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info@blackmarlintechnologies.com
Campaign Overview:
FullSession is a comprehensive behavior analytics platform designed to give you a clear picture of how users interact with your digital products. It captures real user sessions, visualizes engagement through dynamic heatmaps, and collects direct feedback to uncover friction points in the user journey.
With in-depth data and actionable insights, it empowers product managers, marketers, and UX teams to optimize website performance, enhance usability, and drive better conversion outcomes across websites, applications, and landing pages.
Where it began:
The FullSession website went live in April 2021 with minimal content—just a handful of blog posts that failed to attract meaningful traffic or generate leads. At launch, the domain had a Domain Authority (DA) of 2, with no backlinks and zero referring domains, indicating virtually no online visibility or search presence.
FullSession report – Ahrefs, April 2021
We started collaborating in September 2021 with a clear focus on driving measurable growth. Our approach combined high-quality content creation with strategic link building and targeted digital PR efforts, helping to strengthen the website’s authority, visibility, and overall performance.
Results achieved so far
- Boosted Domain Rating from 2 to 49
- Ranked for over 1,300 organic keywords
- Grew blog traffic from zero to 21,157
- Generated 1,180 new qualified leads
- Increased referring domains from 0 to 220
- Expanded referring pages from 0 to 460
These results reflect a consistent and data-driven strategy focused on sustainable growth, improved rankings, and meaningful user acquisition.
FullSession report – Google Analytics, September 2022
FullSession report – Ahrefs, September 2022
How we increased a blog post’s conversion rate from 1.2% to 10%
In August, we focused on conversion optimization instead of new content.
We selected the Hotjar alternatives blog post, revamped it, and sign-ups increased nearly 9x.
What we changed
- Improved article structure
- Shortened introduction
- Added more headings
- Made descriptions concise
- Removed filler content
- Added FAQ section
- Improved internal linking
- Added strategic CTAs
What we achieved
- 241.67% increase in goal completions
- 164.17% increase in conversion rate
- Conversions grew from 8 to 75
- Improved performance across 20 articles
- Total completions grew from 36 to 123
