Top 5 Leading App Store Optimization Checklist For 2019

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What Is App Store Optimization (ASO)?

It is a process designed to improve the find ability of a mobile app in the Apple App Store and Google Play store. ASO is the way to go when you want to increase your app installs. But this can be expensive if you don’t find organic users in the long run.

App Store Tips, App Store Updates

Here is the top 5 App Store Optimization checklist:

1. Know Your Customer & Competition

 

A well-drafted mobile app store optimization balances on finding to know how your customers use your business as well as a deep analysis of the competitive. You need to ask a few questions yourself in order to start. For example- What language the end-users use? How would they describe my app? What are the competitive benefits? What keywords your competitor’s target? Why people downloading and using my app? Is my ASO plan in sync with the demands of your customers? Keep in mind that the answers to these questions will definitely help you review your competition to know which keywords are being targeted by related apps. After getting the answers to all these questions, you can easily decide whether to target similar keywords or completely different keywords at all.

2. Must Optimize The Title Of Your App With Focused Keywords

 

We have seen that many app owners do not put their targeted keywords in their app title. An APP title can keep up to 100 characters on an average. So, if your brand name is about 8 to 10 characters then you can use your main focused keyword. The app ranking in Store Search mainly depends upon the Name of your APP. Keep in mind that keywords in the app title can increase search ranking up to 14 %. Must provide icons for mobile devices of different size and orientation.

3. Ensure A Convincing Description

 

The description of your app must be targeted toward your customer base instead of a search engine index. The description must be viewed as a call-to-action (CTA) for potential customers. Define what it does in concise or simple language, what are benefits it offers, and force users to download it. After convincing the app store that the app is relevant to a particular keyword, now convince your potential customers that it can fulfill their needs. Put your focus on the first three lines of your description as it will instantly grab your reader’s attention. The number of apps available in the marketplace is increasing with every passing day, users are sure to have a few alternatives to consider when assessing yours. So, make their decision easy by instantaneously communicating what it does and why they should download, install and finally use it.

 

Keep in mind that the app’s description and the rest of your product page must be being preserved as a living document. That means as it changes, so should your app description. Whenever you submit an update, then take the time to reflect the changes in the description of your product page and screenshots to call out new features and precisely depict it.

4. Update The App Often

 

Updating app must be one of the most important things to do. Users love changes, so when they see a change, they may go ahead and download and use it or update a previously an already installed app. Remember apps that are updated often are seen by more users, and they also command a better review from real users to help increase your app ratings. You need to ensure to lure your users within the app, and update the description of your app and maintain a big account of 5-star ratings. You can use social media to attract more visitors to your app as well.

5. Drive More Traffic To The APP By Using SEO

 

Let your target users know about your app by writing about your app in your business blog and your hired SEO and App Store Optimization Services India company do SEO of that post with the focused keywords. Do not forget to provide app download buttons & icons as a call to action (CTA) in your blog and websites.

If you feel that we have missed something really important, let us know on the comment box below.

Why Go For SEO Company Instead of In-House SEO Team

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Search engine optimization (SEO) has become integral to the success of any online business. So, if you are running an online business or selling online through your website, then you must integrate SEO into your marketing strategy right knows. But, the big question here is whether to hire an SEO agency or go for in-home team Businesses that are including SEO in their marketing strategies first time and don’t know anything about SEO, for them we have mentioned here top 5 reasons why choosing a reliable digital marketing company in Delhi is more favorable than having an in-house SEO team.

In House SEO Vs SEO Agency, Why Agencies are Better Than In-House SEO

1. Professionals With Expertise

 

Hiring an SEO firm means you will have a team of experts who have in-depth knowledge of the industry. No need to spend your valuable time and energy in hiring an entire SEO team such as SEO executives, copywriters, content writers, etc. Also, if you don’t know about SEO much, then identifying which candidates are best suited for the task will be difficult for you. 

