By: Arpit   |   Posted on: 13th March 2020
Categories
Case Study

L’Abode to Increase 85% of Keywords Ranked on 1st Page

About Client:

L’Abode Accommodation specialises in short-term fully furnished stays for guests looking to holiday or relocate in Sydney. We endeavour to create an authentic Sydney experience where guests can enjoy high end comforts and unique local adventures.

Project Overview:

Before hiring Black Marlin Technologies, L’Abode Accommodation was not able to rank at top position in Google. Due to the high competitive industry they are not getting enough traffic to their website that can generate even a single sale.

The Major thing is L’Abode has 2 sides to their business:

  1. They provide property management to owners who have properties to rent out for short term/holiday/vacation rentals and
  2. They supply guests with accommodation With this different requirement, L’Abode required the right team of digital marketing who can improve the rankings as well boost their Brand Awareness.

Campaign IDEA:

Black Marlin Technologies stepped in immediately and prepared a deep SEO analysis report that included all the On-Page requirements and shared that to the client for approval ( as we do for all the clients) We made too many changes to the website to make it Search Engine friendly that included: Optimisation of Meta Tags, Content Optimisation, Sitemap and robots creation, Page speed optimisation, internal linking optimisation and many more.

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