Good Backlinks vs. Bad Backlinks – You Must Know Today!

Posted on Categories home-posts, SEO

One of the most important SEO tasks that we regularly work on is backlinks. Backlinks are still a major ranking factor and will remain an important factor in search engine ranking. However, everyone doesn’t know that every backlink cannot be treated as good one. Google continue updating its algorithm against poor links.

good links vs bad links

If you cannot differentiate between low quality and high-quality backlinks, this content may help you to identify difference between low quality and high quality backlinks. You will also know that how bad backlinks can harm your website.

Not Each Backlinks Are Good

Early days every link considered as the positive vote for a website but it does not work in today’s scenario. Getting backlinks from spam forums, low-quality guest blogs, poor directories, poor article spinning. These all activities may take your website to downward. Google has powerful algorithm panda and penguin to identify issues in your website.

If you haven’t yet changed link building practice than your website will have to pay by losing search engine ranking. Good backlinks must look relevant and complement the content.

Many Backlinks Can Be Problem

Well above statement is not true so you don’t need to worry in case if your website attaining too many backlinks in a natural way. Google is no more concerned quantity of backlinks you have but he cares about quality. If you still worry about quantity over quality than you are on the wrong track and need to update strategy before the delay.

Over optimization of Anchor Text

It has been assumed that many marketers build backlinks with the targeted keywords. If you still working on low-quality backlinks than it may harm your search engine ranking. There should be strong reasons that you naturally achieve anchor based backlinks. It a big risk to build backlinks on same anchor tags only.

Site Quality

Google loves links coming from high-quality websites. Do you ever care for website quality and check the website in some parameters like domain authority, page authority, Alexa rank, social media rating and most important relevancy. If you taking care all of these things then you don’t need to worry and keep on doing the amazing job. In another side, you need to research for quality sites before links building. For example, if you are a plumber services provider company and you are getting links from an SEO forum.

How to identify bad Backlinks

There is a very simple trick to identify if the links being built for your site are valuable or not. Ask the simple question from yourself-

  • Is website is attractive real audience?
  • Is website build for backlinks only?
  • Is link of your website compliment on the website?
  • Will you get the relevant audience from a website?

If you can give correct answers of this website then you are able to find differences between low quality and high-quality website backlinks.

Conclusion

The conclusion is that bad links can harm website badly.

If you are looking to hire a quality backlink building company, please contact us so that we can discuss your needs.

Local SEO Guide In India – Grow Your Local Business

Posted on Categories Blog, SEO

Local Search Engine Optimization plays an important role in the online visibility of goods and services in targeted cities. Like If you are running a business in Delhi and can provide services or goods to only Delhi’s people than Local Search Engine Optimization can work for your business growth. India is developing country and despite metro cities in India users are still not used to with online business. It shows that there are huge opportunities for business owners to get established their business online.

Local SEO

When we search for any service or products in specific cities, we use some phrased to find it. Like if I have to search electrician than I will be more specific to find it with location. I can type phrased in the search engine like = “best electrician in Noida” “electrician near me” and so on. It provides an opportunity to grow and increase sales of small and middle business like – makeup artists, dentist, painter, wedding planners, electrician, plumber and many other businesses.

There are a number of benefits of local SEO some of them describe below –

  • Affordable
  • No brokerage
  • Brand Building
  • Measurable

Local SEO Factors

There are a lot of benefits doing local SEO for your online business but it’s not easy like eating cake. Many businesses running the same business and providing services and only a few businesses can be displayed in the search result. Google determine various factors to rank the best website so that users can get the best result. Let see few of these factors –

  • Keywords in domain
  • Domain Popularity
  • Either business is verified or not
  • Geo-Tags embedded or not
  • Local address on your website
  • How frequency your website update
  • Verify location and ownership
  • What other people say about your services or products. Good review and rating mean higher visibility and trust.

If these factors make you confuse and you want someone else to take care of these factors for your website you can hire our local SEO services India which ensure you just focus on quality improvement part of your business and we take care marketing part of your business.

