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Are you new to the construction industry and struggling to gain the pace? Or is your construction company experiencing loss? If these problems are relatable, you are probably neglecting digital marketing for contractors! Whether you are a roofer or a brick-and-mortar contractor, most of your clients are on the Internet! Do not be amazed if we say that nearly 1.7 million contractor searches are performed every month!
It means that people in immediate need of local contractors look through Google search results. Therefore, to ensure you are visible online, you must have an efficient and well-optimized website along with other digital marketing strategies. Whatever the size of your business, a prominent presence is all it requires to establish recognition and attract more clients. Especially in this era of mass digitization, you cannot imagine traditional promotional solutions when people rely on the Internet for information.
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You cannot think of digital marketing without having a professional website. The website of your contractor business is the foundation of your online presence that exhibits your experience, qualifications, services, and other information. For contractor internet marketing, you must have a customized website with exemplary user experience to attract more web traffic and enhance engagement. An average person visits up to 130 web pages daily. Therefore, you cannot skip the significance of a well-designed and functional website!
We have certified web developers specializing in website design and development to deliver optimal results and ensure superior traffic drive. Our experts use advanced features and third-party integrations to build a contractor website boasting state-of-the-art design, efficiency, functionality, user experience, and performance. We ensure incorporating a simple and streamlined content management for maximum engagement.
For any local business like a construction company or a masonry contractor, tapping the local market is one of the most crucial online marketing strategies. The top five platforms consumers use to find local businesses are Google (66%), Google Maps (45%), business website (36%), Facebook (32%), and Yelp (32%). It means that your potential consumers will try to find your contractor business through local search. Thus, apart from creating a personal profile in add me to search, you must optimize your website for local search to maximize credibility and lead generation.
Our SEO experts will target local keywords and use them in the website content to enhance your local search rank. We will also create a well-optimized Google My Business (GMB) profile and avail of Google 3-pack services for you to appear in Google Maps. You will be more easily accessible to your prospective leads, which will naturally promote conversions and maximize profits.
PPC or pay-per-click campaigns are suitable for businesses of any size. Especially for contractors desiring instant results at minimum marketing expenses, PPC campaigns are a golden opportunity! When you have a restricted budget and want to experience fast results, pay-per-click ads are your best pick. Google and Facebook Ads are the most preferred forms of PPC campaigns because of their extensive reach and enormous popularity. These platforms also allow you to precisely target your audiences to enhance the scope for high-quality lead generation.
As an experienced digital marketing company India, we acknowledge the current online marketing trends in specific industries and formulate PPC campaigns to complement your business needs. Our skilled and experienced copywriters create advertisement copies with attractive layouts, keyword-rich valuable content, and bold CTAs so that users can take action with single clicks. You will receive more calls, foot-in traffic, and conversions.
Do you know nearly 93.79% of businesses use social media marketing? The fact is today social media is used as an influential tool to spread brand awareness, share information, and engage in personalized interactions. It is a highly reliable platform for users seeking genuine and explicit information about any business, product, or service. Digital marketing contractors rely extensively on social media channels like Facebook, Instagram, Twitter, LinkedIn, and YouTube to increase followers, acquire leads, and retain existing clients.
Therefore, we promote various social media campaigns like tweets, posts, stories, and comments to ensure as a contractor, you can reach and influence maximum audiences. Our team also optimize your social media profiles through regular updates, messaging, high-definition images and videos, promotions, offers, etc. We ensure you gain prominent recognition and provide users with cutting-edge experience.
Internet marketing for contractors is a continuous process where you need dedicated professionals constantly monitoring your campaigns and refining them to improve performance. It is a teamwork and a cumbersome project because the trends and algorithms change persistently and if you do not keep up with the pace, you will lose your spot.
Thus, when you choose a contractor marketing agency in India, ensure they have adequate experience in the industry and are aware of your niche market. In other words, the effectiveness of your campaign strategy depends considerably on how well your marketing company is accustomed to the complexities, competitors, target audience, sales process, and services in your construction industry.
To justify whether your marketing investment is worth it, approach an agency that acknowledges your business goals and goes above and beyond to accomplish them. In this respect, Black Marlin Technologies can be your ideal partner for digital marketing contractors because of the following reasons:
Let your target audiences learn about your business through your potent online presence across diverse channels.
Showcase your work and industry expertise through valuable content and being visible on search engines, social media channels, etc.
Internet marketing for contractors aids in reaching the target audience and gaining maximum exposure to attract more traffic.
