Author: Arpit

A good search engine optimization (SEO) strategy can indeed change the online game drastically. By game, we mean online visibility and traffic drive to any webpage or website. However, what if you do not receive the expected results? In other words, your website rank is nowhere within the top three options on the search engine results page (SERP).

Perhaps, a thorough SEO audit can fix the issues and get your web page ahead of the competition. Search engine optimization audit is the fundamental requisite to inspect the various technical and on-page issues affecting your website’s SEO health!

So today, we will talk about the diverse aspects of SEO audit checklists and the ways to perform them. We assure you will no longer fret about your website’s ranking!

1. SEO Audit: Significance and Impact

What do you understand by audit? In general, it means to examine or investigate. Similarly, an SEO audit indicates the assessment of a website in the aspect of its search engine friendliness.
When a website is search engine friendly, it enables easy indexing. It means the website is content-rich, and a search engine can derive high-quality information from it. Thus, a search engine can easily organize information, allowing instantaneous query responses.

In simple terms, you call a website optimized when it is easily discoverable by a search engine.

So, a search engine optimization audit is important because:

• It helps in optimizing a website
• Aids in attaining higher SERP rankings
• Keeps a website up-to-date through advanced developments
• It allows a website to stay in sync with the ranking algorithm

Hence, it is evident that an SEO audit is a health checkup of your website’s SEO! The process utilizes various tools to monitor the essential parameters for effective SEO.

Before further delay, let us focus on the SEO checklist responsible for your website’s performance.

2. Preparing for an SEO Audit

Since an audit proposes insights about improving your SEO strategies for enhanced site performance, it is based on gathering essential data and analytics. For a proactive, comprehensive site structure evaluation, Google Search Console and Google Analytics are the primary tools used to collect a website’s analytics data. This data is the core of the audit process.

Apart from the analytics data, SEO Key Performance Indicators (KPIs) are used to assess and measure an SEO campaign’s effectiveness and performance.

SEO KPIs play a significant role in:

• Evaluating SEO effectiveness by accessing quantifiable data to track visibility, organic traffic, and conversion rates.
• Comparing performance to improve and evolve.
• Making strategic decisions through data insights.

Check out the top SEO KPIs of 2023:

i. Organic traffic
ii. Organic conversion rate
iii. Bounce rate
iv. Click-through rate (CTR)
v. Keyword rankings
vi. Load time
vii. Number of backlinks
viii. Domain authority
ix. Average session duration
x. Pageviews

Therefore, the analytics and KPIs are the cornerstone of SEO audit that help in reaching out to your target audience.

3. Technical SEO Checks

An SEO audit comprises technical and non-technical factors. Technical SEO analysis is specifically based on external components that have nothing to do with your website’s content or links. It revolves around the aspects affecting the visibility and accessibility of your website to search engines.

To simplify, a technical SEO audit monitors the indexing and crawling of a website. It substantially influences the user’s experience (UX). Thus, a technical audit evaluates the factors responsible for indexing, crawling, visibility, and UX.

So, how do you review your website’s technical SEO? Let us check it out.

• Check the configuration and navigation of the website
• Ensure that the website is registered with Google Search Console and Bing webmaster tools
• Check for error pages and broken links
• Review XML Sitemaps and robots.txt file of the website
• Check whether the site has SEO-friendly URLs
• Examine duplicate content and canonicalization
• Review the HTTPS status of the website
• Ensure the Breadcrumb menu is active
• Check for mobile optimization
• Whether the website’s 404 is customized

Note: A complete technical SEO audit takes only a few hours. It must be conducted every three months for effective results and enhanced performance.

4. On-Page SEO Analysis

On-page SEO audit is the most crucial segment of the entire audit process. It determines the optimization of your website content to boost visibility and improve target audience relevance.

Thus, after fixing the technical issues in the SEO audit, you need to focus on on-page SEO optimization to enable search engines to recognize your website’s content meaning. It is necessary that individual web pages must be fully optimized for search engine crawlers to receive the right signals.