2. Infrastructure 

 

A disadvantage of hiring an in-house SEO team is you need to create marketing infrastructure, which is a long and perplexing process. For example- If you want to start a business blog, for this, you have to hire a team of writers and optimize your blog platform. Also, need to create an effective content strategy, search for good topics, execute a plan for evaluating results, and integrate tags and plenty of other things. There is a need for an infrastructure list for each step. But, hiring someone means you can take benefits of the infrastructure they have in place, and letting you leap this part and start taking advantages from your marketing efforts faster.

3. Get More Variety In Terms Of SEO Strategies

 

In house Team mainly focuses on your company website, but SEO companies work for different and different organizations or businesses. So, they are able to learn new tactics to one business by getting a viewpoint from working with another company. Different SEO techniques services such as Google Ads Management India are applied to different businesses in order to get fruitful results.

4. Guaranteed Results

 

SEO service firms try to deliver the best rankings possible as they promised and to stay ahead of the competition. But, you will not see this kind of approach demands a dissimilar level of output and performance in-house team.  SEO and Pay Per Click ServicesIndiaproviders will track the progress of SEO ranking, PPC campaigns and other things as they are result driven.

5. Leave Your SEO Company If Not Providing Results

 

If you hired company is not providing the results you want or they have promised in the starting, you can leave them and look for a company that delivers. Or if the quality of their digital marketing work doesn’t match what was vowed. As you’re paying to provide good services, but when the services are not working, it is a wise decision to fire the company.

 

We cannot force you or tell you whether to go for an SEO company or for an in-house digital marketing team. Consider both the pros and cons of each choice to find out which one will deliver the best solution

5 Digital Marketing Trends That Will Rule 2019

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Digital trends change every year, SEO professionals should be well-aware of these revolutions so as to effortlessly adapt to evolving technologies and stay ahead from your competitors. It will help you gain a competitive edge and develop new ways to grow your business, generate leads and build a strong relationship with your existing clients. This informative post will surely help you to take your company’s marketing to the next level. 

 

We have shared top 5 digital trends that every digital marketing company or professional must to pay attention:

Digital Marketing Trends, Digital Marketing Dominate 2019,

1.            Voice search

 

Voice search came into light back in 2018, but this trend will completely come into its own in 2019. These days, it isn’t the only a mobile device that is driving voice search. But the propagation of keen assistants. The impulsion for voice search will be coming from the other end of the range, from online users who are starting to use the internet. However, no matter who the target customers for voice search are, SEO is one thing that is sure because we know it will change. Old-style keyword research will become outdated as user questions will be totally different when using voice search. Remember about 99 percent of voice search results pull from the featured snippet that means content writers will have to focus on optimizing their content for Google and other search engines to pick it up. Create unique and quality content for better

2.             Live Videos

 

Live streaming content is free and takes a very short time to create while it provides immediate user engagement, and audiences use your content based on your time rather than theirs. Live Videos has the ability to produce better impressions than blog posts published in the newsfeed.  It also let Digital marketing experts engage with their leads in quick time, improves their relationship with followers, reaches a wider audience and boosts their traffic on social networking channels like Facebook, Twitter, etc.

3.            UX and AMP 

 

AMP also refers as Accelerated Mobile Pages was a vital mobile ranking factor for websites in the previous year. The significance of AMP will not be restricted to mobiles alone in 2019. This is because Google recently made Accelerated Mobile Pages available for desktops versions of sites too. So, users now can enjoy the same speed and easy navigation that it provides even while browsing on their desktop.   With the introduction of these features, businesses now have to look at their website as well as how user-friendly it is. You may be able to enjoy superior visibility on search engines by making your websites AMP-friendly. Keep in mind that an improved UX can inspire them to spend more time on their site as AMP pages are easier for users to navigate through.

4.            Create User-Friendly Content

 

Showing your prospect customers how your current customers are using product is one of the best ways to market it. If you create that user-generated content, then you will get two benefits- 1) It convinces prospect clients and customers. Your current customers are marketing your products on your behalf with user-generated content. According to a leading SEO company India, “User-generated content has a big impact on the buying decision of 90 of people who most of the time buy online and 80% of people who are buying online for some time. 2) User-Generated Content impact on online buyers. You don’t have to spend on this marketing. Also, this type of marketing is more effective than most of the marketing platforms you use. Prospect customers are influenced as a consumer who knows his / her needs is marketing your product.

