The 5 Most Important Things to Know about Brand Building

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A brand is something intangible asset that you can’t really put on your finger. It can be trust and credibility of a business in a market among customers. This is why most big brands or businesses invest money like water in the brand building. The primary reason for brand building is to improve the experiences that customers will have with your products or services and also the chance for someone to choose your products or service over someone else. Below we are listing some points where startups and small business must invest enough time and source to expect long terms branding benefits.

There are 5 important key points to keep in mind when developing your brand.

  • Market Analysis

  • Understand the market trends, competitors, and your target audience. Marketing research is highly recommended for all small business on a regular basis it helps you to measure your place in the market and helps you to set your own milestones. It also ensures that you are on track by comparing price, services, and features of your competitors offering to customers. Infect market research is a door to understand each and everything about the way you fit into the market.

  • Competitive Advantage

  • Decide on your unique value proposition. Ask yourself what will make you stand out. The term competitive advantage refers to a study that highlights all advantage of a company over other competitors offering similar products or services.

  • Brand Name
  • Choose a name that delivers your brand message, audience, and story. Your business name means a lot to your business when it comes to business success. It should be easy to remember and meaningful. You must talk with experts before selecting any name for your business.

  • Core Branding Assets
  • Create a logo that reflects your brand, services or products because its going to work as a signature of your business. A logo is something about your business that may leave in your customer’s mind even after buying services or products from you.

  • Online Presence

Establish your voice online and deliver consistent communication via social media. Social media is one of the easiest ways to reach millions of potential customers at minimal costs.

Dealsshutter to Increases Organic Traffic by 300% in 4 Months (Case Study)

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Black Marlin Technologies set a professional SEO team who initially used Google keywords planner to choose targeted keywords and design an effective content development strategy.


Founded in March 2017, Dealsshutter is a deal and coupon portal with the goal to provide latest available offers. There were many websites were already available to provide coupons and deals and it was a challenge for our team to take this new venture into the competition and deliver the good amount of organic traffic from search engine.


BMT believes in mapping the right content to the right stage in the customer journey. First, we identify the attractive keyword and opportunities, based on the intent that each keyword represents. Then we developed content for the topics by considering a few factors.

  • The first was what content type is ranking on the top of the SERP? Black Marlin Technologies’s identified major competitors and analysis their practice to achieve online marketing goals. Initially, By following major clients we explore some existing ideas to promote the website in right way.
  • The second factor was what stage of the buyer’s journey on the website? There are multiple actions could be taken by visitors on the website like – reading blogs, finding deals, searching deals on their preferred store. We have taken care to create content in a more informational style, I.e details about “what is…” or “how do I save more money on online shopping?”
  • We also focused on CTA (call-to-action) on each page in terms of coupons, contact page Or create content in terms to guide site visitors towards taking the next action, like “Request Notification,” for those ready to received updated deals on their email id.

To make this content creation process scalable, we used Google analytics, webmaster, SEMrush, Open Site Explorer and organize all things to get better output. Our team also took care to use the power of SEO and content to elevate the business impact from the organic channel.


Indexed organic keywords have increased 20%, while organic traffic to organic traffic increased by 300%

Dealsshutter Organic Search Traffic

Increase Organic Search Traffic To Enhance Affiliate Income (Case Study)

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The Opportunity

Black Marlin Technologies content developers deliver meaningful content on that helps visitors to get expected content on click. Due to high competition, it was a big challenge for our editorial team to produce high-quality & sharable content.

The Solution

BMT team followed a simple process to find the keywords with the highest potential. Within one month, they launched new, high-performing content by leveraging rich data about opportunities and threats.

