A Beginner’s Guide to WhatsApp Marketing

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There was a time when a Facebook window used to be open throughout the day on the desktops of many people. Then it moved on to smartphones, with most people accessing the internet on their smartphones.

A Facebook window was almost always open on the phones as well. But now there is a new entrant in this field – Whatsapp. Well, calling it new might not be entirely true. It is a decade old now. It was created for the purpose of making voice calls and video calls, and for sending text messages. An alternative to sending text messages by typing the message is to send voice messages by recording it.

The world of marketing has also undergone several changes over the years.It is no longer limited to billboards, print ads, and TV ads, but has moved on to the use of social media in particular, and digital marketing in general, as the most important weapons in the marketing strategy arsenal of any company. And people have only now begun to realise the potential of Whatsapp as a potent marketing tool.

There are primarily three ways for users to use Whatsapp. The most common use is the one to one chat between two users. This chat window also contains the provision to engage in video call or audio call with the other person, and of course to record an audio message. The second way is to communicate with not one single person but with a larger group of people (the specific number is 256). The recipient needs to be part of your broadcast group and should have your number saved in their phone’s address book. The good thing is that every recipient sees this as a message send individually to him, and a reply from him or her will also be sent only to sender, not to all. And finally, there is the group chat facility, also limited to 256 members, where all messages are seen by everybody.

There is a very high chance that you are already using Whatsapp as a user. The question is should your business include Whatsapp in its marketing strategy? Whatsapp is a young entrant in the field of social media but its best feature is its immediacy. Unlike emails, or Facebook post, or blogs, there is very little chance of a Whatsapp message going unread. As recently as five years back, people were likely to share news, views, music, pictures and videos with others using Facebook, but now most of the sharing is done through Whatsapp as well, and in many cases only through Whatsapp.

If you are a small or new business, and are looking for ways and means to promote your business, then Whatsapp offers a wonderful way of doing it, because of the advantages mentioned above. The benefits of Whatsapp are its immediacy and its high conversion rate. But you must know that a group communication is restricted to only 256 people at a time. So unlike an email campaign or any other social media marketing campaign, it is not suitable for a mass marketing effort. It is much better to use Whatsapp for marketing to a small group with a very specific message. This means that the usage of Whatsapp has to be very creative, so that the best ROI can be garnered from the limited scope.

Whatsapp too recognizes the unique potential it carries, and has therefore come up with a few tools to boost your marketing strategy. For example, small business owners can download and use Business App if they are using Android devices. Its early days still, and the landscape for Whatsapp marketing seems set to grow in the coming days.

New Online Business? Worry About How To Promote? Here is the Solution!!

Posted on Categories Blog, Digital Marketing, SEOLeave a comment on New Online Business? Worry About How To Promote? Here is the Solution!!

Are you new to the world of online business and not sure as to the best ways to promote your brand? Then do not fret as we bring you some of the best methods to promote your company online.

You do not have to start your company with a huge budget when you follow these smart strategies. By using some simple methods, you can reach out to a huge base of customers in a short span of time and increase your ROI. So here are some of the best methods of online business promotions you need to know about.

 

Use social media to reach out to people

 

Social media is one of the most powerful tools that you can use for promoting your website. Millions of people all over the world remain connected to each other with social media on any given moment of the day. Therefore it is hardly surprising that using social media strategically you can reach out to a huge base of prospective customers which would normally take you years to achieve by sticking to conventional methods. Well known social media platforms like FaceBook, YouTube, Twitter, Pinterest, Instagram, LinkedIn, Reddit, Snapchat and Google Plus can offer you unique ways to promote your business that the customers can find really engaging. Since all of them have slightly different ways of working, you can start to use any one social media channel and then go on to other ones.

 

Come up with unique and valuable content

 

Your target customers are always waiting for high quality content and Google can reward you with excellent ranking when you keep posting top grade content on a regular basis. Whether you want to do some blogging, come up with unique videos, podcasts, write articles and design infographics, you can try out myriads of ways to draw in large volumes of traffic and establishing yourself as an authority on a given field. You may also work as a guest blogger for some other website that belongs to the same industry as you are.

 

Make use of SEO to achieve enhanced ranking

 

Many things have been said about the importance of SEO and while some may say that SEO is slightly overrated, there is no denying of the fact that it works as a perfect tool for all kinds of businesses that want to achieve success in the online marketing world. Unless you optimize your website for your audience, you will never be able to secure the sales that you have been looking for, even if your products are top notch. Unless you have the desired ranking, you do not exist for your target consumers. So investing in SEO is certainly a good way to promote your business.