5.            Encryption

 

Keep in mind that digital marketing comes along with encryption. Today about 20 percent  (That’s not a lot of people) of online users, buyers, etc., feel that their personal information like their name, mobile number, credit or debit card information is secure online. This is one of the major challenges faced by digital marketing specialists.

 

So security and with better encryption, and rest assured, 80% of 0nline users will depend on digital marketing if they know how their personal information is being used.  Keep in mind that a more secure and encrypted system will rule the others in this year 2019.

Combined SEO And Web Design Together For Better Result

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SEO and quality web design are very vital to increasing your company’s sales. But, do you know that incorporating both SEO and web design together can make a great positive impact. You want your site to be high ranking in the search engines like Google, Yahoo, etc., so as to be seen by more potential online buyers.  Remember SEO and Web design are separate specialties and each needs specific knowledge and expertise. Preferably, your digital marketing team has divisions with those specialties that work together so your site actually supports your business. 

SEO, Web Design

Website Design

 

A website designed beautifully and effectively communicates your brand message to the world and tells the story of your company describes your products & services and can sell directly online too. There are plenty of design techniques such as Keep It Simple, Unique Style And Typography, Make it Predictable and Web Animation that guides the user through your site and quick action including buying your products and services.

SEO

 

It involves technical analysis of your site and its content with an eye toward what your website must contain so as to rank in search results.  Many steps involved in this process and only the best SEO experts who are familiar with the latest SEO techniques can do it for you. SEO process: Audit> Technical SEO >Keyword Research >Location Demographics >Content Strategy >Content Writing & Editing >Ranking.

Your Business Will Benefit By Combining SEO And Web Design Together

 

There are many reasons on how your business will benefit from a strategic partnership SEO professionals and between web designs. For example- Your SEO will work best if the web designer understands what’s needed by the search engines and knows how to create good pages and navigation that make it easy for the search engines and your site visitors both. Good website design engages visitors and makes your call to action clear. Expert SEO should guide the creation of content while the designer decides how that content will be presented on the portal for best results. Keep in mind that working with a proven team that provides both types of expertise benefits your bottom line as this established relationship means better results and increased cost-efficiency than hiring separate SEO and design teams that have never worked together.

Use The Right Keywords

 

Keywords are vital, but it’s important that you don’t go overboard in their usage. Always use the right keywords to attract online buyers to your business.  Keywords must be the words people are using when they search for product or service online. It’s best to hire the best SEO Company to help you reach your target market as search engine optimization practices are changing regularly.

Make Your Site Responsive

 

Mobile phones usage is commonplace today so you need to be sure your web design is mobile-friendly as more and more users are going to access your site through their smartphone. Keep in mind that your mobile and main websites must have the same URL for SEO purposes.  Ensuring everything points to the same place will boost your number of backlinks, which is really good for search engine ranking.

 

When both SEO and web design efforts are combined, your potential customers will enjoy browsing your site and will certainly leave satisfied. Additionally, satisfied customers will recommend your website and your business to others by recommending you to their family, friends, colleagues or leaving positive reviews on your site or social media pages. Remember positive feedback from customers can greatly increase your marketing efforts, as your target audience will perceive you as a dependable and trustworthy brand.

How To Regain SEO Traffic And Rankings After Your Website Redesign

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Businesses generally decide to get a new beautiful website to make a stronger impression on viewers, provide better user experience, and boost their traffic, conversion rates, and keywords ranking. But often after launching a newly designed site, your organic traffic tanks and the rankings sink with it. We know that keywords ranking is very important in SEO and for online businesses. A reliable App Store Optimization Company Delhi can help you Rank good for popular keywords. Website redesign recovering your SEO traffic is the major problem in digital marketing.

