Powerful Tips of Lead Generation & Growth of Your Business

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Are you running an online business but not getting expected leads from your online marketing strategy? Lead generation is one of the most important keys to any successful online business. To do it right, you need to develop a lead generation marketing strategy. So, we are here to help you with proven marketing tips –

1) Email Marketing – Be careful about email marketing and buying email lists to use for online lead generation. A lot of companies promise their lists are unique, but according to latest study 34% or more of the data you buy will be out of date. You need to create your own subscriber email list and keep on communicate with them by sending e-mail.

2) Mouth to Mouth Branding – Lead generation is not only about emails marketing, paid ads, and social media networking. It’s also about increasing direct communication among people. Get in touch with as many networks that you can, especially related to your target audience. This is one of the most effective ways of generating quality leads for your business.

3) Search Engine Optimization – Optimize your website for keywords that use by your clients to search data and information in the search engine. Organic leads always consider as high quality leads with the higher chance of conversion. However, Search Engine Optimization cannot be a quick and fast way to generate leads so its better you hire search engine optimization firm to run your SEO campaign and can drive traffic and leads at your website.

4) Buy Leads – Always search for opportunities where you pay for leads. Paying for quality leads is not a bad thing at all for your online business. In fact, there are many lead generation companies out there that deliver leads at a low cost. However, you need to do self-research because there are a lot of scams out there.

5) Be Mentioned in Local Magazine – Find out if any local publications available for free or paid that fit within your pocket. It can be a quick and fast way that you get noticed by your targeted audience.

7) LinkedIn – Many people do not work on LinkedIn for leads generation, however, LinkedIn is one of best social networking website when it comes to professional networking and lead generation. The conversion rate on LinkedIn ads, groups is much better than other social media channels.

lead growth tips

Apart from above lead generation marketing tips, there can be many more as per your business nature it may include, paid ads, media publications, powerful content strategy. However, Stick with what you’ve learned above in this blog and you’ll quickly start generating leads and more customers. Once you get started with above tips, your business is going to reach new heights of success.

Good Backlinks vs. Bad Backlinks – You Must Know Today!

Posted on Categories home-posts, SEO

One of the most important SEO tasks that we regularly work on is backlinks. Backlinks are still a major ranking factor and will remain an important factor in search engine ranking. However, everyone doesn’t know that every backlink cannot be treated as good one. Google continue updating its algorithm against poor links.

good links vs bad links

If you cannot differentiate between low quality and high-quality backlinks, this content may help you to identify difference between low quality and high quality backlinks. You will also know that how bad backlinks can harm your website.

Not Each Backlinks Are Good

Early days every link considered as the positive vote for a website but it does not work in today’s scenario. Getting backlinks from spam forums, low-quality guest blogs, poor directories, poor article spinning. These all activities may take your website to downward. Google has powerful algorithm panda and penguin to identify issues in your website.

If you haven’t yet changed link building practice than your website will have to pay by losing search engine ranking. Good backlinks must look relevant and complement the content.

Many Backlinks Can Be Problem

Well above statement is not true so you don’t need to worry in case if your website attaining too many backlinks in a natural way. Google is no more concerned quantity of backlinks you have but he cares about quality. If you still worry about quantity over quality than you are on the wrong track and need to update strategy before the delay.

Over optimization of Anchor Text

It has been assumed that many marketers build backlinks with the targeted keywords. If you still working on low-quality backlinks than it may harm your search engine ranking. There should be strong reasons that you naturally achieve anchor based backlinks. It a big risk to build backlinks on same anchor tags only.

Site Quality

Google loves links coming from high-quality websites. Do you ever care for website quality and check the website in some parameters like domain authority, page authority, Alexa rank, social media rating and most important relevancy. If you taking care all of these things then you don’t need to worry and keep on doing the amazing job. In another side, you need to research for quality sites before links building. For example, if you are a plumber services provider company and you are getting links from an SEO forum.

How to identify bad Backlinks

There is a very simple trick to identify if the links being built for your site are valuable or not. Ask the simple question from yourself-

  • Is website is attractive real audience?
  • Is website build for backlinks only?
  • Is link of your website compliment on the website?
  • Will you get the relevant audience from a website?

If you can give correct answers of this website then you are able to find differences between low quality and high-quality website backlinks.

Conclusion

The conclusion is that bad links can harm website badly.

If you are looking to hire a quality backlink building company, please contact us so that we can discuss your needs.