On-page SEO audit is performed in the following ways:

• Optimize the titles and meta descriptions
• Ensure that the website has proper formatting with an H1 tag and that the headings are organized as per hierarchy
• Optimize the website’s content through keyword research
• Review the internal linking structure for better search rank
• Check the file names and alt tags for images, including the content delivery network (CDN).
• Review the correct use of banner ads
•  Check for broken links and duplicate content
•  Examine the user-friendliness of the website

5. Content Quality and Relevance

In SEO, content is the king! It is the quality and relevance of content in any website that is extensively responsible for better search result ranking, higher organic traffic, and increased conversions. In other words, the better the content matches to search query, the better the ranking.

Therefore, content quality assessment is crucial to achieving the best SEO strategies. It dictates the website indexing factor. Apart from content, multimedia elements like images and videos are also part of a website. They provide additional text information, increasing content relevance.

Whenever there is a search query, search engines look for indexed websites that match the user’s requirements. The set algorithms evaluate the entire process. These algorithms generate search result rankings.

Now, what to look for in an SEO content audit?

i. Language– Assign content to a particular language or region.
ii. Text– The relevance of content to a search query.
iii. Title– It refers to the main topic of a website that acts as a relevance criterion.
iv. Multimedia– It indicates images, videos, and graphics in a website proposing extra text information while making the content more engaging.
v. Local terms- Using local terms depicting a particular region is an effective SEO strategy implementation.

6. Site Structure and Navigation Audit

A website structure, also called site architecture, affects SEO performance to a considerable extent. A well-structured website must have well-organized and well-connected pages for easy navigation and improved user experience.

How does site structure affect SEO?

• Search engines can locate and index all the pages on the website
• Generate authority through internal links
• Visitors can easily find the relevant content

Typically, the internal links in a website comprise the site structure. These links help search engines find and rank web pages. The internal link structure is known as website navigation.

Hence, during an SEO audit, ensure the site structure complies with a well-established internal linking strategy for superior UX and potential SEO.

7. Mobile Optimization and Responsiveness Audit

Do you have a mobile-friendly website? It is a very relevant question if you are wondering why your website has a poor rank! In the present-day scenario, mobile devices are an essential tool to access the internet, social media, search engines, and other digital platforms.

It is best to say that without a smartphone, our lives are aimless! Hence, mobile optimization is of utmost necessity to boost the overall user experience and improve search engine rankings.

Your website must be designed to be responsive to various screen sizes, user interfaces, and loading speeds.

What happens when you have a mobile-optimized website?

i. Increased organic traffic
ii. Higher engagement
iii. Better conversion rate
Hence, alongside enhanced UX and search ranking, with mobile optimization, you receive better business!

8. Page Load Speed and Performance Audit

For an outstanding SEO result, page load speed is utterly necessary. It refers to the loading speed of content on a web page. Having a fast load speed results in higher rankings in SERP.

When users have to wait longer for a page to load, it contributes to a negative impression of their experience. Many may even prefer to leave the page and move to another site.

The prevalent metrics to determine the page speed are:

• Time to First Byte (TTFB)- The time taken to begin page loading
• First Content-ful Paint (FCP)- The time taken to view the first page element
• Onload Time- The time taken to load a page fully

Now, let us consider the best tools used to analyze page speed during a search engine optimization audit:

i. Google PageSpeed Insights
ii. Google Lighthouse
iii. WebPage Test
iv. GTmetrix
v. Pingdom Website Speed Test
vi. Website Checker

There are solutions to improve the page load speed of a website. Check them out here:

• Compress the images without compromising their quality
• Use the right image formats like JPEG, PNG, and WebP
• Minimize JavaScript, HTML, and CSS
• Decrease HTTP requests
• Implement a CDN (Content Delivery Network)
• Allow browser caching

9. Backlink Profile and Authority

Backlink profile analysis is another significant checklist for an SEO audit. Backlinks are considered as votes of trust from other websites. The quality and quantity of backlinks determine the ranking of a web page. The more the backlinks, the higher the website rank.

Note: The quality of backlinks is more important than the quantity.
It is not necessary that too many backlinks can make a webpage rank high. Rather, a few high-quality backlinks can do wonders!
So, what determines a high-quality backlink?

i. Relevance
ii. Authority
iii. Dofollow links

As an element of off-page SEO, backlinks help increase visibility, create brand awareness, and enhance domain authority. Thus, identify the toxic links and examine your competitor’s backlink profile to improve your opportunities.