Publish useful and relevant content and optimize user experience to increase engagement and generate high-quality leads.
Become a thought leader in the online marketplace by attracting traffic from other resourceful sites through link building.
Digital marketing contractors help you establish trust among your target audiences as you become more visible across multiple platforms.
Generate increased revenue as you convert more leads into paying customers through content marketing, PPC campaigns, CRO, etc.
As a contractor, a positive online reputation through efficient management and personalized experiences increases sales.
Improve search rankings and enhance visibility to stay ahead of the competition and reign the niche market.
The ultimate goal of any digital marketing campaign is to convert leads into paying customers. As a contractor or a construction company, you want to promote your business over the online platform to attract traffic and ensure they qualify as leads for convenient conversions. Unfortunately, 61% of marketers believe that the biggest challenge they face in digital marketing is generating leads and conversions. It is no different for a local or medium-sized business like the construction industry.
So, even if you have a functional website and receive traffic, you may not have an optimal conversion rate. Whether you employ a content marketing strategy or focus on email marketing, there is a lack of engagement, resulting in substantial bounce rates. You find it challenging to drive your web traffic to the bottom of the sales funnel. Thus, the ROI becomes low, and your business suffers.
What should you do? Are there ways to increase conversions and receive more sales? Well, digital marketing contractors are sure no cakewalk! However, you can propel conversions by implementing the following tactics:
SEO
Achieved 450% growth in organic traffic with top SERP positions. A data-driven SEO revamp that transformed online visibility.
Local SEO
Boosted organic visibility with a +85% increase in enquiry submissions. Proven SEO strategies that deliver real, measurable results.
SEO
Drove +225% growth in website visitors and online sales. Strategic SEO and CRO efforts that delivered real business impact.
Digital marketing for contractors involves all the tactics used to promote a construction company or contractor over the digital platform. It is an umbrella term that defines strategies implemented for better search rankings, online visibility, audience engagement, brand awareness, building credibility, generating leads, and enhancing conversions for higher ROI and business growth.
The sole purpose of Internet or digital marketing for contractors is to gain maximum exposure through various digital channels that boost online presence. A prominent online presence encourages brand awareness and helps you to establish trustworthiness, which leads to successful conversions. Today, most consumers look for local businesses online rather than the Yellow Pages! Therefore, to expand, grow, and escalate your contractor business, you need an impactful digital presence.
Yes, definitely. When your target audience can easily discover your construction company on Google, social media, and other channels, they will rely more on your business. In other words, as you become more visible on the Internet, search engines like Google and users consider you a reputed and reliable company or brand which naturally increases the conversion rate. As a result, you generate more revenue.
Yes. We acknowledge that individual business needs and marketing goals vary. So, our digital marketing strategists create tailored strategies to accomplish individual contractor’s objectives. We will assess your requirements, research your niche market and competitors, and define your target audience to formulate a strategy, driving optimal results.
The foundation behind the success of any digital marketing strategy is to have a well-designed, functional website with extraordinary user experience. So, you must have an attractive and engaging website optimized for search engines and users. Thus, search engine optimization is pivotal to helping you rank in Google search results and increase visibility. Additionally, having a well-optimized Google My Business profile is essential to manage online reputation and attract more leads. If you want fast results, we recommend you invest in pay-per-click campaigns on Google or Facebook. You will receive increased calls and foot-in traffic. Let’s not forget about social media marketing because of its extensive reach and popularity. Therefore, as a construction company, SEO, GMB, PPC, and SMM are the most effective digital marketing strategies.
Yes, certainly. Online marketing plays a significant role in managing your brand’s online reputation. When you implement local SEO and optimize your GMB profile, it automatically makes you a credible brand or company. Additionally, responding to reviews on Google and comments, messages, or tweets on Facebook, Instagram, Twitter, LinkedIn, and YouTube encourages one-to-one interaction, promoting personalized experiences. Undoubtedly, it improves your brand’s reputation, and you acquire more leads
Yes, of course. Appearing in ‘near me’ searches is crucial for any local business because you can establish your authority over the local market and tap the consumers seeking local contractors. We will use local keywords and promote localised content to help you rank in the ‘near me’ search results.
At Black Marlin Technologies, we are available 24/7 to provide support and assistance to clients. You can call us at +91-88-266-83820 or email us at info@blackmarlintechnologies.com. One of our representatives will get back to you to discuss and learn about your project.
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