Category: Case Study

Campaign Overview:

The client, Construction Repairs NYC, proposes masonry and waterproofing solutions across New York and has served the industry for 16 years. They have certified and competent craftsmen specializing in brick, stone, concrete, and stucco work, including waterproofing and DOT violation removal. The company commits to rendering unparalleled masonry repair, maintenance, and restoration services to residential and commercial clients.

Challenges:

Despite proposing extraordinary masonry solutions, our client could not make an impactful online presence, which consequently declined the web traffic drive. Despite an active website, it failed to rank well in search engines like Google. Thus, they did not appear in organic search and map listings. It subsequently dropped calls, enquiries, and foot-in traffic, making it challenging to sell its services. They failed to capture the target audience in the US market, which naturally curtailed lead generation and sales.

It was then that they decided to approach the competent team at Black Marlin Technologies with the sole objective of improving search result ranking and online visibility for higher web traffic and lead generation. Our digital marketing experts conducted a website audit and came across the following issues:

• Content Crawling Issues– The website content was insufficient and lacked proper on-page optimization. It hindered SERP ranking, leading to low visibility. Search engines could not crawl and index most of the web pages. So, the website did not appear in organic searches and failed to attract traffic.
• Meta Tags and H1 Tags Issues– We found that the meta tags and H1 tags did not have targeted keywords. It means that the website could not signpost users to content, which naturally influenced traffic drive. Our client struggled to reach the target audiences and make an impact in the niche market.

Thus, most of the problems indicated on-page issues and also required technical improvements.

Solution:

Since ranking and visibility were the primary concerns of our client, Construction Repairs NYC, we significantly focused on optimizing the on-page elements for easy crawling and indexing by search engines. We at Black Marlin Technologies have dedicated SEO strategists aiming to improve a website’s online visibility through top search ranking and link building tactics. For our client, we implemented the below-mentioned strategies:

● Content Writing

The website had poor-quality content, which affected audience engagement. Also, high search volume keywords were used in most of the web pages. Hence, we removed underperforming content and conducted thorough keyword research. Our content writers created relevant and engaging content with strategically placed keywords. We followed it with internal linking to encourage crawlability and user experience.

● URL Optimization

To ensure increased crawlability and indexability, our team optimized the page URLs, which considerably improved the website’s architecture. We ensured that search engine crawlers can easily comprehend the web page content.

● On-Page Optimization

We used predictive analytics to optimize meta tags and H1 tags for increased organic search visibility. Additionally, our experts added an XML sitemap so that search engines can find the pages and rank them.

● Technical Improvements

Improving page speed, navigation, and mobile responsiveness was another aspect we had to work on for better engagement and promoting lead generation. Thus, we implemented Robot.txt and fixed broken links for improved website performance.

● Link Building

To acquire high-quality leads, our SEO professionals encouraged link building strategies like guest blogging, brand mentions, and citations. We ensured fetching backlinks from sites with high DA so that the client could boost their credibility and maximize conversions.

The Result:

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview:

The client, New Earth Harmony Center, is an organization in Pilesgrove, New Jersey, specializing in healing arts. They propose spiritual, emotional, and physical amelioration through non-invasive practices like Reiki, energy healing, crystal healing, and astrology. The coach, Christina Celona, aims at eliminating trauma and negative energies that disrupt the balance in your life’s journey and helps you to lead a wholesome life through self-awareness and intuition.

Challenges:

Though the client had a functional website, they could not perform well in organic search. The website did not rank in the Google Maps listing, which resulted in insufficient calls and inquiries. This meant that they were unable to reach their target audience in the US market and failed to sell their services. Lack of high-quality leads and conversions propelled to significant decrease in ROI.

