Does investing in digital marketing seem frightening? Are you scared of the returns? A lot seems uncertain with the lack of an ideal marketing strategy, which varies from business to business. However, a performance marketing company can help you accomplish your business goals through data-driven analytics, improving your brand’s scalability.
For anyone unaware of performance marketing, it is a digital marketing and advertising strategy where the client pays after attaining a specific outcome. It may be click, lead, or sale. So, precisely, you pay your marketing agency only when you meet your business objectives as agreed upon between both parties. For small businesses, performance marketing is a blessing in disguise for increasing your brand’s awareness, reach, and conversions. You invest less with higher ROI.
At Black Marlin Technologies, we focus on boosting your brand’s digital expansion through precise analytical data and the appropriate communication mode to reach your target audience. Our strategies are based on your business requirements, ensuring long-lasting, quality returns with boundless performance.
The CAGR of digital marketing from 2020 to 2026 is projected 9%, so why waste your scope?
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We analyze keywords focusing on the consumer’s mindset, enabling us to allocate and optimize your marketing campaigns. We comprehend the seasonality of trends, which significantly affects the consumer’s behaviour while inducing changes in the search intent algorithms.
Our experts implement such behavioural search signals to locate consumer demands. It helps to recognize the client’s competitors and propose insights in planning a strategic marketing approach.
Our content strategy revolves around the creation and optimization of website and social media content to drive increased traffic and align your business with the highest quality leads. Since the digital marketplace is dynamic, we implement a holistic approach to ensure superior user experience as it is directly proportionate to the conversion rate.
Therefore, through search engine optimization (SEO), our performance marketing experts administer the rankings and visibility of our brand to keep on the buzz.
We construct and promote media content across various channels to reach high-propensity target audiences for improved brand awareness and boosted engagement. We help brands execute their advertising efforts for promotional needs and benchmarking the voice of the brand.
Media planning at Black Marlin Technologies is a diversified strategy comprising media optimization, program development, channel distribution, and campaign administration.
When all the performance marketing services for small businesses are executed, it is necessary to track the results to explore the scope of improvements. So, we employ advanced tools and metrics to evaluate data and assess the performance of multi-channel optimization.
Tracking performance on multiple dimensions using customized KPIs helps us determine where to lay our next focus.
The future of digital marketing looks more promising each year. In such a scenario, you must choose a performance marketing agency to scale up your advertising efforts without making huge investments. It is one of the most effective ways to diversify your audience and experience better reach to expand your business.
At Black Marlin Technologies, we focus on capturing valuable data, embracing the absolute effectiveness of performance marketing. From sponsored social media advertising to affiliated advertising, our experts do not leave a stone unturned to accomplish your business needs. With more measurable results, you receive better ROI as you can optimize your advertisement budget.
Before setting out to implement strategies, we determine your business goals and map a plan that will work for your campaign. It offers you assured outcomes and leaves no scope for error. Our team assesses the market competition of your industry to learn about the current trends and format ads according to the buyer’s intent.
Whenever you select performance marketing partner, ensure that the company has previous experience working in your industry, as it encourages a better understanding of the challenges and their fixes.
Our performance marketing service comprises of:

Performance marketing enables easy tracking and measuring of campaign results. Every time there is a prescribed action, a marketing goal is met. Thus, a marketer can comprehend how much to pay at the end of the campaign.

Marketers can directly target their KPIs, which includes escalating conversion rates, boosting sales, or enhancing client retention. Since performance marketing focuses on real-time profits, marketers are assured about...

It is easy to switch to a different marketing channel when one is not working. This is one of the primary benefits of performance marketing, as the marketers are not required to spend ineffective advertising budgets.

Performance marketing assures better results in a shorter time. When you restrict your advertising budget, you know your marketing company will put their optimal efforts to attain the best possible results.

Through performance marketing, you can reach a more diverse and extensive audience through various marketing channels. You can drive more traffic and encourage better audience engagement, increasing chances...

Performance marketing is an incredible marketing tool, especially for small businesses, since you pay only for the results. Unlike, other digital marketing approaches, you do not have to pay in advance without receiving desired...
At Black Marlin Technologies, we prioritize individual business requirements, and so our experts provide tailored solutions dedicated to meeting the digital competition. So, our competent digital marketing team focuses on planning and building strategies that synergize efforts and results. We deliver performance marketing solutions to:
Performance marketing proposes myriad benefits to small businesses, especially those with limited advertising budgets and focuses on making the best use of it! If you are still in doubt, wondering whether to hire a performance marketing company, we are to clear the clouds of confusion. Let’s have a look at why investing in performance marketing services is a good idea.
To say, performance marketing ensures measurable success with a higher level of accountability.












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Performance marketing is a form of digital marketing wherein the advertiser pays the marketing agency only after a specific action takes place, like click, impression, lead, or sale. It has several strategies like SEO, SMM, PPC, Content Marketing, Email Marketing and others.
There are various ways to pay in performance marketing. These include Cost-Per-Click (CPC), Cost-Per-Impression (CPM), Cost-Per-Sale (CPS), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA).
There are five types of performance marketing channels- banner or display ads, native advertising, content marketing, social media, and search engine marketing (SEM).
Performance marketing is beneficial to small businesses because you can set a bid for a particular ad and allocate a budget for the entire ad campaign. Hence, you do not have to break the bank to receive measurable results.
The KPIs used to measure performance marketing are Return on Investment (ROI), Cost-Per-Sale (CPS), Cost-Per-Lead (CPL), Conversion Rate and Customer Lifetime Value (LTV).
To acquire measurable results in performance marketing, you must invest at least 4-6 months. There is no hard and fast rule, but the longer, the better.
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