6 Reasons on Why You Must Have a Digital Marketing Strategy in 2019

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The time has gone when marketing campaigns were limited to running ads on radio, newspaper, TV and magazines. But, today businesses and organizations are expanding their reach and connect with their target customers through digital marketing approaches. Using digital marketing strategies, you can optimize and take full advantage of the results of your campaign.

Digital Marketing Strategy, Digital Marketing Tips

We have mentioned below top 6 reasons on why your brand needs well defined digital marketing strategy to get more leads and convert them into your customers.

1. Provides You Both Direction And Focus

You will get direction and aims by building a proper strategy to run digital marketing campaign. Businesses that do not have a proper strategy will not have a sense of what they want to do online. Also, it becomes very hard to know what you want to campaign for online without specific goals, it becomes. But, writing a clear marketing strategy will help you tackle important questions, and you will know how to sell to whom, outline your target customers and create an effective digital programme and run a successful campaign online.

2. Help You Stay Ahead

Today, every business has its own website and will have analytics. But do you know many senior managers don’t make sure that their teams have the time to review and perform on them? A defined strategy will surely build testing into your programme, making sure that continuous improvement is possible. Besides, it will also help you optimize. A good digital marketing agency in India  will scale your activity against your core competitors to show where you are behind the curve and undoubtedly set out what objectives you need to hit online, letting you measure what is working and what isn’t.

3. You Can Track Your Digital Success

With keeping track of the digital marketing metrics, you get the correct measure of ROI (Return On Investment), as well as can define the areas of improvement and also work to make things better in coming time. You can check for various ad content and manage how your target audiences react to each campaign with the use of the analytics tool. Additionally, you can check the number of site visitors, page views, bounce rates; average time a user spends on your site, conversions or analyzes your growth.

4. More And More People Are Going Digital

If you ask people “Can you live you without your smartphone”, we bet that most of them will say NO. These days, more and more people are looking for more digital content plus want each of their purchases to be exclusive. Search engines are the most popular channel for search. According to a study, “83% of the consumers review websites for search while about 25% of consumers use social media to find new products, brands, etc.

5. Easily Target Your Audience

Digital marketing gives businesses new ways to target their target audience and build effective or powerful brand recognition. SEO services can help you to reach out those visitors who you have missed through engaging blog content, social media and search engines.

6. Get Value For Your Money


Digital marketing is affordable as compared to other orthodox marketing techniques. But there can be wastage over and done with duplication of activities without a clear strategy or aimed at attaining the same goals. Do you know this has been the case in many businesses where the same tools have been attained to perform similar assignments?  But, this can be avoided simply by using a clear digital marketing plan. Apart from this, a clear strategy will prevent a situation whereby inadequate resources are committed to planning and executing online marketing, so making it quite difficult to respond to challenges in the best possible manner.

Keep in mind that planning digital marketing strategy is not complicated. Just define your business goals, tactics, and Key Performance Indicators (KPI) and document them down the line.


Powerful Tips of Lead Generation & Growth of Your Business

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Are you running an online business but not getting expected leads from your online marketing strategy? Lead generation is one of the most important keys to any successful online business. To do it right, you need to develop a lead generation marketing strategy. So, we are here to help you with proven marketing tips –

1) Email Marketing – Be careful about email marketing and buying email lists to use for online lead generation. A lot of companies promise their lists are unique, but according to latest study 34% or more of the data you buy will be out of date. You need to create your own subscriber email list and keep on communicate with them by sending e-mail.

2) Mouth to Mouth Branding – Lead generation is not only about emails marketing, paid ads, and social media networking. It’s also about increasing direct communication among people. Get in touch with as many networks that you can, especially related to your target audience. This is one of the most effective ways of generating quality leads for your business.

3) Search Engine Optimization – Optimize your website for keywords that use by your clients to search data and information in the search engine. Organic leads always consider as high quality leads with the higher chance of conversion. However, Search Engine Optimization cannot be a quick and fast way to generate leads so its better you hire search engine optimization firm to run your SEO campaign and can drive traffic and leads at your website.

