Author: Satya Prakash

“Near me” searches are a part of local SEO, and there is no denying that it has become predominantly popular in recent years. Due to the exponential rise in local businesses, no wonder optimizing websites for a specific geographic area has become the key component for driving more leads and sales.

Today, 46% of the searches conducted on Google have a local intent.

It simply implies consumers look for local businesses on the Internet more than ever! When your business or brand appears in the local search results, you are considered reputed, trustworthy, and imposing. Hence, a potential consumer will always look for a brand’s online local presence before a purchase or physical visit.

Nonetheless, with a well-designed local SEO strategy, you can outwit your competitors and establish authoritativeness. The fun part is by local search, consumers today understand “near me” searches!

Statistics say that nearly 1.5 billion “near me” searches happen monthly. Additionally, 76% of the consumers performing “near me” searches visit a business within a day.

Thus, local search engine optimization is incomplete without your website being visible in the “near me” searches. GMB optimization, local citations, NAP consistency, online reputation management, and creating local content everything fits into place for local SEO. However, ensure optimizing your website for “near me” searches to boost SEO performance.

How Does “Near Me” Searches Play Big in Local SEO?

Do not be surprised if we say that business owners in the present times include “near me” in webpage titles and headings for prompt website ranking and increase in visibility! Some brands even use the phrase to describe their business in the Google My Business Profile. Hence, there is a gradual shift in keyword coordination where “near me” is used as a proximity indicator.

So, how did the “near me” searches impact local SEO?

• Gain Competitive Edge– Local businesses perform local search optimization to outrank their potential competitors. For similar reasons, optimizing a website for “near me” searches helps you to make a prominent place in the local market while acquiring a competitive advantage.
• Appear in Local Searches– Can you think of a better way to appear in the local search results? With the increasing rise in “near me” searches across Google, consumers are more easily able to find a local business. Hence, searches with local intent using “near me” in the queries improve the chances of appearing in the local search. It is an impactful approach to increase visibility.
• Encourage Visibility– Promoting online visibility is the sole purpose of search engine optimization, no matter the intent. The only way to do so is by grabbing a high rank in the search results. So, when you optimize your website for “near me”, you naturally attract more traffic and encourage visibility.
• Promote Awareness– It is a no-brainer that local SEO is the fundamental tool to boost brand awareness in the local market. Through link building strategies and GMB optimization, your website grabs one of the top ranks in local search results. Adopting “near me” as one of the local SEO tactics will spark a blast! Promoting your brand will become a cakewalk!
• Increase Foot Traffic– As mentioned earlier, 76% of consumers visit a business within a day of performing a “near me” search. It implies with increased visibility in the local search results, you are considered a reliable and reputed local business, increasing the flow of foot traffic. Needless to say, it encourages higher sales.
• Boost Credibility– Credibility is hard to earn! However, with boosted credibility, you achieve a loyal clientele and a positive reputation in the market. Credibility simply focuses on the brand’s authoritativeness, which is a significant point of consideration during decision-making.

Needless to say, “near me” has become an overriding proximity indicator in local SEO. No wonder more businesses are optimizing their website and content since it has become a trending search intent!

Key Techniques to Optimize Website for “Near Me” Searches

In local search optimization, the fundamental focus is to improve rankings in the local search results for increased visibility, higher lead generation and conversions. Now, how do you optimize your website for “near me” searches?

Check out the key strategies for ranking in “near me” searches:

1. Create Localized Content– The need for informational, relevant, and valuable content has always been the central focus. It is no different for “near me” website optimization! Create content in the local language or use terms and phrases that are popularly used in the specific location. Content is the only way to connect to audiences. Also, ensure that you are implementing location-based keywords.

For instance, if you have a pizza shop in Beacon Hill, you can focus on phrases like “pizza shops in Beacon Hill, or “best pizza shop in Beacon Hill”. People in Beacon Hill can easily find you when they search for “best pizza shop near me”.

2. Optimize Titles and Headings– Two of the most significant components of a webpage are titles and headings. Both help users find the relevant information. Page titles appear in the search results at the top of a link, allowing users to make decisions. A user may or may not click the page link, depending on the title. Thus, page titles in local SEO must be click-worthy.

Similarly, it is essential to organize the headings appropriately so that users find the content engaging and inviting. Use local keywords in the page titles and headings for improved rankings and better audience engagement.

3. Add Schema Markup– Schema markup or structured data is a type of code that helps search engines understand the webpage content. In other words, schema markup is used in website optimization for “near me” searches for a stronger appeal of your business description. Adding schema markup increases your likelihood of earning rich snippets in the search results. Thus, it is a win-win situation where you dominate the Google search and gain superior online visibility.

4. Optimize GMB– For local SEO, Google My Business optimization is the most influential website ranking and visibility factor. Your GMB profile is your digital business card, providing audiences with useful information. GMB listings with precise information get 7 times more clicks. (Publer) Also, more than 5% of the Google My Business profile views lead to conversion. Hence, in local searches, your GMB profile is the reliable point of contact.

To ensure your website is visible in the “near me” searches, update your GMB profile regularly, upload high-quality photos, keep all information crisp and accurate, and avoid unnecessary details. Additionally, verify that the contact details of your business are up-to-date so that users can reach you every time.

5. Manage Reviews– Do you know reviews are responsible for establishing your online reputation? Encourage users to leave a review because they naturally boost your accountability. It assures concern and responsibility as a business owner. Google consider the reviews as the EAT signals. The expertise, authoritativeness, and trustworthiness of your business are exhibited through your response to reviews. Thus, handle the negative reviews carefully so that users can find you reliable.