  • Keywords Research – First, the team used Google keywords planner to identify 50 competitive keywords that was relevant to .
  • Search Queries – We used Google webmaster console and extracted all search queries into an excel sheet. SERP visibility was not so good but still, we have some data where we can start to work and achieve some result. We optimized content of the website and made sure excellent work for on page SEO.
  • Competitive research – There is huge competition and number of similar website available who is giving the same services so it was not easy for us to select all competitors. We extracted top 3 competitors and analysis those to identify new opportunities for us and like always it helped us.
  • Implementation – After having the clear picture of SEO opportunities and work to be done on website. Our team did not wait more and implement all suggestion on the website it includes redesigned the page and adding new content structure, based on the competitive research. We made sure to include CTA (call to action) and add download link at the right place so users can download at the fastest time that they want. In another hand, we built link building strategy to prepare strong reason for a search engine to list this website in search engine.

The Results

After two-month result was in front of us and the results has proved the success of our team approach. The number of downloads after this optimization increased by 71%, with average bounce-rate. More than 15 keywords from 50 were on the first page of Google search engine. For example, uc mini installs, uc mini java and so on.

Why Does Your E-Commerce Site Need To Load Faster?

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There is no use of having an amazing website with poor loading speed. Customer will not care that how much amount you have invested to build your website and left your website if it does not open quickly on their mobile or desktop. It has been assumed with many ecommerce stores that they face the problem of huge bounce rate on their website due to poor loading speed and they keep losing business and trust among users.

how fast website load

Page loading time is a crucial factor to stand you in the competition and get success in online business. Not only users but also Google gives more priority to websites who get load faster. In fact, Google wants to give the best experience to their users by reverting meaning full and fast websites. So, whether you are running an e-commerce site or any information website, you will have to give priority on optimization of website loading speed as beautiful website design is worthless if your loading speed is slow.

Now internet users are very impatience and they don’t to want to wait a long time to load the website. They want everything quick in their life. If they find any trouble to open your website, they will not take more time to visit another website and maybe will never return to your website. Also, according to the statistic, you have just 5 to 10 second to impress users to stay on your website. Furthermore, slow loading speed means that you continue losing trust among customers.

Reasons why websites loading speed is important

Ranking Factor – Google determines many things to rank any website and page loading speed are one of them. If you want to remain in the search result then you will have to provide a faster website to Google’s users.

Users Trust – Winning users trust is one of primary job of any business. If you would not be able to impress them initially than they there is the higher chance they will not buy products from you nor will they return to your website.

Bounce Rate – Slow page loading speed hampers your mobile traffic and more bounce rate is another negative signal for your website.

Poor Conversion Rate – Many buyers may abandon their purchase decision due to the slow speed of your cart.

Well, above reasons are enough for you to understand the importance of website loading speed. Now, lets move to tips that you can follow to optimize your loading website speed.

Guide to improve loading speed of your website

There are many website loading testing tools available online where you can test your website loading speed with the suggestion that should apply to optimize your website loading speed. We want to let you few popular names –

All above tools work amazing and can help on website loading speed optimization. Let’s take one from above and we will go to Google page load speed test lab. When you check your website loading speed with this tool it shows the score of performance from 100. More score means better performance. Well, the tool also shares extra information for improvement of your website loading speed. Like –

  • Optimize images
  • Eliminate render-blocking JavaScript
  • Leverage browser caching
  • Minify JavaScript
  • Avoid landing page redirects
  • Enable compression
  • Minify CSS
  • And so on

Well instead of making use confuse by going into the technicality of all things we want you to follow our below checklist which will help you to provide the fast website.

  • Optimize your images size
  • Reduce Animation/Flash or avoid to use if this is not necessary
  • Remove unnecessary plugins that take longer time to response
  • Put all script in one place
  • Do not maintain up to 3 CSS files
  • Dont use iframe tag in your pages

These are some basic but crucial tips that surely contribute to improving your sites loading speed. At Black marlin technologies, our motto is to provide better than excellent services and helping you in every aspect of web related issue. Stay tuned with us for more informative content and If you have any feedback/suggestion for us you can write us at

SEO is Not an Expense But an Investment! Check How?

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We’ve heard lots of owners say this. “My business doesn’t need SEO” Sure, it’s true that you can do this without SEO. However, only if you’re:


1) The most authoritative site in your industry OR
2) The most popular brand in your niche



Are you one of these two?