Reasons Why Your Traffic And Rankings Drop And How To Recover

1. Content Changes

Content change is effect in ranking. Old content change directly affects any website ranking and traffic. So, if you have found that some of your web pages received high amounts of traffic, move the content posted on these pages to your new site. It is not a good idea to leave behind the good content that performed well.

2. Redirects

Forgetting to redirect to your new web site from your old URL’s will mean that back-links that existed for your site will send users to 404 errors. As result, your web traffic decreased. The 301 permanent redirects will help you to pass the old web page’s authority to newly redesigned web pages. Also, you will be fixed with this issue.

3. Landing Page Traffic

Decreasing the landing page traffic continuously is the biggest problem in SEO. Organic traffic is down when your website redesign. Apart from this URL change is another important issue to look at.

4. Technical Issues

Technical issues such as Crawl issues, canonical URLs, indexation error and Html error directly effect on your website as well. So, remove all these errors when you redesign your site. Your ranking and organic traffic will down if you do not remove.

5. Domain Problems

Suppose http://myseocompany.com is your old address and you could have made changes (With the new website) to the protocol (https, domain or), subdomain (www). You will need to spend enough time to solve this issue or to put together the redirects as well as pay attention to the domain, protocol, and subdomain.

6. Backlinks Must Be Updated

Backlinks in SEO services are the most potential links to draw organic traffics. They help in developing authority for the webpage. If you redesigned your business website, then Backlinks points to your old web pages which need to be updated. You must always work on the backlinks or can buy quality backlinks to make the most out of website content.

So, if you are going for redesigning your old website, must consider all the above-mentioned things to recover the organic traffics and keeping top rankings in the search engine as well.

6 Reasons on Why You Must Have a Digital Marketing Strategy in 2019

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The time has gone when marketing campaigns were limited to running ads on radio, newspaper, TV and magazines. But, today businesses and organizations are expanding their reach and connect with their target customers through digital marketing approaches. Using digital marketing strategies, you can optimize and take full advantage of the results of your campaign.

Digital Marketing Strategy, Digital Marketing Tips

We have mentioned below top 6 reasons on why your brand needs well defined digital marketing strategy to get more leads and convert them into your customers.

1. Provides You Both Direction And Focus

You will get direction and aims by building a proper strategy to run digital marketing campaign. Businesses that do not have a proper strategy will not have a sense of what they want to do online. Also, it becomes very hard to know what you want to campaign for online without specific goals, it becomes. But, writing a clear marketing strategy will help you tackle important questions, and you will know how to sell to whom, outline your target customers and create an effective digital programme and run a successful campaign online.

2. Help You Stay Ahead

Today, every business has its own website and will have analytics. But do you know many senior managers don’t make sure that their teams have the time to review and perform on them? A defined strategy will surely build testing into your programme, making sure that continuous improvement is possible. Besides, it will also help you optimize. A good digital marketing agency in India  will scale your activity against your core competitors to show where you are behind the curve and undoubtedly set out what objectives you need to hit online, letting you measure what is working and what isn’t.

3. You Can Track Your Digital Success

With keeping track of the digital marketing metrics, you get the correct measure of ROI (Return On Investment), as well as can define the areas of improvement and also work to make things better in coming time. You can check for various ad content and manage how your target audiences react to each campaign with the use of the analytics tool. Additionally, you can check the number of site visitors, page views, bounce rates; average time a user spends on your site, conversions or analyzes your growth.

4. More And More People Are Going Digital

If you ask people “Can you live you without your smartphone”, we bet that most of them will say NO. These days, more and more people are looking for more digital content plus want each of their purchases to be exclusive. Search engines are the most popular channel for search. According to a study, “83% of the consumers review websites for search while about 25% of consumers use social media to find new products, brands, etc.

5. Easily Target Your Audience

Digital marketing gives businesses new ways to target their target audience and build effective or powerful brand recognition. SEO services can help you to reach out those visitors who you have missed through engaging blog content, social media and search engines.