6. Build Local Citations– As you know, link building is the choicest technique to foster digital dominance and increase the chances of conversions. It is no different for “near me” searches! Listing your business in local directories earns resourceful backlinks. These backlinks attract top-grade leads, resulting in escalating conversions.

Mentioning your brand name across various online portals promotes the authenticity and credibility of your business. It is called building local citations, where your website gains the spotlight, outranking your competitors.

7. Embed Google Maps– More than one billion users engage in Google Maps monthly. What does it imply? Well, to locate a business found through a “near me” search, people use Google Maps to get directions. Therefore, embedding Google Maps enhances user experience, allowing them to find and reach a local business conveniently. Since these maps are interactive, your users can access every contact detail of your business and learn about the road conditions, traffic, etc. Do you know users can also schedule appointments through Google Maps? Isn’t it amazing?

Final Thoughts

Needless to say, in recent times, “near me” searches are a significant aspect of local SEO. Anybody looking for a noteworthy and reliable local business will always use “near me” in Google search to receive the most relevant results in the respective location. Therefore, while local search engine optimization, do not forget that your business must be visible in the “near me” search results. You can experience a substantial boost in website visibility and optimal organic traffic drive. It proposes the best scope for accelerating the purchase decision in potential leads.

When the ultimate marketing goal is to encourage brand awareness, outrank your competitors, and generate maximum sales, there is nothing better than optimizing your website for “near me” searches! Expect an unbelievable ROI for exponential business growth and expansion.

What are the principal factors responsible for a website’s rank in the search engines? Well, of course, you need a functional website with relevant content focusing on target keywords. These are the primary components affecting the crawlability and indexability of web pages. Unfortunately, large websites often encounter problems where search engine bots cannot access some web pages, impacting a website’s rank, visibility, and traffic drive.

Why does this happen? Generally, a website with complicated architecture is prone to crawl errors because of the vast content libraries and the lack of proper technical optimization. With too many web pages on your website, it is indeed challenging to maintain all of them. Hence, disarranged and overlooked sections of your website hinder web crawlers or spiders, resulting in poor search engine result page (SERP) performance.

It is a significant matter of consideration because failing to deliver a seamless user experience can result in losing many potential clients. So, in this blog, we will discuss the popular crawl errors and ways to fix them. We ensure it will be a helpful read for boosted performance of your SEO efforts.

Crawl Errors: Why Should You Resolve Them?

Did you ever receive a 404 error or DNS server issue while trying to open a web page? We guess most of us have faced such glitches or issues at least once! Undoubtedly, it is annoying, especially when you are in a rush and in the middle of some crucial work! Such errors are commonly referred to as crawl errors because the web page you try to open is not accessible to search engine bots. As a result, failure to assess and recognize the web page content does not allow crawl bots or spiders to index them. And you end up with one of the crawl issues!

Specifically, large websites with complex site architecture, excessive and unorganized content, and too many web pages experience crawl errors. It means that if search engine crawlers cannot identify your content path, users cannot read it, too. Consequently, you have an overall low website performance.

Recognizing the type and significance of the errors and addressing them promptly is crucial because:

• Improve Search Rankings– As you know, search engine bots always crawl and index web pages with a well-organized layout, streamlined content management, and exemplary user experience. In other words, when crawlers or spiders can assess your web pages and understand the content, you have a better scope for improved search result ranking. Thus, fixing crawl errors can help you to perform better in organic search.
• Enhance Online Visibility– SEO or search engine optimization is the most cost-effective marketing strategy to increase online visibility and reach a wide section of your target audience. Do you know moving up a single position in the search results can increase CTR by 30.8%? Yes, such is the impact of search ranking on visibility and organic traffic! Hence, as your website receives search ranking prominence, it becomes more easily visible and accessible.
• Attract Web Traffic– When the crawl bots cannot index your web pages, you miss out on a considerable section of web traffic. As your website won’t be visible through an organic search, you will have fewer website visitors, which significantly drops the conversion rate, and you fall behind your competitors.
• Promote User Experience– User experience is the driving factor for converting website visitors into paying customers. Unfortunately, crawl errors result in poor user experience, leading to increased bounce rates. Indeed, it affects the trustworthiness and reputation of your business or company, cutting down revenue generation. You don’t want to leave your website visitors disappointed because they may never return!
• Increase Crawl Budget– A website has many web page URLs. Search bots spend specific time and resources for crawling and indexing a certain number of URLs or web pages. This is known as a crawl budget. However, when there are crawl errors, the search engine bots or crawlers face stumbling blocks. It is a waste of the crawl budget, which also disrupts indexing valuable content on your website. Nonetheless, rectifying the crawl errors can expand the crawl budget.
• Boost Website Performance– The ultimate purpose of SEO is to improve your website’s SERP rankings for higher visibility and organic traffic. When you have crawl errors, unfortunately, your SEO efforts go in vain! The overall website performance is drastically affected as you receive increased bounce rates, low engagement rates, and fewer conversions. Thus, to enhance your site’s SEO performance, all you need to do is evaluate and fix crawl errors.

Major Crawl Errors and Ways to Fix Them

Now that you know the significance of fixing crawl errors, here are the six predominant crawl errors that negatively affect a website’s performance and a brand’s online presence. We have also discussed ways you can rectify them for improved search result ranking, visibility, organic traffic, and user experience. So, here it goes.

i. 404 Errors or Page Not Found– These are the most prevalent types of crawl errors where a user cannot find the requested page because it does not exist. It means the crawlers tried to access a page which does not exist on the server. No matter how much effort you put into entering the web page address by modifying it, you still encounter a 404 error. The fundamental cause behind 404 errors is deleting a page without a redirect, broken links, or a page that never existed.