Unless you don’t belong to any one of the above two statements, you do need SEO for your website.


People have so many misconceptions about SEO and one of the biggest ones is that not every company needs it.


Let’s check:


SEO is not a cost but an investment!


Once business owners truly understand this statement their opinion about SEO will change entirely. It should be considered an INVESTMENT with a high return. For any commercial keyword you’re not ranking on page 1 you’re literally leaving money on the table.


It’s getting even worse. This is money that your competition is STEALING FROM YOU.


Did you know top 3 positions in Google get over 50% of all organic clicks?


Here is the statistics of average overall Click through Rate on Page 1 of Search Results below:


Page 1 Average Result 1 29.60%
Page 1 Average Result 2 13.10%
Page 1 Average Result 3 9.20%
Page 1 Average Result 4 6.50%
Page 1 Average Result 5 4.90%
Page 1 Average Result 6 3.60%
Page 1 Average Result 7 3.00%
Page 1 Average Result 8 2.60%
Page 1 Average Result 9 2.20%
Page 1 Average Result 10 2.10%

Statistic Resource:


If you rank there you will skyrocket your:


* Traffic
* Conversions
* Sales


SEO can help EVERY business but only a few companies will reap all the benefits! And by few, we mean the HANDFUL of them. SEO can get your site on #Google’s first page.


  • How did SEO work for you?
  • Did it work?
  • Did it fail?
  • Did you even try it?


If you have any question coming in your mind related to SEO, feel free to comment us below.


Either way, 2018 is a great year to start or turn the tables.

How to Deal With Hate Comments in Google Business Listing?

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Generally, we see that many of the Google Business Pages have negative reviews and Low star ratings, it may be coming from real customers OR the competitors who want to down-rate the company in any case.

Google Negative Reviews

What to Do When You’ve Received a Fake Review:

Responding to the reviews needs to be done carefully. Below are some of the tips which businesses whore going to start responding to the reviews so that you may avoid embarrassment and also maximize the positive effects on your brand.

1. You should not be defensive about the negative reviews: When the reviewer is completely wrong and even if he is acting like a total jerk. You will be writing what would amount to public relation content in the reply and it should be your best. Everyone experiences a bad day.

2.Never write response to the negative reviews while you are in a bad mood: Just sleep on it. Save it on your notepad on the desktop and read it again in a couple of days. There is absolutely no rush or timings written in the emotional moments are very rarely what you wish in the public view.

3.Keep in mind that the responses double also be read by your future customers: Over the past few months and even years, the homepage of your business would have been reviewed by a number of potential customers who would have made their decision of buying or selling on the basis of other peoples reviews. It is quite arguable that the work content that you will put as a response is very important than the content that you post on your business website.

4. Thank the reviewers for their gifts of time: It takes some time to leave a comment. Doing this signifies that theyre doing a favour to you and its your chance of shining by responding skilfully rather than cover and duck. Sometimes the reviews are as useless as rants. But, most of the people who read the reviews realize this. You have the chance of showing your stuff in response.

5. Short and sweet: Never write a novel, just try capturing the sentiments, transferring the emotions and simply move on. But, never copy/paste same response on various subsequent reviews.

6. Don takes the issues offline: Do not respond telling them to contact you for discussing each time.

7. Do not get personal even when they did: Sometime the reviewers write their reviews when they are ticked off and when they attack some particular employees of the company. Just mark them as inappropriate and employ established editorial procedure for removing them. Google does not want these types of reviews there either.

8. Set ground rules with the employees: It was recommended that you develop ground rules for the process. You might wish to delegate the review responses, but not till you have sense that the employees understand the significance of having some.

9. Take ownership: Youre responsible for the business and sometimes the business isnt just fair. You own the issue as well as the response to it. Many times the reviewers wish to be listened to and would remove the reviews when they want.

