32.2K+ Total Impressions Affected Search Rankings and Visibility

Campaign Overview:

The client, Bhatani Products, is a wellness brand selling organic products to empower healthy living through natural derivatives. Each product is carefully sourced from the finest and purest-grade natural ingredients, free from chemicals and preservatives. The popular products include Himalayan Shilajit resin, Kashmiri saffron, and Ashwagandha root extracts. With free shipping and easy returns, the brand assures hassle-free delivery at the doorstep.

Challenges:

Our client was a trusted and reputed brand in the US, enabling convenient access to affordable organic products. However, Bhatani Products could not generate enough sales as they did not appear in the top search result rankings. This significantly affected online visibility and web traffic. As a result, the client struggled to generate potential leads and scale their sale. Unfortunately, the ROI was much less than what was expected.

They connected the digital marketing experts at Black Marlin Technologies with the ultimate purpose of improving search result rankings and generating leads. Thus, enhancing online visibility and acquiring high-quality leads for conversions were our fundamental focus. We found the following issues through a website audit:

Keyword Research– The website did not target appropriate keywords, and most pages lacked strategic keyword placement. The content was poorly formatted.
Lack of Content– There was no sufficient content to help search engines crawl and index the pages. Also, the content was poor quality and lacked keywords, relevance, and value. Thus, audience engagement was completely overlooked.
URL Structure Issue– Web page URLs were not optimized as they did not use target keywords. It resulted in poor search result rankings as the structure and content of the web pages were incomprehensible.
Meta Tags and H1 Tags Issues– Some pages had missing meta tags and H1 Tags. There were also instances of duplicate tags. Therefore, the organic visibility and web traffic were low.

Thus, we needed to optimize the website structure and create new content for better rankings and engagement.

Solution:

Bhatani Products had a website that was not properly optimized, and there was a severe content gap. Naturally, the crawlability and indexability of the site were compromised, which affected search rankings and visibility. The website also failed to generate audience engagement due to poor-quality content. Hence, at Black Marlin Technologies, the SEO strategists focused on optimizing the website structure and promoting relevant content through the following ways:

● Create Content

We performed thorough keyword research to target competitive terms and phrases with high search volume. Our dedicated copywriters created informational, relevant, authentic, and purposeful content to ensure it captured the audience’s attention and reduced bounce rates.

● Optimize URL

Our SEO experts optimized URLs using relevant keywords to ensure search engines could crawl and index the pages for improved rankings. It consequently increased web traffic.

● Optimize Meta Tags and H1 Tags

We removed duplicate tags so that each web page had unique content and structure. Also, our professionals used keywords for enhanced ranking and visibility.

● Generate Backlinks

Since the website was unable to fetch qualified leads, we focused on getting backlinks from high DA sites. Guest blogging, brand mentions, and broken link building are the techniques we implement to receive qualified referral traffic from resourceful sites.