What happens when your users encounter a 404 error? Evidently, they will leave your site and look somewhere for information. It delivers a poor user experience, which hurts your website’s SERP rankings. How can you resolve 404 errors?

• Use 301 Redirects– Whenever you restructure or remove a page, use 301 Redirects to inform search engines and users about the new page location.
• Customize 404 Pages– To keep your website visitors engaged and enhance user experience, you can customize 404 pages, which lead them to relevant content.
• Manage Broken Links– Find the internal and external broken links with SEO tools and fix them by redirecting them to the appropriate page

ii. 403 Errors or Forbidden– Sometimes, a user does not have the necessary permissions to access the web page content and faces a 403 error. It occurs when crawlers have indexed private web pages, but users cannot access them because they have insufficient permissions. But surprisingly, users can access the pages by logging into the Content Delivery Network (CDN).

When a website has too many web pages, search engine crawlers often fail to recognize and index the public pages. As a result, web pages with crucial information become inaccessible to users, reducing website traffic and audience engagement. Check out the ways to rectify 403 errors:

• Reset File Permissions– If file permissions are misconfigured, 403 errors will occur. So, you can set your file permissions to default mode to promote accessibility.
• Verify IP Address– Ensure that your domain directs to the appropriate IP address, which must be your hosting provider’s.
• Check the .htaccess File– When the .htaccess file is misconfigured or attacked by malware, 403 forbidden errors are common. You can create a new .htaccess file or replace it with an FTP file.

iii. DNS Errors– DNS or Domain Name System error occurs when the server fails to translate the domain name into an IP address. Crawlers cannot access the website, and users receive a DNS error. It is a server-side problem and primarily occurs in cases like expired domain names, incompatibilities, and misconfigurations.

Here are the tips to fix DNS errors:

• Change DNS Server Address– You can choose a different server if your server is not working. It can resolve the issue.
• Disable IPv6– Currently, there are two types of IP addresses- IPv4 and IPv6. The latter is the latest IP version, which has not yet been adopted by many websites and DNS servers. So, you can disable IPv6 to fix DNS errors.

iv. 5xx Errors– 5xx is a server error that typically occurs when your hosting server cannot complete a task requested by crawlers. Hence, visitors cannot process requests like product purchases, web page access, etc. This server-side error is common in large websites because they experience high traffic and have too many components. As a result, the server often cannot support the load and crashes.

So, what happens to a website when it receives a 5xx error? Sadly, search engines cannot crawl and index the web page content. Naturally, your audiences cannot view the requested page, which leads to poor SERP ranking and visibility. You miss out on significant traffic drives. The good news is you can resolve 5xx errors through the following steps:

• Employ APM Tools– Use Application Performance Monitoring tools to diagnose the cause of 5xx errors and fix them effectively.
• Enhance Code Performance– Sometimes, 5xx errors occur due to internal issues like code bugs. The server cannot process a request due to a bug. Therefore, when you upgrade your CMS (Content Management System), employ debugging.
• Upgrade Hosting Platform– As a website grows, it requires an upgraded hosting platform to support increased traffic volume and seamless website performance. So, strengthen your server’s requirements.

v. Duplicate Content– When a website has similar content on multiple pages, you can be penalized by search engines. A search engine bot or crawler ranks and indexes web pages based on the uniqueness and relevance of content. However, when two or more web pages contain similar content or meta description, it confuses the search engine bots. They do not know which page to index and look elsewhere for more authentic content. In most cases, none of your web pages with the same content gets ranked, and you receive a penalty.

The error occurs when there are multiple versions of the same web page, improper URL structure, or content that has been republished across several channels (syndicated content). Duplicate content severely affects your website’s SEO performance, and you must rectify it immediately.

• Add Canonical Tags– Use canonical tags for each piece of content so that search engine crawlers can identify the original content and index it.
• Use 301 Redirects– Always use a 301 redirect to guide duplicate content to the canonical URL.
• Classify Content– Use taxonomy to classify your content into tags and categories. It will help to avoid duplicate content issues.
• Implement No-Index Tags– Prevent search engine bots from indexing SERPs using meta robots no-index.
• Consolidate Duplicate Web Pages– Recognize and unify duplicate web pages with the same content. You can use 301 redirects.

vi. Redirect Chains– In a redirect chain, when a user opens a URL, he is redirected to another URL, and the second URL redirects to another. The process continues until the user ends up with the first URL. Usually, a single redirect does not have a significant impact. However, multiple redirects or redirect chains lead to a reduced crawl budget, which affects search engine ranking and user experience.

Redirect chains occur because the URL structure changes after a website is consolidated or modified, lack of coordination, and the expansion of a website. They are often created unintentionally or may even build up over time. It slows page speed and hinders the browsing experience. However, you can fix such redirect chains through the following steps:

• Recognize Redirect Chains– Before fixing redirect chains, you must identify one using SEO tools. Ensure that the website structure is simple by removing inefficient or unnecessary redirects.
• Use 301 and 302 Redirects– If you have to use redirects, you can implement 301 and 302 redirects. These are permanent redirects indicating that the requested URL has been moved to a new location.
• Perform Regular Audits– The best way to prevent unnecessary redirects is to conduct regular crawls and website audits to promptly identify a redirect and fix it immediately.