Guide To Estimate Budget For A New Business or Startup (infographic)

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Prior to start earning money one has to figure out the most appropriate figure for what to spend and where to spend. Creating a good budget can be key to the successful business because the budget could work as a roadmap for your company and set up some discipline to process everything. It is very imported to know about important components of a budget


  • Fixed costs – Ex -rent, furniture, and insurance
  • Variable costs include the cost of raw materials, inventory, and freight. Semi-variable costs –
  • Semi-variable costs are fixed costs that can be variable. These can include salaries, telecommunications, and advertising.

The following infographic can help you to identify the entire basic factor which has to be taken care while drafting a budget for your new business.

SEO OR PPC Which is Best Option for Promoting the Site?

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Most of the People still have numerous questions about Which is better: SEO or PPC?


Explaining both SEO and PPC in nutshell:


Pay Per Click OR PPC:


As this word (PPC) tells that you have to pay for every click when a user clicks on the advertisement displaying on Search Results. It comes under a Paid marketing called PPC advertising programmes provided by Yahoo search marketing, Google AdWords, etc.


They help you in displaying advertisements in the results sponsored section of the results page of every search engine. Then, you will be asked to pay fees on the basis of how competitive the keywords you chose are, whenever the viewer clicks through from the advertisement to your website. One of the least known and least used styles of ads on Facebook is the app install ad. As you might imagine, the core focus of the ad is to get people to install your app.


Search Engine Optimization OR SEO:


Alternatively, you would be able to build traffic without paying any cost. It does not mean that it is free of cost 🙂 but you don’t need to pay directly to Paid advertisers like Google OR Yahoo. You only need to find SEO professional guy OR a top SEO services provider company who can help any website achieving the high ranks in natural searches. They will follow the best SEO practices to get your website displayed on the pages much more prominently and often. It might take some time for you to reach at the top of SERP ( Search Engine Result Page), and the traffic will be absolutely free and would probably prove to be worth the whole investment.




Offcourse, budget plays a major role in any type of services whether it is SEO, PPC or any other services. It depends on the budget and the needs. In case you wish for more traffic faster and if youre willing to shell out some money for it, then PPC may be the best thing for you. But, if you are operating on the shoestring budget, then it might make a lot more sense for investing time for chasing high search ranks through SEO.


Even though both the ways of fetching traffic are quite powerful, one of the methods builds the long-term success; whole other may be just a short term solution.


You should keep the below important things in mind:


1. More and more users trust the organic listings. The statistics from the SERPs behavior studies have shown that 77% of the search users select organic over the paid listings while searching, 67% select the organic search while purchasing.


2. As they all are paid advertisements, they are not that appealing. Exquisite article has stated that the organic results are approximately 8.5 times more likely to be user clicked on paid search result.


3. The SEO may provide the lasting visits. Its quite a viable long term solution.


4. Search Engine Optimization is quite cost efficient.


5. PPC is generally seen as a tool for advertising and it lacks trust by the avid online users.


6. Where PPC is the only visible solution on one of the search engines, SEO may be visible on various search engines like Yahoo, Bing, etc.


7. SEO once did works well for you, unlike PPC that needs constant investment, testing and optimizing for keeping the performance up.


8. SEO is approximately 85% likely to get more traffic towards your website over PPC


9. SEO has a higher ROI than PPC


10. SEO helps in building a brand by mainly owning the very first page, backed by good and strong internet brand awareness as well as brand promotion.


Still, if you think that the above information is not sufficient then you can call our experts at – 0120-412-1425 OR drop us an email at –, one of our expert will be in touch with you within 24-48 hours.


Happy Reading 🙂

Why your SEO Efforts Fails

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Implementing the search engine optimisation strategies is not sufficient for getting you on first page of the search results of Google. With and effective SEO plan there are good chances that it is not working properly just like you hoped.Therere various reasons because of which your SEO strategies might fail in getting you the coveted first page.


Below are some of the most common mistakes which you need to avoid:


1.You are not choosing the right keyword


Stating the best keyword for your business may be a little difficult, especially when you are working in a populated category. Some of the most common keyword related mistakes include employing the single word keywords in place of the long tail keywords hoping to be noticed employing the popular keyword and targeting the keywords which are specific or not specific.


