Google helps you to retrieve results focussing on your targeted search. It simplifies and modifies the search process.

Difference between Google Search and Entering a URL

As discussed, there is a subtle difference between both the methods for searching Google. Though both “Search Google” and “type a URL” deliver the same functions, i.e. provide you with relevant search results, the contrast lies in the technique. 

Search Google” functions based on the keywords or phrases you have entered in the Omnibox. On the search results page, you will receive a list of websites based on your query. It is an effective tool for performing random searches or when you are not aware of the particular website related to your search query.

Search Google” is also helpful to find out the URL of a specific web page.

On the contrary, “type a URL” is a more straightforward approach to accessing a website. You can simply type URL to visit a website you are looking for. It saves you time apart from making your search process concise.

However, you must know the accurate URL of a website to use the “type a URL” feature.

Note: The Omnibox is an effective search tool. You do not need to open the search engine page. Type the desired word or phrase and press “Enter” to obtain results.

Learning about Google Autocomplete Predictions

Google Autocomplete Predictions is an elemental feature of the search engine. Whenever you start typing anything in the Omnibox, have you ever noticed the list of suggestions appearing below? It is known as Google Autocomplete Predictions.

Google Autocomplete Predictions functions based on certain factors, including the user’s search history, the popularity of the search term, the search engine’s algorithm, etc.

The autocomplete predictions feature of Google enables you to access relevant information as quickly as possible! It enhances your search experience and saves much of your precious time!

For instance, if you type “watch”, you may receive predictions like “watch price”, “watch shop near me”, “watch for men”, and others.

The autocomplete predictions function is ideal for:

Keyword Research- For a good and effective SEO strategy, the autocomplete prediction helps offer ideas about high-quality long-tail keywords used mainly in educational content and blog posts.

Spelling Check- If you do not know the exact spelling of a word, Google autocomplete will do it for you!

Target Search- This function enables you to spot the trending terms and phrases which helps improve SEO rank and to the marketers.

Brands and Companies- You do not have to input web address to visit a company’s website. Google Autocomplete Predictions will display you a list of suggestions whenever you start typing a brand name.

Google Autocomplete Predictions- How Does it Work?

The fundamental benefit of Google Autocomplete Predictions is completing a search faster when you start typing. The automated algorithm of the search engine allows the user to quickly complete the search. It undoubtedly saves time and improves search quality.

The feature reflects real-time searches that have been conducted on Google. It helps in direct website access if you have already visited the web page at least once.

The predictions or suggestions work on:

  • Search History
  • Common queries
  • Language of the query
  • Geographic location of the query
  • Trending interests

All of the above factors allow autocomplete to reflect the most relevant predictions based on both real searches and word patterns across cyberspace.

Note: To receive more personalized experiences, turn on Web & App Activity in your Google account. You will receive suggestions based on your past searches.

Search Google or Type a URL: Enhance Your Browsing Experience

Browsing through a search engine has never been so easy! Thanks to the Omnibox! It has enhanced the way we search for results in Google. Whether we visit site by typing address or enquire about some words or phrases, the Omnibox lets us perform innumerable tasks instantly.

Search Google or type a URL” has become an integral part of our daily lives since we depend on it to find the nearest grocery store or calculate our monthly expenses!

For URL lookup and URL entry point, the Omnibox has always been one of the most preferred features in Google.

From doing quick research to checking on market reports, Omnibox has always proved to be effective, reliable, and prompt. Search Google or browse by URL has drastically transformed our web search experience, making it quick, precise, and personalized. No wonder we love Google! 

  • Summing Up

If you want to find webpage using URL or collect information about any particular term, there is no better way than to use “Search Google or type a URL”! It is one of those indispensable tools without which you will feel lost and abandoned. In other words, it boosts your exposure to new subjects of interest and helps you keep updated.

Responding to your query superfast, the Omnibox is Google’s spotlight! Nothing can get you faster information than the Omnibox! You can access an ocean of knowledge within a flash and reach out to the unknown.

So locate website using address or enter keywords and phrases, Omnibox is all about streamlining your search experience! 

Frequently Asked Questions (FAQs)

Q. What is Google URL Search?

Ans. Google URL search is defined as when you type the URL or the web address of a page to access directly to a site. You can easily access a website by typing the accurate URL in the search.

Q. What are the uses of Omnibox in Chrome?

Ans. The address bar in Chrome is also called Omnibox. It helps to find relevant information based on your search query while providing you with predictions for faster search completion.

Q. What is the use of the address bar in Chrome?

Ans. The address bar is used to type search queries and website URLs. You can find “Search Google or type a URL” written inside the address bar. Once you hit the enter button after typing your search in the address bar, you can access the desired information. Thus, it offers easy navigation and search.

Q. How do I make my website more visible on Google?

Ans. Emphasizing SEO, creating high-quality content, and establishing backlinks are the most effective tools to increase your website’s visibility on Google. The Omnibox even boosts website rankings.