Key Takeaways

It often becomes impossible to avoid crawl errors, especially when you are handling a website with intricate structure, lots of content, too many web pages, and frequent updates. Sometimes, crawl errors occur unintentionally, as you may overlook certain components of a vast website. Hence, performing regular audits is the most effective way to prevent crawl errors as you stay updated with your website’s performance. You must implement the latest technological developments to ensure your website runs smoothly, as you fulfill the changing demands of search engines and users.

Crawl errors are undoubtedly harmful to your site’s search result ranking, visibility, engagement, and user experience. It negatively impacts your brand’s online reputation, and you lose the trust of your target audiences. Therefore, have a streamlined website maintenance strategy to avoid misconfigurations and encourage efficient crawling and indexing. It will keep you competitive at any point!

If you found this blog helpful and want to learn more about such useful and insightful content, please visit us at Black Marlin Technologies We would love to keep you updated and ahead!

Frequently Asked Questions (FAQs)

Q. What is a crawl error?

A. A crawl error occurs when crawlers or search engine bots cannot recognize and index the content of a web page. The crawlers, also known as spiders, encounter problems while navigating a web page, and hence, users are unable to access a particular URL or page. The entire process of ranking a website depends on the crawling and indexing of content. However, pages with unorganized content and inappropriate structure are usually difficult to crawl and index.

Q. What are the fundamental causes of crawl errors?

A. Crawl errors may occur due to several reasons. The primary causes involve a change of URL structure, a page moved to a new location, failure to translate the domain name into an IP address, server issues, duplicate content, deleting a page without a redirect, misconfigurations, and unnecessary redirects.

Q. How do crawl errors affect SEO performance?

A. Crawl errors significantly affect SEO performance as they lead to poor SERP ranking, decreased visibility, less website traffic, bad user experience, and waste of crawl budget. It means that your SEO efforts do not deliver expected results, and you experience considerable loss.

Q. What should you do to prevent crawl errors?

A. You can prevent crawl errors by performing website audits regularly and keeping track of your site’s performance. Always use dedicated SEO tools to identify crawl errors and resolve them immediately.

What Exactly is Dropping a Pin?

Dropping a pin on Google Maps means placing the location on the map in scenarios where the complete or unclear address is not enough for pin-pointing a specific destination. It appears in the form of a virtual red marker which people can use to pin-point a specific spot for saving, sharing, or navigating. Research indicates that between 15-20% of Google Maps users has pin dropped every day, thus proving how often the tool is ever used in finding remote landmarks, trails, or meeting points.

Such a tool becomes handy when specific addressing becomes valid, such as places for hiking, construction sites, or open fields. More than 60 percent of Google Map users utilize it for sharing locations with their friends or in times of emergency. It drops the pin’s coordinates in terms of latitude and longitude, which is lifesaving during those moments or even while preparing an itinerary or when planning a trip. Such a small yet mighty feature is important to everyone using the digital world of maps.

Why Dropping a Pin is Important in Google Maps

Dropping a pin on Google Maps is more than marking it; it’s a great feature with a number of uses in navigation, sharing, or trip planning travel. It helps mark saves or plan routes mapped in a new, strange city or save important places-the whole point is to get it right and make it available.

So, it has some importance:

• Pinpoint Accuracy: With no or incomplete address and confusion about availability, dropping a pin simply marks the spot you need.
• Sharing is Easy: You can share specific locations instantly to your friends, family, or colleagues without needing them to search for the place themselves; this is especially useful in emergencies.
• Offline Navigation: Pin drop even works in offline maps, which can be a saviour in rural or hectic areas.
• Effective Trip Planning: Save multiple pins to destinations like hotels, restaurants, and tourist attractions into a tailor-made itinerary.
• Personalize the Locations: Use the pin feature to name, categorize and keep track of places frequently visited for future reference or for frequent use.

Benefits Highlighted

• Increases convenience in personal and professional life.
• Helps cut out hassle in navigating addresses or landmarks that are often not clear.
• Facilitates emergency response because exact coordinates can be instantly shared.

Dropping pins will change how we interact with maps and will ensure that every place is within reach.

How to Drop a Pin: Step by Step

Dropping a pin on Google Maps is one of the most effective ways by which users can navigate, share, or save location marks. Here is the complete and well-explained step-by-step guide to drop a pin on the various devices:

1. On a Smartphone (Android and iOS)

• Open Google Maps: Launch the application and make sure to have location GPS in order to have the accurate and precise location.
• Search for the Place: Either use the search bar or scroll to the desired place on the map.
• Drop the Pin: Tap and hold on the map at that location. It will show a red pin marking that location.
• Options Available: After pinning a place, you can access a location card located at the bottom and can:
• Rob directions to this location.
• Save it for future reference.
• Share the pin through various apps (WhatsApp, Email, etc.).

2. On a Computer (Web Version)

• Open Google Maps: Simply visit Google Maps on your browser.
• Spot the Area: Either locate yourself using the search bar, or navigate manually into that spot.
• Click on the Map: Left-click on the exact spot to drop the pin. A small gray marker will appear.
• Use the Pin: A panel will display options like:
• Save that location.
• Get directions to/from that location.
• Share the link to that pinned location.

3. For Offline Maps

1. Download the offline map of that area beforehand.

2. Open it offline and follow the same procedure as above.

Tips for Dropping a Pin

• Double-check the location.

• Zoom in for better accuracy, especially in highly populated areas.