10. Social Media Integration

Social media do not directly influence the ranking of a website in SERPs. Nevertheless, social media integration for SEO indirectly affects visibility and organic search rankings through links and metrics. Likes, comments, and shares generate brand awareness, credibility, and consumer loyalty. Thus, it elevates traffic and visibility, influencing SERP rankings indirectly.

Also, social media plays a significant role in assessing a brand’s digital reputation.

Social media strategies that can improve SEO results include:

a. Unified keyword alignment
b. Social link-sharing buttons on the website
c. Include links in videos and presentations
d. Incorporate links in social profiles
e. Boost content creator’s profile
f. Build relationships
g. Use analytical tools to increase content engagement and lifespan
h. Optimize social media profiles
i. Generate links and social media scope
j. Boost positive acknowledgements

To conclude, integrating social media in SEO strategy is a fruitful tactic to lay a powerful online impact.

11. Local SEO and Geographic Targeting

Whenever performing an SEO audit, local SEO assessment is crucial for businesses targeting a particular geographic location. Optimizing your local SEO will lead to higher traffic, better leads, and more conversions. Hence, you can take complete advantage of the local market and target your competition.

Here is the checklist for local SEO audit:

• Optimize GMB (Google My Business) listing
• Optimize voice search
• Collect and respond to customer reviews
• Verify NAP (name, address, phone number) consistency in all listings
• Assess local search rankings and citations
• Create content based on local keywords

Local SEO is pretty lucrative when you follow the trends and keep updated!

12. User Experience (UX) and Engagement Metrics

SEO and user experience (UX) conclude a symbiotic relationship. Positive user experience implies visitors can easily find the information they are looking for. Thus, the better the UX, the better the SEO.
Bounce rate and page loading speed affect UX considerably. The former is a user engagement metric determining how quickly or frequently visitors bounce after viewing a single page. While the latter determines the loading speed of a page, which affects UX immensely.

So, how to determine UX and engagement metrics?

i. The average time on a page
ii. The dwell time on a page
iii. Click-through Rate (CTR)
iv. Bounce rate
v. Exit rate

All of the above user experience metrics can help you determine the SEO-ability of your website.

13. Security and HTTPS Implementation

For search engine optimization and rankings, website security and HTTPS implementation are vital as they promote a positive page experience, laying a comprehensive impact on SEO performance. Apart from establishing credibility, they help in website ranking improvement by reducing bounce rates. It also enhances visitor’s confidence resulting in higher conversions.

However, to implement HTTPS and SSL, you require an SSL certificate from a service provider. After installing the certificate on your server and updating URLs, you can use HTTPS.

Check out the ways to improve website security for better SEO performance:

• Update software
• Use secure host
• Encrypt the login pages
• Keep backup data
• Use strong passwords
• Keep the website clean

14. Monitoring and Reporting

For a comprehensive SEO audit, monitoring and reporting is essential to track the effectiveness of the applied strategies. There is always a scope to improve when you are aware of the lags and high points.
In general, SEO monitoring and reporting allow you to evaluate the SEO performance and understand the areas of improvement. Also, it helps in monitoring competitors, avoiding penalties, and, above all, improving SEO rankings.

The top SEO monitoring tools in 2023 are:

• ContentKing
• Seolyzer
• Oncrawl
• Seoability
• Seomater
• Ahrefs
• Google Data Studio and Google Analytics
• Moz Pro
• SEMrush
• Woorank

15. Staying Updated with SEO Trends

After you have collected all the data, it is time to focus on the emerging SEO trends and updates to monitor and evaluate the rising competition while improving website speed and organic search performance. From algorithm updates to innovative search intent tools, 2024 is a year to leverage SEO in the true sense!

We have introduced some of the most popular SEO trends at the present time. Let us have a look:

i. First-hand Experience (E-EAT: Experience, Expertise, Authority, Trust)
ii. Audience-targeted content
iii. Emphasis on content creator’s authority
iv. Quality and not quantity content
v. A.I content
vi. CTR and SERP changes
vii. SEO automation
viii. SEO competitor analysis
ix. Product page SEO
x. Integrated image SEO
xi. Reduced crawl frequency
xii. Fast load
xiii. High performance

When you weave these SEO trends, you can always enjoy the upper hand in the race!

16. Frequently Asked Questions (FAQs)

Q. Why should I perform an SEO audit?
A. An SEO audit helps identify issues related to the website’s speed, performance, ranking, sitemaps, security, and others. It is a valuable way to diagnose problems so that you can fix them for the best results.