Thus, they approached the digital marketing experts at Black Marlin Technologies to boost their online visibility, drive web traffic, generate leads and convert them into clients. So, we performed a website audit and discovered the following issues:

• Keyword Research– The website content was of poor quality because it lacked relevant and competent keywords. Additionally, the keywords were not strategically placed in the content.
• Content Analysis– The existing content in the web pages did not have a streamlined structure and was not optimized appropriately for search engine ranking. The lack of high-quality visuals and competitive keywords resulted in poor crawlability and indexability, which decreased online visibility.
• Meta Tags and H1 Tags Issues– Inconsistency in the meta tags and H1 tags was another prevalent issue that compromised the site’s organic search ranking. Undoubtedly, they suffered from insufficient web traffic. There were also citations where we found duplicate tags.

Hence, we knew that most of the concerns were related to search engine optimization, and we had a lot of work to do!

Thus, we needed a concrete plan to set their marketing strategy at the correct pace.

Solution:

Black Marlin Technologies is a dedicated web development and digital marketing company in Noida, India. We have SEO professionals and digital marketing strategists helping clients across the world to improve their online prominence and build brand identity. So, to enhance the digital performance of our client, New Earth Harmony Center, we employed the following tactics:

● Create a New Page

We redesigned and created a new web page with an attractive layout, intuitive user interface, and well-organized content. Our team focused on using high search volume and relevant keywords that will improve search rankings and visibility.

● On-Page Optimization

Optimized the Meta tags, H1 tags, and images, removed duplicate tags, emphasized internal linking, and added schema markup to boost crawlability, indexability, and visual appeal.

● Technical Checks

To improve user experience and audience engagement, our team performed technical optimizations like mobile responsiveness, page speed and navigation. It is one of the pivotal components to engage visitors and reduce bounce rates.

● Content Suggestion

We created informational and valuable content for blogs and articles to publish across various channels and attract more web traffic.

● Link Building

Since our client failed to sell their services, we knew we had to work on link building to fetch high-quality leads. Therefore, we encouraged getting backlinks from high DA sites through guest blogging, online directory submissions, and brand mentions.

The Result:

Google Analytics Report

Ubersuggest Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview:

The client specializes in delivering tree services in Chadds Ford, PA. With a team of certified arborists, Springfield Tree renders exceptional tree care solutions, including trimming, cutting, stump grounding, pruning, and tree removal.

However, despite the expeditious team and premier services, the client could not gain satisfactory recognition and reputation in the area. It lagged in the local competition, resulting in severe business loss. Hence, they contacted our professionals at Black Marlin Technologies to improve their online presence and maximize conversions. The client also desired to establish its local dominance and outrank competitors.

Challenges:

When we conducted a website audit, the results freaked us out! Springfield Tree had major search engine ranking issues, and they were nearly invisible on the web! Additionally, the digital marketing experts in our team discovered that their website was not optimized for local searches. Evidently, they were missing out on potential opportunities as they failed to attract local traffic.

We knew we had too much on our plates! From optimizing Google My Business profile and publishing high-quality content to generating resourceful backlinks, our team had to build a robust local SEO strategy. Additionally, page speed and mobile responsiveness were other fundamental issues. It substantially affected user experience and engagement.

With complete site analysis, we understood that our client’s website lacked rankability because of several factors- improper keyword targeting, lack of high-quality content, no backlinks, poor user experience, multi-device incompatibility, and incompetent local SEO.

Thus, we needed a concrete plan to set their marketing strategy at the correct pace.

Solution:

Our fundamental focus was to make the website rank in the Google search results. It was the most effective tool to increase the website’s visibility and fetch more organic traffic. So, being a trusted digital marketing company, the competent SEO experts at Black Marlin Technologies implemented a tailor-made strategy for our client Springfield Tree, which will drive lucrative results.

● On-Page Optimization

We conducted keyword research and analysis because the website did not target the appropriate keywords for ranking. The dedicated content writers in our team created informational, valuable, and relevant content to improve audience engagement and attract backlinks. Additionally, we optimized the images, meta descriptions, page titles, headings, and Alt tags to ensure improved crawlability and indexability.