How Google My Business can help business in the search factor

Google my business is amazing services for small business owners. How about if you can create your own website in few minutes? Well, you can do it with Google my business page by creating a simple and free website with a form. Google My Business is a smart option that helps you to attain local visibility in search engines. However, there are lots of limitations and customization is not possible with a free website. But we would say it’s cool and very good for a try.

A well local search presence is all about providing valuable help for your local business. In long run we can say that by developing a decent website, performing local Search Engine Optimization marketing, you can take your local business to greater heights of success.

The 5 Most Important Things to Know about Brand Building

Posted on Categories Blog, SEO

A brand is something intangible asset that you can’t really put on your finger. It can be trust and credibility of a business in a market among customers. This is why most big brands or businesses invest money like water in the brand building. The primary reason for brand building is to improve the experiences that customers will have with your products or services and also the chance for someone to choose your products or service over someone else. Below we are listing some points where startups and small business must invest enough time and source to expect long terms branding benefits.

There are 5 important key points to keep in mind when developing your brand.

  • Market Analysis

  • Understand the market trends, competitors, and your target audience. Marketing research is highly recommended for all small business on a regular basis it helps you to measure your place in the market and helps you to set your own milestones. It also ensures that you are on track by comparing price, services, and features of your competitors offering to customers. Infect market research is a door to understand each and everything about the way you fit into the market.

  • Competitive Advantage

  • Decide on your unique value proposition. Ask yourself what will make you stand out. The term competitive advantage refers to a study that highlights all advantage of a company over other competitors offering similar products or services.

  • Brand Name
  • Choose a name that delivers your brand message, audience, and story. Your business name means a lot to your business when it comes to business success. It should be easy to remember and meaningful. You must talk with experts before selecting any name for your business.

  • Core Branding Assets
  • Create a logo that reflects your brand, services or products because its going to work as a signature of your business. A logo is something about your business that may leave in your customer’s mind even after buying services or products from you.

  • Online Presence

Establish your voice online and deliver consistent communication via social media. Social media is one of the easiest ways to reach millions of potential customers at minimal costs.

Why Does Your E-Commerce Site Need To Load Faster?

Posted on Categories Blog, SEO

There is no use of having an amazing website with poor loading speed. Customer will not care that how much amount you have invested to build your website and left your website if it does not open quickly on their mobile or desktop. It has been assumed with many ecommerce stores that they face the problem of huge bounce rate on their website due to poor loading speed and they keep losing business and trust among users.

how fast website load

Page loading time is a crucial factor to stand you in the competition and get success in online business. Not only users but also Google gives more priority to websites who get load faster. In fact, Google wants to give the best experience to their users by reverting meaning full and fast websites. So, whether you are running an e-commerce site or any information website, you will have to give priority on optimization of website loading speed as beautiful website design is worthless if your loading speed is slow.

Now internet users are very impatience and they don’t to want to wait a long time to load the website. They want everything quick in their life. If they find any trouble to open your website, they will not take more time to visit another website and maybe will never return to your website. Also, according to the statistic, you have just 5 to 10 second to impress users to stay on your website. Furthermore, slow loading speed means that you continue losing trust among customers.

Reasons why websites loading speed is important

Ranking Factor – Google determines many things to rank any website and page loading speed are one of them. If you want to remain in the search result then you will have to provide a faster website to Google’s users.

Users Trust – Winning users trust is one of primary job of any business. If you would not be able to impress them initially than they there is the higher chance they will not buy products from you nor will they return to your website.

Bounce Rate – Slow page loading speed hampers your mobile traffic and more bounce rate is another negative signal for your website.

Poor Conversion Rate – Many buyers may abandon their purchase decision due to the slow speed of your cart.

Well, above reasons are enough for you to understand the importance of website loading speed. Now, lets move to tips that you can follow to optimize your loading website speed.

Guide to improve loading speed of your website

There are many website loading testing tools available online where you can test your website loading speed with the suggestion that should apply to optimize your website loading speed. We want to let you few popular names –

All above tools work amazing and can help on website loading speed optimization. Let’s take one from above and we will go to Google page load speed test lab. When you check your website loading speed with this tool it shows the score of performance from 100. More score means better performance. Well, the tool also shares extra information for improvement of your website loading speed. Like –

  • Optimize images
  • Eliminate render-blocking JavaScript
  • Leverage browser caching
  • Minify JavaScript
  • Avoid landing page redirects
  • Enable compression
  • Minify CSS
  • And so on

Well instead of making use confuse by going into the technicality of all things we want you to follow our below checklist which will help you to provide the fast website.