Q. What are the various types of SEO audits?
A. SEO audit involves technical SEO, on-page SEO, off-page SEO, and local SEO. They provide insights into the overall performance of a website.

Q. How long does it take to perform an SEO audit?
A. Some audits may take several hours, while others may take 2 to 6 weeks. It depends on the size and complexity of the website.

Q. How often should I perform an SEO audit?
A. It is recommended to perform an SEO audit at least once every three months. It helps in improving SEO strategy effectiveness.

Conclusion

To wrap up, an SEO audit is the ultimate weapon to harness the real power of SEO best practices! Poor ranking, low visibility, less traffic, or reduced conversions, a comprehensive audit report can evaluate the problems and aid appropriate solutions. If you are worried about lower returns despite implementing a holistic SEO strategy, perhaps something is not working out right.

What best can you do to fix it? Of course, Ask us to perform an SEO audit!

Do you feel that your business does not have a proper visibility on the Google maps? Or do you feel that it can’t be found anywhere in the local 3 pack? If the answer to all these questions is yes, then a Google Maps Marketing company can help you. It will help you maximize the exposure of your company on the search engines.

These professional firms help the businesses in capitalizing on the huge marketing opportunities and techniques with the help of Google maps marketing. They employ an integrated approach towards local SEO which helps in combining GMB that is Google My Business optimization, review generation, on site optimization as well as other such strategies. From ranked Google map results to local 3 packs listings, Google Maps Marketing services offer a different approach for all businesses.

Local Search Engine Optimization Services for Google Maps

Optimization which is specifically geared up for Google maps marketing has evolved quickly into a very important ingredient for the local search engine optimization. It is very important for any business to rank at the top in the listings of Google maps in the local 3 pack as well as Google maps search results. The local maps SEO helps basically drives the highly qualified local traffic to different businesses. Resultantly, optimization of Google maps has now become a very strong investment for SEO marketing.

Marketing value in google maps

Google Maps Marketing services many a times display the listings of the local maps based on the location of the users and keywords searches. For instance, if a particular user is looking for “Sushi Japan”, Google will show geographically relevant results with local maps. Whether the user is based in japan or not, since they typed a group modifier in keywords query, Google displayed the local SERP.

How is it done?

Write exclusive Google posts : The experts would develop unique Google posts for the business to build prominence and relevance for the business. The copywriters that they have possess diverse industrial experience and thus they can easily chalk out persuasive posts.

Managerial reviews: Review count as well as ratings is factored in the results of the local search engines. They encourage the customers who are happy with the services of the business to write reviews and also respond to the present reviews as per the Google’s guidelines.

Post on the social media accounts frequently: The businesses which are quite active on the social media platforms rank much higher on the Google maps. The experts upload relevant content on the social accounts of the business for building prominence for the business.

Building high quality backlinks as well as local citations: The backlinks help the business in building prominence and the same is also true for the local citations. They develop high quality backlinks under Google maps optimization as well as local citations for the business to establishing its prominence.

In March 2014, Matt Cutts, an American software engineer and is the former head of the web spam team at Google, gave the audience at SMX West a tip that making a site secure (SSL encryption ) was going to trend in 2014. He wanted to make sure that sites that utilize SSL encryption would see a ranking boost within Google, but at the time there were some individuals at Google that did not agree with him. But, only a couple of weeks ago, Google announced that using SSL encryption will provide sites a ranking boost within Googles search engine results pages (SERPs). Google also stated that the prime reason behind this move was over security and that they have started to see more and more webmasters adopting HTTPS.

If you have been doing online searches, you’ve probably noticed both HTTP and HTTPS sites. What is the difference between the two, and is it vital in terms of online marketing? In this informative post, we are going to tell everything, so read till the end.

HTTPS Vs HTTP

• HTTP: Hypertext Transfer Protocol

HTTP is a system for transmitting and receiving information over the Internet. HTTP, an application layer protocol, that means its focus is on how information is presented to the user. But, this option doesn’t care how data gets from Point X to Point Y.