To give you the clear picture for Trademark searches, you can see that Google provided different results and not pretty sure that whether a person is looking for trademark agent, trademark services OR only wants to collect some information for trademark.



2.You are not employing the digital marketing tool


The digital marketing tool helps you in seeing whats working for you and what is not so that you know where are your strategies strong and where you need assistance.


Here is the list of top free digital marketing tools that would help for any webmasters to run a successful campaign:


Everything from goal trackers to analytic trackers falls under data visualization tool categories and all are important when you wish to see all your SEO efforts to succeed.


In case you’re just measuring the success of all your SEO strategies through a rise in your business, you might not realize the results that you are anticipating. Optimising the content of the website takes some time, efforts as well as continuous improvements. Treating SEO as one time project would just do this much and it is quite less.


An introduction to networking courses would offer you a competitive advantage required to fully grasping any kind of server related problem flagged on the website of your business. You should not let your efforts fail as you are not adjusting and adapting.


3.You are not targeting the right customers


Your SEO strategies need to keep revolving around what the customers or the potential customers look for while they require your products or services. In case you do not understand your customers, your SEO strategies would definitely fail.
Targeting the wrong audience would not enhance your business even when your SEO strategies put you at the top on results of the search engines. Similarly, if you aren’t appearing in results of the search engine, people searching for your organization would not be able to look for you.


Take your time for understanding the various factors in getting right customers to your site. An old customer would not search the internet the similar way that a teenager would. Your keywords should represent the correct audience that brings you good business.


Getting right SEO strategies takes the method of trial and error. With a good amount of attention and less adjusting, you would be able to find your own way towards the very first page of the results of the search engine.

Content Marketing Tips To Leads Better Conversion On Your Website

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Ever since the traditional modes of advertising began taking a backseat, the businesses of different sizes have started embracing the digital marketing strategies for growing brand awareness, pull the revenue and develop an impact.


While more than approximately 91% of the B2B and approximately 86% of the B2C marketers are employing content marketing as an important part of the digital strategy for garnering organic visibility, revenue, and traffic, developing a solid plan is important for conducting business online.


As per the statistics collected, the conversion rate of a website is six times higher for people who have adopted the content marketing strategies than the ones who have not.


1. Good quality content matters the most


You need to first understand that Panda which likes good quality pages and sweeps off the low quality content. Developing good quality content needs to be on top of the list as that is the only thing which you may do for hooking viewers and also Google. By creating good quality content, you can expect to come up with unique, interesting and valuable things. For ranking amongst high quality pages and also to be rewarded with a lot of organic traffic by Google, employ domain specific experts for getting fresh content for the website and concentrate on posting relevant stuff which sparks interests among the prospective customers.


2. Do not repeat the same music for marketing repeatedly


You must know that average customers are bombarded with a lot of marketing pitches from the beginning of the day. Nobody likes to listen to the same marketing music. You need to do something exclusive for standing apart and sparking interest in the content while also monetizing without actually advertising.


3. Get right mix between the content which educates and content which sells


Many a time, business owners are ignorant about the fact that there is a huge gap between creation of the content which educates the readers and selling the content which sells to the customers. Thus, they finally end up mixing both in wrong ways that affect the content overall strategies and fail in serving any purposes.


4. Choose the content type which attracts customers


Choosing the content wisely may be a difficult task but its the most significant thing which needs to be considered while looking to allure customers through this process and improve the sales funnel. You should always select the trending topics concerning the industry which is relevant enough for bringing in the value to the targeted audience and in turn the business.


Below are some useful tactics for emerging successful:


Researching the types of content which your competitors post and analyze their engagement ratio. Then, formulate a plan by properly comparing the SEO metrics such as PA, DA, external links using Moz’s free tool Open Site Explorer, etc.


Conduct a thorough research by using relevant terms which may bring traffic associated to your business domain that you are in. You should also observe landing pages for keywords you choose, see metrics and then figure out whats likely to be useful for you.