Campaign Overview:

Excel Masonry Contractor is a trusted company in New York that offers advanced masonry, waterproofing, and sidewalk solutions to residential and commercial clients. The client delivers a comprehensive range of services, including façade inspection and restoration, brick pointing, window lintel repair and replacement, scaffolding installation, stone paving, pressure washing, etc. Implementing the highest-grade resources, the company affirms prolonged durability, functionality, and aesthetics. It renders tailor-made solutions for optimal efficiency and satisfaction.

Challenges:

The client had a desktop website but was unable to rank in the search results and attract their US target audience. They struggled to generate leads because the click-through and engagement rates were critically low. It affected the overall SEO performance of the website, leading to poor visibility and the failure to establish domain authority in the niche market. Thus, organic visibility and conversions were the primary challenges our client was dealing with.

They decided to approach Black Marlin Technologies to seek our expert solutions to promote their website rank and increase audience engagement for higher sales. We discovered several issues after a website audit. These included:

• Content Crawling Issues– The company’s website encountered difficulties in content crawling and indexing, leading to poor search result rankings. Most web pages were not crawled, which reduced the site’s online visibility.
• Poor Internal Linking– Our client suffered reduced audience engagement because there was no proper internal linking among the web pages. It indicated an unimpressive site structure, causing higher bounce rates.
• Lack of Mobile Responsiveness– In an era of mobile-first indexing, every website must be mobile-friendly to enhance user experience and promote lead generation. Unfortunately, the company’s website was not optimized for mobile devices, affecting visibility and search result rankings.
• Lack of External Linking– We found the link profile of the website was highly compromised. There were no resourceful backlinks to attract referral traffic and establish niche authority.

Hence, our experts realized content optimization and on-page and off-page SEO were the fundamental areas we had to focus on.

Solution:

Since the major concerns of Excel Masonry Contractor were crawling and indexing issues with decreased visibility and domain authority, the SEO experts at Black Marlin Technologies emphasized on-page and off-page SEO. Being a notable digital marketing company, our team employed the following tactics:

● Content Optimization

Crawling and indexing of the web pages were the major issues resulting in poor search result rankings. Hence, we created new content while targeting competitive keywords featuring high search volume. Our copywriters focused on content relevance, accuracy, and purpose to ensure search engines and users found them valuable.

● Optimized Site Structure

We optimized the website structure by building a robust internal linking framework to promote easy navigation and superior user experience. It considerably reduced bounce rates and generated more leads.

● Create Mobile-Friendly Website

For better organic search rankings, visibility, and traffic, our experts optimized the images, page speed, and navigation to ensure the website had a seamless mobile device experience. Undoubtedly, there was a considerable rise in organic traffic, followed by higher sales.

● Boosted Link Profile

Backlinks play a significant role in driving qualified leads. Therefore, we promoted more content in the form of articles, guest blogs, press releases, and brand mentions to receive potential leads by establishing domain authority. It improved conversions and ROI.

The Result:

Google Analytics Report

Google Webmaster Tool Report

Google Rankings Report