• If this pin is intended for use in navigation, ensure that the app is updated to get the best experience.

These easy steps will help the user make the most of the pin-dropping features of Google Maps, whether it is being done for personal or professional use!

How to Share a Dropped Pin on Google Maps

Google Maps is a fantastic tool to find and share points of interest. A dropped pin is a neat way to mark a point on the map for others to view. Here’s how to go about it step by step.

Step 1: Drop a Pin

1. Open Google Maps on your phone or computer.
2. Locate a position you want to share.
3. Tap and hold a point on the map into the red pin display.

Step 2: Access the Sharing Options

1. When the pin has been dropped, swipe it up or click it on the bottom menu.
2. Look for Sharing on the list and tap it.

Step 3: Choose How to Share

Google Maps have many possibilities to share a pin:

1. Send through the messaging applications: WhatsApp or iMessage.
2. E-mail that link to the someone.
3. Copy that link and paste wherever you want.

Step 4: What is a dropped pin good for?

1. Accuracy-right address, no confusion.
2. Convenience-time savings avoided by having to explain the how-tos.
3. Enjoy-friends can compare and share favourite spots: cafes, parks, or even hidden little treasures!

Stat: More than 1 billion people find and share locations using Google Maps every month; it’s that kind of important thing every human should know!

How You Can Keep a Dropped Pin for Future Use

Google Maps permits you to save a dropped pin for later use so that you will never forget important locations. Here is a straightforward step-by-step guide so you know how to do that, even if you’re just getting started.

1. What is a Dropped Pin?

A dropped pin is a marker on Google Maps that indicates a particular location. It can come in handy for saving places that have no address, such as a hiking trail or your favourite picnic spot.

2. How to Save a Dropped Pin

Follow these easy instructions:

• Open Google Maps: On your phone or desktop.
• Drop the Pin: Press and hold on the map at the desired location. A red pin will appear.
• Save Location: Tap on Save and choose a list such as Favourites, Want to go, or Starred Places.

3. Advantages of Saving Pins

• It makes it easy to return to your favourite places.
• Share with relatives or friends the saved places.
• Works offline if you download maps!

4. Fun Fact

Did you know that over a billion people understand Google Maps in a month? Today save your first pin and forget a location ever again!

Drop Pins to Measure Distance on Google Maps

Google Maps comes in handy not only in finding directions but also finding out the distance between locations by dropping pins. It is easy to use, quite entertaining, and sufficiently accurate for the average person who might be curious just to estimate distance for a walk, from a run, and perhaps for a daydream about places.

How to Measure Distances with Pins

1. Drop a Pin

• Open Google Maps.
• tap, hold on map to drop the pin where you want it, at starting point.

2. Select “Measure Distance”

• Click on the pin to open location details.
• Choose measure distance option.

3. Add Additional Points

• Drag the map, tap to put more points along your route.
• Total distance will be calculated automatically by Google Maps.

4. Nice Uses to Measure Distance

• Plan Walking or Running Routes: Check if your route is more than 5 km.
• Map Routes for Road Trips: See how far it is to drive between stops.
• Know Geography: Kids can measure how far from home they are from famous sites.

Google Maps is so precise; it would measure within 1 percent error for small areas. You should definitely try using it again the next time you become curious about how far it is from the school to the park!

How to Delete or Remove a Pin from Google Maps

Wonderful in their navigation, Google Maps can also record places that you have always wanted to visit. Although at times you mistakenly drop a pin or you do not need it anymore. Here’s a concise method to remove or delete a pin from Google Maps.

What is a Pin in Google Maps?

A pin is a marker you place on the map to mark a specific location. It helps find the way or stores important spots. Still, too numerous pins will make your map cluttered. Removal can be done easily!

Steps to Remove a Dropped Pin on Google Maps

On a Smartphone:

1. Open the Google Maps app.
2. Find the pin you want to delete.
3. Tap on the pin to open its details.
4. Look for the “Remove” or “Clear” option at the bottom and tap it.

On a Computer:

1. Open Google Maps in your browser.
2. Click on the pin you want to remove.
3. Select “Remove” or click on the X next to the pin’s info box.

Tips for Managing Pins

1. Keep your map organized by deleting unused pins.
2. Use labels to name your important pins for easy reference.
3. Regularly check your saved pins to avoid any confusion. Fun Fact

Did you know more than one billion people use Google Maps every month? Organized pins can go a long way in ensuring faster and stress-free navigation!

Dropping Pins in Offline Mode: A Simple Guide

Traveling becomes more accessible using Google Maps, even offline. The offline mode feature is very useful especially when you are in areas where Wi-Fi or network coverage is limited. Here is all you need to know about pin dropping in offline mode.

What Is Offline Mode in Google Maps?

Offline mode allows you to download maps before to be used when there is no internet connection. This would be very beneficial for those traveling to far-off places or even internationally. In 2023, about 68% of travellers said they depended on offline maps while traveling!

How to Use Dropped Pins in Offline Mode

Dropped pins help you mark a specific location very precisely. Here’s how it works:

• Open Google Maps while you are connected to WiFi.
• Find out the area by searching for a specific location, tap on “Download,” and reshape the area.
• When you are offline, press and hold a spot on the map to drop a pin.

The Key Benefits of Dropping Pins Offline

• Find places easily: Pin your hotel, landmarks, or parking spots.
• No extra costs: Avoid spending too much money on data charges while traveling abroad.
• Navigate smoothly: Use your saved pins to get directions offline.