4) Buy Leads – Always search for opportunities where you pay for leads. Paying for quality leads is not a bad thing at all for your online business. In fact, there are many lead generation companies out there that deliver leads at a low cost. However, you need to do self-research because there are a lot of scams out there.

5) Be Mentioned in Local Magazine – Find out if any local publications available for free or paid that fit within your pocket. It can be a quick and fast way that you get noticed by your targeted audience.

7) LinkedIn – Many people do not work on LinkedIn for leads generation, however, LinkedIn is one of best social networking website when it comes to professional networking and lead generation. The conversion rate on LinkedIn ads, groups is much better than other social media channels.

lead growth tips

Apart from above lead generation marketing tips, there can be many more as per your business nature it may include, paid ads, media publications, powerful content strategy. However, Stick with what you’ve learned above in this blog and you’ll quickly start generating leads and more customers. Once you get started with above tips, your business is going to reach new heights of success.

What Is High-Quality Content?

Posted on Categories Blog, Digital Marketing

So, everyone is recommending you to post quality content but do you know what is quality content? Don’t be confused we are here to help you. If we have to describe high-quality content in a single word that we can say that high-quality content is an experience. Yes, it is an EXPERIENCE, you prepare content in terms of videos, text, images to provide a better experience for your audience. But still, there are few characteristics of quality content that has to be taken care today –

what is quality content

Good Content Appeal To The Heart

Create an emotional touch with your audience. They must know how much you are caring about them and intend to help them with your products or services. Don’t forget that emotions are the great invention of god and it decides either you love someone, ignore someone or hate.

Shareable Content

When your content is full of practical values, entertain users and interested. It becomes sharable for users. You have to think why people share content of influencers in your niche and next to develop content in terms of getting engaged. Ask your self would you share content on Twitter, YouTube, Facebook or any other social profile. If your answer is YES then its cool you have developed sharable content.

Relevant To The Target Audience

Content is written for a specified audience always performs better than content written for a broad audience. Always remember it if you want to get competitive advantages than you will have to be more specific. Its more appreciable If you show multiple points and research to your targeted audience with the help of images, videos, info-graphics, case-studies, presentation etc

Encourage Desired Action

Your content becomes more valuable once you add some action to your audience. Your audience will remember you if you engage them with some interesting actions and even when you answer them.

Build Relationships

The strong content work as a invitations to build more relationship with your audience. Each of your replies at your audience comments builds a relationship with you and your audience. This engagement force readers to revisit website to find more from you and also there is less chance they ignore post shared by you on social channels.

Search engine optimized

Search Engine Optimization plays a key role to increase search engine visibility of your content. Make sure to follow Google search engine guidelines. It will make it easier for the search engine to crawl and index your website content in search and artificial intelligence will do its job.


Well, You must have one goal to provide the better experience to your users by serving your web pages in search engine.

SEO OR PPC Which is Best Option for Promoting the Site?

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Most of the People still have numerous questions about Which is better: SEO or PPC?


Explaining both SEO and PPC in nutshell:


Pay Per Click OR PPC:


As this word (PPC) tells that you have to pay for every click when a user clicks on the advertisement displaying on Search Results. It comes under a Paid marketing called PPC advertising programmes provided by Yahoo search marketing, Google AdWords, etc.


They help you in displaying advertisements in the results sponsored section of the results page of every search engine. Then, you will be asked to pay fees on the basis of how competitive the keywords you chose are, whenever the viewer clicks through from the advertisement to your website. One of the least known and least used styles of ads on Facebook is the app install ad. As you might imagine, the core focus of the ad is to get people to install your app.


Search Engine Optimization OR SEO:


Alternatively, you would be able to build traffic without paying any cost. It does not mean that it is free of cost 🙂 but you don’t need to pay directly to Paid advertisers like Google OR Yahoo. You only need to find SEO professional guy OR a top SEO services provider company who can help any website achieving the high ranks in natural searches. They will follow the best SEO practices to get your website displayed on the pages much more prominently and often. It might take some time for you to reach at the top of SERP ( Search Engine Result Page), and the traffic will be absolutely free and would probably prove to be worth the whole investment.