6. Get Value For Your Money

 

Digital marketing is affordable as compared to other orthodox marketing techniques. But there can be wastage over and done with duplication of activities without a clear strategy or aimed at attaining the same goals. Do you know this has been the case in many businesses where the same tools have been attained to perform similar assignments?  But, this can be avoided simply by using a clear digital marketing plan. Apart from this, a clear strategy will prevent a situation whereby inadequate resources are committed to planning and executing online marketing, so making it quite difficult to respond to challenges in the best possible manner.

Keep in mind that planning digital marketing strategy is not complicated. Just define your business goals, tactics, and Key Performance Indicators (KPI) and document them down the line.

 

Top 5 Effective Digital Marketing Strategy For Healthcare Organizations

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The healthcare industry is liberal in plenty of ways today, but it has been taking a lag behind when it comes digital marketing strategies. Even though not entirely influenced, several sectors of this industry are yet to know how a universal reach can be achieved through digital marketing tactics and approaches. In this informative and interesting post, we are going to address this big issue and going to explain how Digital Marketing Plans and Policies can change the Healthcare Industry worldwide.

 

1. Get Responsive Website

 

Do you know about one-third of patients use mobile devices for research or to book appointments with doctors? Physicians and Surgeons regularly use them in-office to help their patients learn about treatment, procedures, and medications and to access information quickly. Therefore, healthcare groups must consider the advantages of transitioning to responsive website design (RWD).

 

Best Website Design, Responsive Web Design

Though developing a responsive site needs more effort in the starting, it removes the need for a separate mobile website and provides a consistent digital experience for your target customers as well as making sure consistency on a broad range of devices such as smartphones, computers, and tablets. In addition to this, managing one site lets you focus on developing a single and powerful web strategy, which boost visibility, conversions, while decreasing expenses.

 

2. Use Seo Tool

 

Search Engine Optimization (SEO) is one the best tool of Digital marketing that every SEO services India company uses. You can boost your content quality simply by the positioning of specific keywords used by the patients for searches on search engines.

 

seo services tool, SEO Tools, Search Engine Optimization Tools

Besides, SEO tool is also more helpful to provide the best looking of your site contents, email newsletter, and information blogs. This tool increases the ranking of your web page on search engines. Every single SEO company India is using SEO tool to enhance their client business.

 

3. Create Rich, Informative And Quality Content

 

Once you have developed a responsive website, now you have to create unique and quality content for the website promotion. Smart content is one of the best ways of any business digital marketing. A big number of people across the globe search on search engines related to healthcare services and you can take benefits of all these searches with creating quality content that gives useful information on health treatment, procedures and advice and tips and many more.

 

Unique Content, Good Unique Content write

 

With the help of a great content or blog, health care organizations can make a strong relationship between them and their patients. Most of the healthcare centers and clinics’ are using blogs digital marketing strategy to increase popularity.

 

4. Know The Power Of Social Media

 

Today, a great way to engage patient is Social media channels such as Facebook, Twitter, etc. Leverage your Facebook account to post videos, blogs, news, articles, patient reviews & feedbacks and more. The power of the reference is a key in health care because patients and their families looking for diagnoses frequently turn to patients with alike experiences. In addition to this, social media also provides hospitals and clinics the chance to share patient stories and connect people.

 

Social Media Banner, Social Media channels, Facebook, Twitter, Social Media Marketing

 

These days a large number of people believe in learning visual contents through informative videos. So, if you are running your own healthcare center or clinic, then you can hire a digital marketing agency in India to promote and increase your business through visual video activities. You can also share your experience and services of your hospital or clinic with your target audience. YouTube is one of the best platforms available today for sharing your videos and get consumer popularity.

 

5. Track ROI Of Digital Campaigns

 

A key advantage of digital marketing is that you can track results to specific digital marketing campaigns. This is extremely to understand for healthcare marketing professionals what is working or what is not what needs to be optimized, how to use marketing funds cleverly for the best possible outcomes.

 

 

They would run marketing campaigns before adopting any digital marketing strategies and hope for good results. After that your hired best digital marketing company in India can build campaigns by using past data and adjust campaigns in anytime if they are not producing desired outcomes.