Pro Tip to Travellers

Always keep your phone charged. Offline mode works on data but uses GPS.

Once you lazy got to know pin dropping offline techniques, you will never lose the way because of the internet going down.

Techniques for Pinning Places on Google Maps Accurately

Excellent pin placement on Google Maps can help in easily finding as well as sharing locations to let others know where you are. Here are some step-by-step processes to achieve this:

• Start with Zooming In – Why it matters: Close up the zoom level as much as possible; this is how you would be able to narrow down the exact area. The closer you zoom, the more you will see things such as buildings and streets. How to do it: Zoom on mobile using two fingers or the “+” button on the desktop map.
• Use Landmarks as Your Point of Reference – Check around for some landmarks like parks, schools, or even businesses and ensure that you drop the pin on the right spot.
• Example: If a building is near a coffee place, be sure that your pin lands exactly on the building of the shop.
• Tap and Hold to Drop the Pin – Now, that position on the map where you want the pin leads you to press and hold. You’ll see a red anchor marker.
• Check the Address – Check the address shown on the bottom of the screen after successfully dropping the pin to confirm pin placement.
• Edit or Adjust – You can drag the pin to the correct position if it slightly missed the target. Saving the new location will correct the placement.

Did you know that?

With the help of GPS data, Google Maps is accurate up to 5 meters most of the time! Perfect placement means you will never get lost.

Making Use of Dropped Pins for Business

Well, Google Maps is not just another directional guide; it helps do business too! Dropped pins can work wonders for businesses by making it simple for customers to reach you or discover your offerings. Now, let us take a step-by-step review.

What Exactly Is Dropped Pins?

Dropped pins are markers on Google Maps which indicate certain areas. Rather than putting an address in the search box, you can place a pin to mark where exactly the spot is.

How is Dropped Pins Used by Businesses?

• Share Your Location – Make it easy for customers to find your store, office, or delivery spot by sharing a dropped pin link. This reduces confusion and saves time.
• Highlight Key Areas – If you are a real estate agency, you can pin many of your properties for the client. For restaurateurs, you can pin your parking areas or event spaces.
• Track Analytics – More than 90% of the users on smartphones will use maps for directions. Check on foot traffic by analyzing the saved pins and their movement.

Benefits for Your Customers

1. Easy navigation
2. Precise location details
3. Download maps offline and make them accessible

Pro Tip:

Combine dropped pins with Google My Business for increased visibility: Businesses showing up on Google Maps get 42% clicks more than those not present on them!. With dropped pins, business can take its customer right inside the door of its location, saving everyone hassle.

Advanced Features of Google Maps and Dropped Pins

Google Maps goes beyond merely navigating and fully offers a lot more advanced features for exploring as well as organizing places. Among its best features includes the dropped pin. Now let’s see how those features are working!

What Are Dropped Pins?

A dropped pin is a way of marking a virtual spot on a map, which has a location that is particularly useful especially in remembering up a specific place such as a little hidden café or a meeting point. To drop a pin on Google Maps, all you need to do is tap and hold at the location.

Cool Things You Can Do With Dropped Pins

1. Save Locations: Mark favourite places to gather again later.
2. Share Spots: Easily share dropped pins with friends to meet.
3. Travel: Make custom maps with several pins for vacation planning.

Advanced Features of Google Maps:

Offline Maps– Download the map without the use of the Internet. Perfect for traveling!

Live Traffic Updates: See what is happening on the roads in real time.

Custom Labels Add notes or color codes for pins for organization.

Fun Fact!

Did you know that Google Maps almost cover the entire earth, coming to almost 220 countries and territories mapped! Indeed, this is one of the most globally trusted tools on navigation?

Explore Google Maps now and maximize its powerful features!

Conclusion

It’s a simple act of dropping a pin in Google maps, but it is a very powerful method of navigating, planning, and sharing places without hassles. Whether you’re trying to save your favourite park, locate a friend’s house, or pin a place of interest during a road trip, dropped pins make things easy.

Dropping a pin means marking an exact location on the map. For example, just tap and hold on anywhere on your screen, and the pin will drop, which you can save, label, or even share with your friends. This works well for parking your car or marking a fun place where an interesting activity occurred.

Google Maps was launched in 2005 and now has more than 1 billion active monthly users! The app includes more than 220 countries all over the world, which makes it one of the most widely used apps globally.

This kind of pin dropping allows custom definitions to be associated with that pin, in addition to being viewable offline, and thus takes care of the travel and everyday planning organization. Dropping pins is like trailblazing a virtual breadcrumb so that you can never forget a place. Use this feature today to make your trips easy and exciting!

The healthcare or medical industry is the largest in the world. Evidently, medical assistance is a pivotal need for any individual. It implies the increasing growth of the healthcare sector, including medical facilities and doctors. In such a scenario, if you are a medical practitioner or run a healthcare facility, you simply have to stand out from your competitors to attract more patients and increase your revenue.

Primarily, you must ensure people are aware of your medical business. In other words, awareness and promoting visibility are the initial strides to help people learn about your existence. Can you think of doing it without a significant digital presence?

In today’s era, when there are 70,000 health-related searches every minute, how can you not think of seeking digital marketing? Also, 75% of patients look for doctors, chemists, and other medical information online.

Hence, if you want to beat the competition and fetch the top ranks in the search results, it is crucial to promote your medical business online through various digital marketing strategies. Not only does it help you to grow, but your patients can also access medical facilities conveniently. They do not have to wait in the queue to make an appointment or access treatment!

How Does Digital Marketing Affect the Medical Industry or Doctors?