• HTTPS: Secure Hypertext Transfer Protocol

The S at the end of the HTTP part of an URL means the website is secure. HTTPS was developed to let authorization and secured transactions. Also, exchanging confidential information requires to be secured so as to prevent unauthorized access, and HTTPS makes this happen. HTTPS is identical to HTTP in many ways, as it follows the same basic protocols. But, HTTPS provides an extra layer of security as it uses SSL (Secure Sockets Layer) to move data. So, we can say HTTPS is just the secure version of HTTP. So, if users are guaranteed to have a secure website experience, then the answer to HTTP vs HTTPS becomes simple and they will prefer HTTPS.

Some Quick Facts about Secure Sites:

1. About 85% users would abandon a purchase if the data sent over an insecure (HHTP) connection, indicating that the site insecurity could impact sales.
2. Google Chrome labels HHTP sites as insecure and warning users that the connection is not secure.
3. HTTPS websites load faster than HTTP and websites with faster loading speeds are more likely to rank better in search engines.
4. About 40% of Google page one organic listing are HTTPS
5. Since 2014, HTTPS has been a signal in Google’s Ranking Algorithm
6. Over 50% of all desktop page loads are HTTPS connections, which is an all-time high.

SEO Advantages Of Switching To HTTPS

Switching to HTTPS will benefit you and the security of your site. Below are some key benefits:

Security

HTTPS includes security for your SEO goals and website by preventing tampering by third parties as well as making your site more secure for visitors. Apart from this, the encryption in the communication and URLs (Uniform Resource Locators) protects the transaction and browsing histories.

CTR

When compared to the blogs that do not run on SSL, you get high click through rate. We know that Click through Rate plays a big role in ranking boost.

Privacy

A lot of people believe that HTTPS provides protection only to websites using sensitive passwords. We really want to tell them that is it wrong. Even regular content sites benefit from SSL encryption. It affirms the website is the one the Web server must be conversing with.

Rankings

Back in 2014, it was confirmed by Google that the slight ranking boost of HTTPS sites. Therefore, SEOs and webmasters need to keep this point in mind.

The Process For Switching To HTTPS From HTTP?

The basic steps are:

1) Purchase an SSL certificate and a dedicated IP address from your web hosting company,

2) Install and configure the SSL certificate,

3) Configure any hard internal links within your website, from HTTP to HTTPS,

4) Update any code libraries (Like JavaScript, Ajax, etc) and any third-party plugins,

5) Redirect any external links you control to HTTP,

6) Update access applications to redirect HTTP traffic to HTTPS,

7) update your CDN’s SSL settings if you are using a content delivery network (CDN),

8) Implement 301 redirects on a page-by-page basis,

9) Update any links you use in marketing automation tools,

10) Update any landing pages and paid search links and

11) Set up an HTTPS site in Google Search Console and Google Analytics.

You shouldn’t be worried about switching HTTPS from HTTP as far as SEO is taken up. Google has been advising web administrators it is safe to do so for years now.

Implementing the search engine optimization strategies is not sufficient for getting you on first page of the search results of Google.

With and effective SEO plan there are good chances that it is not working properly just like you hoped.

There’re various reasons because of which your SEO strategies might fail in getting you the coveted first page.

Below are some of the most common mistakes which you need to avoid:

1. You are not choosing the right keywords

Stating the best keyword for your business may be a little difficult, especially when you are working in a populated category.

Some of the most common keyword related mistakes include employing the single word keywords in place of the long tail keywords hoping to be noticed employing the popular keyword and targeting the keywords which are specific or not specific.

To give you the clear picture for “Trademark” searches, you can see that Google provided different results and not pretty sure that whether a person is looking for trademark agent, trademark services OR only wants to collect some information for trademark.

So if you notice the results here, it’s clear that unless you’re having a big brand company at the international level, it is really tough to get into the first page of Google search results.

You should choose the keywords which are specific for describing your business well but sufficiently broad that they would be typed in the search bar.

2. You are not employing the digital marketing tool

The digital marketing tool helps you in seeing what’s working for you and what is not so that you know where are your strategies strong and where you need assistance. Here are list of top free digital marketing tools that would help for any webmasters to run a successful campaign:

• Google Trends
• Google Keywords Planner
• Google Analytics
• Ahrefs
• Similar Web
• Opensite Explorer by Moz
• Majestic SEO
• Google Webmaster
• SEMrush
• SEO Profiler

Everything from goal trackers to analytic trackers fall under data visualization tool categories and all are important when you wish to see all your SEO efforts to succeed.

