Why You Should Not Go With Cheap SEO Providers

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Search engine optimization or SEO is regarded as one of the most important methods of online marketing. However, the truth is that most marketers are still conflicted about the best ways in which they can implement SEO to obtain the desired results. The trick to have a well optimized SEO is often differentiating between cheap SEO from properly priced SEO. While most companies and marketers do not underestimate the importance of SEO, they are still unsure about whether they should go for cheap or costly SEO. In this article, we will have a closer look at the pitfalls that are associated with cheap SEO and what should be your goal when you are looking to find the right kind of SEO solutions for your business.

Cheap packages can never provide you with the standard SEO services

While choosing SEO packages, two of the main things that you need to enquire about are the production of top grade original content and link building. However, the truth is that both of these tasks are quite capital intensive and high on labor, which means that together they make up a bulk amount of the total money you need to pay for your SEO services. When viewed under such light, it is quite easy to note that the proposition offered by cheap and affordable SEO packages start losing their credibility. The main reason for which some companies offer cheap quality services is that they do not have the requisite capital and infrastructure which makes it impossible for them to create superior quality content that can help the website and its blogs to draw in maximum traffic. Therefore, these cheap SEO providers can never secure a strongguest post with the high authority sites. They cannot create long form contents which involve a comprehensive structure and well researched information as writing such content requires a lot of time and skill. Since they do not have such skills, time or infrastructure to come up with original, high quality content, they often remodel or spin old and existing content to create new posts which comprises theirstructure and grammar. This can not only hamper your market reputation but also damage your rapport with your customers.

Poor quality link building solutions will not help you at all

During the earlier years of SEO, companies choosing to use link building for generating traffic mostly focused on creating maximum number of links to achieve the desired effect. Instead of quality, the emphasis was essentially on quantity. Achieving the best organic search results was regarded to be more important than creating engaging content for the audience or achieve a sustained link outreach. However, with the evolving algorithm updates released by Google, such a strategy has become mostly outdated in the recent years. Nevertheless, cheap SEO providers still continue with this trend which means that you are going to end up with a bunch of links that would be of little value to you. Not only is your website and blogging section going to lack high-quality content, but your brand image is also going to face a major risk of compromised reputation. Google nowadays penalizes websites that have poor quality content and make use of mass link building techniques. These cheap SEO providers are not intent to create good quality content for your site. The links that they will build are also generated from automated software which is definitely not going to help you to build authority.

Cheap SEO providers do not offer you custom solutions

Every business is different and so the strategies used for promoting it should also be different. When you are looking to reach out to a large target base of audience, you need to have customized SEO solutions that are in line with the specific needs of you business. However, cheap SEO providers can never provide you with the customized solutions that would be good for your business. They are simply going to offer the same kind of SEO expertise that they offer to other companies which are not going to help you a lot. Due to this reason, it is advisable that you only choose reputable SEO companies that can offer you best solutions at appropriate package prices.

What Are The Common SEO Mistakes You Should Avoid?

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Effective SEO strategies are naturally the ultimate keys to good ranking. However, every now and then a site loses its ranking due to some unchecked faults. Here are some of the SEO mistakes that you should avoid when you are looking to boost your site’s ranking.

1. Trying to rank for the wrong keywords

 

One of the things that many people do when they are trying to rank their website is that they choose the wrong keywords for it. It is important that you do keyword research carefully so that you can find a set of some selective keywords that are going to be good for you.

2. Using Keyword Stuffing

 

Keyword stuffing is a strict no-no as this can get you a red flag from Google. Instead of simply inserting all keywords that you can find and create a spammy website or web page, make sure that you use keywords strategically and selectively.

3. Duplicate content

 

Duplicate content is basically plagiarized content that you can obtain from other sites. Make sure that you stay clear of such content as that can give your website a bad press. Instead, focus on creating high quality original content that can enhance the value of your website in the minds of the visitors.

 

4. Buying Backlinks

 

Backlinks can generate sufficient traffic for your website and provide you with a stamp of reliability. However, buying backlinks is a major Black Hat SEO practice and is therefore considered as a crime in the world of SEO. Never  buy your backlinks and instead focus on building authentic ones. Although this can take some time, this is going to be well worth your effort. Make sure that you consult with a link building service India company that has got many years of experience in link building and can create high quality and genuine links for your business website.

 

5. Only Focusing On On-Site SEO

 

Instead of just performing onsite SEO, you should also carry out off-site SEO promotions as well. By creating shareable content, promoting your website through social media websites, social bookmarking, forum submission, article submission and blog directory submission and other methods, you can certainly create a strong fan following for your website.

 

6. Not Adding Fresh, High-Quality Content

 

It is important that you keep on adding fresh content from time to time so that the search engine always has something to crawl and rank your web pages for. Not posting content regularly can only lead to your website’s ranking falter in due course of time.

 

7. Ignoring Your ‘Google My Business’ Listing

 

Not logging into your ‘Google My Business’ Listing can eventually wipe off the existence of your website from the online world. Google can consider your account as “unverified” provided you do not log in to your ‘Google My Business‘ Listing account regularly. This is mainly done to enhance quality of the local search results. Google My Business works as central data which is maintained by Google for your business. Therefore, unless you are there in your account regularly, you may lose your footing in the online world.

 

8. Not Running Regular Website Audits

 

Website audits help you to find out everything that is wrong with your website so that you may resolve them quickly before they take a toll on your ranking. So if you do not perform such website audits, your website may eventually suffer poor ranking and negative visitor response.

 

9. Missing Quality Links

 

Link building requires some earnest effort on your part which means that it is something that you can never ignore. The more number of links you have in your website, the better your online response will be. More backlinks actually show that the content and information presented in your website is reliable and has been verified by multiple sources.

 

10. Forgetting that faster is better

 

Last but not the least; you should actively try to increase the speed of your site so that it loads in less than 2 seconds. It has been found time and again that sites that take longer time to load eventually lose on their traffic. Make sure that you use Google PageSpeed Insights to know how you can enhance the speed of your site load time.