Campaign Overview:

Ridhi CNC Cylinder Testing Station, our client, provides CNG cylinder testing and installation services in Noida, Uttar Pradesh. Founded in 2022, the company has served clients with effective and prompt service delivery, ensuring hassle-free experiences and 100% satisfaction. With competent pricing and a long list of clientele, today, the company has an annual turnover of 4 million dollars.

Challenges:

As a prominent local business in Noida, though our client delivers unparalleled services, it failed to make a powerful local online presence through Google My Business (GMB). Their GMB profile could not attract traffic, leading to fewer calls and enquiries. That was not all. Ridhi CNG Cylinder Testing Station struggled to appear in the Google Maps listings. Thus, the returns were considerably low, and the business suffered severe losses. They approached Black Marlin Technologies to improve their local search visibility and Google Maps ranking. Furthermore, they wanted us to increase enquiries on calls to boost online sales. We understood the fundamental issue was in the Google My Business listing. So, our experts performed a GMB listing audit to identify the problem areas, which included:

• Unoptimized GMB– Their GMB listing was not properly optimized. The profile lacked an informative business description, high-quality photos, and physical location.
• Poor Google Maps Rank– Since there was no physical location added to the profile and posts were not updated regularly, our client could not rank on Google Maps.
• No Impressions– We found that the GMB listing had no ratings or reviews. There were zero impressions. Unfortunately, it was one of the primary factors behind the profile’s poor visibility.
• Low Traffic– We do not mean website traffic. The audience visits to the GMB profile was significantly unimpressive. Without traffic, sales will naturally decline.
• Lack of Content Update– It is not enough to have a GMB profile until there is regular post update. Content with local and relevant keywords have enormous potential to attract potential consumers and an authoritative local search presence.

So, optimizing the GMB profile to appear in Google Maps and local search results was our foremost task.

Solution:

Ridhi CNG Cylinder Testing Station had a Google My Business profile, but it was useless. It is not enough to claim a business profile without optimization. To rank in Google Maps, appear in local organic searches, and receive calls on enquiries, you need a well-optimized profile with a robust identity and online presence. Potential consumers visit a profile with positive brand recognition and reputation. So, Black Marlin Technologies implemented the following tactics to improve GMB performance:

• GMB Listing Audit– To assess the performance and accuracy of your local business listing, our experts reviewed your listing. We identified the issues that hindered your ranking, profile traffic, and sales.
• Profile Optimization– We added complete and accurate business description, category, attributes, address, phone number, and opening hours. Our experts confirmed with the client regarding the shared information to avoid misleading the audiences. It also improves local search and Google Maps rankings.
• Upload Photos– Our professionals asked for high-quality photos and videos from the client so that we could upload them in the profile listing. Visual content grabs instant attention and increases engagement. It promotes lead generation.
• Add Products and Services– To enhance visibility and boost traffic, we added products and services. Potential consumers can easily find the business when looking for relevant products and services.
• Update Posts– Content plays a significant role in boosting credibility and authority. Additionally, content can attract and engage audiences, increasing the scope for conversions. So, we ensured uploading at least one post per day to keep the business in the spotlight.
• Encourage Reviews– Google reviews are highly trusted by consumers. We collected the client database of Ridhi CNG Cylinder Testing Station and requested them to share ratings and reviews. The numbers gradually increased followed by more enquiries. It also improved the company’s online reputation.
• Build Local Citations– Citations are brand mentions in online directories. They foster a brand’s recognition and prominence across the digital platform. Hence, we created new citations while ensuring NAP consistency, which naturally promotes credibility.

Results:

The outcome of our efforts was incredible!

• Ridhi CNG Cylinder Testing Station’s GMB profile visits increased by 400%
• Calls on enquiries increased by 525%
• 48 5-star reviews

The Result:

Business Profile interactions Report

Calls Received Report

Business Profile Report