  • Optimize your images size
  • Reduce Animation/Flash or avoid to use if this is not necessary
  • Remove unnecessary plugins that take longer time to response
  • Put all script in one place
  • Do not maintain up to 3 CSS files
  • Dont use iframe tag in your pages

These are some basic but crucial tips that surely contribute to improving your sites loading speed. At Black marlin technologies, our motto is to provide better than excellent services and helping you in every aspect of web related issue. Stay tuned with us for more informative content and If you have any feedback/suggestion for us you can write us at info@blackmarlintechnologies.com

SEO is Not an Expense But an Investment! Check How?

Posted on Categories Blog, SEOLeave a comment on SEO is Not an Expense But an Investment! Check How?

We’ve heard lots of owners say this. “My business doesn’t need SEO” Sure, it’s true that you can do this without SEO. However, only if you’re:

 

1) The most authoritative site in your industry OR
2) The most popular brand in your niche

 

 

Are you one of these two?

 

Unless you don’t belong to any one of the above two statements, you do need SEO for your website.

 

People have so many misconceptions about SEO and one of the biggest ones is that not every company needs it.

 

Let’s check:

 

SEO is not a cost but an investment!

 

Once business owners truly understand this statement their opinion about SEO will change entirely. It should be considered an INVESTMENT with a high return. For any commercial keyword you’re not ranking on page 1 you’re literally leaving money on the table.

 

It’s getting even worse. This is money that your competition is STEALING FROM YOU.

 

Did you know top 3 positions in Google get over 50% of all organic clicks?

 

Here is the statistics of average overall Click through Rate on Page 1 of Search Results below:

 

Page 1 Average Result 1 29.60%
Page 1 Average Result 2 13.10%
Page 1 Average Result 3 9.20%
Page 1 Average Result 4 6.50%
Page 1 Average Result 5 4.90%
Page 1 Average Result 6 3.60%
Page 1 Average Result 7 3.00%
Page 1 Average Result 8 2.60%
Page 1 Average Result 9 2.20%
Page 1 Average Result 10 2.10%

Statistic Resource: www.infront.com

 

If you rank there you will skyrocket your:

 

* Traffic
* Conversions
* Sales

 

SEO can help EVERY business but only a few companies will reap all the benefits! And by few, we mean the HANDFUL of them. SEO can get your site on #Google’s first page.

 

  • How did SEO work for you?
  • Did it work?
  • Did it fail?
  • Did you even try it?

 

If you have any question coming in your mind related to SEO, feel free to comment us below.

 

Either way, 2018 is a great year to start or turn the tables.

How to Deal With Hate Comments in Google Business Listing?

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Generally, we see that many of the Google Business Pages have negative reviews and Low star ratings, it may be coming from real customers OR the competitors who want to down-rate the company in any case.

Google Negative Reviews

What to Do When You’ve Received a Fake Review:

Responding to the reviews needs to be done carefully. Below are some of the tips which businesses whore going to start responding to the reviews so that you may avoid embarrassment and also maximize the positive effects on your brand.

1. You should not be defensive about the negative reviews: When the reviewer is completely wrong and even if he is acting like a total jerk. You will be writing what would amount to public relation content in the reply and it should be your best. Everyone experiences a bad day.

2.Never write response to the negative reviews while you are in a bad mood: Just sleep on it. Save it on your notepad on the desktop and read it again in a couple of days. There is absolutely no rush or timings written in the emotional moments are very rarely what you wish in the public view.

3.Keep in mind that the responses double also be read by your future customers: Over the past few months and even years, the homepage of your business would have been reviewed by a number of potential customers who would have made their decision of buying or selling on the basis of other peoples reviews. It is quite arguable that the work content that you will put as a response is very important than the content that you post on your business website.

4. Thank the reviewers for their gifts of time: It takes some time to leave a comment. Doing this signifies that theyre doing a favour to you and its your chance of shining by responding skilfully rather than cover and duck. Sometimes the reviews are as useless as rants. But, most of the people who read the reviews realize this. You have the chance of showing your stuff in response.