Q. How do I open Google Omnibox?

Ans. The slender, elongated box on top of Chrome is known as Omnibox. To open it, simply click within the box. Type a URL or enter words and phrases to begin your search.

Categories
Blogs

Add Me to Search: A Step-by-Step Guide

What do you do when you browse the internet for some quick and relevant information?

You “Google it”.

With over 85% of the market share in the search realm, Google is indeed the fastest and most user-friendly among other competitors. Apart from providing helpful information to individuals and businesses, it is power-packed with numerous features, offering an assorted search experience.

Today, we will talk about ‘Add Me to Search’, a distinctive feature that enables improved website discoverability and promoting brands and personal profiles with a higher impact on online search presence.

What is Add Me to Search in Google?

If you want people to discover you easily on Google search, there is nothing better than to register to Add Me to Search. It is the quickest and easiest method to attain online visibility on Google. This feature lets you generate a virtual people card where you can advertise your personal or business profile.

It is similar to carrying a name card in your wallet, only without the paper! Also, Google people card provides crisp and genuine information accessible from anywhere in the world.

Now, to understand the various facets of Add Me to Search, including creating a Google people card, let us begin by acknowledging its benefits and uses.

Understanding Add Me to Search Google Feature

The Add Me to Search feature in Google intends to ease communications between people while offering convenient access to relevant information about individuals. In other words, it helps you to establish a public search profile on the search engine, increasing your chances of getting found online across the globe. 

Add Me to Search is a potential tool for search engine optimization (SEO) proposed by Google, driving higher traffic to your online profile and keeping you ahead of the competition by expanding your reach.

However, to be eligible to create a people card via Add Me to Search Google, you must possess an active Google account like a Gmail address or a G Suite. The Add Me to Search profile comprises your name, job description, skills and qualifications, location, phone numbers, email address, social media links, website, and profile picture. The information must be accurate and convey in-depth current facts about you.

What is the goal of Add Me to Search?

  • It lets you go public, i.e., whenever anyone searches for you on Google, your profile appears instantaneously.
  • It is an efficient tool for branding through increased search engine visibility.
  • Your profile draws more organic traffic with higher chances of conversion.
  • You earn the spotlight by building newer connections and interests.
  • People can connect with you directly through phone numbers and email addresses.
  • Finally, it lets you have an individual identity, differentiating between people having similar names.

Thus, to discern, the people card in Add Me to Google effortlessly establishes your reputation with impactful influence.

Add Me to Search: Your Personalized Digital Business Card

What can be better than to be found on Google? With the prioritization of getting listed on search engines in the current digital scenario, anybody would love to be discovered on Google with one tap! Not just celebrities and high-profiles, you can also appear on the Google search with the Add Me to Search function. It proposes tons of benefits, promoting contemporary SEO services.

What are the fundamental advantages of Google Add Me to Search? 

add me to search image 2

  •  Boost Online Discoverability- Discovering an individual or a business is the prime concern for anybody. You do not want to miss out on your online search presence since it almost indicates you are nonexistent! Spotting you online is the key to marking your presence and promoting your brand. Thankfully, Add Me to Search has enabled the easy discoverability of your personal and business profile to millions of people worldwide.
  • Professional Existence- Add Me to Search is an incredible way to make people aware of your occupation, qualifications, and skills, which underlines your professional dominance.
  • Generates Credibility- If you want to build trust and reliability among your audiences, there is no better way than web presence. The people card in Google does the job effortlessly because the information provided is authentic and up-to-date.
  • Easy to Connect- With social media and website links through search engine submission, how difficult will it be for others to reach you? Alongside, it is not localised; you can connect with people around the globe!
  • Exposure to Like-Minded Individuals and Professionals- Through the Google people card, it is now possible to interact and exchange ideas among individuals and businesses with similar interests. It offers greater scope to expand and flourish.
  •  Quality Search Results- Website indexing and algorithms in search engines, including Google people cards, provide precise information, aiding high-quality, relevant search results.
  • Enhanced Search Results Experience- When a search query about you is entered in Google, the result appears spontaneously. It provides accurate and relevant information to the users, improving their experience and reaction.
  • Online Identity Dominance- You enjoy the complete authority of monitoring your online identity through the information you feed in the Google Add Me to Search. So you can solely create your digital impression!
  • Manage Your Search Result Appearance- By submitting a people card on Google, you can administer the look of your profile as it will appear in search. It implies you can control the way people perceive you.
  • Inspiring Professional Account- As easy as it is to create a people card, it is even easier to customize it. Yes! You can edit your business profile as you desire for a remarkable appeal and a potential impact. Whether it’s a mobile phone, laptop, or desktop, the card looks incredibly stunning!
  • Exhibit Skills and Achievements- Website registration on search engines, including Google Add Me to Search, helps to showcase your skills and accomplishments to influencers, entrepreneurs, collaborators, and employers. It is a positive aspect of your professional growth.
  • Increased Engagement- The Google people card aids in establishing a good consumer base and building relationships as you can easily reach out to target audiences. Clients looking for similar interests will browse through your profile.
  • Enhance Search Engine Visibility With Google being the top search engine, it is a big deal when your people card appears each time someone searches you on Google. It is a noteworthy achievement when you have higher visibility on the Google search platform!
  • Get Discoverable by Employers- Looking for a job switch? Need help figuring out where to start? Start by creating a Google profile. In other words, the people card is a beneficial tool for recruiters to find you. There are better chances of attaining the spotlight of employers.
  • Easy Hire- When employers discover an impressive digital professional profile, they are more enthusiastic to hire you. And a prominent platform like Google makes it exceptional!
  • Improved Socializing- Expanding your professional network for business growth is more viable through the Google people card. The ease of website discoverability helps you to connect with imminent contacts.
  • Strengthen Professional Network- Acting as a virtual visiting card, the people card helps you to showcase your company’s website and other social media links like Twitter, Facebook, Instagram, etc. It encourages bolstering your professional network through an expansive online presence.
  • Get Google Certified- With Google Add Me to Search, you can earn Google certification that boosts credibility and helps you to steal the show! It is valuable as a part of skill advancement.
  • Showcase Google Approved Skills and Credentials- Google’s stamp of approval validates your skills in emerging technologies and your area of expertise. And what is a better way than to get your Google people card?

