Powerful Tips of Lead Generation & Growth of Your Business

Posted on Categories Digital MarketingLeave a comment on Powerful Tips of Lead Generation & Growth of Your Business

Are you running an online business but not getting expected leads from your online marketing strategy? Lead generation is one of the most important keys to any successful online business. To do it right, you need to develop a lead generation marketing strategy. So, we are here to help you with proven marketing tips –

1) Email Marketing – Be careful about email marketing and buying email lists to use for online lead generation. A lot of companies promise their lists are unique, but according to latest study 34% or more of the data you buy will be out of date. You need to create your own subscriber email list and keep on communicate with them by sending e-mail.

2) Mouth to Mouth Branding – Lead generation is not only about emails marketing, paid ads, and social media networking. It’s also about increasing direct communication among people. Get in touch with as many networks that you can, especially related to your target audience. This is one of the most effective ways of generating quality leads for your business.

3) Search Engine Optimization – Optimize your website for keywords that use by your clients to search data and information in the search engine. Organic leads always consider as high quality leads with the higher chance of conversion. However, Search Engine Optimization cannot be a quick and fast way to generate leads so its better you hire search engine optimization firm to run your SEO campaign and can drive traffic and leads at your website.

4) Buy Leads – Always search for opportunities where you pay for leads. Paying for quality leads is not a bad thing at all for your online business. In fact, there are many lead generation companies out there that deliver leads at a low cost. However, you need to do self-research because there are a lot of scams out there.

5) Be Mentioned in Local Magazine – Find out if any local publications available for free or paid that fit within your pocket. It can be a quick and fast way that you get noticed by your targeted audience.

7) LinkedIn – Many people do not work on LinkedIn for leads generation, however, LinkedIn is one of best social networking website when it comes to professional networking and lead generation. The conversion rate on LinkedIn ads, groups is much better than other social media channels.

lead growth tips

Apart from above lead generation marketing tips, there can be many more as per your business nature it may include, paid ads, media publications, powerful content strategy. However, Stick with what you’ve learned above in this blog and you’ll quickly start generating leads and more customers. Once you get started with above tips, your business is going to reach new heights of success.

Good Backlinks vs. Bad Backlinks – You Must Know Today!

Posted on Categories SEO

One of the most important SEO tasks that we regularly work on is backlinks. Backlinks are still a major ranking factor and will remain an important factor in search engine ranking. However, everyone doesn’t know that every backlink cannot be treated as good one. Google continue updating its algorithm against poor links.

good links vs bad links

If you cannot differentiate between low quality and high-quality backlinks, this content may help you to identify difference between low quality and high quality backlinks. You will also know that how bad backlinks can harm your website.

Not Each Backlinks Are Good

Early days every link considered as the positive vote for a website but it does not work in today’s scenario. Getting backlinks from spam forums, low-quality guest blogs, poor directories, poor article spinning. These all activities may take your website to downward. Google has powerful algorithm panda and penguin to identify issues in your website.

If you haven’t yet changed link building practice than your website will have to pay by losing search engine ranking. Good backlinks must look relevant and complement the content.

Many Backlinks Can Be Problem

Well above statement is not true so you don’t need to worry in case if your website attaining too many backlinks in a natural way. Google is no more concerned quantity of backlinks you have but he cares about quality. If you still worry about quantity over quality than you are on the wrong track and need to update strategy before the delay.

Over optimization of Anchor Text

It has been assumed that many marketers build backlinks with the targeted keywords. If you still working on low-quality backlinks than it may harm your search engine ranking. There should be strong reasons that you naturally achieve anchor based backlinks. It a big risk to build backlinks on same anchor tags only.

Site Quality

Google loves links coming from high-quality websites. Do you ever care for website quality and check the website in some parameters like domain authority, page authority, Alexa rank, social media rating and most important relevancy. If you taking care all of these things then you don’t need to worry and keep on doing the amazing job. In another side, you need to research for quality sites before links building. For example, if you are a plumber services provider company and you are getting links from an SEO forum.

How to identify bad Backlinks

There is a very simple trick to identify if the links being built for your site are valuable or not. Ask the simple question from yourself-

  • Is website is attractive real audience?
  • Is website build for backlinks only?
  • Is link of your website compliment on the website?
  • Will you get the relevant audience from a website?

If you can give correct answers of this website then you are able to find differences between low quality and high-quality website backlinks.

Conclusion

The conclusion is that bad links can harm website badly.

If you are looking to hire a quality backlink building company, please contact us so that we can discuss your needs.

What Is High-Quality Content?

Posted on Categories Blog, Digital Marketing

So, everyone is recommending you to post quality content but do you know what is quality content? Don’t be confused we are here to help you. If we have to describe high-quality content in a single word that we can say that high-quality content is an experience. Yes, it is an EXPERIENCE, you prepare content in terms of videos, text, images to provide a better experience for your audience. But still, there are few characteristics of quality content that has to be taken care today –

what is quality content

Good Content Appeal To The Heart

Create an emotional touch with your audience. They must know how much you are caring about them and intend to help them with your products or services. Don’t forget that emotions are the great invention of god and it decides either you love someone, ignore someone or hate.