5. Short and sweet: Never write a novel, just try capturing the sentiments, transferring the emotions and simply move on. But, never copy/paste same response on various subsequent reviews.

6. Don takes the issues offline: Do not respond telling them to contact you for discussing each time.

7. Do not get personal even when they did: Sometime the reviewers write their reviews when they are ticked off and when they attack some particular employees of the company. Just mark them as inappropriate and employ established editorial procedure for removing them. Google does not want these types of reviews there either.

8. Set ground rules with the employees: It was recommended that you develop ground rules for the process. You might wish to delegate the review responses, but not till you have sense that the employees understand the significance of having some.

9. Take ownership: Youre responsible for the business and sometimes the business isnt just fair. You own the issue as well as the response to it. Many times the reviewers wish to be listened to and would remove the reviews when they want.

Why your SEO Efforts Fails

Posted on Categories Blog, SEO, SEO ToolsLeave a comment on Why your SEO Efforts Fails

Implementing the search engine optimisation strategies is not sufficient for getting you on first page of the search results of Google. With and effective SEO plan there are good chances that it is not working properly just like you hoped.Therere various reasons because of which your SEO strategies might fail in getting you the coveted first page.

 

Below are some of the most common mistakes which you need to avoid:

 

1.You are not choosing the right keyword

 

Stating the best keyword for your business may be a little difficult, especially when you are working in a populated category. Some of the most common keyword related mistakes include employing the single word keywords in place of the long tail keywords hoping to be noticed employing the popular keyword and targeting the keywords which are specific or not specific.

 

To give you the clear picture for Trademark searches, you can see that Google provided different results and not pretty sure that whether a person is looking for trademark agent, trademark services OR only wants to collect some information for trademark.

 

 

2.You are not employing the digital marketing tool

 

The digital marketing tool helps you in seeing whats working for you and what is not so that you know where are your strategies strong and where you need assistance.

 

Here is the list of top free digital marketing tools that would help for any webmasters to run a successful campaign:

 

Everything from goal trackers to analytic trackers falls under data visualization tool categories and all are important when you wish to see all your SEO efforts to succeed.

 

In case you’re just measuring the success of all your SEO strategies through a rise in your business, you might not realize the results that you are anticipating. Optimising the content of the website takes some time, efforts as well as continuous improvements. Treating SEO as one time project would just do this much and it is quite less.

 

An introduction to networking courses would offer you a competitive advantage required to fully grasping any kind of server related problem flagged on the website of your business. You should not let your efforts fail as you are not adjusting and adapting.

 

3.You are not targeting the right customers

 

Your SEO strategies need to keep revolving around what the customers or the potential customers look for while they require your products or services. In case you do not understand your customers, your SEO strategies would definitely fail.
Targeting the wrong audience would not enhance your business even when your SEO strategies put you at the top on results of the search engines. Similarly, if you aren’t appearing in results of the search engine, people searching for your organization would not be able to look for you.

 

Take your time for understanding the various factors in getting right customers to your site. An old customer would not search the internet the similar way that a teenager would. Your keywords should represent the correct audience that brings you good business.

 

Getting right SEO strategies takes the method of trial and error. With a good amount of attention and less adjusting, you would be able to find your own way towards the very first page of the results of the search engine.

Understanding Google penalty recovery services

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Googles penalties can prove to be a huge setback for a business. But, irrespective of why it has been levied upon you, it is important to take an action quickly for recovering the organic rankings on the search engine.

 

If your website has also been penalised, dont worry. With the help if the right tools and process, you can easily get your website back in the search engine and continue to rank well in SERPs. All the tools related to Google Penalty recovery services can help you in getting rid of the penalties.

 

The right way of repairing the rankings

 

A number of factors can lead to website traffic or a sudden drop in rankings. But, the penalties which are assessed by the biggest search engine are amongst the first few things which we look for in order to diagnose an issue. The links to low quality website, keyword stuffed content, hidden text, etc. can trip the Google penalty filters and throw you out of a top ranking on Googles result pages.