● Technical SEO

User experience is one of the most significant factors affecting average session duration, which is deeply interrelated with the conversion rate. Also, technical SEO focuses on the site’s architecture, a factor contributing to website ranking. Thus, we prioritized increasing page speed and enhancing mobile responsiveness. Alongside this, our professionals added internal links and schema markup. Submitting XML sitemap, removing duplicate content, and optimizing URLs were other technical SEO approaches we implemented.

● Local SEO

As we said, the client’s website was not optimized for local search rankings, which negatively impacted lead generation and local online dominance. We began by optimizing the Google My Business profile and creating localized content. Besides, we optimized the site for “near me” searches and focused on effective review management. The process also included building local citations through brand mentions and online directories.

● Link Building

To establish brand authoritativeness and credibility, nothing works better than link building! It encourages higher rankings, web visibility, better quality leads, and boosted conversions. Guest blogging, articles, broken link building, social media marketing, and performing competitor’s backlink assessment were the various link building techniques we executed.

The Result:

Google Analytics Report

Ubersuggest Report

Google Webmaster Tool Report

Google Rankings Report

Project Overview:

One of the leading home furnishing brands in Barbados named Gajah Home had created a new furniture website and wanted to start a digital marketing campaign that would help them to establish themselves as the best in the industry. When they came to Black Marlin Technologies, their primary motive was to make customers find their website and help them to shop online.

Before us, the website had suffered from the architectural challenges that are handicapping their online growth. We have accepted the challenges that need to be immediately addressed before more damages are done to the website.

Our Strategies and Implementation:

We have implemented the below methods and strategies for proper Optimization of the website of Gajah Home.

● Competitor research and Analysis

We, at Black Marlin Technologies, took out the lists of the direct competitors of Gajah Home. This is a very significant step in creating a fruitful result that has helped the company to remain ahead of their competitors. That is why we analyze the latest top competitors of this well-known furnishing house and how well are they in their SEO efforts. We found out their weaknesses which we avoid during our strategic planning.

● On-Page Optimization

We thoroughly scrutinize every page of the official website of Gajah Home and make a note of every fault in the web pages. We made it easily navigable, engaging, and interesting to read. Our team also included some new exciting media to make it more enjoyable to the visitors. This led to an increase in the time spent by the customers through the on-page optimization services of the Black Marlin Technologies.

● Quality backlink building

The professional team of our company takes care of all the links that lead back to the website and their proper functioning. We have only made a listing of the Gajah Home website to the reputed and authoritative websites. This has resulted in the maintenance and creation of high-quality backlinks like Google Listing for the business.

The Result:

We have achieved 100% rankings on the first page of the search engines that have resulted in 300% of enhanced organic traffic to the website.

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview

The client is an iconic brand selling hair accessories like wigs and extensions in the US. True Indian Hair is recognized for superior-quality products at affordable prices, accompanied by incredible customer support. With a wide array of collections, it delivers hair accessories for every hair needs. From signature wigs to select extensions, True Indian Hair proposes ample options.

Nonetheless, despite owning a functional website, the client faced numerous challenges for which they consulted the experts at Black Marlin Technologies. They were not ranking in the organic search results and map listing as well. Thus, failing to reach the targeted US audience resulted in low conversions. Whether enquiry calls or sales from the online store, True Indian Hair was inefficient in reaching out to potential leads. Hence, they approached us to fix the problems and help them generate profits.

Challenges

Initially, after conducting a meticulous website audit, the expert team at Black Marlin Technologies found that their website had multiple downsides. It adversely affected the site’s performance in terms of search result visibility and attracting target audiences. We knew we had a lot of work to do! The website even required a strong link building network and extensive optimization of the Google My Business listing.

The site lacked the ideal technical infrastructure needed for optimal user experience and compatibility. It impacted audience engagement, resulting in a low conversion rate. Our team also discovered that the content presentation and readability were poor curtailing the site’s ranking ability.