 

Make use of cheap advertising channels

 

While advertising in newspaper, TV and radio can be rather costly for you, especially as a startup owner, you can achieve the marketing goals of your business through effective online marketing. FaceBook ads and Google PPC ads are some of the best ways to promote your business. You can also enlist your business with the numerous free online directories such as Google Business for Yelp as well as Google Maps.

 

Indulge in some guerilla marketing tactics

 

Guerilla marketing makes use of creativity and imagination to achieve the best results. It allows you to come up with original ideas which can provide you with the same results as a big budget for your business. Small business firms having limited budget frequently makes use of guerilla marketing for competing with the large business houses. For instance, you can come up with stylish artwork and advertisement designs to spread the name of your business across to others. You may also create a promotional plan where your customers can use your products without actually buying them. This can help them to know about what you have to offer which can eventually lead to sales.

 

Answer questions on online forums

 

Plenty of times customers find it difficult to understand how a product works or the best ways in which they can use them. In such cases, they may post questions on various forums and discussion websites. By visiting such websites and providing answers to queries, you can actually get customers get interested about your brands and its products and services.  

 

Top 5 Effective Digital Marketing Strategy For Healthcare Organizations

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The healthcare industry is liberal in plenty of ways today, but it has been taking a lag behind when it comes digital marketing strategies. Even though not entirely influenced, several sectors of this industry are yet to know how a universal reach can be achieved through digital marketing tactics and approaches. In this informative and interesting post, we are going to address this big issue and going to explain how Digital Marketing Plans and Policies can change the Healthcare Industry worldwide.

 

1. Get Responsive Website

 

Do you know about one-third of patients use mobile devices for research or to book appointments with doctors? Physicians and Surgeons regularly use them in-office to help their patients learn about treatment, procedures, and medications and to access information quickly. Therefore, healthcare groups must consider the advantages of transitioning to responsive website design (RWD).

 

Best Website Design, Responsive Web Design

Though developing a responsive site needs more effort in the starting, it removes the need for a separate mobile website and provides a consistent digital experience for your target customers as well as making sure consistency on a broad range of devices such as smartphones, computers, and tablets. In addition to this, managing one site lets you focus on developing a single and powerful web strategy, which boost visibility, conversions, while decreasing expenses.

 

2. Use Seo Tool

 

Search Engine Optimization (SEO) is one the best tool of Digital marketing that every SEO services India company uses. You can boost your content quality simply by the positioning of specific keywords used by the patients for searches on search engines.

 

seo services tool, SEO Tools, Search Engine Optimization Tools

Besides, SEO tool is also more helpful to provide the best looking of your site contents, email newsletter, and information blogs. This tool increases the ranking of your web page on search engines. Every single SEO company India is using SEO tool to enhance their client business.

 

3. Create Rich, Informative And Quality Content

 

Once you have developed a responsive website, now you have to create unique and quality content for the website promotion. Smart content is one of the best ways of any business digital marketing. A big number of people across the globe search on search engines related to healthcare services and you can take benefits of all these searches with creating quality content that gives useful information on health treatment, procedures and advice and tips and many more.

 

Unique Content, Good Unique Content write

 

With the help of a great content or blog, health care organizations can make a strong relationship between them and their patients. Most of the healthcare centers and clinics’ are using blogs digital marketing strategy to increase popularity.

 

4. Know The Power Of Social Media

 

Today, a great way to engage patient is Social media channels such as Facebook, Twitter, etc. Leverage your Facebook account to post videos, blogs, news, articles, patient reviews & feedbacks and more. The power of the reference is a key in health care because patients and their families looking for diagnoses frequently turn to patients with alike experiences. In addition to this, social media also provides hospitals and clinics the chance to share patient stories and connect people.

 

Social Media Banner, Social Media channels, Facebook, Twitter, Social Media Marketing

 

These days a large number of people believe in learning visual contents through informative videos. So, if you are running your own healthcare center or clinic, then you can hire a digital marketing agency in India to promote and increase your business through visual video activities. You can also share your experience and services of your hospital or clinic with your target audience. YouTube is one of the best platforms available today for sharing your videos and get consumer popularity.

