SEO Optimization in India to Grow Your Business

Types of Website SEO We Perform

As one of the leading SEO optimization companies India, we at Black Marlin Technologies understand that business requirements vary according to size and industry. No two businesses are equal, and not one website SEO package works for all! It means that though improved search rankings and increased traffic are the principal objectives of a company’s website, the strategies differ.

For example, for a startup or a local business, local SEO services are mandatory, including the proper optimization of GMB. It is primarily because, as a localised business, the eventual purpose of website optimization is to tap the local market by establishing a powerful local online presence.

So, to improve website SEO performance for a local business, your website must be visible in the local search because 81% of consumers read online reviews before buying products or visiting the store. Also, 61% of consumers consider a local business to be reputed if they have both physical and online presence.

Therefore, our SEO packages are typically designed to fulfill individual business goals and deliver long-term, sustainable results. Check out the types of website optimization services we provide:

• Small Business SEO: Small businesses or startups generally do not allocate much budget for digital marketing. With low funds in the account and high goals to acquire a prominent online presence, SEO for startups is the ideal strategy. It is budget-friendly and helps you to stay competitive in your industry.Our SEO optimization service for startups and small businesses aids in brand awareness and fetching one of the top ranks in the local search so that users can conveniently find you and engage in various activities. As a website optimization specialist, we ensure you have a well-optimized website with captivating features boosting superior audience engagement.Through website audit and competitor analysis, our experts analyze the strengths and weaknesses of the website for further refinement. Small business website optimization services involve keyword analysis and content creation while focusing on the local market. Therefore, we prioritize GMB optimization and link building approaches for an unbeatable online presence!
• Ecommerce SEO: The influence of ecommerce is highly observed across diverse sectors. From retail products to wholesale goods, ecommerce has significantly transformed consumer behavior. Needless to say, the soaring rise in ecommerce websites has raised the competition.Currently, there are more than 26.5 million ecommerce websites worldwide. There is no stopping! Therefore, Google SEO optimization is a prerequisite for any ecommerce website to keep your consumers informed about new product launches, discounts, sales, and seasonal offers.Today, the sophistication in SEO and website optimization has revolutionized how consumers behave and search engines function. As a result, we prepare customized SEO strategies for ecommerce businesses based on market size and target audience. We ensure your website offers an enjoyable user experience and smooth navigation to nurture engagement and stimulate product sales. Among other aspects, mobile responsiveness, landing page and page speed optimization are also equally significant.
• Mobile App SEO: Do you know there are 8.93 million mobile apps in the world? So, if you have a newly launched mobile app, where do you think it will stand without SEO? Like website optimization, mobile apps also require search engine optimization to help users find your app instantly through Google search.Though SEO is most commonly used for websites, it is also necessary for crawling and indexing mobile apps. With mobile app SEO, you can experience more downloads. It means your app gets more users as it drives higher traffic. At Black Marlin Technologies, we optimize mobile apps for search engines like Google by creating keyword-rich, relevant content, integrating app indexing, generating backlinks, and optimizing the landing page. These are the top SEO tips we employ for result-driven mobile app optimization.

How Do We Deliver You the Best SEO Optimized Website?

As a blue-chip search engine optimization specialist, Black Marlin Technologies goes above and beyond industry standards to deliver consistent results with assured digital growth. Though our SEO efforts may take a while to pay off measurable results, they will be long-lived. Unlike other website optimization companies, we do not execute shortcuts to fetch immediate outcomes. Our experts commit to furnishing the highest-quality website optimization services while complying with the latest search engine nuances, ensuring you stay clear of Google penalties.

We believe in constantly upgrading our methodologies so that you stay put in the competition and never lose sight of your target audience! The SEO optimization service we provide is in the best use of your interest! Whether you are a big industrial tycoon or the owner of a newly launched fashion store, we propose the most efficacious solution to keep your website ranking among the top results and attracting increased organic traffic.

So, how do we improve website SEO India? Or what do we do to fetch you the desired results?

• Prioritize Content Relevance and Authoritativeness: In SEO, ‘content is the king’. It means a website’s ranking and audience engagement substantially depend on the quality of your content. Search engines index websites according to the relevance and authoritativeness of content. Therefore, we focus on creating, designing, and publishing authentic content for successful website SEO optimization.Great content makes your website more relevant and valuable, establishing your thought leadership in the industry. So, we target words and phrases that are predominantly most searched by the users. Apart from spotting the right keywords, we ensure placing them strategically throughout your webpage content to enhance readability and practicality score of your content. SEO efforts fails when the content is not well-optimized.
• Optimize Metadata: What is metadata? To simplify, it exhibits the information delivered in your webpage content. It is the most valuable data about your content, which helps search engines understand what your content is all about and accordingly use it to organize and store information. So, as a white hat website optimization agency, we develop keyword-rich title and description metadata. Additionally, our SEO experts implement Alt texts and schema markup for easy crawling of your website and how it is displayed in the search results.
• Enhance User Experience: As we focus on reducing bounce rates, we ensure making your website engaging with valuable content and boosted user experience. You already know about optimizing content, speaking of user experience, smooth navigation, streamlined web architecture, fast page speed, and mobile friendliness are the considering factors. An enjoyable user experience improves the chances of lead generation.Hence, for an impactful SEO optimization service India, we thoroughly analyze the user intent of the target audience to understand what triggers decision-making. Compressing images, judiciously placing CTAs, eliminating pop-ups, reducing HTTP requests, and limiting redirects are the fundamental strategies we execute to ensure your users have a marvellous browsing experience.
• Emphasize Link Building: SEO optimization companies consider link building one of the pivotal aspects to regain SEO traffic and rankings. Do you know why? Links from other websites fetch high-quality traffic, providing them with more information about your brand and products. But it is not the quantity of backlinks that affect search engine rankings; it is the quality which matters. When your website has backlinks from high DA sites, it naturally spikes the credibility of your website.Links act as a vote of confidence, making a website more reliable and reputed. Thus, our team emphasizes creating a link-worthy website to encourage domain authority and trustworthiness. We use descriptive links so that users find value in your website.
• Refine and Update Content: What is the best way to retain your website’s rank? Certainly, to fine-tune and update your content regularly! When you consider an SEO audit checklist, you will find most parameters are based on a website’s content. It also signifies that there is always scope for improvement! In fact, refining your content is essential to boost your SEO performance!As a distinguished website optimization agency, driving consistent results is our prime focus. It begins by tracking and monitoring website performance and upgrading content according to the changing algorithms and trends. Revisiting and republishing old content, reviewing user behavior, and posting new content help improve website rankings and attract organic traffic.