Top 5 Leading App Store Optimization Checklist For 2019

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What Is App Store Optimization (ASO)?

It is a process designed to improve the find ability of a mobile app in the Apple App Store and Google Play store. ASO is the way to go when you want to increase your app installs. But this can be expensive if you don’t find organic users in the long run.

App Store Tips, App Store Updates

Here is the top 5 App Store Optimization checklist:

1. Know Your Customer & Competition


A well-drafted mobile app store optimization balances on finding to know how your customers use your business as well as a deep analysis of the competitive. You need to ask a few questions yourself in order to start. For example- What language the end-users use? How would they describe my app? What are the competitive benefits? What keywords your competitor’s target? Why people downloading and using my app? Is my ASO plan in sync with the demands of your customers? Keep in mind that the answers to these questions will definitely help you review your competition to know which keywords are being targeted by related apps. After getting the answers to all these questions, you can easily decide whether to target similar keywords or completely different keywords at all.

2. Must Optimize The Title Of Your App With Focused Keywords


We have seen that many app owners do not put their targeted keywords in their app title. An APP title can keep up to 100 characters on an average. So, if your brand name is about 8 to 10 characters then you can use your main focused keyword. The app ranking in Store Search mainly depends upon the Name of your APP. Keep in mind that keywords in the app title can increase search ranking up to 14 %. Must provide icons for mobile devices of different size and orientation.

3. Ensure A Convincing Description


The description of your app must be targeted toward your customer base instead of a search engine index. The description must be viewed as a call-to-action (CTA) for potential customers. Define what it does in concise or simple language, what are benefits it offers, and force users to download it. After convincing the app store that the app is relevant to a particular keyword, now convince your potential customers that it can fulfill their needs. Put your focus on the first three lines of your description as it will instantly grab your reader’s attention. The number of apps available in the marketplace is increasing with every passing day, users are sure to have a few alternatives to consider when assessing yours. So, make their decision easy by instantaneously communicating what it does and why they should download, install and finally use it.


Keep in mind that the app’s description and the rest of your product page must be being preserved as a living document. That means as it changes, so should your app description. Whenever you submit an update, then take the time to reflect the changes in the description of your product page and screenshots to call out new features and precisely depict it.

4. Update The App Often


Updating app must be one of the most important things to do. Users love changes, so when they see a change, they may go ahead and download and use it or update a previously an already installed app. Remember apps that are updated often are seen by more users, and they also command a better review from real users to help increase your app ratings. You need to ensure to lure your users within the app, and update the description of your app and maintain a big account of 5-star ratings. You can use social media to attract more visitors to your app as well.

5. Drive More Traffic To The APP By Using SEO


Let your target users know about your app by writing about your app in your business blog and your hired SEO and App Store Optimization Services India company do SEO of that post with the focused keywords. Do not forget to provide app download buttons & icons as a call to action (CTA) in your blog and websites.

If you feel that we have missed something really important, let us know on the comment box below.

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