To summarise, people cards or adding you to Google Add Me to Search enables setting up better professional connections with an increased web presence while possessing identity authority. It can be used by anyone from a diverse line of work seeking to establish a bona fide online existence. Also, the people card aids web directory submission, promoting business growth. 

  1. Principal Considerations for Creating Google People Card

The Google people card was launched in India in August 2020, and since then, it has attained enormous popularity, particularly due to the sudden surge of digitalization. This feature is currently available only in India, Kenya, Nigeria, and South Africa.

Since the people card is a virtual visiting card, you must provide accurate information about your personal and business profile. Apart from possessing an active Google account, here are some significant guidelines before creating your people card: 

  • Include information only about you and do not acknowledge information not resembling you or your profession. Google can remove you from Add Me to Search.
  • Put a recent and recognizable profile photo; it must not be somebody else’s. Do not mislead or pretend to be someone you are not.
  • Fill in the details appropriately, referring to the field suggestions. However, if they do not match, you can add free text.
  • Protect your privacy since your card will be accessible to anyone looking for you.
  • It must not contain advertisements or solicitations in any form.
  • You must not use offensive language, sensitive material, derogatory or offensive statements about individuals, communities, issues, or events.
  • Your Google people card must not in any way encourage, promote, or brace violence, hate, or illicit behaviour.
  • You must respect the privacy and intellectual property rights of others.

Now, once you are aware of the prerequisites of creating a people card on Google, here are a few things you must note down to reap maximum benefits from it.

In other words, how to make your Google card successful?

  • Always provide complete information in your profile. Insufficient details may prevent others from contacting you. Searchers will find it difficult to spot you in the crowd.
  • Publish only genuine and accurate information about your profession. Google may remove your people card in case of discrepancy.
  • Update and verify your card often to ensure its visibility in the Add Me to Search Google.
  • Include as much information as possible while keeping it crisp, neat, and straightforward.

How to Create Your Google People Card?

To add yourself to Google search or create your people card, you must have:

  • A mobile device or Google Search app
  • An active personal Google account
  • Web and App Activity alert turned on

Now follow these steps to generate your Google people card: 

  1. Go to google.com and type “add me to search” or “add me to Google”. The first result appearing on the page is the website or the official application link for people cards. Click on “Get Started” to fill in the details. You can also open the Google Search app and search for “add me to Google” or “edit my people card”. 
  1. Fill in the mandatory details with accurate information, which includes name, location, about, and job. There are other optional fields like hometown, education, website, work, and social profiles. You have to manually provide most of the information other than your phone number and email address since Google retrieves them automatically from your account. For social profiles, you can link Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and SoundCloud. 

Note: You may choose not to display your phone number and email address on the Google people card. 

  1. After filling out the information, click “Preview” to check its final look. If you are convinced and do not require any editing, you are all set to go live! 
  1. Finally, save it and “Submit”. After Google indexing, your people card will appear in the search results.

Note: It might take some time for your people card to show on Google search results. You may require a more distinct profile intro if you share your name with a celebrated personality. Also, the search engine visibility depends extensively on the frequency of updates. The Google Search Console actively monitors your people card performance. 

  1. Eligibility Requirements for Google People Card

If you are still wondering how to get on search engines, the Google people card is a fantastic way to create a memorable digital impression!