Shareable Content

When your content is full of practical values, entertain users and interested. It becomes sharable for users. You have to think why people share content of influencers in your niche and next to develop content in terms of getting engaged. Ask your self would you share content on Twitter, YouTube, Facebook or any other social profile. If your answer is YES then its cool you have developed sharable content.

Relevant To The Target Audience

Content is written for a specified audience always performs better than content written for a broad audience. Always remember it if you want to get competitive advantages than you will have to be more specific. Its more appreciable If you show multiple points and research to your targeted audience with the help of images, videos, info-graphics, case-studies, presentation etc

Encourage Desired Action

Your content becomes more valuable once you add some action to your audience. Your audience will remember you if you engage them with some interesting actions and even when you answer them.

Build Relationships

The strong content work as a invitations to build more relationship with your audience. Each of your replies at your audience comments builds a relationship with you and your audience. This engagement force readers to revisit website to find more from you and also there is less chance they ignore post shared by you on social channels.

Search engine optimized

Search Engine Optimization plays a key role to increase search engine visibility of your content. Make sure to follow Google search engine guidelines. It will make it easier for the search engine to crawl and index your website content in search and artificial intelligence will do its job.

Conclusion

Well, You must have one goal to provide the better experience to your users by serving your web pages in search engine.

Local SEO Guide In India – Grow Your Local Business

Posted on Categories Blog, SEO

Local Search Engine Optimization plays an important role in the online visibility of goods and services in targeted cities. Like If you are running a business in Delhi and can provide services or goods to only Delhi’s people than Local Search Engine Optimization can work for your business growth. India is developing country and despite metro cities in India users are still not used to with online business. It shows that there are huge opportunities for business owners to get established their business online.

Local SEO

When we search for any service or products in specific cities, we use some phrased to find it. Like if I have to search electrician than I will be more specific to find it with location. I can type phrased in the search engine like = “best electrician in Noida” “electrician near me” and so on. It provides an opportunity to grow and increase sales of small and middle business like – makeup artists, dentist, painter, wedding planners, electrician, plumber and many other businesses.

There are a number of benefits of local SEO some of them describe below –

  • Affordable
  • No brokerage
  • Brand Building
  • Measurable

Local SEO Factors

There are a lot of benefits doing local SEO for your online business but it’s not easy like eating cake. Many businesses running the same business and providing services and only a few businesses can be displayed in the search result. Google determine various factors to rank the best website so that users can get the best result. Let see few of these factors –

  • Keywords in domain
  • Domain Popularity
  • Either business is verified or not
  • Geo-Tags embedded or not
  • Local address on your website
  • How frequency your website update
  • Verify location and ownership
  • What other people say about your services or products. Good review and rating mean higher visibility and trust.

If these factors make you confuse and you want someone else to take care of these factors for your website you can hire our local SEO services India which ensure you just focus on quality improvement part of your business and we take care marketing part of your business.

How Google My Business can help business in the search factor

Google my business is amazing services for small business owners. How about if you can create your own website in few minutes? Well, you can do it with Google my business page by creating a simple and free website with a form. Google My Business is a smart option that helps you to attain local visibility in search engines. However, there are lots of limitations and customization is not possible with a free website. But we would say it’s cool and very good for a try.

A well local search presence is all about providing valuable help for your local business. In long run we can say that by developing a decent website, performing local Search Engine Optimization marketing, you can take your local business to greater heights of success.

The 5 Most Important Things to Know about Brand Building

Posted on Categories Blog, SEO

A brand is something intangible asset that you can’t really put on your finger. It can be trust and credibility of a business in a market among customers. This is why most big brands or businesses invest money like water in the brand building. The primary reason for brand building is to improve the experiences that customers will have with your products or services and also the chance for someone to choose your products or service over someone else. Below we are listing some points where startups and small business must invest enough time and source to expect long terms branding benefits.

There are 5 important key points to keep in mind when developing your brand.

  • Market Analysis

  • Understand the market trends, competitors, and your target audience. Marketing research is highly recommended for all small business on a regular basis it helps you to measure your place in the market and helps you to set your own milestones. It also ensures that you are on track by comparing price, services, and features of your competitors offering to customers. Infect market research is a door to understand each and everything about the way you fit into the market.

  • Competitive Advantage

  • Decide on your unique value proposition. Ask yourself what will make you stand out. The term competitive advantage refers to a study that highlights all advantage of a company over other competitors offering similar products or services.

  • Brand Name
  • Choose a name that delivers your brand message, audience, and story. Your business name means a lot to your business when it comes to business success. It should be easy to remember and meaningful. You must talk with experts before selecting any name for your business.

  • Core Branding Assets
  • Create a logo that reflects your brand, services or products because its going to work as a signature of your business. A logo is something about your business that may leave in your customer’s mind even after buying services or products from you.

  • Online Presence

Establish your voice online and deliver consistent communication via social media. Social media is one of the easiest ways to reach millions of potential customers at minimal costs.