 

5. Track ROI Of Digital Campaigns

 

A key advantage of digital marketing is that you can track results to specific digital marketing campaigns. This is extremely to understand for healthcare marketing professionals what is working or what is not what needs to be optimized, how to use marketing funds cleverly for the best possible outcomes.

 

 

They would run marketing campaigns before adopting any digital marketing strategies and hope for good results. After that your hired best digital marketing company in India can build campaigns by using past data and adjust campaigns in anytime if they are not producing desired outcomes.

 

 

What Is High-Quality Content?

Posted on Categories Blog, Digital Marketing

So, everyone is recommending you to post quality content but do you know what is quality content? Don’t be confused we are here to help you. If we have to describe high-quality content in a single word that we can say that high-quality content is an experience. Yes, it is an EXPERIENCE, you prepare content in terms of videos, text, images to provide a better experience for your audience. But still, there are few characteristics of quality content that has to be taken care today –

what is quality content

Good Content Appeal To The Heart

Create an emotional touch with your audience. They must know how much you are caring about them and intend to help them with your products or services. Don’t forget that emotions are the great invention of god and it decides either you love someone, ignore someone or hate.

Shareable Content

When your content is full of practical values, entertain users and interested. It becomes sharable for users. You have to think why people share content of influencers in your niche and next to develop content in terms of getting engaged. Ask your self would you share content on Twitter, YouTube, Facebook or any other social profile. If your answer is YES then its cool you have developed sharable content.

Relevant To The Target Audience

Content is written for a specified audience always performs better than content written for a broad audience. Always remember it if you want to get competitive advantages than you will have to be more specific. Its more appreciable If you show multiple points and research to your targeted audience with the help of images, videos, info-graphics, case-studies, presentation etc

Encourage Desired Action

Your content becomes more valuable once you add some action to your audience. Your audience will remember you if you engage them with some interesting actions and even when you answer them.

Build Relationships

The strong content work as a invitations to build more relationship with your audience. Each of your replies at your audience comments builds a relationship with you and your audience. This engagement force readers to revisit website to find more from you and also there is less chance they ignore post shared by you on social channels.

Search engine optimized

Search Engine Optimization plays a key role to increase search engine visibility of your content. Make sure to follow Google search engine guidelines. It will make it easier for the search engine to crawl and index your website content in search and artificial intelligence will do its job.

Conclusion

Well, You must have one goal to provide the better experience to your users by serving your web pages in search engine.

Local SEO Guide In India – Grow Your Local Business

Posted on Categories Blog, SEO

Local Search Engine Optimization plays an important role in the online visibility of goods and services in targeted cities. Like If you are running a business in Delhi and can provide services or goods to only Delhi’s people than Local Search Engine Optimization can work for your business growth. India is developing country and despite metro cities in India users are still not used to with online business. It shows that there are huge opportunities for business owners to get established their business online.

Local SEO

When we search for any service or products in specific cities, we use some phrased to find it. Like if I have to search electrician than I will be more specific to find it with location. I can type phrased in the search engine like = “best electrician in Noida” “electrician near me” and so on. It provides an opportunity to grow and increase sales of small and middle business like – makeup artists, dentist, painter, wedding planners, electrician, plumber and many other businesses.

There are a number of benefits of local SEO some of them describe below –

  • Affordable
  • No brokerage
  • Brand Building
  • Measurable

Local SEO Factors

There are a lot of benefits doing local SEO for your online business but it’s not easy like eating cake. Many businesses running the same business and providing services and only a few businesses can be displayed in the search result. Google determine various factors to rank the best website so that users can get the best result. Let see few of these factors –

  • Keywords in domain
  • Domain Popularity
  • Either business is verified or not
  • Geo-Tags embedded or not
  • Local address on your website
  • How frequency your website update
  • Verify location and ownership
  • What other people say about your services or products. Good review and rating mean higher visibility and trust.

If these factors make you confuse and you want someone else to take care of these factors for your website you can hire our local SEO services India which ensure you just focus on quality improvement part of your business and we take care marketing part of your business.

How Google My Business can help business in the search factor

Google my business is amazing services for small business owners. How about if you can create your own website in few minutes? Well, you can do it with Google my business page by creating a simple and free website with a form. Google My Business is a smart option that helps you to attain local visibility in search engines. However, there are lots of limitations and customization is not possible with a free website. But we would say it’s cool and very good for a try.

A well local search presence is all about providing valuable help for your local business. In long run we can say that by developing a decent website, performing local Search Engine Optimization marketing, you can take your local business to greater heights of success.