However, to be eligible for the feature, you must possess a personal Google account and reside in India, Kenya, Nigeria, or South Africa. The language must be set to English or Hindi.

Your people card profile must include: 

  • Google Account- Since your people card will be linked to Gmail or G Suite, you must have an active Google account.
  • Your Name and Intro- Write your full name, including a nickname (if you have one). Also, include a brief and intriguing bio describing your interests, hobbies, etc.
  • Profile Photo- Put up a current and recognizable photo which will be displayed on the people card.
  • Location- Enter complete location details for people to easily find you on Google.
  • Profession- You must mention your occupation type and the organization or business you are presently in.
  • Skills and Qualifications- Fill in your skills, qualifications, and accomplishments for an impactful exhibition of your qualities.
  • Links- Link your social profiles, website, or blogs to the account to increase followers and improve search engine inclusion.

In a nutshell, do not skip any required field in the Add Me to Search Google because information is the key to boosting online visibility. You can, however, edit your profile whenever necessary. 

  1. Google People Card Not Working- Let’s Troubleshoot It! 

If you already have a Google people card and it is not showing up in Add Me to Search, try these steps to fix it:

  1. Ensure that your Google account (Gmail or G Suite) is active and is working properly. If there are problems, put them right.
  2. To have an operational Add Me to Search function, your people card must have all the required mandatory information. These comprise name, profile picture, and contact details.
  3. Sometimes, indexing my website on Google search may take a few hours or a day. With the regular update of people cards, changes often take time to appear.
  4. If the above methods do not work or you still cannot find your people card, log out of your Google account and search for your name.
  5. Despite making all the attempts, if your Google people card is still not working, contact support.google.com for assistance. Write down your issue and submit it.

Note: Always ensure that you have the eligibility requirements for a Google people card (discussed earlier in this blog) before conducting the aforesaid steps. 

7. Manage Your People Card on Google

  • To Edit:

Whether you want to add a new professional acquirement or simply change the profile picture, you can make changes to your people card on Google through the following ways:

Step 1: Open the Google Search app or the Google browser on your mobile device.

Step 2: Log in to your Google account (Gmail or G Suit)

Step 3: Type “edit my people card” in the search.

Step 4: Click “Edit” on the top right of your people card.

Step 5: Change your preferred fields and tap “Preview”.

Step 6: If you are pleased with the edited card, save the changes.

Note: Your people card will appear each time you search for it (provided it is functional). You can find your Google account details on the “About me” page. 

  • To Remove Contact Details:

If you do not wish to share your email address and phone number with others on the people card, here is what you need to do:

Step 1: Open the Google Search app or go to google.com on your mobile phone.

Step 2: Log in to your Google account and search for your name.

Step 3: Tap the “Edit” button on the people card.

Step 4: Delete your contact information which you do want to display publicly, and keep the field blank.

Step 5: Click on “Preview” at the bottom.

Step 6: Once you are ensured about the information, click “Save”.

Google will automatically update your people card, and the saved changes will appear once your page is indexed. 

  • To Remove Your People Card:

You may wish to delete your name from Add Me to Search Google or the people card at any point. The process is simple, and all you need to do is:

Step 1- Go to google.com or open the Google Search app on your phone.

Step 2- Log in to your Google account.

Step 3- Type “edit my people card” in the search.

Step 4- Click on “Remove my search card from Google”.

Tada! You are done! Your name will no longer appear in the Add Me to Search. In other words, you have successfully removed your Google people card. However, to create a new card, you have to begin from the start. 

  1. How to Make the Most Out of Your Google People Card?

Seemingly, the Google people card or Add Me to Search is a remarkably efficient tool for personal branding and networking. It not only promotes your digital presence but helps you to establish a reputation and credibility among your search circle.

From website promotion on search engines to getting calls from recruiters or business collaborators, the people card is one-tap access to multiple features.

Nonetheless, with millions of such search results on Google, you must stand out for procuring maximum benefits out of your people card. These are search engine optimization basics.

So, how do you make your people card more effective?

  • Publish only accurate and relevant information related to your personal and professional profile. Provide complete and authentic details so that Google do not remove your people card if found fallacious.
  • Regular update of your Google people card is of utmost necessity to keep you easily discoverable by others. Being up-to-date helps Google to index new information, enhancing the visibility rate. Also, your card may become inoperative if there are no sufficient activities.
  • Always provide the latest information to retain vital connections and establish a strong network.
  • Refrain from adding unnecessary information. Since the search cards are bit-sized, you must keep the details precise and simple.
  • Most importantly, never publish somebody else’s picture! It genuinely impacts credibility and makes you a fraudulent. 
  1. Strategies to Optimize Your Google People Card

Add Me to Search is the simplest and easiest way to create your personal brand. The people card will make you the star of Google search results! Isn’t that a fascinating way to conquer the digital realm? After all the discussion we had, you are now pretty acquainted with this incredible feature.