We had many challenges to deal with! Incompetent content, improper site architecture, poor user experience, lack of mobile optimization, readability and scalability issues, ineffective GMB optimization, and no strategic link building approach were the fundamental areas of concern. Basically, we needed to execute a comprehensive search engine optimization strategy to recover the website’s performance. The lack of domain authority in the niche market was extensively responsible for their incompetency and inefficiency in making an impactful online presence.

However, our passionate team of SEO professionals supported the client with necessary solutions and helped them overcome the considerable challenges that came in the way of successful business growth.

Solution

We at Black Marlin Technologies have been serving the industry for over a decade, delivering effective digital marketing solutions to businesses of different types and sizes. Manoeuvring numerous complex projects throughout our journey, our crew could effortlessly fix the shortcomings of the True Indian Hair website. We implemented a customized strategy focusing on the problem areas for measurable results. The process included:

• On-Page Optimization- As we said, the content presentation of the website was substandard. So, our dedicated content writers created and optimized content using competitive keywords for better readability scores and relevance. We also optimized visual content, title tags, and meta descriptions for improved ranking and search result visibility. It was also helpful in enhancing audience engagement essential to converting leads into customers.  
• GMB Optimization- GMB plays a significant role in driving local traffic. For the client, reaching out to the local target audience was considerably necessary to increase sales and make a prominent presence among its competitors. Therefore, we created two location maps for New York and Brooklyn to ensure local audiences of these two distinctive areas could easily find the business. The brand could reach out to extensive target audiences.
• Technical SEO- The technical factors in a website substantially impact its online visibility. Without a proper technical infrastructure, search engines cannot find and understand content making it difficult to rank. Our services conducted an integrated technical approach like submitting sitemaps, using canonical tags, removing duplicate content, enhancing page speed and mobile responsiveness, setting up structured data, and implementing Robots.txt file.
• Link Building- Lastly, on-page and off-page SEO alone cannot drive potential leads without high-quality backlinks. Backlinks are crucial to attract traffic from other relevant sites and improve the website’s domain authority. Hence, we focused on building links to websites with a high DA, reputation, and page traffic. It even included other practices like brand mentions and reviews.

The Result

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

Campaign Overview

The client, L’Abode Accommodation, specializes in property management services and provides luxury short-term and long-term accommodations across Australia. Through personalized solutions and professional hospitality, the company delivers premium-grade services to property hosts and guests. From listing properties to providing outstanding guest experiences, L’Abode Accommodation offers comprehensive services.

To rank among other leading similar sites and receive more enquiries, they considered approaching Black Marlin Technologies. Though L’Abode Accommodation had a company website, they could not outrank their competitors and reach the target Australian market. Unfortunately, it caused enormous business losses due to the lack of an impactful online presence. They approached us to execute their digital marketing campaign and help them accomplish business goals.

Challenges

At Black Marlin Technologies, we conducted a website audit to evaluate the pitfalls, resulting in low site performance. Our team of digital experts discovered that they were targeting the wrong keywords, the internal linking was poor, the site did not have high-authority backlinks, and the user experience was very poor. It means that their website architecture was incompetent with inadequate optimization, which resulted in missing the top ranks in search results, directly influencing traffic drive.

To us, the primary challenge was to fix keyword rankings that considerably resulted in losing rank and missing out on a large section of the target audience. Secondly, optimizing content for improved user experience was another big deal. The page speed was too slow, and neither the site was mobile-friendly. Also, we needed to focus on strengthening internal linking. It naturally reduced the engagement rate, affecting ranking and traffic drive. Lastly, generating high-quality backlinks was another significant challenge. We knew this was a critical aspect restricting web traffic inflow from reliable sources. It was evident the site lacked authority and credibility.

Nonetheless, we worked closely with our SEO experts, designers, and content writers to fix the issues and induce pace to the website’s performance.