In case you’re just measuring success of all your SEO strategies through a rise in your business, you might not realize the results that you are anticipating. Optimizing the content of the website takes some time, efforts as well as continuous improvements. Treating SEO as one time project would just do this much and it is quite less.

An introduction to networking courses would offer you a competitive advantage required to fully grasping any kind of server related problem flagged on the website of your business. You should not let your efforts fail as you are not adjusting and adapting.

3. You are not targeting the right customers

Your SEO strategies need to keep revolving around what the customers or the potential customers look for while they require your products or services. In case you do not understand your customers, your SEO strategies would definitely fail.

Targeting wrong audience would not enhance your business even when your SEO strategies put you at the top on results of the search engines. Similarly, if you aren’t appearing in results of the search engine, people searching for your organization would not be able to look for you.

Take your time for understanding the various factors in getting right customers for your site. An old customer would not search the internet the similar way that a teenager would. Your keywords should represent the correct audience that brings you good business.

Getting right SEO strategies takes the method of trial and error. With a good amount of attention and less adjusting, you would be able to find your own way towards the very first page of the results of the search engine.

Heard about ASO? ASO or App Store Optimization is the process of utilizing optimization strategies on mobile apps to rank them higher in an app stores search results. The higher your ranking in the app store, the better visible your app would be to potential users/customers which in turn would lead to higher downloads. The first thing that Apps Optimization India requires is a crucial understanding of the target customer base. For developers, it is important to know the keywords their potential customers are using to search for apps similar to the concerned app.

According to Forrester, 63% of apps are discovered through app store searches. This means that the best way for your app to get discovered is via app searches. We provide you with 9 crucial strategies to boost your app rankings in order to get discovered.

1. The App Design Elements

The icon/symbol of your app is the first thing that a user sees on stumbling upon your app. The icon you choose should be engaging enough to compel the user to open the app and download it. The icon should be such that it represents the essence of your app and clearly describes the function your app accomplishes. When it comes to the design of the app, the major focus should be on visuals and a user-friendly, easy-to-use interface. The app functionalities should be easily navigable and the aesthetics should be eye soothing.

2. App Downloads

Under the normal scenario, an app from any App store company initially requires about 5k to 10k downloads in a short amount of time. Upon gaining a such number of downloads, the app starts appearing as a ranked app. This demands that you take necessary steps to increase inbound to your app homepage or the product page. You can resort to SEO (Search Engine Optimization), PPC (Pay Per Click), email marketing, or cross-channel collaborative efforts. You need to zero-in on the marketing strategies that would attract most of your potential customers.

3. App Description & Screenshots

The description of the app should be such that it clearly describes the task it is bound to accomplish. Try to highlight the significant technical features that differentiate your app that other existing similar apps. Your app description should create a value for your app that conveys a positive image.

Secondly, you must always resort to the use of related keywords and learn more tactics about how to do ASO. It is mandatory for developers to carry out market research to establish the most common keywords that your potential customers use while looking for a similar app as yours. Better the keywords in your description, better the relevance your app would gain during searches, and more would be the app downloads.

Moreover, the description of your app should consist of appropriate screenshots that depict the specialties of your app. Screenshots should be used to confer the technical strengths and qualities of your app that cannot be easily depicted via words. It is a proven fact that if the UI of the app is phenomenal, the chances of it getting downloaded is higher. And what better way to showcase your UI skills than through screenshots?

4. Social Media Integration

Social media has become an indispensable part of ones life which makes it the best place to keep in touch with your users and also gain new users. Keep your users and potential customers engaged and in interaction with you by promoting your app in the online communities. The online communities provide a perfect platform to build a relationship with your customers and earn their loyalty. You need to create trendy, eye-catching content for the social media sites that would attract customers. The social media marketing strategies that you design should not be over-promotional but yet describe the best features of your app. Your content should be such that it creates a necessity for people to download your app.

5. Consistency

The next thing that people look for in an app is active user/download consistencies through mobile application store optimization. Once you have reached a threshold for initial app downloads, you should aim to maintain a consistency of around 20k new users each month until you have reached a stage where you no longer need to draw attention to your app but people themselves come to download the app.