But, when everybody is in this race to appear on the Google search, shouldn’t you try to make the best impact?

What extra can you put in to maximize your Google people card influence?

We have laid out some tips that are worth a try!

  1. Interesting Tagline- Your profile tagline gets you on Google’s radar! Keep it captivating and dramatic so that it easily grasps people’s attention!
  2. Exhibit Your Social Media Skills- A gripping Instagram profile or cunning Twitter feeds can take you a long way! Never feel sceptical about sharing these links. It is an effective strategy to connect with people beyond the Google circle.
  3. Be Insightful- Contribute to thoughtful discussions and insights as these showcase your expertise and provide an opportunity for searchers to advance their convictions. Blogs, articles, or guest posts- link them to your card.
  4. Be Creative- Format your people card using bullets, line breaks, section breaks, and emojis. It makes the profile look neat and readable.
  5.  Focus on Keywords- No wonder keywords are the base of a good SEO (search engine optimization). So, use them for better discoverability.
  6. Keep it Crisp- Put detailed information but keep it short and sweet. The readers must not find it overwhelming.
  7. Update Regularly- Update, update, and update! The more frequently you amend your card, the higher the visibility.

Conclusion

Creating the people card through Add Me to Search Google is indeed an effortless, effective, and influential strategy to unveil your identity to the world on the digital platform. You can barely spot anyone who has never used the Google search!

Thus, nothing can match the prominence of Google’s presence! The Google people card is precisely the tool you require to set your digital footprint! Take it as your virtual visiting card and mark your professional dominance! 

Frequently Asked Questions (FAQs)

Q. What is Add Me to Search?

Ans. Add Me to Search is a feature introduced by Google enabling you to create a people card, which is a form of virtual visiting card. You can create a personal and professional profile on the online platform for others to find you easily.

Q. What is the purpose of the Google people card?

Ans. If you want to be visible on Google search and promote your identity publicly, the people card lets you do that. It is an effective tool to generate your online existence and extend networking while focussing on building an impactful reputation.

Q. What do I need to create a people card?

Ans. The feature is available only on mobile devices, and you must possess an active Google account (Gmail or G Suite. Also, you must be located in India, Kenya, Nigeria, or South Africa and have your language set to English or Hindi.

Q.  Is my information safe?

Ans. Yes! Google practices strict privacy policy and you can be assured about its safety. Also, you can manage your people card. So, prevent sharing information which you do not want to go public.

Q. Can I have more than one Google people card?

Ans. No. You can have only one people card against one Google account.

Q. How do I ensure my people card is visible?

Ans. To keep your card visible in the Google search, add keywords, use accurate information, and update your profile more frequently. You are likely to be more visible in the relevant searches. 

Wrapping It Up!

All the lovely readers here, we hope the Google people card journey was exciting and inspiring! You are finally ready to grasp the power of online dominance as you curate your masterpiece virtual visiting card! It is undoubtedly an effortless yet effective way to highlight your growth and accomplishments.

Thus, no matter from which line of work you belong, Add Me to Search can always throw a spotlight on your personal and professional identity to help you evolve and advance.

So, are you ready to be Google-discoverable?

Categories
Blogs

SEO Tips 2023 That Every Webmaster Should Know to Stay Above in Competition

Want to make your article rank the topmost search in Google? Well, then you surely need to go through some tips and tricks to get it ranked. This article too has ranked the ace and so here you are, reading this! 

Well, to start with, Search Engine Optimization is always at the top of the list of marketing strategies and is a vital task for any website owner. This is unlikely to change in 2020, but that does not mean that you will rely on your old plans. With time the algorithm of the Search Engines changes. That is why you need to keep your SEO tactics up-to-date from time to time.

For the past years, mobile optimization has become an inevitable mantra for enhancing page rankings and accessibilities. Nobody knows what is there in the future, but it will be a good idea if we can plan our digital marketing strategies for SEO beforehand. 

Now, do you already know the basics of SEO and are looking for advanced tips to stay ahead of your competitors and increase the site traffic? Then would suggest to go through this article as it will assist you to find a tip or two to increase your online presence, creating brand awareness and closing more leads.

Let me put some light on the most essential SEO tips that you should follow. They are:

1. Domain Authority

Google now evaluates a website based on the criteria of Authoritative, Trustworthiness, and Expertise (A-T-E). In other words, A-T-E is the new domain authority in the year 2020. Google has already announced that they will be ranking only the articles from reliable sources. To gain a domain authority from the search engines, always publish contents that are penned down by the legitimate experts.

For example, if you have a medicine-related website, it will be better if any professional healthcare experts can write content for your site. Google is using a new algorithm to find out proper authorship of the content. So if you want to achieve full domain authority and website ranking in 2020, then the content should be noted down by the people who will know what they are putting down.