Solution

At Black Marlin Technologies, we ensure that our clients receive maximum benefits from the strategic implementation of the solutions. So, to set L’Abode Accommodation into the digital competition, our tailored approach included:

• On-Page Optimization- We optimized the content of the website by conducting keyword research and using valuable keywords in the title tags, headings, and meta descriptions. We also used Alt texts and optimized page URLs. For increased audience engagement, we ensured robust internal linking.  
• Technical SEO- Since the website lacked mobile responsiveness, we focused on optimizing the website architecture, which primarily included compressing images, removing duplicate content, using schema markup, submitting site maps, and fixing broken links. Our experts also optimized page speed to enhance user experience.
• Link Building- As we said, the site did not have quality backlinks, constituting the core of establishing domain authority and credibility. Hence, we generated links to high DA sites to fetch resourceful traffic, resulting in potential lead generation and improving the site’s E-A-T signals.

The Result

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report

About Client:

Construction Repair NYC provides all type of general contracting services in Bronx, Queens, Brooklyn New York to home and business owners. They specialize in Custom Brick Repairs & Replacement, Masonry, Waterproofing, Roofing projects like All Kind Of Stone & Masonry Work.

Project Overview:

Before hiring Black Marlin Technologies, the website was handled by some one else and no keyword was ranking till the fifth page of SERP. Client wants us to take care of the website and get them up to the first page for their top most keywords. The second requirement was to take care their Google Map Optimization and rank the listing in first 3 spot.

Campaign Idea:

Black Marlin Technologies stepped in immediately and prepared a deep SEO analysis report that included all the On-Page requirements and shared that to the client for approval ( as we do for all the clients) We made too many changes to the website to make it Search Engine friendly that included: Optimization of Meta Tags, Content Optimization, Sitemap and robots creation, Page speed Optimization, internal linking Optimization and many more.

Result:

We have achieved 80% rankings on the first page of the search engines that have resulted in 150% of enhanced organic traffic to the website.

Campaign Overview

The client, FacFox, is a manufacturing company headquartered in Hangzhou, China. They offer manufacturing services to professionals, creative designers and customers utilizing the latest technologies for prompt production and doorstep delivery.

They approached Black Marlin Technologies to expand their business and increase their client base. Despite having a website, FacFox could not rank well in the search engines. It resulted in a significant setback because the company primarily focuses on online services. After facing many hurdles, they contacted us to help them acquire a competitive digital space.

Challenges

When the digital marketing team at Black Marlin Technologies conducted a meticulous assessment of their website, they found it was not technically fully optimized. As a result, the page loading speed was too slow, and it exponentially affected the crawling and indexing of the pages. They were failing to rank in the top-rated search, declining online visibility.

For us, the primary challenge was to fix the site architecture. We worked on sitemap, duplicate content, URL structure, and canonical tags. Secondly, we discovered that the Facfox website did not have resourceful backlinks. Since link-building plays a crucial role in search engine rankings, it was indeed important we focus on getting high-quality backlinks. This was again a critical provocation. But, with a passionate and dedicated team of digital experts, it was only a matter of time before we witnessed measurable results.

Solution

To ensure a long-term profitable result for Facfox, the following are the strategies we executed:

• Website Audit- Before performing any action, it was necessary to get a detailed insight into the strengths and weaknesses of the client’s website. We could identify the keyword rankings, content structure, website design, website speed, conversion rate, and competition. It helped us to plan the campaign strategy that will work best for the site.  
• Technical SEO– We discovered that the website design was not mobile-friendly, and its page speed was slow, too. As a result, there was maximum bounce rate. Our experts optimized the website structure, like URL optimization, fixing broken links, removing duplicate content, submitting site maps, and implementing structured data. It relatively increased the page speed and user experience. The website was also optimized for mobile devices and tablets.
• Off-Page SEO– To acquire resourceful backlinks, we focussed on Google My Business profile optimization, local citations, and online directories. Alongside, our team created high-quality content for guest posts, articles and social media campaigns, which significantly improved the site’s ranking and earned organic traffic.

The Result

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report