6. Valuable Reviews

Gaining genuine valuable reviews from users with a positive experience enables new apps to build their credibility. This encourages people to download the app. Apart from depicting a high recommendation status for the app, reviews also showcase the apps ability to climb up the ranking ladder. In the same way, a number of poor reviews would lead to a decrease in your app’s ranking.

Another thing that developers should keep in mind is to never publish fabricated or fake reviews as they reflect poorly on your intentions. There have been cases where such reviews have led to the suspension of the app from numerous app stores.

7. Essential upgrades

Reviews and suggestions that your users provide are a great way to launch new upgrades for your app. This enables you to continue providing the best experience possible for your users, as well as continue maintaining your app ranking. App developers should aim to implement updates on a monthly basis and maintain the effectiveness of their app. Also, being consistent on the introduction of new upgrades depicts a dedication to offering optimal user experience. As they say, make your customers happy, and you are happy!

8. App Indexing

App Indexing is another method of mobile app optimization that enables users to improve their rankings on the app store. App Indexing is a method that allows Google to index apps just like it does with websites. Direct links to the apps appear in Google Search results, where users can just click the content and reach the apps product page on the App store. So basically, for a simple Google search, content within certain app product page will also be displayed as results.

9. Understanding of the App Stores

Before you launch your app in any app store, you should understand the differences they possess and latest ASO techniques. Both the Apple app store and Google play have key differences that a developer should be well-versed with. Both the app stores serve the same purpose of being a platform for launching apps, but each put a stronger emphasis on different aspects of the app. It is vital to completely understand the differences in order for the app developer to efficiently optimize their app within the app store. For example, Google Play relies much more on the description of the app than Apple store does, while the Apple app store considers keywords as a better indicator of relevance.

To conclude, generating consistent downloads for your app might not be the easiest task but following the principles of app store optimization would surely enable you to climb the ranking ladder within the app store. Always remember to utilize marketing strategies and best ASO services that are in-line with your potential customers so that you are better able to connect with them. Also, keep an eye on changing market trends to provide a continuous stream of efficient app upgrades for your customers. So, use these critical strategies to boost your app rankings and gain positive reviews and make some serious app sales/revenues.

So, everyone is recommending you to post quality content but do you know what is quality content? Don’t be confused we are here to help you. If we have to describe high-quality content in a single word that we can say that high-quality content is an experience. Yes, it is an EXPERIENCE, you prepare content in terms of videos, text, images to provide a better experience for your audience. But still, there are few characteristics of quality content that has to be taken care today –

Good Content Appeal To The Heart

Create an emotional touch with your audience. They must know how much you are caring about them and intend to help them with your products or services. Don’t forget that emotions are the great invention of god and it decides either you love someone, ignore someone or hate.

Shareable Content

When your content is full of practical values, entertain users and interested. It becomes sharable for users. You have to think why people share content of influencers in your niche and next to develop content in terms of getting engaged. Ask your self would you share content on Twitter, YouTube, Facebook or any other social profile. If your answer is YES then its cool you have developed sharable content.

Relevant To The Target Audience

Content is written for a specified audience always performs better than content written for a broad audience. Always remember it if you want to get competitive advantages than you will have to be more specific. Its more appreciable If you show multiple points and research to your targeted audience with the help of images, videos, info-graphics, case-studies, presentation etc.

Encourage Desired Action

Your content becomes more valuable once you add some action to your audience. Your audience will remember you if you engage them with some interesting actions and even when you answer them.

Build Relationships

The strong content work as a invitations to build more relationship with your audience. Each of your replies at your audience comments builds a relationship with you and your audience. This engagement force readers to revisit website to find more from you and also there is less chance they ignore post shared by you on social channels.

Search engine optimized

Search Engine Optimization plays a key role to increase search engine visibility of your content. Make sure to follow Google search engine guidelines. It will make it easier for the search engine to crawl and index your website content in search and artificial intelligence will do its job.

Conclusion

Well, You must have one goal to provide the better experience to your users by serving your web pages in search engine.

WordPress was emerged as simple blogging platform in year 2003, but it has been mature, stable and most widely used on the internet. This is the reason why most of successful businesses run on WordPress.

Why WordPress Development is Necessary?

If you go and ask any pro-blogger about the best ever blogging platform, then you will get the answer as WordPress and same you will get from high class businesses. WordPress has transformed itself into feature rich and efficient web development platform after some recent developments and has been capable of supporting any kind of websites. The best ever thing about the WordPress CMS is that it is open source software which simply allows you to edit and tweak it as per your need and requirement rather than spending a lot of time to develop it from scratch.

