Content Writing Services IndiaBoost Your Brand’s Voice

Factors We Consider for High-Quality Content Writing

83% of marketers agreed that promoting higher quality content less often is far more effective than publishing lower quality content more often.

Thus, in SEO, the quality of content is more crucial than the quantity. It does not matter how much content you publish weekly or monthly, but the standard matters even if you post only a few pieces of content. How do you define a high-quality content? It simply means content that provides value to your users and promotes engagement. Such valuable content curtails bounce rates and encourages conversions.

Thus, in content writing, you must be careful if your content serves the purpose or meets the search intent of the audiences because it is the ultimate factor that boosts user experience and gives your brand a notable identity. Search engines and users consider content to be of high quality when they are well-structured, authentic, accessible, readable, and compelling.

As an acknowledged content writing agency, we at Black Marlin Technologies ascertain certain factors to create the best quality content. Let’s find out what they are.

• Prioritize Search Intent: It is impossible to create captivating and purposeful content until you define the search intent. What are your audiences expecting from you? What is their purpose of search? It can be to buy a product or educate themselves about a specific disease- the search intent gives the purpose of your content.
• Share Original Information: If your users are conducting an online search, they are definitely seeking some information. Whether it is a product review or finding the best restaurant in the area, you should never fail to share authentic information in your content writing services! To become a trustworthy brand or company, you must stay true to what you share through your content.
• Easy to Read: When composing a content piece, do not showcase your language skills. We mean that content writing is not about using a jargon of difficult terms and phrases. Most of your readers will not understand them. Remember that your content will be visible to audiences with various education levels. Hence, keeping it simple, well-organized, crisp, and neat increases the readability score and ranks higher.
• Stay Updated: Publish and forget- it is not how an effective content strategy functions! Our experts constantly update your content because audience behavior and preferences change over time. If you do not update your content, you keep losing your spot and experience significant backlash! Your content will stay fresh and attractive when it meets the latest market trends.

What are the Various Content Writing Services We Offer?

There is no denying that content is the essence of successful SEO efforts. In website optimization, content plays a vital role as search engines rank websites according to the relevance and value of content. It implies content writing is the core of improving your business website ranking and enhancing audience engagement.

Users spend an average of seven hours daily reading digital content. Also, 72% of businesses that invested in content marketing have received increased leads.

So, whenever you stop reading insightful content on the Internet, remember it is a steadfast creation by a team of dedicated content writers who remain behind the scenes as your website achieves a higher ranking and fetches high-quality leads.

Search engine optimization is futile without a potential content marketing strategy. Whether you want to encourage business awareness or boost lead generation, you need content writing services everywhere. Good quality content enhances user experience and gives your brand the voice it deserves.

So, we at Black Marlin Technologies have extensively talented copywriters with experience in various industries. Our content writers create SEO-friendly, captivating, engaging, and informational content that encourages superior business communication through increased customization and authoritativeness. We assure 100% original content without plagiarism, consistently improving your website performance.

Check out our comprehensive content writing services dedicated to enhancing online visibility and fetching higher ROI.

• Website Writing- Apart from website development, we create crisp and informational webpage content based on thorough keyword research and competitor analysis. To optimize your website for enhanced crawlability and indexing, our content writers use latent semantic indexing (LSI) keywords. These LSI keywords help search engines better understand your website content.
• Blog Posts- Blogs are the core of content marketing strategy. They help connect the users to a brand. We ensure that the blogs provide an enhanced user experience by offering useful information about the relevant search queries. Our copywriters fabricate exceptional blog posts to ensure you rank better in the search engines and stay ahead of your competitors.
• Articles- Articles have a different format than blogs and can be written formally or informally. However, they are also informative content, primarily used to exhibit your proficiency in the relevant field. Article writing is also a part of our SEO services, where we design and publish creative content for boosted online dominance.
• Guest Posts- You must be aware of link building in SEO. It is the process of getting backlinks from sites with high domain authority. These backlinks drive potential leads and enhance your website’s authoritativeness. Guest posts are the content that encourages backlinks and establishes your brand’s credibility. Our professional writers post enticing guest blogs that certainly foster awareness, authoritativeness, and thought leadership.
• Technical Writing- Technical writing requires vast knowledge and understanding of various technological ideas. It demands a thorough comprehension of the minute technicalities of complex information being expressed in a simplified manner. The concepts must be crystal clear to ensure you are not promoting the wrong facts. However, we ensure complete satisfaction with our technical writing services because our writers are ace professionals.
• Press Releases- A press release delivers a brand message whenever you require promoting a new product or offering discounted prices. In other words, you can effectively convey any major message through a press release. However, press releases have a specific format, and our team is well-versed with it. We can effortlessly convey your messages and ideas through impeccable content writing services.