Offcourse, budget plays a major role in any type of services whether it is SEO, PPC or any other services. It depends on the budget and the needs. In case you wish for more traffic faster and if youre willing to shell out some money for it, then PPC may be the best thing for you. But, if you are operating on the shoestring budget, then it might make a lot more sense for investing time for chasing high search ranks through SEO.


Even though both the ways of fetching traffic are quite powerful, one of the methods builds the long-term success; whole other may be just a short term solution.


You should keep the below important things in mind:


1. More and more users trust the organic listings. The statistics from the SERPs behavior studies have shown that 77% of the search users select organic over the paid listings while searching, 67% select the organic search while purchasing.


2. As they all are paid advertisements, they are not that appealing. Exquisite article has stated that the organic results are approximately 8.5 times more likely to be user clicked on paid search result.


3. The SEO may provide the lasting visits. Its quite a viable long term solution.


4. Search Engine Optimization is quite cost efficient.


5. PPC is generally seen as a tool for advertising and it lacks trust by the avid online users.


6. Where PPC is the only visible solution on one of the search engines, SEO may be visible on various search engines like Yahoo, Bing, etc.


7. SEO once did works well for you, unlike PPC that needs constant investment, testing and optimizing for keeping the performance up.


8. SEO is approximately 85% likely to get more traffic towards your website over PPC


9. SEO has a higher ROI than PPC


10. SEO helps in building a brand by mainly owning the very first page, backed by good and strong internet brand awareness as well as brand promotion.


Still, if you think that the above information is not sufficient then you can call our experts at – 0120-412-1425 OR drop us an email at – info@blackmarlintechnologies.com, one of our expert will be in touch with you within 24-48 hours.


Happy Reading 🙂

Content Marketing Tips To Leads Better Conversion On Your Website

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Ever since the traditional modes of advertising began taking a backseat, the businesses of different sizes have started embracing the digital marketing strategies for growing brand awareness, pull the revenue and develop an impact.


While more than approximately 91% of the B2B and approximately 86% of the B2C marketers are employing content marketing as an important part of the digital strategy for garnering organic visibility, revenue, and traffic, developing a solid plan is important for conducting business online.


As per the statistics collected, the conversion rate of a website is six times higher for people who have adopted the content marketing strategies than the ones who have not.


1. Good quality content matters the most


You need to first understand that Panda which likes good quality pages and sweeps off the low quality content. Developing good quality content needs to be on top of the list as that is the only thing which you may do for hooking viewers and also Google. By creating good quality content, you can expect to come up with unique, interesting and valuable things. For ranking amongst high quality pages and also to be rewarded with a lot of organic traffic by Google, employ domain specific experts for getting fresh content for the website and concentrate on posting relevant stuff which sparks interests among the prospective customers.


2. Do not repeat the same music for marketing repeatedly


You must know that average customers are bombarded with a lot of marketing pitches from the beginning of the day. Nobody likes to listen to the same marketing music. You need to do something exclusive for standing apart and sparking interest in the content while also monetizing without actually advertising.


3. Get right mix between the content which educates and content which sells


Many a time, business owners are ignorant about the fact that there is a huge gap between creation of the content which educates the readers and selling the content which sells to the customers. Thus, they finally end up mixing both in wrong ways that affect the content overall strategies and fail in serving any purposes.


4. Choose the content type which attracts customers


Choosing the content wisely may be a difficult task but its the most significant thing which needs to be considered while looking to allure customers through this process and improve the sales funnel. You should always select the trending topics concerning the industry which is relevant enough for bringing in the value to the targeted audience and in turn the business.


Below are some useful tactics for emerging successful:


Researching the types of content which your competitors post and analyze their engagement ratio. Then, formulate a plan by properly comparing the SEO metrics such as PA, DA, external links using Moz’s free tool Open Site Explorer, etc.


Conduct a thorough research by using relevant terms which may bring traffic associated to your business domain that you are in. You should also observe landing pages for keywords you choose, see metrics and then figure out whats likely to be useful for you.