What happens in a competitive industry when you do not access digital marketing? You are lost in the crowd! How can anyone find you in the “near me” searches if you do not have a well-optimized website? Even if you think the extensive demand for medical facilities will always keep patients coming to your clinic or health center, you are still at a loss! You are missing out on large-scale opportunities that can scale your business, generate more conversions, and earn enormous recognition.

The ultimate goal of any business is to build trustworthiness and authoritativeness so the struggle to achieve the #1 spot becomes a successful journey. We have discussed the priceless benefits of digital marketing for the medical industry, including doctors. Let’s take a look.

• Cost-Effective Solution for Mass Awareness– Awareness about a brand or business among target audiences leads to enhanced reach and prominent recognition. Gone are the days when setting up kiosks, distributing pamphlets, or newspaper ads were the most effective ways to promote a business. With mass digitalization, traditional advertising took a backseat as consumers browse the Internet to find a business or service. Do not be amazed if we say that 98% of consumers look for local businesses on the Internet! It clearly implies that digital marketing strategies like search engine optimization, social media marketing, content marketing, etc., are the best ways to create mass awareness and acquire recognition. Additionally, it costs much less than traditional marketing, and you receive sustainable results.
• Promote Online Visibility– Being visible on the online platform drives traffic and gets you top ranks. When your patients search for a medical center or doctor in a specific area, they should be able to find you easily. If you are not visible, you do not exist! Such is the impact of online visibility! The more you are seen across various digital channels, the more reliable and reputed you are.
• Acquire a Higher Search Rank– SEO, or search engine optimization, is a tried and tested digital marketing approach that helps you rank better on the search engine results page (SERP). The #1 result on the Google search page receives 27.6% of all clicks, while it comes down to 0.63% on the second page. Thus, optimizing your healthcare website improves crawlability and indexability. Search engines like Google consider your website valuable, informational, and relevant while helping you to rank. Also, SEO makes your website more user-friendly and responsive, essential for enhanced user experience.
• Gain Digital Prominence– To extend your reach to the target audience, you must set a potential digital footprint. An impactful online presence is the key to attracting more traffic to your website and generating higher leads. Patients seek a medical center or doctor with a superior recognition. It means, as a doctor or a chemist shop owner, you must be easily identified or renowned. You can think of such widespread recognition only through a powerful digital presence.
• Promote Credibility– Are you a trusted medical practitioner? Do you have loyal clients? If not, you are lagging behind your competitors. Having a well-optimized Google My Business (GMB) profile and focusing on link building are functional ways to improve credibility and encourage market dominance. Consumers are 2.7 times more likely to consider a business reputed and trustworthy with a complete GBP. Thus, maps, contact details, descriptions, backlinks, citations, etc., contribute to earning credibility.
• Fetch High-Quality Leads– Leads are the prospective consumers or patients. These people are more likely to seek medical assistance. But how do you bring more high-quality leads to your website? It is impossible without a strategic digital marketing plan. Content marketing, email marketing, link building, social media optimization, and online forms are incredible ways to attract high-quality leads. It will significantly increase your revenue generation.
• Encourage Better Conversions– Reaching the bottom of the sales funnel, or the conversion stage, what happens if you cannot bring sales? It is the decision-making phase, where you must be careful and undertake measures that will boost the conversion rate. From personalized emails to mobile optimization, you have numerous propositions to enhance user experience and maximize conversions.

Thus, you have all the reasons to consider online marketing for your healthcare business! It meticulously nurtures every stage of the sales funnel and gets you closer to success.

Why Use Digital Marketing Services for Medical Practices?

As of today, any business trying to establish a niche market in the digital realm must adopt digital marketing services. It is the fundamental tool propelling you to cast a charm on your audiences and bag higher profits! Speaking of the medical industry, the competition is unsurmountable! From doctors to patients- everyone seeks a convenient platform that is easy to use, accessible, responsive, trustworthy, and well-organized.

What can be better than a website or an app? Regardless of your area of expertise or treatment your patients want to access, it provides you with the ideal channel to connect, interact, and engage. Additionally, you can leverage the advantages of other online advertising services like performance marketing, guest blogging, digital PRs, social media posts, etc.

We have listed the top reasons for using digital marketing services for medical practices. Check these out.

• Precise Audience Targeting– If you are a dentist, your target audience includes patients with dental problems or are looking for dental services like root canal treatment, tooth extraction, scaling, and others. What’s the point if you are unable to reach your patients? Thus, no size fits all! You must ensure precise audience targeting to reach patients in immediate need of dental services. Thankfully, online marketing helps reach the target market through social media channels like Facebook, Instagram, X, etc., as they allow you to filter your patients. Undoubtedly, you have increased prospective leads!
• Increase Accessibility– Accessibility is one of the prime factors you must acknowledge in digital marketing services. As the number of online patients is rapidly increasing, you cannot let go of the opportunities! About 46% of searches on Google have local intent. Thus, most people look for a local business on the Internet. The medical industry is no exception! You have too many patients in the digital space, and they must find you- a two-way benefit!
• Engage with Patients– What should you do to retain a patient? Or why would anyone recommend you? It is the personal experience that matters! To help nurture your existing patients and acquire new ones, you must provide a customized experience. From appointment reminders to online prescriptions, these boost a seamless user experience. You can engage with your patients personally while staying updated and sharing information.
• Ease Decision-Making– When your patients have too many options, why should they choose you? How do you differ? Let’s say you have a mobile app with a list of doctors, qualifications, specializations, availability schedules, online appointment facilities, and more. In a single go, anyone can find their required service, compare it with others, and schedule an appointment. Doesn’t that ease decision-making? You are offering everything in one place- it makes you stand out!
• Enhance Online Reputation– Undeniably, your reputation speaks it all! Fostering an impressive online reputation is crucial for your healthcare business because it makes you credible and authoritative. With more positive reviews, improved social media management, participating in forums and using influencer marketing, you can effectively build a compelling online reputation, directly contributing to leads and conversions.

