So, everyone is recommending you to post quality content but do you know what is quality content? Don’t be confused we are here to help you. If we have to describe high-quality content in a single word that we can say that high-quality content is an experience. Yes, it is an EXPERIENCE, you prepare content in terms of videos, text, images to provide a better experience for your audience. But still, there are few characteristics of quality content that has to be taken care today –

Good Content Appeal To The Heart

Create an emotional touch with your audience. They must know how much you are caring about them and intend to help them with your products or services. Don’t forget that emotions are the great invention of god and it decides either you love someone, ignore someone or hate.

Shareable Content

When your content is full of practical values, entertain users and interested. It becomes sharable for users. You have to think why people share content of influencers in your niche and next to develop content in terms of getting engaged. Ask your self would you share content on Twitter, YouTube, Facebook or any other social profile. If your answer is YES then its cool you have developed sharable content.

Relevant To The Target Audience

Content is written for a specified audience always performs better than content written for a broad audience. Always remember it if you want to get competitive advantages than you will have to be more specific. Its more appreciable If you show multiple points and research to your targeted audience with the help of images, videos, info-graphics, case-studies, presentation etc

Encourage Desired Action

Your content becomes more valuable once you add some action to your audience. Your audience will remember you if you engage them with some interesting actions and even when you answer them.

Build Relationships

The strong content work as a invitations to build more relationship with your audience. Each of your replies at your audience comments builds a relationship with you and your audience. This engagement force readers to revisit website to find more from you and also there is less chance they ignore post shared by you on social channels.

Search engine optimized

Search Engine Optimization plays a key role to increase search engine visibility of your content. Make sure to follow Google search engine guidelines. It will make it easier for the search engine to crawl and index your website content in search and artificial intelligence will do its job.

Conclusion

Well, You must have one goal to provide the better experience to your users by serving your web pages in search engine.

Ever since the traditional modes of advertising began taking a backseat, the businesses of different sizes have started embracing the digital marketing strategies for growing brand awareness, pull the revenue and develop an impact.

While more than approximately 91% of the B2B and approximately 86% of the B2C marketers are employing content marketing as an important part of the digital strategy for garnering organic visibility, revenue, and traffic, developing a solid plan is important for conducting business online.

As per the statistics collected, the conversion rate of a website is six times higher for people who have adopted the content marketing strategies than the ones who have not.

1. Good quality content matters the most

You need to first understand that Panda which likes good quality pages and sweeps off the low quality content. Developing good quality content needs to be on top of the list as that is the only thing which you may do for hooking viewers and also Google. By creating good quality content, you can expect to come up with unique, interesting and valuable things. For ranking amongst high quality pages and also to be rewarded with a lot of organic traffic by Google, employ domain specific experts for getting fresh content for the website and concentrate on posting relevant stuff which sparks interests among the prospective customers.

2. Do not repeat the same music for marketing repeatedly

You must know that average customers are bombarded with a lot of marketing pitches from the beginning of the day. Nobody likes to listen to the same marketing music. You need to do something exclusive for standing apart and sparking interest in the content while also monetizing without actually advertising.

3. Get right mix between the content which educates and content which sells

Many a time, business owners are ignorant about the fact that there is a huge gap between creation of the content which educates the readers and selling the content which sells to the customers. Thus, they finally end up mixing both in wrong ways that affect the content overall strategies and fail in serving any purposes.

4. Choose the content type which attracts customers

Choosing the content wisely may be a difficult task but its the most significant thing which needs to be considered while looking to allure customers through this process and improve the sales funnel. You should always select the trending topics concerning the industry which is relevant enough for bringing in the value to the targeted audience and in turn the business.

Below are some useful tactics for emerging successful:

Researching the types of content which your competitors post and analyze their engagement ratio. Then, formulate a plan by properly comparing the SEO metrics such as PA, DA, external links using Moz’s free tool Open Site Explorer, etc.

Conduct a thorough research by using relevant terms which may bring traffic associated to your business domain that you are in. You should also observe landing pages for keywords you choose, see metrics and then figure out whats likely to be useful for you.

Almost 3 years back, in March 2014, Matt Cutts, an American software engineer and is the former head of the web spam team at Google, gave the audience at SMX West a tip that making a site secure (SSL encryption ) was going to trend in 2014. He wanted to make sure that sites that utilize SSL encryption would see a ranking boost within Google, but at the time there were some individuals at Google that did not agree with him. But, only a couple of weeks ago, Google announced that using SSL encryption will provide sites a ranking boost within Googles search engine results pages (SERPs). Google also stated that the prime reason behind this move was over security and that they have started to see more and more webmasters adopting HTTPS.

If you have been doing online searches, youve probably noticed both HTTP and HTTPS sites. What is the difference between the two, and is it vital in terms of online marketing? In this informative post, we are going to tell everything, so read till the end.

HTTPS Vs HTTP

• HTTP: HyperText Transfer Protocol

HTTP is a system for transmitting and receiving information over the Internet. HTTP, an application layer protocol, that means its focus is on how information is presented to the user. But, this option doesnt care how data gets from Point X to Point Y.

• HTTPS: Secure Hypertext Transfer Protocol

The S at the end of the HTTP part of an URL means the website is secure. HTTPS was developed to let authorization and secured transactions. Also, exchanging confidential information requires to be secured so as to prevent unauthorized access, and HTTPS makes this happen. HTTPS is identical to HTTP in many ways, as it follows the same basic protocols. But, HTTPS provides an extra layer of security as it uses SSL (Secure Sockets Layer) to move data. So, we can say HTTPS is just the secure version of HTTP. So, if users are guaranteed to have a secure website experience, then the answer to HTTP vs HTTPS becomes simple and they will prefer HTTPS.

Some Quick Facts about Secure Sites:

SEO Advantages Of Switching To HTTPS

Switching to HTTPS will benefit you and the security of your site. Below are some key benefits:

• Security

HTTPS includes security for your SEO goals and website by preventing tampering by third parties as well as making your site more secure for visitors. Apart from this, the encryption in the communication and URLs (Uniform Resource Locators) protects the transaction and browsing histories.

• CTR

When compared to the blogs that do not run on SSL, you get high click through rate. We know that Click through Rate plays a big role in ranking boost.

• Privacy

A lot of people believe that HTTPS provides protection only to websites using sensitive passwords. We really want to tell them that is it wrong. Even regular content sites benefit from SSL encryption. It affirms the website is the one the Web server must be conversing with.

• Rankings

Back in 2014, it was confirmed by Google that the slight ranking boost of HTTPS sites. Therefore, SEOs and webmasters need to keep this point in mind.

The Process For Switching To HTTPS From HTTP?

The basic steps are:

1) Purchase an SSL certificate and a dedicated IP address from your web hosting company,

2) Install and configure the SSL certificate,

3) Configure any hard internal links within your website, from HTTP to HTTPS,

4) Update any code libraries (Like JavaScript, Ajax, etc) and any third-party plugins,

5) Redirect any external links you control to HTTP,

6) Update access applications to redirect HTTP traffic to HTTPS,

7) update your CDN’s SSL settings if you are using a content delivery network (CDN),

8) Implement 301 redirects on a page-by-page basis,

9) Update any links you use in marketing automation tools,

10) Update any landing pages and paid search links and

11) Set up an HTTPS site in Google Search Console and Google Analytics.

You shouldn’t be worried about switching HTTPS from HTTP as far as SEO is taken up. Google has been advising web administrators it is safe to do so for years now.