2. Visual Search Optimization

Visual searches are going to be in trend in 2020. Already online platforms like Google Lens and Pinterest are getting billions of visual searches each month. 36% of the customers in the United States of America are using visual searches. Visual searches now cover every segment starting from shopping, map directions, landmark identifications to business reviews, translation and many more. 

Visual searches are now very famous among 62% of youths worldwide. For visual search optimization, SEO of the image is the key. For image optimization, you have to include descriptive file names and alt text for each image. Google always features images that belong to authoritative pages. The search engines also give significance to the sites that have been recently updated. Images that are placed at the center or starting of the page rank easily in Google. 

3. Videos are Surging Now

According to a report by Cisco, it is predicted that by the year 2021, 80% of the online traffic will be coming from the videos. HubSpot announced that more than 43% of people are demanding for more videos. In other words, if video optimization is not part of online marketing strategies, the digital marketing company that is handling your website is making a huge mistake.

Now more video snippets are featured in the search engine results. There are three important things that you can do to get your video content in the featured snippets. Let us have a look at them.

  • Classify the content in the discrete segments

 Clear segments help to understand the content of a video and an easy understanding of the segments helps the search engines to include various clips of your video in the snippet. 

  • Optimizing the Video For SEO

Google scrutinizes the title, tags, and description of the video to understand what the content is trying to describe. Make sure that the title of the video should include the main keyword for faster rankings in the Search Engine Results.

  • Provide a Proper Transcript

Transcription or subtitles are important if the video is not in English. This will help to increase the popularity and rankings of the video on Youtube or Google. Youtube is the second largest search engine for video content. Most of the Youtube viewers turn into visitors of the website and are ultimately converted into leads. 

It is seen that almost 55% of the search results of Google contain at least one video. You can also embed the contents of your video into a blog post that can significantly decrease the bounce rate of the website.

4. Optimization of Voice Search

In 2020, voice search is going to become the next big thing. According to a report, 41% of adults perform a voice search every day and searches have increased up to 35X since the year 2008. Also, the report has announced that 20% of the voice searches are from a mobile. You can optimize for voice search in the following ways:

  • Content is the head of the Department 

It is seen that the Search engines show answers to the voice searches from the content that is in the first three rankings. 

  • Include a Question and Answers based content 

We have observed that the majority of the voice searches are question-based. For example, how to do Yoga? Or who starred in the movie Titanic? Google shows the results of those websites which includes both the questions and the answers. In this case, Frequently Asked Questions pages got the attention of the search engines more quickly for voice search optimization than the other pages.

5. Backlinks are still the Solution

Even with all the factors mentioned above in this article, SEO and SERP is still about authority backlinks and content. Without mind-blowing content, your website will not get any links and without any good backlink the website will never be able to crack the rankings of the first page of the search Engines. 

Some Quick Tips for SEO for the Year 2023

Do you want to know our secret tactics for ranking in the search engines? Check below only a few of them that we have penned down in this section.

  • Always publish content that includes statistics, research, and surveys. Bloggers and Google love numbers.
  • Constantly try to create visually acceptable content. It is better if you can include videos in your writing.
  • Target for authority blog commenting.
  • Podcasts guest postings are a great way to build backlinks

So, hence to conclude, that is how you should prepare your strategies for the year 2020 without any SEO mistakes in your bag. Follow these tips and tricks and get the best for your website. Do not forget to tell us which strategy worked best for your website in the comment section below. 

Categories
Blogs

How Your Business Website can be used to Build Trust with the Customers

Establishing trust with the customers is the first basic step in the journey of revenue generation. If consumers are not able to trust your brand or business, then they will not be willing to buy any services or products from you. As an owner of a business with an online presence, you need to pay heed to enhance the brand reputation and customer trust for the online business. It will not matter to the customers if the website is not at all trustworthy, even if you are providing the best products or services in the world.      

Reasons why the customers Do not Trust a Website

Below are some of the reasons which indicate why a customer cannot trust a website and will not purchase anything from it.

  • Offering a product or a service entirely different from what they have seen on the website
  • Losing their personal information to some other third party
  • A leak in the payment information
  • If received a virus from the website
  • If their email is jammed with your spam mails

Indeed, you cannot control everything bad that happens in the digital world but certain safeguards will provide the safest practice possible to the customers. The first impression is the last and thus you need to make an impression on the customer on their first visit only.

Ways to Build Customer’s Trust through the Website

In this section, we will be going to discuss some ways that you can apply on your website to boost trust in your business.

  1. The website should be secured with HTTPS

People tend to show full faith on the websites that include HTTPS security. You can check if the website is secure with https or not at the left-hand corner of the URL. If a green padlock is present, then the website is HyperText Protocol secured. Applying https will make your website safe for all types of monetary transactions and will help in gaining the trust of the customer in the long run.