To grow, you need to promote your medical business or practice and reach a wider audience or patients. Digital marketing is your exact tool to evolve and expand!

Top 10 Digital Marketing Strategies for the Medical Industry or Doctors

Now that you have learned the significance of digital marketing for the medical industry or doctors, let’s focus on the top 10 strategies that will surely help you promote online visibility, reach target patients, boost credibility, improve your reputation, generate leads, and stimulate conversions.

• Create a Well-Optimized Website– A website is your healthcare business’s online identity. It is the principal phase of your digital journey. However, it is not enough to have a website until it is optimized for search engines. As we said, optimization improves a website’s crawlability and indexability. It helps a search engine find and store relevant information from your website, boosting your rank. An SEO-friendly website with keywords, rich content, simple architecture, and appealing design is a prerequisite to fetch the top ranks and encourage visibility.
• Prioritize User Experience– When a patient browses through your website, they must find it easy to navigate with a simplified menu and catchy call to action (CTA) buttons. These are the perfect ingredients that contribute to a superior user experience. With relevant interlinking of pages and complete information about your service, like location, operating hours, and contact specifications, your patients can conveniently find relevant information. Undoubtedly, it reduces bounce rates and promotes better engagement. So, while optimizing your professional medical website, focus on user experience.
• Post Informative Blogs and Articles– Do you know that 80% of users react to blogs and social media posts? Also, businesses using blogging get 67% more leads than those who don’t. Thus, posting blogs and articles regularly helps you to improve communication with your patients. In fact, patients also search for information about various diseases, treatments, costs, etc. They learn about the latest medical developments and their availability through helpful blogs and articles. It is a well-approved content marketing strategy which aids in establishing your E-E-A-T (experience, expertise, authoritativeness, and trustworthiness).
• Focus on Email Marketing– Emails are an excellent way to deliver personalized messages to users. People highly appreciate personalized emails, and they have an open rate of 26%. It means that email marketing supports one-to-one interaction, offering a premium user experience. As a doctor or healthcare provider, sending emails to patients regarding scheduled appointments, prescription details, test reports, etc., increases your scope of retaining patients and acquiring new leads.
• Leverage Social Media Marketing– There are approximately 5.17 billion social media users globally. Facebook is the largest social media platform at 3.06 million active users monthly, followed by YouTube at 2.50 million. Isn’t it amazing most patients have a social media account? Hence, popular social media channels like Facebook, YouTube, Instagram, X, and LinkedIn can be a great shot to connect to your patients or target audiences. From feed posts to messaging, leverage the advantages of sharing information and begin a conversation. It promotes your medical business and encourages lead generation.
• Ensure Mobile Responsiveness– The increasing use of smartphones has enabled users to access the Internet from anywhere. It has substantially impacted digital marketing. Today, it is imperative to build a mobile-friendly website because 58% of users search for a local business on mobile phones. Also, Google supports mobile-first indexing. It implies that websites with a mobile responsive design grab better search result ranking. Therefore, always ensure your website proposes multi-device compatibility for increased reach and better user experience.
• Optimize Page Speed– The loading speed of a webpage significantly affects on-page user experience and SEO performance. A good page speed is considered to be less than two seconds. If it is more than that, it is expected users will leave your site immediately. It clearly signifies the need for page speed optimization. You will have lower bounce rates, and your patients will be happy to have an impressive browsing experience.
• Invest in Pay-Per-Click Campaigns– While SEO is always the best form of digital marketing, it takes time to receive measurable results. In such a scenario, pay-per-click (PPC) advertising comes in handy because you get calls and physical visits almost immediately! 65% of small to medium-sized businesses leverage PPC ads. So, your competitors are already doing it! Google Ads and Facebook Ads are the best PPC ad platforms, driving traffic, leads, and conversions. So, get seen where your patients are looking!
• List on Local Directories– In local SEO, listing on local directories is one of the pivotal approaches that help people find your business easily. Do not be surprised if we say nearly 9 out of 10 people use local search to find a nearby business. It also includes local directories. So, when you may be waiting for a patient in the clinic, other prospective patients are searching for a nearby clinic on an online directory! Why miss the opportunity when you can get abundant high-quality leads?
• Voice Search Optimization– Not to forget that with the increasing use of smart home speakers and AI assistants, there is an enormous shift in voice search. About 33.6% of Internet users prefer voice search. The hands-free use and convenience of accessibility have made voice search the new age digital drive. It is ideal for your patients with disabilities. Thus, optimize your website for voice search to nurture user experience and attract more patients.

Conclusion

Without a dominant online presence, you cannot generate trust among your patients. Only medical businesses or practitioners with impressive websites and high search result rankings are considered credible and reputed. Hence, you need digital marketing services to encourage brand awareness, reputation, authoritativeness, and expertise.

If you are confused about where to begin, let the experts at Black Marlin Technologies guide you through the journey. Visit our website https://www.blackmarlintechnologies.com/ or call us at +91-88-266-83820 for exceptional digital marketing solutions.