WordPress has established itself as one of the most trusted web development platform in very less span of time and can be used to build any kind of website irrespective of their complexity and size. The CMS has been immense popular so that many companies have put their hands into customization of WordPress with premium theme and plugin development. WordPress is a constantly evolving platform that simply means it will provide you regular updates and support. Along with all these things WordPress has a huge support community which offers a significant role in creating platform more flexible, powerful and easy to use.

A WordPress Development consist of following essential elements:

• Open source CMS Development– WordPress is an Open source software and lets you tweak with its system. You can create your own functional website or plugins system with the open source CMS development.
• Installation and configuration– The other major development essential of WordPress includes the installation and configuration of WordPress on different hosting and servers.
• Support and maintenance– Designing is not just enough until it is not fully taken care of the periodic maintenance.
• WordPress web development– WordPress can be used to develop any kind of website and blogs for any purpose and in any design with proper functionalities.
• WordPress theme development– Themes are backbone of WordPress websites. There are many free themes available on WordPress but you can develop and use premium theme to provide your website a pro looking structure.
• Custom plugin development– Like Themes, plugins also plays essential role in WordPress SEO and Website development. A custom plugin can be designed to do several functionalities that can be tough to code by many designers.
• WordPress responsive web development– You can devise the ways to reach to the larger base of the audience by providing our WordPress responsive web development. A responsive website is most suited for any kind of device to run your website.
• WordPress template Design– Templates are good enough to give the best look to your website and we will give you that look by our WordPress template design method. This will give your website a Unique and exceptional look.

Today, there are countless hosting options for your WooCommerce store that start from as low as under $10 per month. But as you’d expect, there’s always a catch. The most significant one being poor site speed, among others. In this post, we’ll shed some light on just a few of the many reasons why serious businesses switch why they choose to stay.

You see, poor site speed is an absolute no-no if you’re serious about your eCommerce business and wish to scale new heights. Dirt cheap hosting packages may be good for getting things off the ground, but don’t think they can provide you with everything you need to run a successful WooCommerce store.

Businesses generally decide to get a new beautiful website to make a stronger impression on viewers, provide better user experience, and boost their traffic, conversion rates, and keywords ranking. But often after launching a newly designed site, your organic traffic tanks and the rankings sink with it. We know that keywords ranking is very important in SEO and for online businesses. A reliable App Store Optimization Company Delhi can help you Rank good for popular keywords. Website redesign recovering your SEO traffic is the major problem in digital marketing.

Reasons Why Your Traffic And Rankings Drop And How To Recover

1. Content Changes

Content change is effect in ranking. Old content change directly affects any website ranking and traffic. So, if you have found that some of your web pages received high amounts of traffic, move the content posted on these pages to your new site. It is not a good idea to leave behind the good content that performed well.

2. Redirects

Forgetting to redirect to your new web site from your old URL’s will mean that back-links that existed for your site will send users to 404 errors. As result, your web traffic decreased. The 301 permanent redirects will help you to pass the old web page’s authority to newly redesigned web pages. Also, you will be fixed with this issue.

3. Landing Page Traffic

Decreasing the landing page traffic continuously is the biggest problem in SEO. Organic traffic is down when your website redesign. Apart from this URL change is another important issue to look at.

4. Technical Issues

Technical issues such as Crawl issues, canonical URLs, indexation error and Html error directly effect on your website as well. So, remove all these errors when you redesign your site. Your ranking and organic traffic will down if you do not remove.

5. Domain Problems

Suppose http://xyz.com is your old address and you could have made changes (With the new website) to the protocol (https, domain or), subdomain (www). You will need to spend enough time to solve this issue or to put together the redirects as well as pay attention to the domain, protocol, and subdomain.

6. Backlinks Must Be Updated

Backlinks in SEO services are the most potential links to draw organic traffics. They help in developing authority for the webpage. If you redesigned your business website, then Backlinks points to your old web pages which need to be updated. You must always work on the backlinks or can buy quality backlinks to make the most out of website content.

So, if you are going for redesigning your old website, must consider all the above-mentioned things to recover the organic traffics and keeping top rankings in the search engine as well.