READ Article: – HTTPS OR HTTP: WHICH IS BETTER FOR SEO TODAY?

  1. Rankings in the Search Engines

When was the last time that you have searched for something and clicked on the website from the second page of a search engine? You have not done it right? Usually, websites on the first page of search engines are more trustworthy and successful compared to the other pages. Thus you can boost the ranking of your business through SEO to rank it on the first page of SERPs.

  1. Badges of Trust from Others 

Badges from other websites are the most common type of endorsement that signifies that your website is safe and trustworthy. The type of badges that customers are familiar with is from Bizrate, Google Trusted Stores, and Trustwave. Higher the number of badges from the authority websites, higher will be the sources of trust among the customers.

  1. Display Your Entire Team on the Website

In most of the popular websites, the most visited page is meeting the team one. This is because clients are always intrigued to know in detail with whom they are going to be associated with in the future. By disclosing the pictures of your team members, the customers will be more comfortable appointing your services or purchasing the products. Also, add up a short bio below the photos of each employee so that the page looks relevant to the consumers.

  1. About Us Page

Clients like to have a full sense of the company behind the logo with whom they will be dealing with later. Here comes the role of us. This page will give the owner a chance to tell the clients about the organization, when and why it was started, core values, mission, and vision of the company. Customers are mainly concerned from the ethical standpoint of the company that they will come in contact and make a final decision. Thus letting them know a bit about your company’s principles is not a bad deal at all.

  1. Reversal of Risk

Reversal of risk is a type of offer that can provide some comfort and fearless shopping to the online buyers. The offers should be displayed in bold letters and prominently. Ensure that every product page displays these offers at some corner or the other. Some of the examples of risk reversal offer include:

  • Free trial for some days
  • 30 days money back policy
  • Lowest prices guaranteed
  • Free delivery and shipping
  1. Customer Reviews and Testimonials

Testimonials and reviews from the previous customers add the most valuable trust factors to a website. People will be satisfied to know how the clients or customers have gotten along with your company or have liked your product or services. Showcasing the positive testimonials will prove the fact that your services are second to no one. It is also an awesome idea to include a third-party review system for a website like Goggle reviews. Thus the higher number of reviews you can get from the client for your website, the better.

  1. Transparency

Always be transparent about the company policies and terms and conditions to your customers or clients. Try to incorporate the links of the privacy policy links on every page so that it becomes easier to notice for the people who will be visiting our website. The website policies that need to be included are:

  • Privacy policy
  • Terms and conditions
  • Technical support or help
  • Frequently asked Questions
  • Refund or Return policy
  • Shipping and delivery policy
  1. Display the Contact Information of the Company

Displaying the contact information of a company might also boost the trust of your customers on your business. By showcasing your contact details, you are inviting the clients not only to contact you but are also to make sure that you are not hiding away from any inquiries or feedback from them. According to a survey it is seen that people tend to get more leads who have a website with full contact details including name, address, and phone number than the others who just have a form displayed on their site.

  1. Social Media Accounts

Social media platforms like Facebook, Twitter, LinkedIn, and many more is another way through which customers scrutinize the authenticity of a company. If you have an ample number of followers on these social media websites, clients will feel more confident in contacting you for business.

  1. Clean and Simple Website Design

A clean and simple design is another significant element to build the trust of the customers on the website. Simple navigation, lower loading time, and a mobile and SEO friendly website are more likely to attract more traffic than a complicated design website.

Conclusion

Now that you have come to the end of this entire article, it is time to take some action if your website is actually missing any of the above factors to build the trust of the customers. The longer you leave your online business website like this, the more you will miss out on traffic and revenue. 

Categories
Blogs

9 Ways To Reach Targeted Audiences With Social Media Marketing

Social media Marketing is the key to approach today’s young generations or any targeted audience. Nearly everyone is on Facebook or using any other some social media channels to stay connected.

Those who are born in the year between 1984 and 2004 are the first generation born in the internet era. They are well aware with various social media platforms along with different upgraded apps, smartphones and other well-advanced gadgets used in our day to day life.

Cubical jobs days are no more of their interest. They want to explore themselves, take risks, and work as freelancers, think of startups. They are also the most educated generation till now: Around 61% of the total population of youth has gone to college.

If you want to communicate with them and get in indulge with the targeted generation, need to market with them, then at first you need to break with few traditions of your own.