 

There are various professional companies which offer the assessment services for identifying on and off page factors which may result site wide or page specific penalties on the website. This is when you might need Google Penalty Recovery services.

 

Penguin, panda, etc.

 

Google keeps tweaking its filters and algorithms for increasing the relevance of the search results to the users. It would not like us to go far for right info. Thus, anything that Google considers to be a barrier in this process like spam links which direct the users to the places where they do not wish to go, can have a huge effect on the site rankings. There are a number of factors associated to ranking on Google, but when it is about main penalties, there are particular factors.

 

Penguin- penguin is not a penalty technically. It is basically a filter which devalues the spam links which point back to the website. If the rankings of your website are getting affected by this filter, then a leading Google penalty removal company can help you.

 

Panda- panda is basically an algorithmically applicable filter for the onsite factors like low-quality content or the large quantities of the duplicate content on the website. Generally, Panda gauges the quality of a website while stating its rankings.

 

Manual penalties- manual penalties arent levied automatically. A person from the spam team of Google makes a call for assessing the manual penalty. The manual penalties may come from the search engine on finding evidence regarding the involvement in the link schemes including the inbound links or unnatural outbound links.

 

The penalty assessment and penalty recovery tasks are quite laborious. But, there are absolutely no shortcuts for rebuilding the rankings of a website. Restoring the rankings also include some of the SEO work like development of high quality new links to the website.

 

TOP GOOGLE PENALTY RECOVERY COMPANY can help you come out of the Google penalty game easily.

SEO companies- helping businesses truly and forever

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The digital marketing agencies having offices in different cities help the businesses in staying at the top. The solutions they offer are very simple, transparent and they are built around the specific requirements of the businesses. They do not offer complex or vague estimates. They never promise results which they cannot deliver. These experts like keeping it simple and straight.

 

An SEO Company in India can help businesses at every step. Especially when you need to set up a successful business online, they come to your aid. Right from setting up a visually appealing and structurally solid website for establishing it in the search engines and social media, these experts will help you in every way.

 

  1. Search engine optimisation
  2.  

    You can easily dominate the search with efficient and absolutely sage Search Engine Optimisation methods which have benefited a number of online businesses. You may have a look at different comprehensive solutions that these companies offer. Some of these are:

     

    • Goal oriented and measurable campaigns
    • Complete Organic Search Management
    • Social Media Integrated Solutions
    • 100% safe, efficient and ethical methods

     

  3. Suggestions for small businesses
  4.  

    It is suggested that small businesses choose solutions which suit their budget. Rest assured with a wide range of comprehensive but cost efficient SEO solutions would do the job.

     

  5. Suggestions for big businesses and enterprises
  6.  

    Totally customised search engine optimisation offerings for fitting the particular needs of businesses and complementing the processes. The success of the business is guaranteed.

     

  7. Pay Per Click

 

The Best SEO marketing India companies provide complete advertisement campaigns management services which comprise of keyword research, landing page development, advertisement development and reporting on each penny spent.

 

Some of these expert companies have an age-old reputation of offering the best SEO services in the country. These companies have worked for some of the most difficult ad campaigns on national as well as global scale. He continuously growing experience as well as expertise combined with the drive for staying much ahead of algorithms which they may serve better than before. They are smart as well as hungry to succeed.

 

Some of the exclusive services offered by these companies include:

 

  • Dedicated and exclusive account manager
  • Online projects management system
  • Extensive reporting
  • Customised reports
  • Long lasting results

 

A dedicated team of experienced and trained SEO professionals

 

Each and every client is assigned a dedicated Accounts Manager. The point of contact is certified as well as trained SEO professional with a well proven track record for managing the SEO campaigns. The client is totally backed by the Project Manager having years of experience.

 

How much time does it take to get the results?

 

Within the very first week, some of these companies provide technical on site review and strategy for keyword phrase. Within the initial 30 days, they start optimising as well as submitting to all the search engines as well as directories. Within the initial 60 days, the search engines and directories start showing results of the preliminary efforts.

 

What differentiates the service from the other service providers?

 

The best of SEO India companies have positioned themselves as what the SEO services might cost companies. They promote their services on Knowledge at low price platform.