HTTPS or HTTP: Which Is Better For SEO Today?

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Almost 3 years back, in March 2014, Matt Cutts, an American software engineer and is the former head of the web spam team at Google, gave the audience at SMX West a tip that making a site secure (SSL encryption ) was going to trend in 2014. He wanted to make sure that sites that utilize SSL encryption would see a ranking boost within Google, but at the time there were some individuals at Google that did not agree with him. But, only a couple of weeks ago, Google announced that using SSL encryption will provide sites a ranking boost within Googles search engine results pages (SERPs). Google also stated that the prime reason behind this move was over security and that they have started to see more and more webmasters adopting HTTPS.


If you have been doing online searches, youve probably noticed both HTTP and HTTPS sites. What is the difference between the two, and is it vital in terms of online marketing? In this informative post, we are going to tell everything, so read till the end.




  • HTTP: HyperText Transfer Protocol

HTTP is a system for transmitting and receiving information over the Internet. HTTP, an application layer protocol, that means its focus is on how information is presented to the user. But, this option doesnt care how data gets from Point X to Point Y.


  • HTTPS: Secure Hypertext Transfer Protocol

The S at the end of the HTTP part of an URL means the website is secure. HTTPS was developed to let authorization and secured transactions. Also, exchanging confidential information requires to be secured so as to prevent unauthorized access, and HTTPS makes this happen. HTTPS is identical to HTTP in many ways, as it follows the same basic protocols. But, HTTPS provides an extra layer of security as it uses SSL (Secure Sockets Layer) to move data. So, we can say HTTPS is just the secure version of HTTP. So, if users are guaranteed to have a secure website experience, then the answer to HTTP vs HTTPS becomes simple and they will prefer HTTPS.


Some Quick Facts about Secure Sites:


  • About 85% users would abandon a purchase if the data sent over an insecure (HHTP) connection, indicating that the site insecurity could impact sales.
  • Google Chrome labels HHTP sites as insecure and warning users that the connection is not secure.
  • HTTPS websites load faster than HTTP and websites with faster loading speeds are more likely to rank better in search engines.
  • About 40% of Google page one organic listing are HTTPS
  • Since 2014, HTTPS has been a signal in Google’s Ranking Algorithm
  • Over 50% of all desktop page loads are HTTPS connections, which is an all-time high.


SEO Advantages Of Switching To HTTPS



Switching to HTTPS will benefit you and the security of your site. Below are some key benefits:


  • Security


HTTPS includes security for your SEO goals and website by preventing tampering by third parties as well as making your site more secure for visitors. Apart from this, the encryption in the communication and URLs (Uniform Resource Locators) protects the transaction and browsing histories.


  • CTR


When compared to the blogs that do not run on SSL, you get high click through rate. We know that Click through Rate plays a big role in ranking boost.


  • Privacy


A lot of people believe that HTTPS provides protection only to websites using sensitive passwords. We really want to tell them that is it wrong. Even regular content sites benefit from SSL encryption. It affirms the website is the one the Web server must be conversing with.


  • Rankings


Back in 2014, it was confirmed by Google that the slight ranking boost of HTTPS sites. Therefore, SEOs and webmasters need to keep this point in mind.


The Process For Switching To HTTPS From HTTP?


The basic steps are:

1) Purchase an SSL certificate and a dedicated IP address from your web hosting company,

2) Install and configure the SSL certificate,

3) Configure any hard internal links within your website, from HTTP to HTTPS,

4) Update any code libraries (Like JavaScript, Ajax, etc) and any third-party plugins,

5) Redirect any external links you control to HTTP,

6) Update access applications to redirect HTTP traffic to HTTPS,

7) update your CDN’s SSL settings if you are using a content delivery network (CDN),

8) Implement 301 redirects on a page-by-page basis,

9) Update any links you use in marketing automation tools,

10) Update any landing pages and paid search links and

11) Set up an HTTPS site in Google Search Console and Google Analytics.


You shouldn’t be worried about switching HTTPS from HTTP as far as SEO is taken up. Google has been advising web administrators it is safe to do so for years now.