Here is the detailed information about how you are going to market today’s generation:

Ways to Outreach Targeted Audiences with Social Media Marketing:

  1. Develop a Social Media Platform Strategy
  2. Dive into Conversations
  3. Keep Up-to-Date on Digital Trends
  4. Create Content with High Share Value
  5. Stay Relevant
  6. Produce Compelling Video
  7. Strong Visuals are Key
  8. Reward Audiences for Their Engagement
  9. Optimize for Mobile

Let us discuss them in detail:

  1. Develop a Social Media Platform Strategy: Just because there are hundreds of new social media is available, it does not mean you will run immediately after it and will start working on it. For example, Pinterest is commonly known for the predominately female user base. If a brand is trying to attract youth basically, it should focus on the similar niche social media platform prioritizing. 
Want to Set Up a Campaign?
Talk to Our Expert Now

Submit Your Details Below & We Will Respond Soon

Your Name*
Your Email*
Phone Number*
Website URL*

 

  1. Dive into Conversations: The name depicts itself as the whole meaning! Didn’t understood? Well, “Social” media gives an opportunity for you to have real-time conversations with your potential customers, target audiences, on-brand publications, influencers, and friends. Get indulge in an engaging and healthy conversation with people. If you get to know the real needs of them, you will obviously implement the business well. You should know your audience and use the geo-targeting feature to reach your targeted audience.

facebook audience

  1. Keep Up-to-Date on Digital Trends: Get up to date with the new trends that are emerging on digital space. Youth love being updated as they consider all the new trends.
  2. Create Content with High Share Value: There is stiff competition in the market and to stand out of all, you must have to create such engaging and outstanding content that users will be excited to share. Youth love to share the contents that are the most viral. So, to achieve it and outreach the most out of it, it is important to create promotional content. Think beyond the business and mix in content that is inspiring, beautiful, and useful.
  3. Stay Relevant: Be concern about the cultural topics and influencers their target audience is talking about. One of the easiest ways to do it is to research popular hashtags on various social media platforms such as Facebook, Twitter, and Instagram.
  4. Produce Compelling Video: in comparison to any cable network, YouTube reaches more U.S.-based adults, ages 18-34 and has one of the fastest-growing user bases. It can be utilized efficiently to target big audiences. You can even use it as a storytelling platform for your brand. Another one on the list is Instagram. It is one of the most popular social media platforms now a day, especially for the targeted generation. It has embraced video content by allowing its users to create 15-second videos.
  5. Strong Visuals are Key:  The most common ways for users to communicate their interests and ideas are sharing photos on social media platforms. You can portray your brand identity with the youth in the most engaging way that showcases striking imagery. For example: on Twitter, tweets with images got an uplifting of 18% clicks! How? Because it had started incorporating images into the user’s timeline, as a result, people started seeking more interest.
  6. Reward Audiences for Their Engagement: Youth love to take challenges as this is the most perfect way to explore the personalities, their potential as well as their talents. This is the area where you have to hit hard. Organize contests on different social media platforms and announce a chance to win a prize. Also, choose a reward that will resonate with your target audience, which is a young generation to ensure optimal engagement.
  7. Optimize for Mobile: It is very important for you to optimize your social efforts for mobile as most of the youth are glued to their devices. You won’t believe but according to GlobalWebIndex, the number of people who access the internet via their mobile phones has increased by 60.3% to 818.4 million since 2011. It is because the content looks easy, simple to access and most convenient to share.

Final Thoughts

Those days no longer exists when brands used to throw ads on the billboard and thus waited for the results. You need to be creative enough to attract the targeted generation towards your brand. These were some of the tactics you can use to grow up your business by reaching targeted generation effectively.

Categories
Case Study

Gajah Home Case Study

Project Overview:

One of the leading home furnishing brands in Barbados named Gajah Home had created a new furniture website and wanted to start a digital marketing campaign that would help them to establish themselves as the best in the industry. When they came to Black Marlin Technologies, their primary motive was to make customers find their website and help them to shop online.

Before us, the website had suffered from the architectural challenges that are handicapping their online growth. We have accepted the challenges that need to be immediately addressed before more damages are done to the website.

Our Strategies and Implementation:

We have implemented the below methods and strategies for proper Optimization of the website of Gajah Home.

● Competitor research and Analysis

We, at Black Marlin Technologies, took out the lists of the direct competitors of Gajah Home. This is a very significant step in creating a fruitful result that has helped the company to remain ahead of their competitors. That is why we analyze the latest top competitors of this well-known furnishing house and how well are they in their SEO efforts. We found out their weaknesses which we avoid during our strategic planning.

● On-Page Optimization

We thoroughly scrutinize every page of the official website of Gajah Home and make a note of every fault in the web pages. We made it easily navigable, engaging, and interesting to read. Our team also included some new exciting media to make it more enjoyable to the visitors. This led to an increase in the time spent by the customers through the on-page optimization services of the Black Marlin Technologies.

● Quality backlink building

The professional team of our company takes care of all the links that lead back to the website and their proper functioning. We have only made a listing of the Gajah Home website to the reputed and authoritative websites. This has resulted in the maintenance and creation of high-quality backlinks like Google Listing for the business.

The Result:

We have achieved 100% rankings on the first page of the search engines that have resulted in 300% of enhanced organic traffic to the website.

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report